Social  Media  Marketing In The Workplace
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Social Media Marketing In The Workplace

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I recently gave a speech for a large group of central Ohio Real Estate professionals. The topic was social media in the workplace. We covered strategies to leverage the exploding field of social media ...

I recently gave a speech for a large group of central Ohio Real Estate professionals. The topic was social media in the workplace. We covered strategies to leverage the exploding field of social media to add value to your community, promote your products and services, and brand your company online. Hope you enjoy. Questions and comments always appreciated. Thanks, David

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Social Media Marketing In The Workplace Presentation Transcript

  • 1. Social Media and Trust Based Marketing
    Joining the New Media Revolution
    David P. Peters / www.NetPointMarketing.com
  • 2. Social Media is Not Social Media Marketing…
    Social Media
    The sharing of information, experiences, and perspectives throughout community-oriented websites.
    -Tamar Weinberg
    Social Media Marketing (SMM)
    Connects service providers, companies, and corporations with a broad audience of influencers and consumers.
    Social media marketing allows companies to gain traffic, followers and brand awareness
    -Tamar Weinberg
    David P. Peters / www.NetPointMarketing.com
  • 3. “If you don’t like change, you’re going to like irrelevance even less.”
    General Eric Shinseki, Chief of Staff, US Army
    David P. Peters / www.NetPointMarketing.com
  • 4. The New Convergence
    Give and Get…eventually and sometimes, not always; but mostly
    Community Rules are the only rules
    Credibility and the New Style of Leadership
    Transparency and Authenticity or Bust
    Participation and Conversation… Learning by Listening, Promoting by Educating
    David P. Peters / www.NetPointMarketing.com
  • 5. Welcome to the Publishing Business
    Publishing = Marketing
    How are you helping?
    What Value are You Adding?
    Your prospects and Customers have Questions… are you providing Answers?
    Remarkable. It means worth remarking on… are you remarkable?
    David P. Peters / www.NetPointMarketing.com
  • 6. Building a Content Manufacturing Factory
    David P. Peters / www.NetPointMarketing.com
  • 7. Your Website is a Train Station… All Aboard.
    David P. Peters / www.NetPointMarketing.com
  • 8. The HUB Mentality
    Put your Bullhorn away, no one’s listening to your shouting anyway.
    Your website and blog are the HUB.
    Information should flow into and out from your social media networks.
    Your visitors are asking themselves, “what is there to do here?” And, “why should I work with you?”
    David P. Peters / www.NetPointMarketing.com
  • 9. The Conversation Around You
    David P. Peters / www.NetPointMarketing.com
    Brian Solis
  • 10. Social Media Marketing Platforms
    Facebook
    Half a Billion Users
    Do you have a Fan Page?
    LinkedIn
    70 Million Users, and it’s all Business
    Twitter
    2 Billion Tweets per Month
    YouTube
    2nd Largest Search Engine on the Web after Google
    Active Rain
    World’s largest Real Estate Social Network
    Flickr
    Web’s Largest Photo Sharing Site
    David P. Peters / www.NetPointMarketing.com
  • 11. Social Media in the Work Place
    Really, it’s just about being smart and using common sense.
    David P. Peters / www.NetPointMarketing.com
  • 12. What to Determine at Your Company
    Where do you come out on Social Media?
    What is your baseline? Knowledge? Assumptions? Preconceptions? Do you like it? Not like it? Are you willing to push the envelope? Take criticism? Promote Your Culture?
    Who are your employee evangelists?
    What counts as social media at your company?
    Who’s in charge of this marketing space?
    What are the rules? Are they consistent across the organization?
    What about Privacy concerns?
    What’s a No No, for everyone?
    Who’s watching what? And who?
    What does the training look like? Is it ongoing? What’s the Process?
    What happens in case of emergency? Do you have a plan in place now so you don’t freak out if something bad happens?
    David P. Peters / www.NetPointMarketing.com
  • 13. Getting Started with Social Media Marketing
    Brainstorm. Plan. Execute.
    David P. Peters / www.NetPointMarketing.com
  • 14. Step One: Brainstorm/Preparation
    Who is your audience?
    Prospects? Customers? Subscribers? Contributors?
    How much can you invest?
    In Time? Money? Resources?
    What are your goals?
    Sales? Leads? Followers? Revenue? Branding? Something else?
    David P. Peters / www.NetPointMarketing.com
  • 15. Step Two:Planning
    Choosing a blog platform, having it optimized for SEO, integrated into your website.
    Choosing the best social media networks for your business goals
    Determine:
    WHO you are engaging and starting a conversation with that matters to your company the most
    WHAT you will be talking about, teaching, helping out with and sharing
    WHERE your audience is currently hanging out
    WHEN you will be available and active in your chosen communities
    WHY Social Media Marketing matters most to your organization
    David P. Peters / www.NetPointMarketing.com
  • 16. Step Three:Execute
    Action. Write. Read. Publish. Promote. Tell Your Story. Help. Create. Comment. Engage. Share. Tweet. Post. Answer. Ask. Write. Sell. Promote others. Digg It. Bookmark. Work. Have Passion. Contribute. StumbleUpon something terrific. Like It. Start something. Build it. Take a picture. Make a movie. Find something Delicious. Tell me something I don’t know. Solve my problems. Tell me how. And why. Distribute. Complete. Learn. Follow. Lead. Find Fans. And make them raving.
    Be remarkable. Be unique. Be yourself.
    David P. Peters / www.NetPointMarketing.com