#MobileInAction - iRecruitExpo June 2013, Amsterdam

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Dave has interviewed numerous recruitment leaders from around the world, mobile strategic experts, authors, founders and market analysts which are made available online through his 'Mobile in Action' videocast. In this fast pace session Dave will share a summary of learnings from the people he has talked to giving you example case studies, strategic advice and gotcha's to watch out for. The objective is to deliver information you need to take your next steps in a world filling up of handheld web devices (smartphones & tablets). If you are on the mobile journey already, there will an opportunity for a few to share their stories with the audience and Dave.

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#MobileInAction - iRecruitExpo June 2013, Amsterdam

  1. 1. Connect with meDave MartinCo-founder, Pocket RecruitBlog: www.mobiledave.meTwitter: @mobile_dave
  2. 2. Contributors include:What is #MobileInAction?"Video interviews andarticles sharing on whatrecruiters are doing withmobile."www.mobiledave.me
  3. 3. What do I mean by mobile?Mobile = Tablet & Smartphone
  4. 4. Mobile is ever present!68% of consumer mobile usetakes place at home.67% of people do not leave homewithout their device.Many people look at their phonefirst thing while still in bed.And last thing before going tosleep.
  5. 5. Mobile webis on track to be primaryInternet access
  6. 6. Mobile web usage will be #1More than 422m active mobile websubscriptions in Europe. (q4 2012)Young brits have a higher recall ofmobile advertising57% of EU5 population own asmartphone (q4 2013)38% of UK tablet owners spendmore time on their device thanwatching TVMobile web is bigger than desktopweb in India and China
  7. 7. Candidates are ahead of the curveEU & USARecruitmentsites typicallyexperience20% to 30%mobile traffic
  8. 8. Do candidates use mobile?"About one third of all traffic ismobile", Simply Hired"27% of traffic is mobile",LinkedIn"28% of Jobsite traffic is from amobile device", Jobsite
  9. 9. What devices do candidates use?"60% is smartphone vs 40% tabletNearly all tablet is iPadSmartphone is 50/50 Android vsiPhone", Simply Hired"40% of traffic is from Apple,29% of traffic is from Android",Jobsite
  10. 10. Candidates are ready butare recruiters?
  11. 11. Jobseeker expectation80% of jobseekers wouldlike to start theirapplication from mobile.Two thirds of jobseekershave tried to job searchvia mobile.Around 10% ofrecruitment websites areactively supporting mobile
  12. 12. Mobile is alreadyintegrated throughoutcompanies
  13. 13. How are employers using mobile?•  Talent attraction, referral program, Applicationtracking, onboarding•  Internal communications•  Contractor timekeeping•  Staff surveys•  Email on the move•  IT system access•  BYOD•  Collaboration•  Employee socializing•  Customer Relationship Management•  Sales tools•  Events
  14. 14. Why do people use their mobile
  15. 15. Why do people use their mobileTo accomplishTo socializeTo prepareFor me timeTo discoverSource: InsightsNow
  16. 16. Why do candidates use mobile?Accomplish Apply for a new roleReceive email invite to interviewReceive job offerSocialize Get career adviceShare job (dis)satisfactionSee what other people are doingBoast about interview or job offerPrepare Research company in prep for interviewMe time Search for dream jobs or dreamlocations to workDiscover Search for next jobResearch companies
  17. 17. Supporting mobileimproves talentengagement
  18. 18. The question is not “whysupport mobile”It is now “How to supportmobile”
  19. 19. Online talent attractionSocial MediaSEOEmailAdvertisingAt least 60% onmobileGoogle desktopsearch decliningMore personalemail read onmobile / tablet20% to 30% ofrecruitment webtraffic on mobileResearchCompanyApplyfor job
  20. 20. Online talent attractionSocial MediaSEOEmailAdvertisingAt least 60% onmobileGoogle desktopsearch decliningMore personalemail read onmobile / tablet20% to 30% ofrecruitment webtraffic on mobileHow muchtalent is beingleaked?Which area isbiggestopportunityfor you?
  21. 21. Context coupled withwide audience reachgenerates betterconversion
  22. 22. Contextual campaignsLanding page should provide one tapto key related information.Not the same for every vacancy /promotion.Twitter...."@AcmeJobs on campus inBristol tonight bit.ly/aazs...""@AcmeJobs senior technicalproject manager opportunitywith worldwide travel bit.ly/aazz..."
  23. 23. Responsive web designis a “buzz word” thatmeans different things todifferent people
  24. 24. Responsive design is not freeThe development cost is typically increased to deliver responsivedesign.Responsive web design needs careful testing it will does always workon all devices.Fixing the issues and retesting (across all target devices again) costsmore money and more time.Where quality matters, responsive web design can dramatically slowdown future development eg adding new features etc.Responsive can limit what you offer to desktop usersSites built on platforms such as Wordpress benefit from the investmentResponsive / Adaptive design investment made to the platform.
