Maglabs Digital
Introduction
V01.01
HOW WE WORK

Maglabs Digital / Introduction - V01.01
HOW WE WORK
What we do…

We offer a partner approach with our clients.
Focusing on quality, valued, long-term relationship...
HOW WE WORK
What we do…

CREATIVE

BUILD

SOCIAL MEDIA

Digital Design
Brand Management

CMS Development
Functional /Appli...
HOW WE WORK
What we do…

MOBILE

MANAGED SERVICES

Mobile Websites
App Development

Content Management and CMS
Social Medi...
FLEXIBLE
CMS OPTIONS

Maglabs Digital / Introduction - V01.01
FLEXIBLE CMS OPTIONS

Maglabs Digital / Introduction – V01.01
Heinz UK

Maglabs Digital / Overview - V01 14 nov 2013
HEINZ
Maglabs took ownership of the Heinz.co.uk site in 2011. In
the past 18 months we have overcome multiple
technologica...
Amoy

Maglabs Digital / Overview - V01 14 nov 2013
AMOY
Maglabs created and built the Amoy website, again working
to a tight budget. Maglabs delivered a site that is attract...
Maple Leaf
New York Bakery Co.

Maglabs Digital / Overview - V01 14 nov 2013
Maple Leaf
New York Bakery Co.
Recently launched their new site – we have been working
with Maple Leaf to produce a UK-cen...
The Logistics Guild

Maglabs Digital / Overview - V01 14 nov 2013
THE LOGISTICS GUILD
The Logistics Guild is a Government backed initiative
running in partnership with Skills for Logistics...
Mobile Web

Maglabs Digital / Overview - V01 14 nov 2013
MOBILE WEB
Another successful project for Heinz has allowed us to
produce a campaign site for the Heinz BIG brand.
In part...
Mobile ECRM

Maglabs Digital / Overview - V01 14 nov 2013
Social Media

Maglabs Digital / Overview - V01 14 nov 2013
SOCIAL MEDIA
With social networks being the place where brands are completely open to their customers it has
created a spa...
Social Media
Planning

Maglabs Digital / Introduction - V01.01
Social Media
Monitoring

Maglabs Digital / Introduction - V01.01
SOCIAL MEDIA
Monitoring
When providing social media and content marketing services, we will look to monitor, measure
and r...
Analytics

Maglabs Digital / Overview - V01 14 nov 2013
David O’Sullivan
Head of Digital
Tel:
0844 555 5500
Mob: 07912 271145
Email: david.osullivan@maglabs.net
www.maglabs.net -...
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MLD Maglabs Digital - Services overview

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An overview of the services provided by MLD, Maglabs Digital. This presentation includes a number of client examples of the work carried out by Maglabs Digital including examples of website build projects, creative design and managed digital services.

For more information visit: www.maglabsdigital.com

Published in: Technology, Business
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MLD Maglabs Digital - Services overview

