Social Media Marketing Training, The Social Media Marketing Lab
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Social Media Marketing Training, The Social Media Marketing Lab

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The Social Media Marketing Lab is a social media marketing campaign for businesses of all sizes. ...

The Social Media Marketing Lab is a social media marketing campaign for businesses of all sizes.

Covering all areas of development, the Lab includes the following:

Education and Action– Learn how to build your business with Facebook, LinkedIn and Twitter

Social Media Marketing strategy– what works, what doesn’t, and why

Training– Social Media Marketing is more about learning how to operate effectively in the New Media space than anything else.

The Lab informs and provides direction on how to get started and thrive in this explosive new marketing arena.

Content Creation– count on us to help you with your content. We’ll help you write blog posts, status updates, tweets, etc.

Social Network Platform Development– We’ll build your Facebook Fan Page, LinkedIn Profile, and Twitter Profile. And just as importantly, we’ll optimize them with the right content and keywords to provide better SEO and traction.

Consulting– one on one consulting every month!

SO MUCH MORE!

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Social Media Marketing Training, The Social Media Marketing Lab Social Media Marketing Training, The Social Media Marketing Lab Presentation Transcript

  • Building Brand You David Peters and Net Point Marketing Presents The Social Media Marketing Lab
  • What is the Social Media Marketing Lab?
    • Education and Action– Learn how to build your business with Facebook, LinkedIn and Twitter
    • Social Media Marketing strategy– what works, what doesn’t, and why
    • Training– Social Media Marketing is more about learning how to operate effectively in the New Media space than anything else. The Lab informs and provides direction on how to get started and thrive in this explosive new marketing arena.
    • Content Creation– count on us to help you with your content. We’ll help you write blog posts, status updates, tweets, etc.
    • Social Network Platform Development– We’ll build your Facebook Fan Page, LinkedIn Profile, and Twitter Profile. And just as importantly, we’ll optimize them with the right content and keywords to provide better SEO and traction.
    • Consulting– one on one consulting every month!
    • SO MUCH MORE!
  • The Social Media Marketing Lab What’s Included Monthly
  • Getting Started– Month One
    • Personal consulting session to discuss your goals and strategies regarding social media. Here we ideate, explore and discuss your campaign.
    • Research and Discovery. We’ll discuss SEO, keywords, competitors and so forth. We’ll talk about best practices and how to present your company effectively in the social media space
    • Social Network Platform Development! Yep, we build your Facebook Fan Page, your LinkedIn Profile and your Twitter Profile.
    • Social Network Profile expert optimization. Know it’s done right. The right content, the best keywords, the most effective applications integrated into your social media profiles
    • Invitation and access to membership only New Media Marketing Lab online community. Customized Blog Development, powered through Wordpress.
    • Content Creation– we will get you started with Blog posts and status updates and Tweets!
  • Getting Started, Month One, continued…
    • Facebook Marketing teleconference– the Basics and moving forward; including finding new Fans, uploading content, using social Ads and using Applications
    • LinkedIn teleconference- the Basics and moving forward; including joining Groups, starting your own Group, getting involved in Answers and getting and receiving recommendations.
    • Free copy of David Peters’ new book, The 3 Pillar Internet Marketing Handbook
    • Your blog or Fan Page bookmarked in 150 Social Media websites. For more on the benefits of Social Bookmarking, see: http://www.netpointmarketing.com/faq.php#3
    • Introduction to Social News Sites Digg, Reddit, others
    • Introduction to Social Bookmarking Sites Delicious and StumbleUpon
    • Free Instant SEO Audit of your website
  • The Social Media Marketing Lab Monthly Marketing Campaign (Months Two through Six)
  • The SMML Online Community - Social Media Marketing Lab Online Community-
    • The Social Media Marketing Lab has launched an online HUB at http://socialmediamarketinglab.ning.com/
      • Eventually, this will just be found at www.thesocialmediamarketinglab.com . I’m working on making this switch.
      • Here you will find:
        • Lab Chats: Weekly Lab hours where you can ask questions, get answers and chat in real time with us regarding social media strategy
        • Access helpful training and marketing content in the form of articles, white papers, videos, audio and presentations on all areas of social media
        • Helpful Blog Posts
        • Social Media Case Studies
        • Occasional Live Webinars
        • Your own online profile and links, earning additional SEO credit with Google and Yahoo.
        • NETWORKING! Network and learn from fellow members. Collaborate, promote, educate and help others prosper with their social media marketing campaign.
        • Shop– find targeted books on whatever area of learning you are most interested.
      • Work in Progress– expect ongoing improvements and additional content being added on a monthly basis!
  • The Social Media Marketing Lab -Coaching and Consulting-
    • Monthly Consulting Services
    • One 1 hour in person consulting session per month
    • One 30 minute one on one phone consultation per month
    • Weekly Lab Chats
    • Q & A available through our online community
    • Bi-Weekly Conference calls focusing on a different area of social media marketing
      • Topics Include
        • Facebook Marketing
        • LinkedIn Marketing
        • Content Creation
        • Twitter Marketing
        • Blogging for Business
        • Social Media Strategy
        • Brand Building
        • Building Your Credibility and Expert Status
        • More!
  • The Social Media Marketing Lab -Training Labs-
    • Quarterly ½ Day Workshops (Specific dates TBD)
      • Winter 2010– Facebook Marketing
      • Spring 2010– Building Your Business with LinkedIn
      • Summer 2010– Social Media Marketing Strategy
      • Fall 2010– Power Twitter Strategies
      • SPECIAL SESSION– Blogging for Business (Spring 2010)
  • The Social Media Marketing Lab -Content Creation-
    • Monthly Services
    • 4 Blog Posts written and published each month
    • 10 Facebook Fan Page Status Updates
    • 7 LinkedIn Status Updates
    • 20 Tweets
    • 4 Blog Comments
  • The Social Media Marketing Lab -Promotion-
    • Facebook
      • Monthly Social Ads for the First Month
      • Fan Page promoted through Net Point Marketing’s sphere of influence
      • Fan Page promoted through other members sphere’s of influence
      • Custom Graphics and Applications available at additional charge
      • Training on promotional strategies
    • LinkedIn
      • Profile written or rewritten with proper format and keywords
      • Group started and promoted
      • Relevant Groups joined (5 to 10)
      • Introduction to Q & A section for promotion
      • Introduction to Recommendations for promotion
  • The Social Media Marketing Lab -Promotion-
    • Twitter
      • Optimize profile with right keywords
      • Training on Tweet Deck
      • Custom graphics available at additional charge
      • Training on Twitter etiquette; finding influencers, followers
    • Blog
      • Bookmarking in 150 Social Media Sites
      • Blog manually submitted to Technorati and Alltop
      • Facebook Fanbox integrated into the blog
      • Share Features added to blog for each post
      • Subscribe by email widget added
      • see www.netpointmarketing.com /blog for an example of the above 3 features
      • Optimized for SEO
      • Submitted to Google, Yahoo and Bing
  • The Social Media Marketing Lab -Investment-
    • 1st Month $699
    • 2 nd through 6 th Month $299
    • ___________________________________
    • Additional Options
      • Custom Blog Development $650
        • --Highly Recommended
      • Custom Fan Page Graphics $900
      • Custom Twitter Profile Graphics $700
      • Payment Options: Check, All Major Credit Cards, PayPal
  • The Social Media Marketing Lab -Getting Started!-
    • The Social Media Marketing Lab is now open for business!
    • To get started on your path to social media marketing success, email us at:
    • [email_address] or call David at 614-769-1381.
    • Thank you,
    • David