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Interflora.co.uk Reviewed
Interflora.co.uk Reviewed
Interflora.co.uk Reviewed
Interflora.co.uk Reviewed
Interflora.co.uk Reviewed
Interflora.co.uk Reviewed
Interflora.co.uk Reviewed
Interflora.co.uk Reviewed
Interflora.co.uk Reviewed
Interflora.co.uk Reviewed
Interflora.co.uk Reviewed
Interflora.co.uk Reviewed
Interflora.co.uk Reviewed
Interflora.co.uk Reviewed
Interflora.co.uk Reviewed
Interflora.co.uk Reviewed
Interflora.co.uk Reviewed
Interflora.co.uk Reviewed
Interflora.co.uk Reviewed
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Interflora.co.uk Reviewed

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The presentation I gave at SEO Meetups Melbourne March 2013 event on how and why Interflora.co.uk was hit with a penalty. Highlighting some of the dumb things they did and why laziness got them …

The presentation I gave at SEO Meetups Melbourne March 2013 event on how and why Interflora.co.uk was hit with a penalty. Highlighting some of the dumb things they did and why laziness got them slapped with a penalty.

Published in: Business, Technology, Design
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  • 1. Interflora.co.uk Reviewed
  • 2. According to Link DetoxAmnesia Razorfish | SEO Meetups 2013http://www.linkresearchtools.com/case-studies/interflora-penalty/
  • 3. Where you go over the top…Amnesia Razorfish | SEO Meetups 2013http://www.davidnaylor.co.uk/interflora-what-really-happened.html
  • 4. Exact Match Linkshttp://www.linkresearchtools.com/case-studies/interflora-penalty/Amnesia Razorfish | SEO Meetups 2013
  • 5. Low Quality Syndicationhttp://www.linkresearchtools.com/case-studies/interflora-penalty/Amnesia Razorfish | SEO Meetups 2013
  • 6. Duplicated Contenthttp://www.linkresearchtools.com/case-studies/interflora-penalty/Amnesia Razorfish | SEO Meetups 2013
  • 7. Link Networks (Same Owners)http://www.linkresearchtools.com/case-studies/interflora-penalty/Amnesia Razorfish | SEO Meetups 2013
  • 8. Free Hosts….Amnesia Razorfish | SEO Meetups 2013
  • 9. What’s in a Penalty• You don’t rank for long tail• You don’t rank for high traffic terms• You don’t rank for brand termsAmnesia Razorfish | SEO Meetups 2013
  • 10. The Impact on BrandAmnesia Razorfish | SEO Meetups 2013http://martinmacdonald.net/interflora-seo-penalty/
  • 11. The Organic Impact?Amnesia Razorfish | SEO Meetups 2013http://suite.searchmetrics.com/en/essentials?url=interflora.co.uk
  • 12. Discussion about Link Removalshttp://martinmacdonald.net/interflora-seo-penalty/Amnesia Razorfish | SEO Meetups 2013
  • 13. How Long Does it Last?Amnesia Razorfish | SEO Meetups 2013• JC Penny got 90 days• Google Chrome got 60 days• Interflora.co.uk got 11 days
  • 14. InterFlora.co.uk is back!Amnesia Razorfish | SEO Meetups 2013
  • 15. Amnesia Razorfish | SEO Meetups 2013Prizes by CloudFlare
  • 16. Amnesia Razorfish | SEO Meetups 2013https://www.cloudflare.com
  • 17. Amnesia Razorfish | SEO Meetups 2013https://www.cloudflare.comPrizes by Acquisio
  • 18. Amnesia Razorfish | SEO Meetups 2013http://mkt.acquisio.com/free-trial.html
  • 19. vEmail: enquires@amnesia.com.au | Tel: +61 (2) 9380 93176/28 Freshwater Place, Southbank, Melbourne VIC 3068Bond 3, 30 Windmill Street,Millers Point NSW 2000Follow Me@DavidIwanow

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