What did 2012 Bing Us?
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What did 2012 Bing Us?

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My presentation from February 2013 at Melbourne SEO Meetups on what changed in 2012 and what this means for SEO in 2013

My presentation from February 2013 at Melbourne SEO Meetups on what changed in 2012 and what this means for SEO in 2013

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What did 2012 Bing Us? What did 2012 Bing Us? Presentation Transcript

  • What did 2012 Bing Us?
  • Quality Content is Key• Always Fact Check Content• Include Data to Backup Points Made• Find Industry/Regional Examples• Use Graphics to Illustrate Points/Insights• Include Quotes from Leaders & Experts• Reduce use of any Jargon• Always spend more time editing & proofinghttp://blog.hubspot.com/blog/tabid/6307/bid/34104/8-ways-to-instantly-improve-the-quality-of-your-marketing-contentAmnesia Razorfish | SEO Meetups 2013
  • Is your process scalable?Amnesia Razorfish | SEO Meetups 2013
  • Infographic Overload/Overusehttp://ivancash.com/Infographic-of-InfographicsAmnesia Razorfish | SEO Meetups 2013
  • Facebook Cracks down on Fakes83 mil are Fake Accounts (8.7%)45 mil are duplicate23 mil are misclassified14 mil are spam/malicioushttp://www.bbc.co.uk/news/technology-19093078Amnesia Razorfish | SEO Meetups 2013
  • Avoid High Risk TacticsAmnesia Razorfish | SEO Meetups 2013
  • FB Mobile outweighs PC usersAmnesia Razorfish | SEO Meetups 2013
  • Ownership of Social Data (Own Website)Amnesia Razorfish | SEO Meetups 2013
  • Google Has Been Busy• Panda #24 — January 22, 2013• Panda #23 — December 21, 2012• Knowledge Graph Exp — Dec 4, 2012• Panda #22 — November 21, 2012• Panda #21 — November 5, 2012• Page Layout #2 — October 9, 2012• Penguin #3 — October 5, 2012• Aug/Sep 65-Pack — Oct 4, 2012• EMD Update — Sep 27, 2012• Panda #20 — September 27, 2012• Panda 3.9.2 (#19) — September 18, 2012• Panda 3.9.1 (#18) — August 20, 2012• 7-Result SERPs — August 14, 2012• DMCA Penalty — August 10, 2012• June/July 86-Pack — August 10, 2012• Panda 3.9 (#17) — July 24, 2012• Panda 3.8 (#16) — June 25, 2012• Panda 3.7 (#15) — June 8, 2012• May 39-Pack — June 7, 2012• Penguin 1.1 (#2) — May 25, 2012• Knowledge Graph — May 16, 2012• April 52-Pack — May 4, 2012• Panda 3.6 (#14) — April 27, 2012• Penguin — April 24, 2012• Panda 3.5 (#13) — April 19, 2012• March 50-Pack — April 3, 2012• Panda 3.4 (#12) — March 23, 2012• Panda 3.3 (#11) — Feb 27, 2012• February 40-Pack (2) — Feb 27, 2012• Venice — February 27, 2012• February 17-Pack — Feb 3, 2012• Ads Above The Fold — Jan 19, 2012• Panda 3.2 (#10) — Jan 18, 2012• Search + Your World — Jan 10, 2012• January 30-Pack — Jan 5, 2012Amnesia Razorfish | SEO Meetups 2013
  • Google Disavow ToolAmnesia Razorfish | SEO Meetups 2013
  • Google Knowledge GraphAmnesia Razorfish | SEO Meetups 2013
  • Local Knowledge Graph CarouselAmnesia Razorfish | SEO Meetups 2013
  • Google Hotel FinderAmnesia Razorfish | SEO Meetups 2013
  • Google Insurance ComparisonAmnesia Razorfish | SEO Meetups 2013
  • Top 20 Results Cycle ConstantlyAmnesia Razorfish | SEO Meetups 2013
  • Bing & Klout PartnershipAmnesia Razorfish | SEO Meetups 2013
  • Bing Webmaster Tools Improves SEOAmnesia Razorfish | SEO Meetups 2013
  • Stop Dumb TacticsAmnesia Razorfish | SEO Meetups 2013
  • Forum Spam is Not Link BuildingAmnesia Razorfish | SEO Meetups 2013
  • Blog Commenting is not SEOAmnesia Razorfish | SEO Meetups 2013
  • Trackback Spam is not SEOhttp://www.copyblogger.com/trackback-spam/Amnesia Razorfish | SEO Meetups 2013
  • Be Smart about Guest PostsAmnesia Razorfish | SEO Meetups 2013
  • Still focused on US dataAmnesia Razorfish | SEO Meetups 2013
  • Still focused on UK/EU dataAmnesia Razorfish | SEO Meetups 2013
  • AdWords data worth more?Amnesia Razorfish | SEO Meetups 2013
  • AdWords data worth more?Amnesia Razorfish | SEO Meetups 2013
  • How Melbourne Has GrownAmnesia Razorfish | SEO Meetups 2013
  • We finally launched MerchandiseAmnesia Razorfish | SEO Meetups 2013
  • vEmail: enquires@amnesia.com.au | Tel: +61 (2) 9380 93176/28 Freshwater Place, Southbank, Melbourne VIC 3068Bond 3, 30 Windmill Street,Millers Point NSW 2000Follow Me@DavidIwanow