  25. 25. Test on multiple devicesNokia WinPhone –missing video, looksbrokenNot matter what your technology test on multiple devices.Screenshots taken from leading silicon valley responsive designproduct strikingly.comNew releases ofdevice OS oftencauses problems –brand is invisible.Blackberry Torch:white boxes should beskyscrapers, “poweredby” should be atbottom of screen
  26. 26. Test on multiple devicesNokia WinPhone –missing video, looksbrokenNot matter what your technology test on multiple devices.Screenshots taken from leading silicon valley responsive designproduct strikingly.comNew releases ofdevice OS oftencauses problems –brand is invisible.Blackberry Torch:white boxes should beskyscrapers, “poweredby” should be atbottom of screenBroken pages look sh*t.Broken pages will reducecandidate trust and impactconversion
  27. 27. Responsive Screen size and UXSpeaking PageTapped SpeakingMany responsive sites fall into the trap of forgetting theexperience on a device.Frequently the navigation will stack – and take over!Imagine if...Home Page
  28. 28. Responsive Screen size and UXSpeaking PageTapped SpeakingMany responsive sites fall into the trap of forgetting theexperience on a device.Frequently the navigation will stack – and take over!Imagine if...Home PageThe user waits &waits & thinks itsbroken
  29. 29. Responsive rocks but it is not a silver bullet!None of these companies use the sameresponsive design for mobile and desktop
  30. 30. ResponsiveWebDesign`Responsive & speed*simplified for slide, addition network hitsinclude DNS look up etc.
  31. 31. Responsive & speedAfter the device hasdownloaded big imagesor content that wont beshown then the browserruns the CSS and resizesthe image, or hidescontent etc.RWD can impact slowerweb page load times!
  32. 32. Adaptive design = Responsive 2.0TouchResponsiveDesign(Smartphone& tablet)ClickResponsiveDesign(Desktop)Deviceawareimages(HD imageswhereneeded)Text Onlyversion forold phonesDeviceawarefeaturesAdaptive Design Deviceaware fixes
  33. 33. Adaptive designDesign for touch not just screen size!Consider an adaptive design for devices withdifferent capabilities.Adaptive focuses on wide reach, experience andconversion.Adaptive uses responsive web design and takes itto the next next level.Responsive is not free if quality matters
  34. 34. Pure responsive matures into adaptiveYou build a pure responsive solutionYour CFO uses a Blackberry and you have todevice detect to fix the issue. (Now adaptive)Marketing complain the brand image is fuzzy ontheir latest iphone or Samsung phone, so youdevice detect and swap the image for retina.The new iPhone and iOS gets released and yoursite looks broken – you device detect to fix it.Mobile traffic grows and you want to increasedownload speed to increase conversion
  35. 35. Scope of testing on mobileNo matter what your technology is…Identify your target mobile OS, versions and most useddevices. (available from Google Analytics)Test on real hardware!Typically test the latest on iOS, latest Android, most popularAndroid, Chrome on Android, Chrome on iOS, latestBlackberry OS, older Blackberry and iPad.Consider testing on Nokia winphone, a small screensmartphone, a large screen smartphone, 7” Android tablet,bigger Android tablet, HD / retina devices
  36. 36. Scope of testing on mobileNo matter what your technology is…Identify your target mobile OS, versions and most useddevices. (available from Google Analytics)Test on real hardware!Typically test the latest on iOS, latest Android, most popularAndroid, Chrome on Android, Chrome on iOS, latestBlackberry OS, older Blackberry and iPad.Consider testing on Nokia winphone, a small screensmartphone, a large screen smartphone, 7” Android tablet,bigger Android tablet, HD / retina devicesWith pure Responsiveevery change alsoneeds testing on allWindows, Mac – IE,Firefox, Chrome, Safari
  37. 37. What to test?Suggested test case…1. Go to Google, search for your site, click it2. Browse key content areas3. Browse pages with video4. Browse any interactive pages or animation5. Browse any social sharing features6. Search for a job7. Apply for a jobDo this on EVERY target test device / OS / browser
  38. 38. Learn what works bestby trialingin different talentsegments
  39. 39. Mobile Apply Over Six Months:Case Study: Fortune 500 retailerNeed:Simple onlineapplication processwith ability to saveapplication.Seamless ATSintegration.Solution:Used ATS integrationand knockoutquestionPowered by JIBE6,939Completed Applications12,386Viewed questions19,965Submitted resumes40,223Started applications646,725Unique visitors
  40. 40. Mobile Apply Over Sixty Days- smartphone only:Case Study: Global Apparel RetailerNeed:Could see a lostopportunity, mobilewas leaking talent.Problem area wasapply.Solution:Taleo integration,mobile application.Powered by MoBolt8092ApplicationStarted5002ApplicationsCompletedTalent experience:75% rated the apply process by mobile -Very easy.21% rated the apply process by mobile -easy.
  41. 41. Both ATS integratedcase studies hadhundreds ofmobile applicationsa week.
  42. 42. Free "Mobile insights pack"New mobile insights pack, download forfree.- 10 mobile recruiting facts- Mobile and social media article- Mobile Web FAQ- Native App FAQwww.mobiledave.me/irecruit

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