ContentsCompetition Poster Briefing & idea generation p.3-10 Briefing & idea generation Development & process of design p.129-134 p.11-27 Development & process of Overview p.28-35 design p.135-143 Image references p.36-42 Overview p.144-145 Image references p.146-147Facebook cover Briefing & idea generation p. 43-50 Showcase Development & process of design Showcase Idea p.148-150 p.51-65 Framed poster of group Overview p.66-70 members p.151-158 Image references p.71-88 Name Tags p.159-161 Leaflets p.162-165Advertisement for House & Home Other things we incorporatedMagazine in the showcase p.166-169 Briefing & idea generation p.89-94 Workbook & designs done by Development & process of design David Lin (Art Director) p.170-- p.95-117 177 Overview p.118-120 Overview p.178-179 Image references p.120-128
CompetitionThe competition has not yet been approved by theclient during the development of the poster andcompetition idea.
Strategy briefThe competition is a way of generating awareness for Gallery IrelandIt is targeted 4th, 5th, 6th year secondary school students and studentscurrently doing a FETAC course.Applicants must take the passage “light within the darkness” and useeither print, paint or photography mediums to portray this phrase.How the competition works is applicants must send a picture of theirartwork to firstname.lastname@example.org with their name, age and school. Ifthey wish to include a short description on how it relates to thepassage they may do so. Those pictures will then be uploaded to theGallery Ireland Facebook profile.The artwork will be publicly judged on the Facebook page, whereeach “like” will count as one vote. Multiple votes are allowed. 5Finalist from each medium (paint, print, and photography) will beselected from the Facebook page as our finalists according to theirvote counts.
ObjectivesTo capture the attention of secondary school andFETAC course students.To increase the fan base of Gallery Ireland‟sFacebook page through the competition.To reflect Gallery Ireland through the poster bymaking it look professional.Increase awareness of Gallery Ireland amongstudents.
Media & Placement choice The poster will be advertised through social media such as Facebook and Twitter. It will also be sent though the website‟s newsletter. Ambient advertising will be put up within the various secondary schools and FETAC courses. The poster is also to be put up on the Gallery Ireland news section of the website.
Brainstorming Profession Green Creativity al Endless Modern Faceboo Possibility Inspiration Irish k Text & Online Social Twitter Texture Print Websit Media Photograph e Desig n y “Light within the darkness” Black Camer Paint a Showcase Ying &&White Brushes Yang Colour Prizes Opportunity Awards ArtistsNote*- Although “Gallery Ireland” and “Art” “Competition” are brainstormed separately they are alldone in the context of making the poster for the competition.
ResearchInspiration, Research for client industry, Independent research.Primary research has been done to get an understanding of students andtheir opinion about the competition. The majority of the students said that;they would be more inclined to participate in a competition if it wassponsored by a professional institution and if there was a judge that is ofimportance within the art industry. Therefore a professional feel from theposter is essential.Other inspirations we have gather during the developement of thecompetition, are the various different images that we would like toincorporate into the poster e.g. Cameras, Ying & Yang designs, differenttypes of brushes and other posters and how they incorporate all themediums.
Design choice The main idea around the competition was to inspire creativity, so we included various mediums such as brushes and camera features. Through the medium used we wanted to create a sense of a competition on a professional scale while provoking the audience to be apart of this competition. The logo and trade marked design will be kept on the poster adding the competition text to it. We wanted to represent Gallery Ireland professionally through this competition. We did this by not over complicating the design & feel, but at the same time it needs to seem appealing and creative through the combination of camera and brush through lighting and composition. Green, black and yellow are the three main type of colours used to synchronize with the Gallery Ireland logo. Text styles would vary due to information being displayed i.e. Essentail information needs to be displayed clearly, while some other writings can have a more professional & classical feel to it.*Note – This is not the final poster and changed may be implicated in the
Development & process ofdesign All the design is done through Photoshop.Images were taken from websites that are then modified to suitthe design of the poster. Some images are made through theshape or brush tools.
Final Design formatAll designs are done on photoshopDimensions - 2480 × 3508Colour space – RGBColour profile - sRGB IEC61966-2.1
Initial designI wanted to incorporate GalleyIreland as a professional entitythrough the poster as seen fromthe research. Students would bemore inclined to participate if itwas seen to hosted by aprofessional body.The design layout would follow thegeneralized poster competition.From the logo being shown on thetop of the poster, followed by thedesigns in the centre.Further information should beprovided near the top and bottom(followed by the sponsors andsocial media logos) of the page.
