Brand Marketing Strategy and Monetization With Digital Marketing
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1. grey suit retail
Simply put ... we help
businesses white label our tools
to sell more stuff online!
2. 16 testimonials 17 about gsr 18 our team 19 contact info
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websites
apps
mobile
contactus
3. We’ve created a simple, user-friendly way that allows you to
control your client’s entire online strategy from one simple
dashboard. From Websites, to mobile marketing, to Facebook
promotional apps, to craigslist posting services and much
more, our reseller program puts this amazing dashboard right
in your hands so you can provide our Software as a Service
(SaaS) to your customers.
As the reseller, you own the customer, you
set the markup and you manage the billing.
As the service provider, we deliver Grey
Suit Retail’s stellar series entirely under
your brand, not ours, on a private-labeled,
fully-branded, cloud-based, customer
friendly portal. We will also provide
ongoing training, support, knowledge and
tools so you can service your customers
through all phases of their website
implementation, from concept to launch
and beyond. You’ll look like a million bucks
while your customers sell more products
and services.
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websites
4. websites
Standard Web Pages
Some internet companies claim they can generate a
ton of web traffic. That’s great. We can do that, too.
Our websites inform, educate and equip customers
with the tools they need to make a purchase while
increasing online and in-store traffic and sales.
You’ll find the pages you expect built into each
design: Home, About Us, Contact Us, Current Offer
and Products. Additional pages are quickly and
easily added or removed. Your Online Specialist will
teach you how to write exceptional page content that
includes important marketing key words, internal
page hyperlinks and simple formatting.
Email Marketing
Engage fans and keep them coming back with
targeted, timely email messages. A designated page
on each website collects personal contact information
in exchange for a coupon or special offer. The built-
in email marketing dashboard sends professional,
personal branded emails to subscribers in three
simple steps.
mobile Marketing
Give your customers a simple and user-friendly
mobile website right on their smart phone. Grey
Suit Retail mobile websites are designed to give
your customer the right information and contact
information to find you and shop from you.
People 45 years and above are the fastest growing
demographic for text message users and 92% of
Americans have a cell phone. Give your customers
the ability to reach this audience and any other target
demographic at any time and in any place with Grey
Suit Retail’s Mobile Marketing.
Online Product Catalog
Showcase your products and services in our online
Product Catalog, designed for retailers by retailers.
Products can be built from scratch or often imported
directly from manufacturers. Each product features
vivid photos, detailed product descriptions, industry-
specific specifications, related products and much
more.
A Shopping Cart
Put the Product Catalog to work by hooking it up to a
cash register. Shazam – an instant online store gives
customers 24/7/365 ability to make a purchase before
one red cent is invested in rent, inventory, payroll or
utilities. Cha ching!
Blog
Blogs are more than an online conversation with
customers. They also add valuable keywords and
fresh content while building loyalty, trust, traffic and
ultimately revenue.
Craigslist
Reach a massive untapped market traditional media
can miss using our Craigslist posting capabilities.
Strategically saturate this resource with hardworking
ads and start selling more stuff.
Analytics
The ability to quickly and easily see traffic sources
and patterns helps retailers decide what’s working…
and what’s not. Results are measured in real time, so
reaction time is instant.
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5. webquestions
5
Q How much does a
website cost?
The wholesale cost for each website is based on
the number of products in the Product Catalog,
starting at a low monthly price.
Q What’s included in that
price?
This price includes secure Dashboard access
to manage a website that includes six fully-
customizable pages. Additional pages are
available. These services, also managed from the
genius Dashboard, are available for an additional
cost: Email Marketing, Blog Page, Blog Writing,
Shopping Cart, Craigslist, Facebook Page and
Facebook Apps.
Q Can you set up email
addresses?
Sure can. Each website includes up to six branded
email accounts so your customers look like a
pro can and save their gmail for their kid’s snack
sign up reminders. Additional email accounts can
be added for a small fee. Email hosting includes
instructions on how to access your email on your
PC, Mac or mobile device.
