Ecommerce Innovations: Loewy Case Studies
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Ecommerce Innovations: Loewy Case Studies



Loewy is an award-winning full-service interactive agency, dedicated to orchestrating great creative and great business strategies in triumphant harmony. This presentation explores an array of ...

Loewy is an award-winning full-service interactive agency, dedicated to orchestrating great creative and great business strategies in triumphant harmony. This presentation explores an array of solutions provided to our ecommerce clients. We explore innovative user experience design, custom inventory management, enhanced usability, best practices for checkout and product customization.



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Ecommerce Innovations: Loewy Case Studies Presentation Transcript

  • 1. Empowering Your Online Brand Ecommerce Case Studies ©2013 Loewy Design Inc. All rights reserved Loewy Design Inc. 125 Baylis Road, Suite 190, Melville NY 11747 • (631) 249-2429 • Fax (631) 249-2436 •
  • 2. STRATEGY DESIGN TECHNOLOGY MARKETING Who We Are Ecommerce Innovators Loewy is a full-service interactive agency that’s been fusing strategic consulting, brand building, online marketing and design-centric technology since 1998. People come to us to create new online identities, mastermind the evolution of existing ones, bring products to life, build apps and mobile experiences, shape perceptions, craft tactics, spark connections, and energize engagement… powered by a strategic platform based on competitive analysis, research, and a true understanding of the brand, audience, and business objectives. • Strategic • Full Service • Creative • Problem Solvers • Award Winning
  • 3. STRATEGY DESIGN TECHNOLOGY MARKETING What We Do Advance Brands Online STRATEGY DESIGN & UX TECHNOLOGY MARKETING Identifying your brand’s vision How your customers perceive Leveraging technology to Connecting with your and developing a roadmap to you through digital experi- forge emotional connections audience through strategy deliver on its overall ences and multiple platforms. between your audience and led tactics at the right your brand. touchpoints across all business objectives. mediums. Brand assessment Brand strategy and positioning Ecommerce Social media campaigns Competitive analysis Design systems ERP integration Mobile marketing Content strategy Content development Inventory Management Systems Search engine optimization Search engine marketing strategy Information architecture Content management Social program management Persona and user research User interface design PHP development Email campaigns and strategy Technology audit and analysis Application design Custom applications Advertising and management Social media analysis Front-end development Mobile development Integrated marketing
  • 4. STRATEGY DESIGN TECHNOLOGY MARKETING Our Solutions Innovative Experiences Truth in Aging has a mission to offer truthful and unbiased guidance to people seeking to improve their physical health and appearance. They test and then sell the products they recommend. Their site is a mixture of blog, product reviews, Ingredient information and of course store. Loewy did a deep evaluation of the content and found a unique way of presenting and filtering it. The main pages are structured as tiles that represent different content types. Users can focus in on their specific needs by using broad filters for area, age and concern. The result is a personalized and dynamic experience for their users.
  • 6. STRATEGY DESIGN TECHNOLOGY MARKETING Our Solutions Custom Inventory Management Janet Kain had a great product. What the company needed was a better way to market it–and an efficient way to manage its inventory. JK produces pillows on demand and required an inventory system based on yards of fabric on hand. Loewy designed a robust Magento ecommerce store aimed at JK’s three target customers and developed a custom inventory management system that tracked yards of fabric for each pillow and removed that yardage out of inventory as pillows were sold.
  • 8. STRATEGY DESIGN TECHNOLOGY MARKETING Our Solutions Enhanced Usability Holiday Pro serves large retailers such as Barneys, Saks Fifth Avenue, and Bergdorf Goodman by providing custom-designed holiday decor and props. Having previously sold its products exclusively through printed catalogs, Holiday Pro had to make its full catalog of merchandise available online to compete in today’s market. Loewy designed a site that allowed users to explore the client’s extensive product line by browsing a carousel of product highlights from seven categories. Details and options for products were accessible through an elegant and intuitive user interface.
  • 10. STRATEGY DESIGN TECHNOLOGY MARKETING Our Solutions Faster Checkout Sinch is a simple product­ an elastic — band with built-in magnets that attaches to the audio plug of a device’s headset and allows for easy cord management. The last thing they wanted was for thier ecommerce to be complicated. Loewy designed a site that allowed visitors to quickly explore the features and benefits of the product. We extended the simplicity of the site to include a one page checkout process where all information necessary to complete the sale was available without any extra clicks.
  • 12. STRATEGY DESIGN TECHNOLOGY MARKETING Our Solutions Product Customizer The Franklin Mint has been creating works of fine art and treasured collectibles for more than 45 years. They wanted to enhance their current online offering by providing consumers with a tool to personalize and add sentimental value to their jewelry purchases. Loewy created a product customizer that was intuitive and require minimal steps. It is flexible enough to accommodate multiple product types and can configure thousands of metals, stones, and engraving options, We integrated with LiquidPixels to deliver real-time, drag and drop, dynamic imaging without lag or long loading times.
  • 14. STRATEGY DESIGN TECHNOLOGY MARKETING Our Solutions Brand Extension Century 21 is a New York-based retailer that offers top designer merchandise at discounted prices. The retailer needed a site that reflected its international reputation as a destination for in-theknow fashionistas and label-savvy bargain hunters Loewy redesigned the site with a chic look-and-feel that creates a relevant, engaging brand experience for their trend-wise target audiences. We improved search engine visibility by meshing flash animations, JavaScript, and XHTML. To keep trend-spotters in the know, Loewy developed a social media strategy that included Facebook apps and sneak-peak promotions through Twitter.
  • 17. STRATEGY DESIGN TECHNOLOGY MARKETING Contact Us Our’s is not a bag of tricks Each online retailer’s needs are different. We create bespoke solutions that address branding, user engagement, usability, backend integration and many other business objectives. Call us to find out how we can jumpstart or revamp your online store. David Loewy President 631.249.2429 x111 Donald May Vice President/Creative Director 631.249.2429 x113 Locations Melville, NY (headquarters) 125 Baylis Road Suite 190 Melville, NY 11747 Tel: 631.249.2429 New York, NY 244 Fifth Avenue, Suite D263 New York, NY 10001 Tel: 212.252.2106