I decided to use the camera lens and the brushes taken from online websitesfor the design of the poster by modifying them through the eraser and selectiontool.I wanted to present the competition as an art related one, through imagery andwhat better way to do so by adding the essential tools (paint brushes and
(continuation from lastpage)As you can see the camera is placed in the middle as the centre piece as I found it tobe a more appropriate. The brush will be used to complement the centre piece byrevolving around it and both the brush and centre piece is modified by selection,transformation and deletion tools. Other adjustments such as the size of thesponsorship bar and the social media logos have been made through the resizing
Design changes 1.0 Although the brush complements the centre piece (camera) nicely, somehow it was hard to further develop the concept of the design. The brush seems to be in an awkward position and it doesn‟t seem to allow any changes to be made. I have considered adding another brush to the other side, as it looks pretty bare but this just clutters the poster. Finally, I decided that the brush should be moved around just to see if there is any other way of filling that void on both left and right side of the poster.
To showcase the centre piece a bit more I decided to use a more whole camerawith greater contrast to its dark surroundings. The brush is revamped andmoved to the left hand side of the camera, again modified through freetransform, selection and movement tools. I also left some temporary shadows byusing the brush tool) on some of the tilt of the brushes that is to be modified lateron. The sponsors at the bottom of the page has been resized and transformed
Design changes 2.0 Now we have the feel of the poster in terms of its composition that could essentially be in the final design. Text has to be added into the poster at his point to see how it should be planned out. I‟ve taken the more vital information that needs to be displayed on the poster, while the rest can be seen on the Gallery Ireland Facebook profile and website. The text styles are carefully selected to suit the professional feel of the overall design and clarity of information provided.
After adding the text I begin to see the final draft of what the poster would looklike. The text is carefully placed, as you can see the terms and conditions isadded at the bottom of the poster. The quote for the passage is to be displayedat a more noticeable place as it provides the theme of the competition. Otherinformation is then distributed near the centre piece (camera).
(continuation from lastpage) can see the brushes have been nicely refined through patching inAlso youPhotoshop. The shadow under the brush has also need refined to look morerealistic and smooth (shadows done through brush tools over camera to add thesmoothness). The instruction is added to the side of the camera, whilecomplementing its shape by revolving the text around the surface.
(continuation from lastpage) line is added by accident but as it turns out it works quite well. It isA smokydone through the brush tool function of Photoshop. It somehow fills the voidon the right hand side of the main body of the poster.
Refinement & changes to design 2.0 Although we can start to see how the design might look in the end, there are some issues that need to be addressed. The terms and conditions at the bottom is way too long and leaves little room for the information above to stand out. The quote “light within the darkness” needs to standout more and by placing it at the very top looks quite awkward and out of place. I initially wanted both social media icons to be present in the poster but after taking a closer look it, the icons are too overpowering in conjuncture with the sponsor‟s icons. The brushes also seem to be floating in mid air and that needs to be addressed.
As you can see there are some small changes that have significant impact on theoverall design of the competition poster.The more noticeable changes would be the passage “light within the darkness”being placed at the centre of the camera. A bar is then added underneath shaded atthe two ends with the brush tool. The purpose of the bar is to provide support for the
(continuation from last page)Other significant changes would be the icons at the bottom. I decided to remove theTwitter logo, as it seems to take up unnecessary space and it is more important for theFacebook logo (changed shape and colour to green to suit the flow of the poster) toappear as the judging will be done on the Gallery Ireland Facebook profile. Line bars(done through the shape tools and shaded by the brush tool) were setup as stands tosupport the brushes.
(continuation from lastpage)The terms and conditions has been reduced to make the text above standout more as itnow reads “Applicants must be 16 or over. Terms and Conditions apply… See Facebookpage for more details “. Other minor details to change include the green writing of GalleryIreland‟s artwork submission email (changed to green by the colour tool) to add contrast tothe rest of the text. The brush has been further refined making it more smooth andpleasant to look at.