Q What if I need help?
Check out our Peeps page to meet our team of
dedicated Client Service Specialists. They will
teach you how to use the Dashboard and help you
through every step of the process. Your Specialist
is available via email, telephone, Skype, fax and
even face-to-face visits to teach you how to grow
your business by helping your customers succeed
online.
Q How long does it take
to set up a new website?
Technically, it only takes a few hours to set up
a new website. But realistically, it usually takes
around two to four weeks because business
owners are busy running a business. The majority
of the timeline is in the customer’s hands as they
make decisions about the design and content of
their website. Keep in mind that monthly billing
begins at sign up and recurs each month, even if
the site has not gone live.
Q How do we know it’s
working?
Unlike traditional media, our websites won’t leave
you scratching your head wondering whether or
not your strategy is working. Customers have on-
demand access to a slew of reports that show how
many people visited the site, how they found it,
how long they stayed and what keywords brought
them there.
Q Am I obligated to a legal
contract?
Absolutely not. While we require a reseller
agreement, you are free to cancel without penalty
with 60-days written notice. We don’t believe in
holding customers hostage if they’re not happy
with our services.
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apps
We’ve made it simple. Grey Suit Apps
can be managed from the same simple
dashboard where your customers
manage their website. One login, a few
simple clicks and—Shazam!—their
Facebook fan page is instantly suited
up with our powerful apps!
Grey Suit Apps harness the power of Facebook by connecting
businesses to 955 million+ active users who are online and
ready to start a conversation. Our Facebook-approved
applications turn online fans into paying customers. As a
reseller, you’ll have immediate access to tools and support
that turn boring pages into brilliant profit-making strategies.
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Posting
You can take that string off your finger that reminds
you to post to your Facebook page: our Posting App
allows users to create and schedule many posts at
one time instead of logging in each day. Knock out
a month’s worth of posts in minutes, view scheduled
posts, or see previous posts in one place.
Email Sign Up
Facebook doesn’t allow you to contact your Fans
individually—all you can do is post on your wall and
invite them to Events. The Grey Suit App is secure
and CAN-SPAM compliant so you can continue the
conversation you started online by collecting their
email address. Whatcha’ gonna do with all those email
addresses you just collected on your Facebook page?
Tap into our easy 3-step Email Marketing dashboard
and start sending targeted, timely messages to your
Fans.
Fan Offer
Give non-Fans an incentive to Like the page with
an exclusive offer just for pressing that magic blue
button. New Fans are rewarded with a custom coupon
they can bring directly to the business. This is called
conversion, people, and it’s what turns Fans into
financially invested customers.
Contact Us
Displays the store address, hours, phone number
and an interactive Google map right on the Facebook
page so Fans don’t have to figure out how to find the
business.
Share & Save
Go viral by encouraging Fans to pool together for a
group incentive. A minimum number of Fans must
accept the offer before the savings are unlocked, and
there’s also a limit to the number of Fans who can
receive the special offer.
Sweepstakes
Sweepstakes are a sweet way to create excitement
and interest with custom contests. Businesses can
easily conduct their own online sweepstakes on their
own terms using their own prizes.
About Us
The standard Facebook “Info” page doesn’t do a
company justice. A ramped up About Us App tells fans
why they should trust a company and keeps them on
the page longer. It’s also a handy way to increase SEO
and give search engines—and customers—one more
way to find you.
Current Ad
Plop the current ad right onto a Facebook page,
instantly magnifying the impact and reach of print
flyers, direct mail and digital advertising. Keep fans up
to date and highlight the biggest bargains while getting
more bang from advertising bucks.
Products
Take that fancy Product Catalog and pop it right onto
a Facebook page so Fans can browse, compare,
research and—yes!—even make a purchase without
ever leaving their familiar little Facebook world.
apps
9. 9
Q Is my data secure?
