Understanding the evolving healthcare ecosystem -- Aimia -- 052714

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Apply loyalty science to incent, change and increase appropriate health and health benefit utilization behaviors that will improve health outcomes and reduce costs.

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Understanding the evolving healthcare ecosystem -- Aimia -- 052714

  1. 1. Everyone agrees: If we can change behavior, we can change the healthcare system. GOVERNMENT INSURERS LEVERAGE LOYALTY SCIENCE TO ALIGN CONSUMER, PROVIDER AND PAYER INCENTIVES, IMPROVE HEALTH, AND REDUCE COST EMPLOYERS RETAILERS HEALTHCARE PROVIDERS HEALTHCARE SYSTEMS UNDERSTANDING THE EVOLVING HEALTHCARE ECOSYSTEM “Unnecessary procedures and administrative waste account for more than 1/3 of spending. We need to fix this.” “We are investing in major analytics divisions, physician group practices, affordable housing and healthy food programs.” “44% of us are considering offering only high-deductible health plans and 45% are contemplating moving to a private insurance exchange. Will the future include customizable contribution plans for consumers?” “At Walgreens, we track the habits of 74 million customers through our rewards program, selling immunizations, infusion therapy, cholesterol screening and counseling for chronic conditions as well as other services.” “In order to be successful, we will need to reduce administrative waste, improve the health of entire communities, reduce costly errors and cater to consumer preferences.” “Many of us have begun the journey, refashioning care delivery, tapping into big data, taking on more risk and forging unconventional alliances. We are not afraid.” ©2014, AIMIA. ALL RIGHTS RESERVED. FOR MORE INFORMATION CONTACT: BUSINESSS-DEVELOPMENT.US@AIMIA.COM SOURCE: PWC’S HEALTH RESEARCH INSTITUTE, “HEALTHCARE’S NEW ENTRANTS: WHO WILL BE THE INDUSTRY’S AMAZON.COM?” WWW.PWC.COM/US/HRI ANY TRADEMARKS DENOTED ARE THE PROPERTY OF THEIR RESPECTIVE OWNERS CONSUMERS “Help us! We are willing to spend up to $13.6 billion collectively a year of our own money on medical products such as health-related video games and rating services!” We can help. At Aimia, we understand consumer, provider and payer behavior. We create value by leveraging data to align and drive innovation, engagement and behavior change. When we apply our years of loyalty science experience to your part of the healthcare ecosystem; we can help you improve outcomes, increase efficiencies and lower costs for your business.

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