Blow Your Sales off the Charts!<br /> Online Marketing Solutions that drive traffic and land new business<br />David K. Fi...
Who is InBusiness, Inc.?<br />Internet marketing experts with a Return On Investment driven approach to marketing for busi...
Where We Excel<br />SEO<br />Pay Per Click Advertising Campaigns (Google, Yahoo etc.)<br />Social Media Marketing<br />Lin...
Driving Market-Ready Buyers to Your Website is Critical to Your Success!<br />“Internet Marketing <br />Is  all about gett...
“92% of People Looking for Products and Services Start They’re Buying Process by Visiting a Search Engine Such as Google, ...
Where Does Their Traffic Come From?<br />Over 80% of the traffic generated by companies like YellowPages.com and ServiceMa...
So What does this Mean to Your Business? <br />Everything!<br />When a potential customer <br />performs  a search, they w...
What does it  take to get you top ranking in Search Engines?<br />It takes a combination of factors to rank high for compe...
How your website is organized
How the links on your website are  structured
Do you update your website with new  articles, pictures, and videos regularly
Does your site load fast
Is it unique information or copied from   Other websites
Many other additional factors</li></ul>What other websites say about your website<br /><ul><li>How many websites link to y...
How do they link to you (called anchor text)
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Inbusiness Seo Presentation

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Inbusiness SEO and Internet Marketing Presentation. Using tactical SEO planning and execution to launch companies to the top of Google's Search Engine Results Pages (SERP's). Marketing ROI Delivered!
David Fitzgerald - dfitzgerald@inbis.us

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Transcript of "Inbusiness Seo Presentation"