Text style reference BlairMdITC TT“vote for the winner on Facebook” – Info.” Applicants must be 16 or over. Applicants only applies to 4th 5th 6thyear secondary school students or students currently doing a FETACcourse.“ – Terms and conditions“Send a picture of your artwork to email@example.com with yourname age and school. Include a short description of the piece.” – Info.“Competition” - Title Cochin“From this passage you must portray what is written through thefollowing mediums; print, photography or paint” - Instruction Engravers MT“Light Within the Darkness ” – Quoted passage
OverviewClient feedback & problems that occurred duringdevelopment.
Client input & feedbackWhile our Account Handler has sent the finaldesign to our client, no feedback of the designwas given or any implication that the competitionwill be hosted in 2012.However we did receive some feedback from ourclient‟s web designer when I showed him mydesigns for the competition poster during theEircom video shoot.
Design changes 3.0 From the feedback of the graphic designer, he emphasize that the centre piece should be bigger along with the quoted passage. He also mentioned that the Facebook logo should not be changed as it is copyrighted. Another comment was that he felt the brushes were a bit too bright and that can take away from the centre piece. From these construct comment I decided to add more and change the final design.
The brushes were finallyAs you can see there are dimmed to bring out thesome significant changes centre piece (this is donethat were made in through by changing theconjuncture to the initial final brightness/contrast). I alsodesign. The centre piece has decided to add brushes to thebeen greatly enlarged with an right hand side of the poster.additional design feature to it This somehow makes the(made accidentally through poster feel more completethe selection tool). and in equilibrium. The Facebook logo had to be changed back to its original colour. Due to the re-enlargement of the centre piece, the green smoke like line had to be taken down after. It was not without effort that I tried to keep it but it was not
Refinement & changes to design 3.0 It is the minor changes that brings one design closer to perfection. Although you may not be able to see the more micro changes. Those changes is done through liquefying, erasing, adding shadows and positioning. The instruction however is now added to the top under the “COMPETITION” text, which was once removed due to lack ofNote* - Minor changes will be highlighted in the next page.
Client final feedback During our final presentation to our client we showed the competition poster and reinforced the competition idea to generate more Gallery Ireland users. However we did not receive any direct feedback from our client at the end of the presentation but she seemed to be pleased with what we presented so we take it as a sign that she also like the poster design.
Critical Analysis of Project Overall there were quite a few issues during the development: The logo is not of as good a quality that I would like, as we could not aquire one with a higher quality from our client in time. No client feedback Not having the proper training for photoshop has increased the project time dramaticly. Mistakes were made during the making of the poster. By flattening the images I could not move images I wanted to change. How the only way to counter that is by overwriting the flattened image or make an add on onto it. The deadline for submissions is supposed to be added on the poster but since we did not get comfirmation if the competition is a-go or not, it could not be included during the design developement. Due to copyright issues the Facebook logo had to be changed back to its orginal colour. Overall, I went through quite a few designs, some of which, were slight variations of a picture frame theme. The final design looked completely different, but kept some of the initial design characteristics. The final design broke down the barrier by showing the bringing across the brand message, brand image, information provided for the competition and overall creativity of the design.
Strategy briefThe Facebook profile needs a new cover forGallery Ireland.It has no specific audience but just to show offGallery Ireland through the cover page.The cover should reflect Gallery Ireland.The cover page should be both creative andappealing.
ObjectivesTo make an appealing and creative cover for theGallery Ireland Facebook profile page.To showcase Gallery Ireland‟s personality.To make use of the Facebook cover i.e.promotion.
Brainstorming Profession Green al Creativity Modern Classical Endless Irish Feel Possibility Inspiration Frame Capture polish s Traditional Timeless To show off Pride Social Media Global & Personali Reflection ty Local Customizatio Connecting people Colors Artists n Online Art Fans Design loversNote*- Although “Gallery Ireland” and “Facebook Cover” are brainstormed separately they are all donein the context of making the Facebook cover Gallery Ireland fan page.
Research & InspirationSome research was conducted in terms oflooking at various different cover pages. Wehave found that a cover page needs to berelevant and complementing to a Facebookprofile. It also reflects the personality of aFacebook page and the design should not betaken lightly.We got a lot of inspiration from looking at GalleryIreland‟s website and how we want to incorporatethe website onto the Facebook cover page.