  1. 1. Maglabs Digital Introduction V01.01
  2. 2. HOW WE WORK Maglabs Digital / Introduction - V01.01
  3. 3. HOW WE WORK What we do… We offer a partner approach with our clients. Focusing on quality, valued, long-term relationships. Maglabs Digital / Introduction – V01.01
  4. 4. HOW WE WORK What we do… CREATIVE BUILD SOCIAL MEDIA Digital Design Brand Management CMS Development Functional /Application Development Video Production Setup Application Development Retained Managed Services Social Media Strategy Campaign Management Maglabs Digital / Introduction – V01.01
  5. 5. HOW WE WORK What we do… MOBILE MANAGED SERVICES Mobile Websites App Development Content Management and CMS Social Media / Analytics Content Marketing Retained Managed Services Hosting and Support Maglabs Digital / Introduction – V01.01
  6. 6. FLEXIBLE CMS OPTIONS Maglabs Digital / Introduction - V01.01
  7. 7. FLEXIBLE CMS OPTIONS Maglabs Digital / Introduction – V01.01
  8. 8. Heinz UK Maglabs Digital / Overview - V01 14 nov 2013
  9. 9. HEINZ Maglabs took ownership of the Heinz.co.uk site in 2011. In the past 18 months we have overcome multiple technological challenges that the platform has and strived to restore the site as a key platform for the Heinz marketing teams. By becoming a trusted partner to the Heinz US IT team and streamlining the updating process for the marketing teams we have greatly increased the regularity of updates to the site whilst also working on projects such as redeveloping the entire sauces section, cookie law changes, Weight Watchers re-brand. • • Visits per Year: 1,288,052 Average per Day: 3,490 Maglabs Digital / Introduction – V01.01
  10. 10. Amoy Maglabs Digital / Overview - V01 14 nov 2013
  11. 11. AMOY Maglabs created and built the Amoy website, again working to a tight budget. Maglabs delivered a site that is attractive, engaging and structurally designed to enable changes to include product updates and campaigns. Currently the site has had a creative refresh to highlight Chinese New Year. We are looking to work very closely with Amoy in the year ahead, not just on site updates but we have also produced a Social Media strategy document that will look to manage their social interactions with their customers. The site currently has a good, regular traffic, which we will be looking to grow as part of their content marketing and social strategy. Maglabs Digital / Introduction – V01.01
  12. 12. Maple Leaf New York Bakery Co. Maglabs Digital / Overview - V01 14 nov 2013
  13. 13. Maple Leaf New York Bakery Co. Recently launched their new site – we have been working with Maple Leaf to produce a UK-centric website for the bagel brand. A challenging undertaking, being that the platform that the site was being built in was SharePoint, which can be extremely limiting when coming to design a elements of functionality must be in the correct place. We have overcome this by working very closely with their Canadian team to come up with an attractive site that allows site visitors access to recipe information and view their latest TV advert as well as share their experience through social networks. Maglabs Digital / Introduction – V01.01
  14. 14. The Logistics Guild Maglabs Digital / Overview - V01 14 nov 2013
  15. 15. THE LOGISTICS GUILD The Logistics Guild is a Government backed initiative running in partnership with Skills for Logistics. Maglabs have put together a digital strategy for the organization to encourage sign up to the Guild. As part of this strategy, we have created a central CMS hub from which the Guild can manage its members. As part of the social strategy, the three main social hubs (Linked In, Facebook and Twitter) have been set up to encourage traffic into the site. These Social networks are fully managed and maintained by Maglabs. Not only are we increasing the digital footprint of the Guild but we are helping them to enhance Search Engine Optimization through the addition of mutual links through to partner sites. Maglabs Digital / Introduction – V01.01
  16. 16. Mobile Web Maglabs Digital / Overview - V01 14 nov 2013
  17. 17. MOBILE WEB Another successful project for Heinz has allowed us to produce a campaign site for the Heinz BIG brand. In partnership with the RFL, Heinz required a site that would encourage Rugby fans to enter a competition and select their favourite soup flavour. As the advertising for the BIG soup brand is to be found in Rugby stadiums, a mobile version of the site was needed to be produced alongside the campaign. Certainly with a growing number of smart phone owners using their phones to access the internet, this is a market space we will consider with every new site we build. Maglabs Digital / Introduction – V01.01
  18. 18. Mobile ECRM Maglabs Digital / Overview - V01 14 nov 2013
  19. 19. Social Media Maglabs Digital / Overview - V01 14 nov 2013
  20. 20. SOCIAL MEDIA With social networks being the place where brands are completely open to their customers it has created a space that needs to be managed correctly in order to maximise the potential of exposing your brand in this way. Maglabs currently work with our clients to make sure that they are aware of the opportunities that can be had through a successful Social Media Strategy. An effective social media strategy can… • • • • • • • • • • Increase brand awareness Drive traffic to your website Improve perception of your brand Increase your Google ranking Provide insight into customer behaviour Manage customer relationships Monitor your campaign’s impact with precision Create new business opportunities Provide an early warning about potential issues Offer you a larger customer database Maglabs Digital / Introduction – V01.01
  21. 21. Social Media Planning Maglabs Digital / Introduction - V01.01
  22. 22. Social Media Monitoring Maglabs Digital / Introduction - V01.01
  23. 23. SOCIAL MEDIA Monitoring When providing social media and content marketing services, we will look to monitor, measure and report on: • • • • Traffic / Hits Trends Key words Phrases – The long tail of search #Hashtags Using a number of measuring tools including: • • • Google Analytics / Alerts Tweetdeck Hootsuite Maglabs Digital / Introduction – V01.01
  24. 24. Analytics Maglabs Digital / Overview - V01 14 nov 2013
  25. 25. David O’Sullivan Head of Digital Tel: 0844 555 5500 Mob: 07912 271145 Email: david.osullivan@maglabs.net www.maglabs.net - Maglabs Limited, Unit F, Tomo Estate Packet Boat Lane, Cowley Uxbridge UB8 2JP
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