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From Web Analytics to Web Intelligence
 

From Web Analytics to Web Intelligence

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From Web Analytics to Web Intelligence Webinar -- with John Kolker. ...

From Web Analytics to Web Intelligence Webinar -- with John Kolker.

Helps marketers answer the following questions:

How do I gain business insight from the Web analytics investments I’ve already made?

What untapped opportunities exist within the Web analytics data I’m currently capturing?

How do I determine which key performance indicators are important to my business?

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  • Financial Services firm wants to actively engage customers via social media to improve customer service, drive product development, and proactively communicate about positive and negative incidents/issue directly with consumersUsing Radian6 social media tracking tool to collect and summarize online consumer conversations into major themes or threadsDaily review of social media summary included in marketing communications scrumDaily social media summary is regularly compared with monthly summary of inbound consumer email issues (500,000/mo)Data mining and latent semantic analysis (via RapidMiner)Issue/topic clusters and change trendsData sets are combined, potential future problem areas identified, and “evergreen” materials are developed and regularly updated; available for immediate use in social media channels

From Web Analytics to Web Intelligence From Web Analytics to Web Intelligence Presentation Transcript