Social Media Marketing Training, The Social Media Marketing Lab

Building Brand You David Peters and Net Point Marketing Presents The Social Media Marketing Lab

What is the Social Media Marketing Lab?
Education and Action– Learn how to build your business with Facebook, LinkedIn and Twitter
Social Media Marketing strategy– what works, what doesn’t, and why
Training– Social Media Marketing is more about learning how to operate effectively in the New Media space than anything else. The Lab informs and provides direction on how to get started and thrive in this explosive new marketing arena.
Content Creation– count on us to help you with your content. We’ll help you write blog posts, status updates, tweets, etc.
Social Network Platform Development– We’ll build your Facebook Fan Page, LinkedIn Profile, and Twitter Profile. And just as importantly, we’ll optimize them with the right content and keywords to provide better SEO and traction.
Consulting– one on one consulting every month!
SO MUCH MORE!

The Social Media Marketing Lab What’s Included Monthly

Getting Started– Month One
Personal consulting session to discuss your goals and strategies regarding social media. Here we ideate, explore and discuss your campaign.
Research and Discovery. We’ll discuss SEO, keywords, competitors and so forth. We’ll talk about best practices and how to present your company effectively in the social media space
Social Network Platform Development! Yep, we build your Facebook Fan Page, your LinkedIn Profile and your Twitter Profile.
Social Network Profile expert optimization. Know it’s done right. The right content, the best keywords, the most effective applications integrated into your social media profiles
Invitation and access to membership only New Media Marketing Lab online community. Customized Blog Development, powered through Wordpress.
Content Creation– we will get you started with Blog posts and status updates and Tweets!

Getting Started, Month One, continued…
Facebook Marketing teleconference– the Basics and moving forward; including finding new Fans, uploading content, using social Ads and using Applications
LinkedIn teleconference- the Basics and moving forward; including joining Groups, starting your own Group, getting involved in Answers and getting and receiving recommendations.
Free copy of David Peters’ new book, The 3 Pillar Internet Marketing Handbook
Your blog or Fan Page bookmarked in 150 Social Media websites. For more on the benefits of Social Bookmarking, see: http://www.netpointmarketing.com/faq.php#3
Introduction to Social News Sites Digg, Reddit, others
Introduction to Social Bookmarking Sites Delicious and StumbleUpon
Free Instant SEO Audit of your website

The Social Media Marketing Lab Monthly Marketing Campaign (Months Two through Six)

The SMML Online Community - Social Media Marketing Lab Online Community-
The Social Media Marketing Lab has launched an online HUB at http://socialmediamarketinglab.ning.com/
Eventually, this will just be found at www.thesocialmediamarketinglab.com . I’m working on making this switch.
Here you will find:
Lab Chats: Weekly Lab hours where you can ask questions, get answers and chat in real time with us regarding social media strategy
Access helpful training and marketing content in the form of articles, white papers, videos, audio and presentations on all areas of social media
Helpful Blog Posts
Social Media Case Studies
Occasional Live Webinars
Your own online profile and links, earning additional SEO credit with Google and Yahoo.
NETWORKING! Network and learn from fellow members. Collaborate, promote, educate and help others prosper with their social media marketing campaign.
Shop– find targeted books on whatever area of learning you are most interested.
Work in Progress– expect ongoing improvements and additional content being added on a monthly basis!

The Social Media Marketing Lab -Coaching and Consulting-
Monthly Consulting Services
One 1 hour in person consulting session per month
One 30 minute one on one phone consultation per month
Weekly Lab Chats
Q & A available through our online community
Bi-Weekly Conference calls focusing on a different area of social media marketing
Topics Include
Facebook Marketing
LinkedIn Marketing
Content Creation
Twitter Marketing
Blogging for Business
Social Media Strategy
Brand Building
Building Your Credibility and Expert Status
More!

The Social Media Marketing Lab -Training Labs-
Quarterly ½ Day Workshops (Specific dates TBD)
Winter 2010– Facebook Marketing
Spring 2010– Building Your Business with LinkedIn
Summer 2010– Social Media Marketing Strategy
Fall 2010– Power Twitter Strategies
SPECIAL SESSION– Blogging for Business (Spring 2010)

The Social Media Marketing Lab -Content Creation-
Monthly Services
4 Blog Posts written and published each month
10 Facebook Fan Page Status Updates
7 LinkedIn Status Updates
20 Tweets
4 Blog Comments

The Social Media Marketing Lab -Promotion-
Facebook
Monthly Social Ads for the First Month
Fan Page promoted through Net Point Marketing’s sphere of influence
Fan Page promoted through other members sphere’s of influence
Custom Graphics and Applications available at additional charge
Training on promotional strategies
LinkedIn
Profile written or rewritten with proper format and keywords
Group started and promoted
Relevant Groups joined (5 to 10)
Introduction to Q & A section for promotion
Introduction to Recommendations for promotion

The Social Media Marketing Lab -Promotion-
Twitter
Optimize profile with right keywords
Training on Tweet Deck
Custom graphics available at additional charge
Training on Twitter etiquette; finding influencers, followers
Blog
Bookmarking in 150 Social Media Sites
Blog manually submitted to Technorati and Alltop
Facebook Fanbox integrated into the blog
Share Features added to blog for each post
Subscribe by email widget added
see www.netpointmarketing.com /blog for an example of the above 3 features
Optimized for SEO
Submitted to Google, Yahoo and Bing

The Social Media Marketing Lab -Investment-
1st Month $699
2 nd through 6 th Month $299
___________________________________
Additional Options
Custom Blog Development $650
--Highly Recommended
Custom Fan Page Graphics $900
Custom Twitter Profile Graphics $700
Payment Options: Check, All Major Credit Cards, PayPal

The Social Media Marketing Lab -Getting Started!-
The Social Media Marketing Lab is now open for business!
To get started on your path to social media marketing success, email us at:
[email_address] or call David at 614-769-1381.
Thank you,
David

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Social Media Marketing Training, The Social Media Marketing Lab

by David Peters on Feb 10, 2010

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