Example of an interesting Facebook cover designhttp://www.techomag.com/15-cool-facebook-timeline-cover-designs-that-will-blow-your-mind-pics/
Gallery Ireland Poster Designed by Caroline Allen (Owner of Gallery Ireland)
Development & process ofdesign All the design is done through Photoshop.Images were taken from websites that is then modified to suitthe design of the poster. Some images are made through theshape tools.
Final Design formatAll designs are done on photoshopDimensions - 851 × 483Colour space – RGBColour profile - Color LCD
Initial designDuring my initial design stage, we wanted to incorporate what I had from ourresearch and brainstorming. I decided to use frames as our centre piece for thecover as an eye catching point (Within the frame would generally be a knownpainting of some kind). As you can see I wanted to add the logo to showcasethe company. I then separated the background by adding linear black line shapes. Between those lines I plan to add images or art pieces that complement each other as a more vibrant background.
As you can see I havefused the framestogether to make itmore centralized.Segments of artpieces are then addedto the backgroundbetween the lines;thus making the covermore vibrant andappealingSince I already havethe logo on theFacebook profilepage, we decided tomake the logo into abanner that is to bestretched across thecover.
Design Changes 1.0After looking deeper into the design there were some questionsthat came to place. Although the cover does have an appealingfeel to it, there was the problem on how much it reflects GalleryIreland.It may represent art in an international sense but at the same timealienating Gallery Ireland and what it represents and that‟s IrishArtist.
So then I decided to makethe cover more relevant byadding Irish artists &artwork into thebackground andforeground.James Joyce is thought tobe one of the greatest Irishartist of all times. Hispoetry inspires peopleinternationally and givesrelevance to what GalleryIreland wishes torepresent.Within the lines I added adesign from the Book ofKells and also a piece ofIrish art to representIreland and the Irishheritage.
Design changes 2.0After making those changes for the design layout, even with theIrish relevance to Gallery Ireland, it still didn‟t feel right.Yes it may represent Irish art and artists but how does it representGallery Ireland? Thus back to the drawing board and sure enoughI found the answer on the Gallery Ireland website, as where it allstarted.
From looking at the GalleryIreland website I found thatthe answer was there allalong.Gallery Ireland is full ofartworks by Irish artists andthus can be incorporated intothe cover.I then chose various artpieces from all of the artists(not wanting to leave someartists behind in showcasingtheir work through theFacebook cover.) and thenchose the ones I think wouldbe best suited in terms ofquality, colour and fluidity.The colours that I wanted toincorporate were green( forGallery Ireland), blue (givingcontrast) and other standout
As you can see I haveadded the final changesto the design through finetuning the art works intothose lines.The incorporation of thecolour contrast worknicely from the green(Left side) to the blue(Right side). Morestandout colours wereadded in to the frame aswe want to emphasizethe centre piece.Some of the art pieceshad their colour tonesand brightness slightlyadjusted to suit the flowof the cover.
Design Changes 3.0With the final draft in place I started to look at the centrepiece. Originally I wanted to add a iconic figure within theframe but after making the transition from design change2.0, I wasn‟t sure what to add into the frame.Also I wanted the cover be useful and have anadvertisement utility to it.
I then added the “five freeuploads” (The poster thatour client did) to the coverpage on the right handside.It is then divided by agreen line to showcontrast.Inside the frame I decidedto add some kind ofworking that represents theidea of “this could be you”and also giving it aninternational appeal i.e.C‟est Moi
Design Changes 4.0After testing out he design on the Facebook cover page. The “five freeuploads” just didn‟t seem to work.Another problem that I forgot to account for is that the design itself is alarger size of the Facebook cover page. Therefore it did not fit into thecover page the way it should and in that process cutting out pieces of thedesign that was essential for the overall look.The words within the frame didn‟t really reflect Gallery Ireland and thespace could be used to reflect Gallery Ireland in a less obvious way.
As you can see we removed the “five free uploads” and mirrored the green side of the cover to fill in the space. The words within the frame is then replaced with a temporary profile picture taken from the Gallery Ireland website.The size of the overall cover design has been changed from 851 × 483 to851 × 315 to suit the Gallery Ireland Facebook profile page.
