Eurozine Feb. 2 2010

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  • Eurozine Feb. 2 2010

    1. 1. Nätverkstan Project: Long Tail Digital Eurozine Wien • Febr 2 • 2010 www.natverkstan.net
    2. 2. Nätverkstan
    3. 3. Nätverkstan
    4. 4. Nätverkstan • Founded 1996 • Owned by 30 cultural journals • Education, technical and business support, projects • 15 emloyees • Mixed economy
    5. 5. Background
    6. 6. Source: The Economist, Jan. 30th–Feb. 5th 2010.
    7. 7. Iphone www Apps Internet Fig 1. Different interfaces to Internet
    8. 8. The Project
    9. 9. Goals 1. To help small publishers take advantage of the effects of the "Long Tail" 2. To simplify distribution and sale of texts for small publishers
    10. 10. Simplify distribution • Physical / Digital • Books / Journals • Free / Payment
    11. 11. A complex eco-system
    12. 12. A complex eco-system 5 levels
    13. 13. A complex eco-system 5 levels
    14. 14. A complex eco-system 5 levels
    15. 15. A complex eco-system 5 levels
    16. 16. A complex eco-system 5 levels Content
    17. 17. A complex eco-system 5 levels Content Format
    18. 18. A complex eco-system 5 levels Content Format Application
    19. 19. A complex eco-system 5 levels Content Format Application Platform
    20. 20. A complex eco-system 5 levels Content Format Application Platform Businessmodell
    21. 21. A complex eco-system 5 levels Content Text Format Application Platform Businessmodell
    22. 22. A complex eco-system 5 levels Content Text Format EPUB, PDF... Application Platform Businessmodell
    23. 23. A complex eco-system 5 levels Content Text Format EPUB, PDF... Application iBook Reader... Platform Businessmodell
    24. 24. A complex eco-system 5 levels Content Text Format EPUB, PDF... Application iBook Reader... Platform Iphone, Ipad... Businessmodell
    25. 25. A complex eco-system 5 levels Content Text Format EPUB, PDF... Application iBook Reader... Platform Iphone, Ipad... Businessmodell Advertisment, Subscription...
    26. 26. Journal HTML PDF EPUB Format Paper www Device PC / Smartphone / Tablet Reader Fig 2. Different textformats
    27. 27. Text App GUI Fig 3. What is an application?
    28. 28. Text App GUI Fig 3. What is an application?
    29. 29. Text App GUI Fig 3. What is an application?
    30. 30. Text App GUI Fig 3. What is an application?
    31. 31. Free Text App GUI Fig 3. What is an application?
    32. 32. Free Text App GUI Fig 3. What is an application?
    33. 33. Free Text App Payed GUI Fig 3. What is an application?
    34. 34. Journal Apple iBook Store iPad Reader Fig 4. A complex eco-system
    35. 35. Journal Apple iBook 2 Flows Store iPad Reader Fig 4. A complex eco-system
    36. 36. Information / Journal EPUB-files Apple iBook 2 Flows Store iPad Reader Fig 4. A complex eco-system
    37. 37. Information / Journal EPUB-files Apple iBook 2 Flows Store iPad Reader Fig 4. A complex eco-system
    38. 38. Information / Journal EPUB-files Apple iBook 2 Flows Store iPad Money Reader Fig 4. A complex eco-system
    39. 39. Information / Journal EPUB-files Apple iBook 2 Flows Store iPad Money Reader Fig 4. A complex eco-system
    40. 40. Information / Journal EPUB-files Apple iBook 2 Flows Store iPad Money Reader Fig 4. A complex eco-system
    41. 41. Information / Journal EPUB-files Apple iBook 30 / 70 2 Flows Store iPad Money Reader Fig 4. A complex eco-system
    42. 42. Information / Journal EPUB-files Apple iBook 30 / 70 2 Flows Store iPad App Money Reader Fig 4. A complex eco-system
    43. 43. Journal Apple iBook Store Conten provider iPad App Reader Fig 5. Several content providers
    44. 44. Journal Apple iBook Store Conten provider iPad App Reader Fig 5. Several content providers
    45. 45. Journal Apple iBook Store Conten provider iPad App Database Reader Fig 5. Several content providers
    46. 46. Journal Apple iBook Store Conten provider iPad App Database Reader Fig 5. Several content providers
    47. 47. Journal Apple iBook Store Conten provider iPad App Database Infrastructure for payment Reader Fig 5. Several content providers
    48. 48. Journal Apple iBook Store Conten provider iPad App Database Database Infrastructure for payment Reader Fig 6. Unique advantage
    49. 49. Journal Apple iBook Store Conten provider iPad App Database Database Infrastructure for payment Reader Coordination Small scale Credit cards Micropayments Fig 6. Unique advantage
    50. 50. Nätverkstans offer 1. Develop apps 2. Distribution of texts 3. Infrastructure for payments
    51. 51. Mission statement
    52. 52. Mission statement 1. NV is an agency, not a bookstore. Every publisher take their own business decisions.
    53. 53. Mission statement 1. NV is an agency, not a bookstore. Every publisher take their own business decisions. 2. Inclusive. "If they think they are, they are".
    54. 54. Mission statement 1. NV is an agency, not a bookstore. Every publisher take their own business decisions. 2. Inclusive. "If they think they are, they are". 3. Non-exclusive agreements. One among many distribution channels. Leave any time.
    55. 55. Mission statement 1. NV is an agency, not a bookstore. Every publisher take their own business decisions. 2. Inclusive. "If they think they are, they are". 3. Non-exclusive agreements. One among many distribution channels. Leave any time. 4. Embrace open standards.
    56. 56. Mission statement 1. NV is an agency, not a bookstore. Every publisher take their own business decisions. 2. Inclusive. "If they think they are, they are". 3. Non-exclusive agreements. One among many distribution channels. Leave any time. 4. Embrace open standards.
    57. 57. Mission statement 1. NV is an agency, not a bookstore. Every publisher take their own business decisions. 2. Inclusive. "If they think they are, they are". 3. Non-exclusive agreements. One among many distribution channels. Leave any time. 4. Embrace open standards.
    58. 58. Mission statement 1. NV is an agency, not a bookstore. Every publisher take their own business decisions. 2. Inclusive. "If they think they are, they are". 3. Non-exclusive agreements. One among many distribution channels. Leave any time. 4. Embrace open standards.
    59. 59. Mission statement 1. NV is an agency, not a bookstore. Every publisher take their own business decisions. 2. Inclusive. "If they think they are, they are". 3. Non-exclusive agreements. One among many distribution channels. Leave any time. 4. Embrace open standards.
    60. 60. What should Eurozine do?
    61. 61. What should Eurozine do? 1. Eurozine should add EPUB as a new format
    62. 62. What should Eurozine do? 1. Eurozine should add EPUB as a new format 2. Nätverkstan could – as a pilot, for free – develop an application for Eurozine.
    63. 63. - The End - olav.unsgaard@natverkstan.net david.karlsson@natverkstan.net

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