We host all of images and text in a highly-managed
secure environment. Are we immune to all threats?
Hardly. But we have every precaution in place to
keep all data secure.
Q Is there a long-term
contract?
Nope. Grey Suit Apps is a pay-as-you-go service.
There are no long term contracts or commitments.
Q Can I use the Apps on
more than one Facebook
page for the same price?
Each Grey SuitApp plan includes one (1) installation
of each App per Facebook page ID. If you want to
install Apps on multiple pages you can sign up for
Level 1 again or switch to the agency plan.
Q Will I be forced to
upgrade?
You will not be forced to upgrade. The only reason to
upgrade is if you would like to better enhance your
sociable experience.
Q Types of payment is
accepted?
We accept all major credit cards including American
Express. We do not accept PayPal. At this time we
only accept payments online and do not invoice for
services.
Q What are your terms of
service?
If you are interested in reading our terms and
conditions, privacy policy, or other terms of service,
you can find those documents online. You’ll find
we’re very transparent and protect our customers
as much as ourselves.
Q What if I need help?
We’re here to assist and always willing go the extra
mile to make sure you’re making the most out of
your sociable experience.
appquestions
10. 10
mobilemarketing
Mobile Marketing will allow your customers
to easily and quickly send SMS coupons,
reminders and messages any time they
like. This will influence buyers during their
purchasing decision and bring them into
your customers’ place of business. Keep
reading to see how it works!
People 45 years and above are the fastest growing
demographic for text message users and 92% of Americans
have a cell phone. Give your customers the capability to reach
this audience and any other target demographic at any time
and in any place with Grey Suit Retail’s Mobile Marketing.
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Step1:Create&PromoteKeywords
Your customers can create keywords in our reseller
platform and then add them to all their marketing
efforts. Showcase the keywords on direct mail pieces,
Website graphics, email blasts, in-store advertising
and watch the subscriber base grow as people text the
keyword back to opt-into the Mobile Marketing plan.
Step3:Schedule&SendSMS
Promotions,Coupons&Reminders
Schedule and send SMS text message promotions,
coupons and reminders to subscribers. Once a
consumer has opted-in, they are guaranteed to
receive the text message your customers send.
How cool is that! It’s a fail-safe, proven method to
ensure the consumer will always see your customers’
promotion. Your customers can get creative and text
promotions that link to their Website, QR codes or
create promotions saying “Bring in this text message
to take 10% off your next purchase!”
Step 2: Clients Engage & Are
Entered into our Reseller
Database
When customers text the keyword back, they’ll be
automatically entered into your customer’s Mobile
Marketing database, which can be broken into lists
for certain keywords and promotions. The Grey Suit
Retail Mobile Marketing lists give your customers the
flexibility to target specific customers for particular
promotions, increasing the chances to make more
money.
Step 4:Watch Redemption
and Revenue Roll in like the
San DiegoTide!
According to Gartner, a technology research firm,
this year alone 50% of the U.S. population will have
used their mobile devices to download and coupons
and make online purchases. The Grey Suit Retail
Mobile Marketing plan is designed to increase your
customers’ revenue by encouraging high redemption
rates. Consider this, if 100 people opt-into the
subscriber list and 19 of these redeem the offer, the
return on investment will be astronomically high. The
Grey Suit Retail Mobile Marketing plan is a money-
making cash cow!
mobilemarketing
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MMquestions
Q How often does
the Grey Suit Retail
platform refresh to show
new mobile marketing
subscribers?
The Grey Suit Retail mobile marketing platform
refreshes every 24 hours to keep you up-to-date
and show you the latest subscribers who have
opted into your mobile marketing plan.
Q What are credits and
how do they work?
Credits are necessary to send a mobile marketing
message, and they’re also used when a new
subscriber signs up. In other words, every time
you send a message to one subscriber, this will
use one credit, and when one new subscriber
opts-in, this will also use one credit. Please keep
in mind, your credits will refresh every month.
