Twitter 101 for Learning Professionals

Welcome to ASTD Long Island‟s 1st Webinar! Welcome!David KellyCPLP, CRP@LnDDave(516) 474-1852LnDDave@gmail.com

ASTD National David Kelly @ASTD @LnDDaveWhat’s your Social Media Usage? 4. I create and share content, spearhead discussions, and teach others 3. I actively use my accounts and connect with others 2. I have accounts, but don’t use them much. 1. Social what?

ASTD National David Kelly @ASTD @LnDDaveWhat’s your Twitter Usage? 4. I create and share content, spearhead discussions, and teach others 3. I actively use my account and connect with others 2. I have an account, but don’t use it much. 1. What’s this Twittah thing?

ASTD National David Kelly @ASTD @LnDDaveDiscussion Points… Explain what Twitter is Set up a Twitter Account Define Common Twitter Terminology Discuss Twitter‟s Importance in Learning and Development Provide Opportunity for Q&A

ASTD National David Kelly @ASTD @LnDDaveWhat exactly is Twitter?

ASTD National David Kelly @ASTD @LnDDaveWhat is a Twitter?

ASTD National David Kelly @ASTD @LnDDaveTwitter - Simplified A text message is a short message limited in characters that someone sends……to a single specific person whocan read and respond to themessage.

ASTD National David Kelly @ASTD @LnDDaveTwitter - Simplified A Twitter message, or „tweet‟, is a short message limited to 140 characters that someone sends…

ASTD National David Kelly @ASTD @LnDDaveTwitter - Simplified…but unlike textmessages, atweet can be readby anyone thatdecides to „follow‟,or view, a person‟sTwitter updates.

ASTD National David Kelly @ASTD @LnDDaveThe Misconception of Twitter

ASTD National David Kelly @ASTD @LnDDaveThe Power of Twitter

ASTD National David Kelly @ASTD @LnDDaveWhat’s on Twitter? Pointless Babble 40.55% Conversational 37.55% Pass-Along Value 8.70% Self-Promotional 5.85% News 3.75% Spam 3.60%Source: Pear Analytics

ASTD National David Kelly @ASTD @LnDDaveGraphic Courtesy of Terrence Wing of ASTD-LA and LiquidLearn.com

ASTD National David Kelly @ASTD @LnDDaveSetting up a Twitter AccountCreating a Twitter Account isvery easy, and can be donein 5 minutes or less.Let’s create one now.

ASTD National David Kelly @ASTD @LnDDave Twitter Terms: FeedThe Twitter feed isthe list of tweets thatare viewable onyour Twitter homepage.The feed consists ofmessages postedby people youfollow.

ASTD National David Kelly @ASTD @LnDDave Twitter Terms: FollowIf you want to read a person‟s Twitterpostings, you choose to follow them.Followingsomeone willmake theirtweets visible onyour Twitterhome page.

ASTD National David Kelly @ASTD @LnDDave Twitter Terms: AvatarThe picture that is visible on a user‟s homepage and next to each of their tweets iscalled an avatar.Avatars arecustomizablewithin a userprofile.

ASTD National David Kelly @ASTD @LnDDave Twitter Terms: @The Commercial At (or just At) symbol(@) is used to indicate a Twitter User Name. Tweets that include a user name preceded by the @ symbol will be visible on that user‟s home page even if they do not follow you.

ASTD National David Kelly @ASTD @LnDDaveTwitter Terms: @Be aware that in additionto being viewable by theperson whose user nameyou include in yourmessage, your tweet isstill public and visible byanyone searching orfollowing your tweets.

ASTD National David Kelly @ASTD @LnDDaveTwitter Terms: # The hashtag symbol (#) is used by Twitter users to group tweets on similar topics. By searching the topic proceeded by a hashtag, you can see all posts from users that included the hashtag in their tweet.

ASTD National David Kelly @ASTD @LnDDave Twitter Terms: RTRT is a Twitter abbreviation that stands forRetweet. Retweets are one of the morepowerful features of Twitter.Retweets give youthe option to share atweet that you readwith those that followyou.

ASTD National David Kelly @ASTD @LnDDaveTwitter for Trainers – Why? The rules are changing… •10 Years Ago “Leave your cell phone home.” •5 Years Ago “Turn off your cell phones” •2 Years Ago “Set your phones to vibrate” •Today “Please step outside if you need to use your phone”

ASTD National David Kelly @ASTD @LnDDaveTwitter for Trainers – Why? The rules are changing… •Tomorrow “Yes, you may use your cell phone during the session” This is a huge problem.