Refinement & changes to design 4.0 With the final draft in place some small changes had to be made to the cover page. On the left side the frame is then taken out as I didn‟t want to take the attention away from the central fame.
OverviewClient feedback & problems that occurred duringdevelopment.
Client input & feedbackAlthough our client is delighted with the PowerPoint shehas some concerns - “I like what David has done for theFacebook picture, its very creative! I have onechange though if you dont mind! There is no need for thepicture frames and the mysterious man, as thebackground looks amazing on its own!”After getting the client‟s feedback on the Facebook coverpage, we then took down the frames and replaced themwith more artworks to fill the void space where it once was.
Refinement & changes to design 4.0 As you can see I removed the fame in response to our client‟s needs. I added additional art pieces that went with the blue paintings and a bit of green to fill in the spaces between the lines. Again some of the paintings were modified through contrast and colour
Client final feedbackWe presented the final work design of thefacebook cover during our presentation to ourclient.Though there was no direct feedback from ourclient after the presentation, she seems to behappy with the result.
Critical Analysis of Project Overall the project of making the cover took a while. There were some issues such as: Mistakes were made during the making of the cover. By flattening the images I could not move images I wanted to change. How the only way to counter that is by overwriting the flattened image or make a one add onto it. Other mistakes include not the consideration of cover size and as a result I had to resize the image and full the blank space on the left hand side. Changes had to be made for the client. Not having the proper training for photoshop has increase the project time dramaticly. Finding the right colour image (artworks from Gallery Ireland website) for overall all design and placing them was time consuming. Overall, I went through quite a few designs, some of which, were slight variations of a picture frame theme. The final design looked completely different, but kept some of the initial design characteristics. The final design broke down the barrier by showing the bringing across the brand
Strategy BriefWe‟ve been commissioned to make an advertisementfor the magazine House & Home by our AccountHandler – “I have found a design job! For the Houseand Home magazine, we need to create a quarterpage advert to insert. Can you create an advert alongthe lines of the empty frames idea we had last year orif our copywriter has some ideas.”Our target audience are housewives, homeownersand people who have a passion for art.To inform readers of the House and Home magazineof Gallery Ireland and its serviceTo generate awareness through creative advertising.
ObjectivesTo increase the amount of viewers on the GalleryIreland websiteTo get more buyers on to the website.To generate brand awareness of Gallery Irelandas a place to buy quality Irish art.To increase the number of sellers on GalleryIreland (due to the increase of art being sold fromthe website).
Fres Frame Mind mapping h s Contemporar RegaNew Addition y l Retro Decoration House Modern Feelings Atmosphe Gallery Ireland re Advert Style Professional Irish- House & HomeGreen ness Magazine Interestin Unique g Gras Audience Housewive Eco s Homeowner s s Viewershi Island Adults pNote*- “Gallery Ireland Advert” and “House & Home Magazine” are mind mappedtogether is done through the context of making the poster for the Magazine.
ResearchTo target buyers of art, the team plan to advertise in TheHouse and Home magazine which is issued bi-monthly.Brainstorming, and the use of the internet helped us, comeup with obscure thoughts and designs for our House &Home advertisement.With the help of research, our ideas changed from gianttrees to picture frames, to the Mona Lisa in a brown paperbag.This magazine has an average of 93,900 readers perissue. The magazine has a significant ABC readership of13,575.
Development & process ofdesign All the design is done through Photoshop andIllustrator. Images were taken from websites that is then modified tosuit the design of the poster. Some images are made through theshape tools and brush work.
Final Design formatAll designs are done on photoshop & IllustraitorDimensions - 2480 × 3508Colour space – RGB
Initial design 1.0Our Initial Draft seen on the right,featured a giant tree, with a classicpicture frame hovering over the treetrunk. The text „Need Decoration‟was added inside the picture frame. The Gallery Ireland logo wasincluded in the bottom right corner.The Advert was in a B&W shade withthe text in green.The design had relevance with thetarget audience, in an artistic wayand feel. But it did not effectivelybring the brand message across.
Design ChangesThe tree became toooverpowering, and stood outmore than the Brand itselfThe text had little to norelevance with the Brandimage.To reinforce the brandimage, we added the GalleryIreland Logo to the righthand side.
