Infographic -- Gamification Trends

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Infographic -- Gamification Trends

  1. 1. TREND SUMMARY WHAT IS GAMIFICATION? YesGAMIFICATION: Gamification is the process ofWHAT THEY’RE using game thinking and game mechanics to engage. SAYING No Gamification is NOT adding a Excerpts from game to a website or portal. Gartner Research, TYPICAL MECHANICS M2 Research, and USA Today Provided by Aimia Business Loyalty Strategy Team POINTS LEADERBOARDS BADGES PROGRESS BARS STATUS VIRTUAL GOODS NEWSFEEDS LEVELS / tiersWHY IS THEGAMIFICATIONTREND IMPORTANT? Three ways AIMIA is leading the way in Gamified Loyalty 10,000 HOURS PROGRESS 1. In October 2012, Aimia launched The average 21 year old in an their four P’s of Gamified Loyalty evaluation methodology. industrialized country will have spent PLAYER CUSTOMIZATION 10,000 hours gaming. This process assesses client P L AT F O R M meetings or platforms using (That’s more than high school & middle four key categories that game school COMBINED) designers use to drive engagement. Source: Carnegie Mellon PRIZE/AWARD STRATEGY Percent of Global 2000 2. A common misconception 70% game player types is to design games strictly Socializers - Looking to Connect With Others companies that will have at for achievers. Knowing you 80% least one gamified application are 1338th out of3824 isn’t Achievers - Looking to Success / Win likely movitaving. 10% by 2014. Explorers - Looking for Discover Cool Things Source: Gartner Research Aimia’s design process 10% evaluates mechanics like Killers: Want to Win - Want You to Lose newsfeeds and levels to draw in the Socializers. Less Than 1% $2.8B Source: Bartle Test of Gamer Psychology $2.0 3. Aimia combines a strategy will be spent by companies on Billion Dollars of tangible awards with cutting edge virtual recognition.. gamification initiatives by the Consumers Spent on virtual goods in 2011. year 2016. Reward transactions tangibly along Source: M2 Research with recognizing interactions virtually. Source: USA Today 2 / 29/ 12 FOR MORE information, CONTACT SAMANTHA.decker@AIMIA.COM

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