ASTD National David Kelly @ASTD @LnDDaveTwitter for Trainers – Why? The rules are changing… •Tomorrow “Yes, you may use your cell phone during the session” This is a huge problem. opportunity.

ASTD National David Kelly @ASTD @LnDDaveLeveraging TwitterLearners are entering sessionswith the ultimatetool forengagementalready in theirpockets.

ASTD National David Kelly @ASTD @LnDDaveExamples of Twitter in Learning1. Trainer can receive real-time evaluations (Levels 1, 2, and 3)2. Learners can easily be engaged before, during, and after a session.3. Use Twitter to make key learning points stand out.4. Adds informal learning to formal learning plans.5. Taking Live Polls from Participants.

ASTD National David Kelly @ASTD @LnDDaveThe Back Channel “A line of communication created by people in an audience to connect with others inside or outside the room, with or without the knowledge of the speaker…” Cliff Atkinson, The Backchannel

ASTD National David Kelly @ASTD @LnDDaveThe Back Channel Participants no longer wait until after a session to perform an evaluation. Using Twitter and other Social Media tools, participants interact and provide feedback during and throughout a session.

ASTD National David Kelly @ASTD @LnDDaveThe Back ChannelSpeakers andfacilitators have begunto embrace andencourage theBackchannel as ameans of collaborationand feedback during asession.

ASTD National David Kelly @ASTD @LnDDaveLive Chats via TwitterWhile Twitter is generally usedasynchronously, groups have usedhashtags and dedicated time slots tocreate live chats. Image by Kevin Thorn (@learnnuggets)

ASTD National David Kelly @ASTD @LnDDaveLive Chats via TwitterA popular chat for Learning Professionalsis #lrnchat. Each Thursday features alively 90-minute chat session beginning at8:30pm EST. Image by Kevin Thorn (@learnnuggets)

ASTD National David Kelly @ASTD @LnDDaveLive Chats via TwitterThese chats are an excellent way todevelop your knowledge, skills, andnetwork. For full details visit: http://lrnchat.wordpress.com/ Image by Kevin Thorn (@learnnuggets)

ASTD National David Kelly @ASTD @LnDDaveGetting Started… Resources

ASTD National David Kelly @ASTD @LnDDaveGettin’ Geeky w/ Twitter Gina Schreck is a popular speaker on Social Media. Her book is a fun exploration of Twitter that helps you get started and get the most out of this platform.

ASTD National David Kelly @ASTD @LnDDaveSocial Media for Trainers Jane Bozarth is a popular speaker at Learning Conferences. Her book explores many different types of Social Media tools and provides examples of learning use.

ASTD National David Kelly @ASTD @LnDDaveLynda.com Training Lynda.com has a wonderful selection of technical training videos, including a nice walkthrough of Twitter. You can join for $25 and get a full month of access.

ASTD National David Kelly @ASTD @LnDDaveTwitter Users to ConsiderThere are millions of Twitter users. Hereare a few in the Learning andDevelopment field to consider following:Quinnovator Ginaschreck bobpikectt lrnchatarossett marciamarcia hjarche c4lptaaronesilvers taylorperforman tonybingham emasiecindyhugg tomkuhlmann bschlenker ASTDcammybean briandusablon JaneBozarth jaycrossbritz LearnNuggets tmiket

ASTD National David Kelly @ASTD @LnDDaveYour Homework! Win a copy of this book!

ASTD National David Kelly @ASTD @LnDDaveYour Homework! To be eligible to win the book raffle, simply do the following: •Open a Twitter Account •Post this tweet “@LnDDave – I thought today’s Twitter Webinar was…”

ASTD National David Kelly @ASTD @LnDDaveYour Homework! Everyone who posts that tweet by MIDNIGHT TONIGHT will be entered into a raffle to win the book. The winner will be announced tomorrow.

ASTD National David Kelly @ASTD @LnDDaveJoin Me in Las Vegas!ASTD TechKnowledge 2012 Sessions TK Chat – Social Learning & Content Curation – Wednesday 1/25 11:30 – 12:15 Twitter 101: Learn the Basics and Tips for Learning Use – Thursday 1/26 3:30 – 5:00

ASTD National David Kelly @ASTD @LnDDaveQuestions???????

Welcome to ASTD Long Island‟s 1st Webinar!Thanks! David Kelly, CPLP, CRP @LnDDave (516) 474-1852 LnDDave@gmail.com

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Twitter 101 for Learning Professionals

by David Kelly on Jan 14, 2012

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Twitter 101 for Learning Professionals Presentation Transcript