Initial design 2.0So we decided to change theinitial design to just theframe, by taking the naturaltree setting out of context.Taking the concept of theframe and using the GalleryIreland logo to surround it, tocreate a border over thepicture frameThe text would be addedwithin the frame provoking thereaders in some way.
I surrounded the picture frame, with Gallery Ireland Logos to create a borderaround the picture frame. The white background was added to further bringacross the green text. Since the target audience presumably would be homeowners looking for designs and furniture to put up in their home. The words“Need Decoration?” seems appropriate in this context.
Design change 2.0 After finishing the design I realized it was too small in terms of its size (246 × 205) for an A4 magazine and other issues started to arise. After reviewing the image, it looks a bit over simplistic for a magazine advertisement. It was a cleaner design, but it still didn‟t convey Gallery Ireland‟s message properly and was a little confusing with the micro logos surrounding the frame.
The size of the new revamped design has been increased dramatically (2480 ×3508) to ensure a greater quality when applying it to the quarter page magazine.The FX tool is then applied to the text which gives it more of a 3D feel from theshadow.This was a more interesting and more modern approach, the tag line wasrepeated three times with complementary colours. It almost reads „need direction‟rather than „need decoration‟The Gallery Ireland website is also provided below the last “Need Decoration?” in
To give the design a more varied choice for the magazine I inverted thecolour of the frame through the black & white tool. With a silver from it onlymakes sense to colour the background to be an darker colour and in thiscase I chose black.The silver frame brought across a much more sophisticated tone whichsuited the House & Home feel.
Design change 2.0 This was a very similar production to the last draft, but the background was changed to white or black, and the text stands out a lot better. This would have worked well with the magazine page ad space, but we decided to work on it a little but more and create something else because it seemed too simplistic and traditional for the magazine advert. Maybe, the use of a more modern frame would have looked better, which is why we developed the idea further.
A significant change has been made in comparison to the original design. Theprevious design was thought to be too traditional and linear. I added the newmore modern frame and infused it with the ripped package. By tilting itsideways it makes the painting more alive and within that centre piece thewords “Need Decoration?” would pop out more. The logo is then added to thebottom left of the design instead of surround the painting, this is mainly due tofact that it just didn‟t work as a decoration and did not standout as much as it
Design changes 3.0 Although the concept for the final design is there. In terms of composition it looks very disconnected. The more I looked at the “Need Decoration?” words used, the more I thought to myself. “this needs to be changed.” We want to represent Gallery Ireland as a professional website that provides quality Irish artworks and not something off one of Harvey Norman‟s annoying advertisements. The background needs to be filled and something that ties in nicely with the frame in front.
As you can see, we removed the “Need Decoration?” wording and is replaced bythe Gallery Ireland logo. This definitely gives the company a chance to showcasetheir company logo as the centre piece, while stepping away from the traditionalway of placing logos. I tried to fill the background with frame parts to make thebackground look less bear ( also by adding a shade of green that ties with thelogo).
Design Changes 4.0 The logo is definitely in the right place in terms of generating awareness, while giving a sense of importance to what is in the packaged frame. However the background was just not working out. The frame still feels like it is floating on air. The solution would be to find a background that complements the foreground.
After surfing the web, I finally found this background that goes well with the framecolour. It shows contrast but at the same time complementing each other. It alsogives a sense of reality and familiarity to the readers, in comparison to the flatbackground (along with random frames sticking out) in the previous designs.
Design changes 5.0 With the final draft in place, there was still some things that needed to be added. The background without a doubt complements the frame, yet allowing it to assume the main role of the design. However the painting seems to be denying the laws of physics by standing there on one edge with nothing to support it. There is also a sense of emptiness to the bottom left corner and some kind of object can be used to fill that void (something that relevant to atmosphere of the design).
TextI needed something to hold the frame, so that it wouldnt look like it was floating inmid air. Originally I intended to add an object of some sort but then I thought thatadding a hand to hold the frame would make it look more alive. Thus I found theimage of the hand holding a bell, and by chance used the tip of the bell as thestand and the hand holding on to the tip. I also added the sold sign (made onillustrator) on the bottom left corner that adds relevance to theme and also filling
Refinement & changes to design 5.0 This would essentially be the final draft of the design. The objects however in the design looked like it was added on to the background, instead being part of the whole design. The sense of realism is taken away by the flatness of the objects and that needs to be addressed.
