Aimia: The Big Deal About Big Data -- How It Will Transform Pharma Meeting and Event Delivery
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* What is Big Data? What is it Not? ...
* What is Big Data? What is it Not?
*Recognizing Big Data trends and how it has transformed other industries
*The opportunities and challenges presented by "Big Meeting Data" to pharma meeting planners including SMM, personalization, optimization, specialization and globalization
* What pharma meeting planning looks like 10 years from now
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