What did 2012 Bing Us?

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My presentation from February 2013 at Melbourne SEO Meetups on what changed in 2012 and what this means for SEO in 2013

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What did 2012 Bing Us?

  1. 1. What did 2012 Bing Us?
  2. 2. Quality Content is Key• Always Fact Check Content• Include Data to Backup Points Made• Find Industry/Regional Examples• Use Graphics to Illustrate Points/Insights• Include Quotes from Leaders & Experts• Reduce use of any Jargon• Always spend more time editing & proofinghttp://blog.hubspot.com/blog/tabid/6307/bid/34104/8-ways-to-instantly-improve-the-quality-of-your-marketing-contentAmnesia Razorfish | SEO Meetups 2013
  3. 3. Is your process scalable?Amnesia Razorfish | SEO Meetups 2013
  4. 4. Infographic Overload/Overusehttp://ivancash.com/Infographic-of-InfographicsAmnesia Razorfish | SEO Meetups 2013
  5. 5. Facebook Cracks down on Fakes83 mil are Fake Accounts (8.7%)45 mil are duplicate23 mil are misclassified14 mil are spam/malicioushttp://www.bbc.co.uk/news/technology-19093078Amnesia Razorfish | SEO Meetups 2013
  6. 6. Avoid High Risk TacticsAmnesia Razorfish | SEO Meetups 2013
  7. 7. FB Mobile outweighs PC usersAmnesia Razorfish | SEO Meetups 2013
  8. 8. Ownership of Social Data (Own Website)Amnesia Razorfish | SEO Meetups 2013
  9. 9. Google Has Been Busy• Panda #24 — January 22, 2013• Panda #23 — December 21, 2012• Knowledge Graph Exp — Dec 4, 2012• Panda #22 — November 21, 2012• Panda #21 — November 5, 2012• Page Layout #2 — October 9, 2012• Penguin #3 — October 5, 2012• Aug/Sep 65-Pack — Oct 4, 2012• EMD Update — Sep 27, 2012• Panda #20 — September 27, 2012• Panda 3.9.2 (#19) — September 18, 2012• Panda 3.9.1 (#18) — August 20, 2012• 7-Result SERPs — August 14, 2012• DMCA Penalty — August 10, 2012• June/July 86-Pack — August 10, 2012• Panda 3.9 (#17) — July 24, 2012• Panda 3.8 (#16) — June 25, 2012• Panda 3.7 (#15) — June 8, 2012• May 39-Pack — June 7, 2012• Penguin 1.1 (#2) — May 25, 2012• Knowledge Graph — May 16, 2012• April 52-Pack — May 4, 2012• Panda 3.6 (#14) — April 27, 2012• Penguin — April 24, 2012• Panda 3.5 (#13) — April 19, 2012• March 50-Pack — April 3, 2012• Panda 3.4 (#12) — March 23, 2012• Panda 3.3 (#11) — Feb 27, 2012• February 40-Pack (2) — Feb 27, 2012• Venice — February 27, 2012• February 17-Pack — Feb 3, 2012• Ads Above The Fold — Jan 19, 2012• Panda 3.2 (#10) — Jan 18, 2012• Search + Your World — Jan 10, 2012• January 30-Pack — Jan 5, 2012Amnesia Razorfish | SEO Meetups 2013
  10. 10. Google Disavow ToolAmnesia Razorfish | SEO Meetups 2013
  11. 11. Google Knowledge GraphAmnesia Razorfish | SEO Meetups 2013
  12. 12. Local Knowledge Graph CarouselAmnesia Razorfish | SEO Meetups 2013
  13. 13. Google Hotel FinderAmnesia Razorfish | SEO Meetups 2013
  14. 14. Google Insurance ComparisonAmnesia Razorfish | SEO Meetups 2013
  15. 15. Top 20 Results Cycle ConstantlyAmnesia Razorfish | SEO Meetups 2013
  16. 16. Bing & Klout PartnershipAmnesia Razorfish | SEO Meetups 2013
  17. 17. Bing Webmaster Tools Improves SEOAmnesia Razorfish | SEO Meetups 2013
  18. 18. Stop Dumb TacticsAmnesia Razorfish | SEO Meetups 2013
  19. 19. Forum Spam is Not Link BuildingAmnesia Razorfish | SEO Meetups 2013
  20. 20. Blog Commenting is not SEOAmnesia Razorfish | SEO Meetups 2013
  21. 21. Trackback Spam is not SEOhttp://www.copyblogger.com/trackback-spam/Amnesia Razorfish | SEO Meetups 2013
  22. 22. Be Smart about Guest PostsAmnesia Razorfish | SEO Meetups 2013
  23. 23. Still focused on US dataAmnesia Razorfish | SEO Meetups 2013
  24. 24. Still focused on UK/EU dataAmnesia Razorfish | SEO Meetups 2013
  25. 25. AdWords data worth more?Amnesia Razorfish | SEO Meetups 2013
  26. 26. AdWords data worth more?Amnesia Razorfish | SEO Meetups 2013
  27. 27. How Melbourne Has GrownAmnesia Razorfish | SEO Meetups 2013
  28. 28. We finally launched MerchandiseAmnesia Razorfish | SEO Meetups 2013
  29. 29. vEmail: enquires@amnesia.com.au | Tel: +61 (2) 9380 93176/28 Freshwater Place, Southbank, Melbourne VIC 3068Bond 3, 30 Windmill Street,Millers Point NSW 2000Follow Me@DavidIwanow

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