The solution I found to remove that sense of displacement and flatness of theobjects was to; Add shadow to the sold sign, hand and frame that is reflected ontothe background.As you can see the light presumably shines from the upper left to them bottomright (All shadows are made from the brush tool).
Refinement & changes to design 5.0 With the final design in place, it was just what I wanted the final piece to look like. However it lacked information (or what the advert was about) from a reader‟s point of view. I started to research what other advertisements would do in this situation, when the print ad. lacks the information on the poster. I did not want to add cheesy tag lines or generic words in the design. If I was to add text to the design, it must be relevant to the overall theme, appealing to the target audience and creative. So the copywriter and I
TextWe finally came up with arhetorical question toinvoke the reader‟sattention. The context notonly relates back tocompany name but alsorelates to what GalleryIreland is about withwords such as;“personalities”, “vibrantmasterpieces” and“Home…house”.The text ends with theGallery Ireland website asa reference and just toenforce the company
Text References Times New RomanQuote - Bold – “ It‟s so hard to find the perfect pieceof art”Paragraph – “ Home owners should treat their houselike a gallery; a place where they display theirpersonalities through vibrant masterpieces. Breathelife into your house.”Website – “www.GalleryIreland.ie”
OverviewClient feedback & problems that occurred duringdevelopment.
Client input & Final feedbackDuring the development theclient did not give anyfeedback to the draft designs.The proposal foradvertisement to be placed inthe House & Home magazine,which has not been confirmedby our client.The final design was shownduring the presentation,although our client did not giveany feedback, she seemedpleased with the overallpresentation so we can onlyassume that she is happy withit.
Critical Analysis of Project Overall there were quite a few issues during the development: The logo is not of as good of a quality that I would like, as we could not aquire one with a higher quality from our client in time. No client feedback during developement. Not having the proper training for photoshop has increased the project time dramaticly. Mistakes were made during the making of the poster. By flattening the images I could not move images I wanted to change. The only way to counter that is by overwriting the flattened image or make an add on onto it. The first few drafts didn‟t sit well, even after some slight modifications as they lost the brands message by being too vague. Overall, I went through quite a few designs, some of which, were slight variations of a picture frame theme. The final design looked completely different, but kept some of the initial design characteristics. The final design broke down the barrier by showing the bringing across
AdvertisementHouse & Home MagazineImage Reference
Strategy DocumentThe Instructional poster shows how simple it is to get on boardwith Gallery Ireland.Its important to show our target audience, the deals which GalleryIreland offers and the ease of use with regard to the website.Our target is online users but also those who are not exactly techsavy.To let customers know about the “five free upload offer”.With this in mind, we wanted to create a poster, so that each ofour target audiences could understand the service, young andold.
ObjectivesThrough our poster designs, our objective iscreate awareness for the websiteIncrease the flow from the Social networkingsites as well as the website itself.To let customers know about the “five free uploadoffer”, thus increasing the amount of users of thewebsite.
Fres Rega Modern h Mind Mapping l Life Contempora ry Green Atmosphe re Style Professiona Eart l h Gallery Ireland Irishnes Poster s Gras South s Design Geometri Ameria cs Old Mya nIsland
ResearchThrough primary research, we found out that noteveryone is able to use a computer as well as theyounger generation. People who are not familiar withthe internet, would probably be confused as how tomanage and operate their accounts on the GalleryIreland website.Searching competitors websites, allowed us to seehow they implemented their designs.We received much of our inspiration fromBrainstorming, general knowledge and the use ofInternet research.
Development & process ofdesign All the design is done through Photoshop. Mostdesigns are made through the shape tools, brush work andtext modification.
Development & process of design Our Initial Design featured a screen shot. Text was added originally on a black bar at the bottom of the Poster. Later, the text „Upload your art work for free until February‟ was added at a diagonal mid way through the poster. In the top right hand corner, the text „Sign up now‟ was added with tree green arrows showing the sign in button on the screen shot. The keywords, Art and free in the sentence were highlighted in the Gallery Ireland green colour to further emphasise the „G‟ in the Gallery Ireland logo. We sourced our tribal designs in the top right hand corner with the help of brainstorming and Google.