Q How do I get a
keyword?
Keywords are purchased just like a domain; if the
keyword is available and not already in use, then
you are free to purchase and use it.
Q Does every customer
on the Grey Suit Retail
platform use the same
short code?
Yes. Grey Suit Retail has one short code: 96362.
When customers text your keyword to this number,
they’ll automatically opt-into your mobile marketing
account to receive SMS text messages from only
you and no-one else on our platform.
Q What is the difference
between mobile sites and
mobile marketing?
Mobile Websites are designed for viewing on
smart phones. They are optimized to give the
customer contact information and the proper
information right on their smart phone to shop from
you. Mobile marketing is simply a service to send
bulk SMS messages to your customers.
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clienttestimonies
sharon bradley
WHFAWesternHomeFurnishingAssoc.
Diane Stein & Karla Jo
joto pr
kyle doran
r&a marketing
Grey Suit Retail has
provided our PR
firm with the online
tools and support to
successfully grow
our agency.
We’ve gained a strong and
effective online presence with
our Grey Suit Retail website.
We have used the Grey Suit
Apps to reach a larger target
audience and provide them with
a tangible incentive to use our
services.
Grey Suit Retail’s support is
second to none! They always
answer our questions and
take care of our requests
immediately. Without a doubt,
we would recommend Grey Suit
Retail to any agency or company
who wants to make more money
and expand their business.
For more than
three decades,
our family has
been dedicated to
helping retailers
sell more stuff.
When we find something that
will help our clients sell more
stuff, we jump all over it. Grey
Suit Retail gives us the tools
we need to provide our clients
with a productive, smart and
affordable solutions. Grey Suit
Retail knew all the trigger points
that would enable our retailers
sell more stuff with their turnkey
online platform.
Grey Suit Retail is the premier
online selling solution. Once
you call them, you will never
need to call anyone else.
Grey Suit Retail
made designing a
custom website an
easy and painless
experience.
The team interpreted our
needs and created a unique
website that reflects our
business. They are continually
improving their system,
making it more efficient for us
to share the latest information
with our members.
New customers are making
purchases from our online
store, and most importantly,
we are seeing our Google
rankings skyrocket to
create the visibility we need
throughout our industry and
beyond.
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Technology & Staff
Your online success is in the best hands possible with
Grey Suit Retail’s skilled, experienced and dedicated
team. Our programmers and designers make all the
buttons work and grant you virtually limitless data
storage along with the fastest website load times
in the online industry. They team up with our Client
Service specialists to continually offer new features
to help you sell more stuff faster, easier and more
profitably.
You’ll be assigned your own Online Specialist to
guide you along the way through every step to make
sure you’re equipped with the knowledge to maintain
and execute your online business and achieve the
tangible results you demand.
Philosophy
We take our work seriously, but our lives outside of
work are our number one priority. We make conscious
decisions to pursue happiness and joy every day.
This sense of personal contentment pours into our
professional lives, enabling us to get more done and
have fun doing it. We always try do the right thing the
first time—and if we fail, we’ll make it right.
You won’t find a stodgy corporate environment at Grey
Suit Retail. Our employees “office” from wherever
they choose, yet we’re as closely connected as our
cubicle-sharing counterparts. Hey, we’re a technology
company—so we know how to use technology to
collaborate on projects and easily accommodate
customers all over the world. And here’s a nice
bonus: Our daily commute doesn’t pollute the planet.
The funny thing is, you won’t find a single stuffed
grey suit. Just plainspoken, hardworking people
who love what we do.
Grey Suit Retail’s only mission is to help businesses white
label our tools to sell more online. We designed cutting
edge software that allows businesses to take complete
control of their online strategy without having to learn any
complicated code. Grey Suit Retail makes running an
effective, yet affordable, online business and marketing
campaign easy.
aboutgsr
