Aimia Consumer CPG Loyalty Myths -- BUSTED!

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The "Myth Busters" of CPG Loyalty Programs -- Recognize the facts, not the falsities, around Consumer Packaged Goods loyalty and reward programs.

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Aimia Consumer CPG Loyalty Myths -- BUSTED!

  1. 1. RECOGNIZE THE FACTS, NOT THE FALSITIES AROUND CPG LOYALTY AND REWARD PROGRAMS! Digital Channels Have Reduced the Part Retail Plays in CPG Loyalty In-store visit increased intent-to-purchase more than 7.5X that of any other product exposure! – Harvard Business Review Millennials want loyalty programs - Aimia study found that 75% are more likely to choose a brand over another if they have a loyalty program! Retail remains the primary destination of shopper marketing and loyalty initiatives Social media is just ONE PART of a multichannel effort driven by mobile technology A WELL-DESIGNED reward program will prove sustainable ROI utilizing customized platforms and producing data points that matter to the C-suite To compete and succeed, CPG Loyalty Programs need to become more customized by audience segment A loyalty program delivers commitment to the customer, trust and a two-way dialogue, while still communicating core messages of mass-media campaigns FOR MORE INFORMATION, CONTACT: BUSINESS-DEVELOPMENT.US@AIMIA.COM THE “MYTH-BUSTERS” OF CPG LOYALTY MYTH 1: Social Media Will Drive the Future of Loyalty MarketingMYTH2: MYTH3: CPG Loyalty Cuts Across Customer Segments MYTH4: CPG Loyalty Doesn’t Produce Appreciable ROI Loyalty Cannot Create an Emotional BondMYTH5: BUSTED: BUSTED: BUSTED: BUSTED: BUSTED:

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