Final Design formatAll designs are done on photoshopDimensions – 3508 X 2480Colour space – RGB
Initial Idea 1.0The poster is to informFacebook users thatGallery Ireland iscurrently providing “5free uploads before 12thof February”.We incorporated the thefacebook page to give ita more contemperayfeel and to also show offthe website in terms ofhow it looks and how tosign up.
As you can see I croppedthe outside of the of thescreenshot to smoothen outthe overall appeal.Sign up now is to be addedto the top right corner nearthe “sign in” words.The 5 free uploads is to beadded in the centre wherethe bar is added throughthe shape tools.
Design Changes 1.0The text is then added as you can see in the centre bar with the text “Upload yourartwork for free until February 12th!” and the “sign up now” is then boxed in throughliquefying a square shape and colour changes.Other designs were added through the arrow shape tool and buy using the penciltool on Photoshop, as seen on the upper right hand corner.
(Continue from last page)I replaced the previous greenarrow from the top right cornerand added green arrows whichpin point where to sign up.I added the 5 Euro information ina circle after realizing that agreen circle added nicely in tothe poster design.The upper right hand cornerdesign has also been furtherdeveloped to generate a betterflow and look for the poster.I added an array of different fonttypes high lighting the worlds Upand Art and Free.
Text ReferencesText – eurostil added quotation „5 euro per pieceafter offer end‟Text – „Up‟ + „art‟ font type - British scriptstandardText – „Load‟ (Times new Roman)Text – „Sign up now!‟ (Futura Bold)Text – „Work for‟ „Until February‟ „12th‟ (LucidaFax bold)
OverviewClient feedback & problems that occurred duringdevelopment.
Client input & feedback• We received no client feedback.• The only initial change was that of a business level change, The text „5 free uploads‟ was later changed and removed from the overall design.• The client then decided to create her own design instead of our creation. We then changed the text to „Upload 5 paintings for free‟ before removing it from the site, as her creation was uploaded instead.
ShowcaseNote all design during the showcase is donethrough photoshop
The IdeaThe team needed a series of posters showcasingthemselves for the showcase evening on May4th.The decision was made early on to keep thedesign simple, as emphasis must be placed onthe text.The design is the same on everyone‟s poster soas to avoid clutter and confusion at the GalleryIreland stand.The frame idea reflects the concept of theGallery theme, which ties in with the project wecreated.
Theme of design for standOur main theme is tomake the stand looklike a gallery but alsoto give it a homelylooking atmosphere.We wanted toincorporate theframes idea onto thewall.
Framed poster of groupmembersFor use at the Gallery Ireland stand@ the advertising showcase 2012
Frame used for images Image obtained from: http://www.dreamsti me.com/royalty- free-stock-photo- wooden-frame- image11063775
I then simplyadded a whiterectangle tocreate the emptyframe look.This created ablank canvas forus to work from.
To erase the logoat the bottom, Icropped the imageslightly, and thenusing the smudgetool, blended thewhite writing intothe background. Iused a smallbrush size to tryand keep with thewood grain.
I then inserted abrief draft of thecontents of theframe. The textwas written by theteam about eachteam member.The images weretaken by the teamfor the purposesof this project.The paperclip is ashape fromPhotoshop
The final text was written in bythe team.The images at the bottom arethe Linkedin logo, and the QRcode for each individualsLinkedin profile.Linkedin image obtained from:www.linkedin.comQR codes were created onwww.qrcode.ie
Name TagsFor use at the Gallery Ireland stand@ the advertising showcase 2012
Name tags Name tags were made for the showcase. The background for the name take is taken from PowerPoint theme designs and the text is applied in the centre. The changes that were made is all done on Photoshop.
LeafletsFor use at the Gallery Ireland stand@ the advertising showcase 2012
Leaflets during showcaseInformational leaflets were handed out during theshowcase.They include the members of the group and theirjob descriptions.A formula we made up is put on the poster.The design is done through Photoshop shape ,colour and shape colour diming tool.
Feedback & ConclusionOverall the showcase was a success.With the limited amount of time, we tried our bestto incorporate as much as we could in ourdesigns and props for the showcase.Although the designs for the showcase maybe abit simple, in comparison to the other designsduring the development of the Gallery Irelandcampaign but we also felt by not overcomplicated things, we can better focus our timeand resources to better use.