- Username DavidRogersBiz
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- Name David Rogers
- Location New York, NY, United States
- Work Executive Director, Center on Global Brand Leadership at Columbia Business School
- Industry Education
- About David Rogers is the Executive Director of Columbia Business School’s Center on Global Brand Leadership and host of the center’s BRITE conference, a global series on branding, innovation, and technology. His next book is "The Network is Your Customer: 5 Strategies to Thrive in a Digital Age" (Yale, 2010). He is co-author of "There’s No Business That’s Not Show Business" and co-editor of "The Handbook on Brand and Experience Management." Rogers develops marketing and digital strategies for leading companies in the consumer packaged goods, electronics, pharmaceutical, food & beverage, IT, telecom, hospitality, non-profit, and media industries.
- Website http://www.davidrogers.biz
- Tags strategy, marketing, social media, brands, web 2.0
- Recent conference talks
- Joined Nov 09
- Presentation 1, Documents 0
- Following 1, Followers 7
Keynote address to World Brand …
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