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SEO Tools & Software - SEO Meetups Presentation June 2013
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SEO Tools & Software - SEO Meetups Presentation June 2013

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During June's SEO Meetup I covered SEO software platforms that I use in my daily job. I also examined a number of tools available to track social media engagement with your content, how to scale ...

During June's SEO Meetup I covered SEO software platforms that I use in my daily job. I also examined a number of tools available to track social media engagement with your content, how to scale website reviews and research and the all important tracking of Google search results.

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SEO Tools & Software - SEO Meetups Presentation June 2013 SEO Tools & Software - SEO Meetups Presentation June 2013 Presentation Transcript

  • SEO Tools & SoftwareImage Credit > Ryan Hyde
  • …….……..…………..……….…..…………..…………..…………..…………..…………..…………..……….......………………………………………………………….1Amnesia Razorfish | iDate 20121) Tools to Evaluate Backlinks2) Tools to Track Social3) Website Reviews & Research4) Tracking Google Rank5) Investment = Time Saved6) Time Saved = More Client Time
  • …….……..…………..……….…..…………..…………..…………..…………..…………..…………..……….......………………………………………………………….21) Tools to Evaluate BacklinksAmnesia Razorfish | iDate 2012
  • …….……..…………..……….…..…………..…………..…………..…………..…………..…………..……….......………………………………………………………….Link Detox303Amnesia Razorfish | SEO Meetupshttp://linkdetox.com/• Link Detox is a great tool for quickly checkingthe potential toxicity of a domain. This is greatfor exploring link opportunities but also whenbuying expired domains or buying existingdomains via auction platforms or private sales.• The most cost effective way to get link detoxreports is to have a monthly subscription.€ 1
  • …….……..…………..……….…..…………..…………..…………..…………..…………..…………..……….......………………………………………………………….Link Detox404Amnesia Razorfish | SEO Meetupshttp://linkdetox.com/
  • …….……..…………..……….…..…………..…………..…………..…………..…………..…………..……….......………………………………………………………….Link Detox505Amnesia Razorfish | SEO Meetupshttp://linkdetox.com/
  • …….……..…………..……….…..…………..…………..…………..…………..…………..…………..……….......………………………………………………………….Link Research Tools606Amnesia Razorfish | SEO Meetupshttp://www.linkresearchtools.com/They offer a subscription model but they also offer aday-pass for once off audits/projects.• Quick Backlinks• Quick Domain Compare• Backlink Profiler• Link Juice Tool• Competitive Keyword Analyzer• Competitive Landscape• Competitive Link Velocity• SERP Research Tool• Common Backlinks Tool• Link Juice Thief• Missing Links Tool• Link Check Tool• Link Alerts• Link Juice Recovery• Strongest Sub PagesFrom€ 69
  • …….……..…………..……….…..…………..…………..…………..…………..…………..…………..……….......………………………………………………………….LinkResearchTools – Quick Domain Compare707Amnesia Razorfish | SEO Meetupshttp://www.linkresearchtools.com/
  • …….……..…………..……….…..…………..…………..…………..…………..…………..…………..……….......………………………………………………………….MajesticSEO808Amnesia Razorfish | SEO Meetupshttps://www.majesticseo.com/Ive mostly used the FREE account since 2010 andhave always found the historical analysis to be veryvaluable. I use their tool often on a daily basis as itshows up data that is not available in other tools.They do have a number of API options if you arelooking to track and report on competitors or yourown sites in a way that is scalable.• Comparison Tool• Neighbourhood Checker• Backlink History• Bulk Backlink Checker• Clique Hunter• Site Explorer• Keyword CheckerFrom£30
  • …….……..…………..……….…..…………..…………..…………..…………..…………..…………..……….......………………………………………………………….MajesticSEO – Site Explorer909Amnesia Razorfish | SEO Meetupshttps://www.majesticseo.com/
  • …….……..…………..……….…..…………..…………..…………..…………..…………..…………..……….......………………………………………………………….MajesticSEO – Backlink Report10010Amnesia Razorfish | SEO Meetupshttps://www.majesticseo.com/
