Kraft Foods social media platforms
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Kraft Foods social media platforms

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screen capture of the social media tools Kraft Foods is using

screen capture of the social media tools Kraft Foods is using

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Kraft Foods social media platforms Kraft Foods social media platforms Presentation Transcript

  • Social Media Tools
  • Twitter
  • Linkedin
  • Facebook Fan Page
  • Mobile Apps
  • You Tube Channel
  • Message Boards
  • E mail/Newsletter
  • Community Sharing
  • RSS Feed
  • A Corporate Blog
  • Analysis: pro
    Relevant content
    Multiple platforms to engage audience
    Content takes precedent over promotion
    Current postings on all platforms
    Encouragement of community to community engagement
    User friendly sites, searchable and customized
    Good use of emerging technology
    Use of Technology serves the audience and enables communication
    Targeted to a wide audience foodies, budget, families
  • Analysis: con
    Not all pages display social media icons
    Corporate blog is missing; I want to see corporate values, vision and a personal voice from head office
    Missing some third party apps or add ons that encourage sharing
    Overall Kraft gets an “A” for use of social media, i am interested to know if they use any measurement tools