1GNetwork_Social Media Introduction_DavidJRoth_120810

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A high level introduction to Social Media and Social Networking. Prepared for 1G Network, Bethany's Professional Networking Group. Prepared by David Roth.

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1GNetwork_Social Media Introduction_DavidJRoth_120810

  1. 1. Social MediaIntroduction<br />
  2. 2. Stats<br />
  3. 3. more Stats<br />
  4. 4. The conversation is happening…<br />with or without you!<br />
  5. 5. Stop looking for the secret sauce? <br /> It will change before you’re able to figure it out. <br />completely<br />
  6. 6. An organic platform that brings your audience together to learn and converse about your products.<br />Engage your audience in meaningful and advantageous conversations.<br />
  7. 7. You can feed it…<br />But don’t think you can CONTROLit.<br />
  8. 8. Introduce Ideas & Concepts<br />Educate<br />Event Announcements<br />Collect References<br />Brand Development<br />Business Recruitment<br />Workforce Recruitment<br />Foster Customer Loyalty<br />What do you use it for?<br />Interact with your audience<br />Business Retention<br />Job Search<br />Influence Decisions<br />Research and Data Collection<br />Build Relationships<br />
  9. 9.
  10. 10. Choose the right tools for you<br />PUSH<br />Email<br />Websites<br />Blogs<br />YouTube<br />Podcasts<br />Twitter<br />Flickr<br />SlideShare<br />PULL<br />RSS<br />CONNECT<br />Facebook<br />LinkedIn<br />Plaxo<br />Forums<br />
  11. 11. Establish measurable goals<br />Build number of followers<br />Be recognized as a content expert <br />(retweet, shares, forwards, etc.)<br />Increase visits to your website<br />Number of new business leads<br />…<br />Examples:<br />
  12. 12. Get Started…<br />Choose which tools best suite your business needs<br />Designate measurable goals for each tool<br />Establish your brand voice and expertise<br />Build your database of contacts (past deals, associations, industry contacts, prospects, etc.)<br />Contribute current and relevant content regularly:<br />Presentations with new data<br />News notifications/share articles<br />Industry accolades and announcements<br />Event notifications<br />Include links to full story or more information<br />Remember… <br /> Conversations are happening… with or without you<br />
  13. 13. Presentation prepared for the 1G Network<br />www.bethany-denver2.org/1g-network<br />David J. Roth<br />droth61@hotmail.com<br />

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