  • …….……..…………..……….…..…………..…………..…………..…………..…………..…………..……….......………………………………………………………….MajesticSEO – Anchor Text Report11011Amnesia Razorfish | SEO Meetupshttps://www.majesticseo.com/
  • …….……..…………..……….…..…………..…………..…………..…………..…………..…………..……….......………………………………………………………….MajesticSEO – Referring Domains Report12012Amnesia Razorfish | SEO Meetupshttps://www.majesticseo.com/
  • …….……..…………..……….…..…………..…………..…………..…………..…………..…………..……….......………………………………………………………….MajesticSEO – Referring Domains by Location13013Amnesia Razorfish | SEO Meetupshttps://www.majesticseo.com/
  • …….……..…………..……….…..…………..…………..…………..…………..…………..…………..……….......………………………………………………………….MajesticSEO – Top Pages within Your Domain14014Amnesia Razorfish | SEO Meetupshttps://www.majesticseo.com/
  • …….……..…………..……….…..…………..…………..…………..…………..…………..…………..……….......………………………………………………………….MajesticSEO – Link Profile “Trust”15015Amnesia Razorfish | SEO Meetupshttps://www.majesticseo.com/
  • …….……..…………..……….…..…………..…………..…………..…………..…………..…………..……….......………………………………………………………….MajesticSEO – Compare Domains16016Amnesia Razorfish | SEO Meetupshttps://www.majesticseo.com/
  • …….……..…………..……….…..…………..…………..…………..…………..…………..…………..……….......………………………………………………………….MajesticSEO – Visualise Backlinks17017Amnesia Razorfish | SEO Meetupshttps://www.majesticseo.com/
  • …….……..…………..……….…..…………..…………..…………..…………..…………..…………..……….......………………………………………………………….MajesticSEO – Compare Sites18018Amnesia Razorfish | SEO Meetupshttps://www.majesticseo.com/
  • …….……..…………..……….…..…………..…………..…………..…………..…………..…………..……….......………………………………………………………….Linkody19019Amnesia Razorfish | SEO Meetupshttp://linkody.com/From$5
  • …….……..…………..……….…..…………..…………..…………..…………..…………..…………..……….......………………………………………………………….MozCheck20020Amnesia Razorfish | SEO Meetupshttp://mozcheck.com/I bought the self-hosted version that you can run onyour own server with a my own SEOmoz API keywhich allows me to check up to 1 million links amonth.I updated to the PRO version that will allow me tobulk check:• PageRank• Alexa• Facebook Shares• Linkedin Shares• TweetsIf you need anything else not listed above chancesare their team can work out something so please getin contact with James.OnceOff $
  • …….……..…………..……….…..…………..…………..…………..…………..…………..…………..……….......………………………………………………………….Advanced Link Manager21021Amnesia Razorfish | SEO Meetupshttp://www.advancedlinkmanager.com/• Analysis of Domain Quality• Website Crawler• Webpage Analysis• Track Reciprocal Linking• Find Link partners• Backlinks Evolution• Desktop Based• Supports Multiple ProxiesFrom$99
  • …….……..…………..……….…..…………..…………..…………..…………..…………..…………..……….......………………………………………………………….OpenSiteExplorer22022Amnesia Razorfish | SEO Meetupshttp://www.opensiteexplorer.org/Free
  • …….……..…………..……….…..…………..…………..…………..…………..…………..…………..……….......………………………………………………………….232) Tools to Track SocialAmnesia Razorfish | iDate 2012
  • …….……..…………..……….…..…………..…………..…………..…………..…………..…………..……….......………………………………………………………….SharedCount24024Amnesia Razorfish | SEO Meetupshttp://www.sharedcount.com/• Shared count is a great platform for quicklychecking the social metrics of a single URL oradding multiple URLs.• They also have a great API if you need to pull indata from a large set of URLs from a regularbasis.• The downside is the tool is URL based so youneed to feed in the list and you don’t alwaysknow which is the best URL to check.Free
  • …….……..…………..……….…..…………..…………..…………..…………..…………..…………..……….......………………………………………………………….SocialCrawlytics25025Amnesia Razorfish | SEO Meetupshttps://socialcrawlytics.com• One of the best social media trackingtools available as it’s a crawler, theplatform allows you to crawl domains,pages and sub-folders.• It offers you social metrics from themajor platforms, lists most sharedauthors, can organise scheduledmonitoring and has a API.• Its free for small scale use and youcan tweet for more credits or contactthem and buy in bulk.Free