  1. 1. Blow Your Sales off the Charts!<br /> Online Marketing Solutions that drive traffic and land new business<br />David K. Fitzgerald, VP Sales and Marketing<br />David Fitzgerald is a highly accomplished business professional with over 17 years experience in corporate leadership, business development, sales management, sales education, marketing and public relations. Prior to joining InBusiness, Inc., he spent his career climbing the sales and marketing ranks with organizations such as Best Buy Company, Kare11 TV, Digital River and as President of Subjex Corporation, a publicly traded artificial intelligence software company.<br />
  2. 2. Who is InBusiness, Inc.?<br />Internet marketing experts with a Return On Investment driven approach to marketing for businesses online. Utilizing the most powerful platforms and tools available to increase the amount of business and visibility your company receives online. <br />"InBusiness has been the best advertising money I've ever spent.  Once InBusiness retooled my web site and optimized my rankings on all the best search engines, the phone started ringing with qualified patients.  My front office staff notice the increased web calls within three months.  Thanks In Business.  Richard Bragg, M.D."<br />
  3. 3. Where We Excel<br />SEO<br />Pay Per Click Advertising Campaigns (Google, Yahoo etc.)<br />Social Media Marketing<br />Link Building<br />Internet Marketing Design and Execution<br />Video<br />Web Development <br />SEO Optimized Content Development<br />Special Promotions that Increase Traffic<br />“We design highly effective Internet Marketing Strategies and that convert market-ready<br />buyers actively searching the web into paying customers.” ~ David Fitzgerald<br />
  4. 4. Driving Market-Ready Buyers to Your Website is Critical to Your Success!<br />“Internet Marketing <br />Is all about getting found <br />online at the time someone is I need of your products or services. If they can’t find you they <br />won’t be doing business with you! We will ensure that you will be found!”<br />
  5. 5. “92% of People Looking for Products and Services Start They’re Buying Process by Visiting a Search Engine Such as Google, Yahoo or Bing” source : B2B Marketing Magazine<br />According to the Kelly Group, “Less than 18% of the population uses online yellow pages or service magic to find services they are in need of!”<br />
  6. 6. Where Does Their Traffic Come From?<br />Over 80% of the traffic generated by companies like YellowPages.com and ServiceMagic.com is purchased from Google and Yahoo. You can reach this market directly without a middle man for more targeted, and more profitable advertising with more flexibility. <br />
  7. 7. So What does this Mean to Your Business? <br />Everything!<br />When a potential customer <br />performs a search, they will<br />arrive at a Search Engine Results <br />Page (SERP).<br />Over 70% of searchers will click on the top 3 search results if they are relevant to the search. (This number changes with Sponsored listings at the top, but it is still very high)<br />Being on the first page is not enough. You Need to be #1 <br />WARNING!<br />[ Don’t Allow Your Competition to Capture Your Customers! ]<br />
  8. 8. What does it take to get you top ranking in Search Engines?<br />It takes a combination of factors to rank high for competitive and profitable search terms. Many of your competitors already have a significant head start. We can catch up!<br />What you website says about itself<br /><ul><li>The words and text on your pages
  9. 9. How your website is organized
  10. 10. How the links on your website are structured
  11. 11. Do you update your website with new articles, pictures, and videos regularly
  12. 12. Does your site load fast
  13. 13. Is it unique information or copied from Other websites
  14. 14. Many other additional factors</li></ul>What other websites say about your website<br /><ul><li>How many websites link to your website
  15. 15. How do they link to you (called anchor text)
  16. 16. How credible are the sites linking to you
  17. 17. Are the sites that link to you relevant to your industry
  18. 18. Are you being mentioned on social websites like facebook, and twitter?</li></li></ul><li>What does it take to get you top ranking in Search Engines?<br />[<br />]<br />SEO<br />It starts with a content rich website that is key word optimized for your business and location<br />Search Engine Optimization<br />Header text and Anchor text need to intelligently describe what your business does.<br />The text on your website is what Google searches to determine how relevant your services and location are to a potential customer. What you say here matters greatly to search engines.<br />And Then There's…<br />
  19. 19. SEO Continued…<br />There's a lot of “behind the scenes” computer<br />programming that takes place to make SEO <br />come together, stuff we leave to the experts!<br /><!-- /rfs/home/guestHome.jsp --><br /><html xmlns="http://www.w3.org/1999/xhtml" xml:lang="en" xmlns:fb="http://www.inbusiness.com/2008/fbml" xmlns:og="http://opengraphprotocol.org/schema/"><br /><head><br /> <title>inbusiness.com | Get Matched to Top-Rated Remodelers, Plumbers & More</title><br /> <meta http-equiv="Content-Type" content="text/html;charset=UTF-8" /><br /> <meta http-equiv="X-UA-Compatible" content="IE=EmulateIE7" /><br /> <meta name="keywords" content="home improvement,contractor,additions,remodels,house,projects,improvment,home maintenance,local" /><br /> <meta name="description" content="Find top-rated home improvement contractors in your area. Articles, tips, videos, and photos on home improvements projects. Kitchen remodeling, bathroom remodels, landscaping, maids, etc." /><br /> <meta name="robots" content="noodp" /><br /> <<br />The benefit to Organic Search results is that if your company ranks high for search terms that are<br />searched frequently, then your business will gain lot of exposure and a lot of people clicking to your<br />website for more information. In the case of the "Best Chocolate Chip Cookie Recipe", over 12,000<br />people search for that phrase per month, and that is only on Google alone. Having a high ranking<br />website on Google will also give you high rankings on other search engines like Yahoo, Bing, Ask, etc.<br />Imagine if 12,000 people a month had access your business . <br />
  20. 20. SEO Ranking Factors<br />Top SEO Factors<br />At the end of 2009, SEOMoz, a highly respected group of industry expert took a poll from its members to determine what they thought were the most important factors for high rankings. Here is what they had to say. <br />Most SEO companies that work with small business don’t want you to know this. It makes their job harder. Not at InBusiness! A knowledgeable client will always get a higher return on investment<br />
  21. 21. Why SEO is ongoing process and not a one time event<br />…and why [Analytics and Tracking] is the lynch pin of success<br />“Google analytics and Adwords tracking reports are at the heart of what we do, but it is how we interpret this data and use it to our clients advantage that makes it so valuable. “ – David Wolf<br />Actual searches people used to find the website using Pay Per Click<br />Check rankings (clients website doesn’t rank for “affordable home ac repair in kissimmee”)<br />Company now ranks for the desired term as well as others. We will then use that process for all other cities as well. Results = More traffic & more customers.<br />Adapt Kissimmee (a city in florida) targeted page of website to include the phrase “affordable home ac repair in kissimmee”<br />
  22. 22. How You Know Whether We Are Doing A Good Job<br />See Where Your Site Ranks For <br />Hundreds Of Target Keyword Phrases<br />See The # Of Links To Your Site & Quality<br />Watch Your Traffic <br />Increase Over Time<br />
  23. 23. How Easy Our Process Is For You…<br />Choose Your Package & Get Us The Reguired Info About Your Business<br />4. Build Quality Links To Your Website On A Monthly Basis Using A Variety Of Methods<br />3. Build You & Custom Website With & Content Management System<br />2. We analyze your market & keywords to build a plan<br />4. Track Increases In Traffic & Rankings<br />4. Evaluate Progress & Make Adjustments<br />
  24. 24. Pricing and Payment<br />
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