  • …….……..…………..……….…..…………..…………..…………..…………..…………..…………..……….......………………………………………………………….DataSift26026Amnesia Razorfish | SEO Meetupshttp://datasift.com/• Approved platform for Twitter Firehose plusadditional insight from data enrichment(Language, Gender, Links, Interaction, Klout,Sentiment, Trends, Salience Topics, EntityAnalysis)• Get a deeper picture of your brands socialaudience, what are their demographics(age/profession/location)• Access to historical Twitter data back toJanuary 2010 to identify trends from publictweets.• Data Sources Available: Facebook Pages,Google+ Business Pages, Instagram, Twitter,Public Facebook Updates, YouTube, Bit.ly,Amazon Forums & Threads, Reddit, Flickr,WikipediaFrom$3000
  • …….……..…………..……….…..…………..…………..…………..…………..…………..…………..……….......………………………………………………………….273) Website Reviews & ResearchAmnesia Razorfish | iDate 2012
  • …….……..…………..……….…..…………..…………..…………..…………..…………..…………..……….......………………………………………………………….SeoTools for Excel28028Amnesia Razorfish | SEO Meetupshttp://nielsbosma.se/projects/seotools• The plugin allows for integration with GoogleAnalytics, SEOlytics and MajesticSEO whichcan make you job that much easier whenworking with a large of data-sets or just doingquick checks.• Because it offers insights right from within Excelit is really useful for SEO analysis for OnPagerecommendations, debugging technical issuesand even competitive research.OnceOff $
  • …….……..…………..……….…..…………..…………..…………..…………..…………..…………..……….......………………………………………………………….RavenTools29029Amnesia Razorfish | SEO MeetupsRavenTools Affiliate LinkFrom$99
  • …….……..…………..……….…..…………..…………..…………..…………..…………..…………..……….......………………………………………………………….RavenTools30030Amnesia Razorfish | SEO MeetupsRavenTools Affiliate LinkFrom$99
  • …….……..…………..……….…..…………..…………..…………..…………..…………..…………..……….......………………………………………………………….ScreamingFrog31031Amnesia Razorfish | SEO Meetupshttp://www.screamingfrog.co.uk/seo-spider/licence/• Screaming Frog SEO Spider is a wonderful toolfor quickly checking a crawling a website tocheck onsite issues. This is certainly one of thebest tools for checking what needs to be fixedbut also confirming that web developers haveimplemented the required changes asrequested.• The spider checks: images, css, JavaScript,SWF, internal links, external links, meta tags,heading tags, alt tags and response codes.• There is a free version that everyone shouldhave on their computer but it’s limited tocrawling 500 URLs• The license is an annual fee and can bediscounted if you buy multiple licenses.£99
  • …….……..…………..……….…..…………..…………..…………..…………..…………..…………..……….......………………………………………………………….324) Tracking Google RankAmnesia Razorfish | iDate 2012
  • …….……..…………..……….…..…………..…………..…………..…………..…………..…………..……….......………………………………………………………….SEOmoz (old platform)33033Amnesia Razorfish | SEO Meetupshttp://moz.com/pro/homeN/A
  • …….……..…………..……….…..…………..…………..…………..…………..…………..…………..……….......………………………………………………………….Moz.com (new platform)34034Amnesia Razorfish | SEO Meetupshttp://moz.com/invite/signupFrom$99
  • …….……..…………..……….…..…………..…………..…………..…………..…………..…………..……….......………………………………………………………….Moz.com (new platform)35035Amnesia Razorfish | SEO Meetupshttp://moz.com/invite/signupFrom$99
  • …….……..…………..……….…..…………..…………..…………..…………..…………..…………..……….......………………………………………………………….Advanced Web Ranking36036Amnesia Razorfish | SEO Meetupshttp://www.advancedwebranking.comFrom$99
  • …….……..…………..……….…..…………..…………..…………..…………..…………..…………..……….......………………………………………………………….Authority Labs37037Amnesia Razorfish | SEO MeetupsAuthority Labs Affiliate LinkFrom$49
  • …….……..…………..……….…..…………..…………..…………..…………..…………..…………..……….......………………………………………………………….ColibriTool38038Amnesia Razorfish | SEO Meetupshttp://colibritool.com/From$15
  • …….……..…………..……….…..…………..…………..…………..…………..…………..…………..……….......………………………………………………………….39Read My Post for More DetailsAmnesia Razorfish | SEO Meetupshttp://flippa.com/blog/the-must-read-guide-to-seo-tools/
  • …….……..…………..……….…..…………..…………..…………..…………..…………..…………..……….......………………………………………………………….Thank You!
  • vEmail: enquires@amnesia.com.au | Tel: +61 (2) 9380 93176/28 Freshwater Place, Southbank, Melbourne VIC 3068Bond 3, 30 Windmill Street,Millers Point NSW 2000http://seomeetu.ps