Interflora.co.uk Reviewed
According to Link DetoxAmnesia Razorfish | SEO Meetups 2013http://www.linkresearchtools.com/case-studies/interflora-penalty/
Where you go over the top…Amnesia Razorfish | SEO Meetups 2013http://www.davidnaylor.co.uk/interflora-what-really-happened...
Exact Match Linkshttp://www.linkresearchtools.com/case-studies/interflora-penalty/Amnesia Razorfish | SEO Meetups 2013
Low Quality Syndicationhttp://www.linkresearchtools.com/case-studies/interflora-penalty/Amnesia Razorfish | SEO Meetups 2013
Duplicated Contenthttp://www.linkresearchtools.com/case-studies/interflora-penalty/Amnesia Razorfish | SEO Meetups 2013
Link Networks (Same Owners)http://www.linkresearchtools.com/case-studies/interflora-penalty/Amnesia Razorfish | SEO Meetup...
Free Hosts….Amnesia Razorfish | SEO Meetups 2013
What’s in a Penalty• You don’t rank for long tail• You don’t rank for high traffic terms• You don’t rank for brand termsAm...
The Impact on BrandAmnesia Razorfish | SEO Meetups 2013http://martinmacdonald.net/interflora-seo-penalty/
The Organic Impact?Amnesia Razorfish | SEO Meetups 2013http://suite.searchmetrics.com/en/essentials?url=interflora.co.uk
Discussion about Link Removalshttp://martinmacdonald.net/interflora-seo-penalty/Amnesia Razorfish | SEO Meetups 2013
How Long Does it Last?Amnesia Razorfish | SEO Meetups 2013• JC Penny got 90 days• Google Chrome got 60 days• Interflora.co...
InterFlora.co.uk is back!Amnesia Razorfish | SEO Meetups 2013
Amnesia Razorfish | SEO Meetups 2013Prizes by CloudFlare
Amnesia Razorfish | SEO Meetups 2013https://www.cloudflare.com
Amnesia Razorfish | SEO Meetups 2013https://www.cloudflare.comPrizes by Acquisio
Amnesia Razorfish | SEO Meetups 2013http://mkt.acquisio.com/free-trial.html
vEmail: enquires@amnesia.com.au | Tel: +61 (2) 9380 93176/28 Freshwater Place, Southbank, Melbourne VIC 3068Bond 3, 30 Win...
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Interflora.co.uk Reviewed

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The presentation I gave at SEO Meetups Melbourne March 2013 event on how and why Interflora.co.uk was hit with a penalty. Highlighting some of the dumb things they did and why laziness got them slapped with a penalty.

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Transcript of "Interflora.co.uk Reviewed"

  1. 1. Interflora.co.uk Reviewed
  2. 2. According to Link DetoxAmnesia Razorfish | SEO Meetups 2013http://www.linkresearchtools.com/case-studies/interflora-penalty/
  3. 3. Where you go over the top…Amnesia Razorfish | SEO Meetups 2013http://www.davidnaylor.co.uk/interflora-what-really-happened.html
  4. 4. Exact Match Linkshttp://www.linkresearchtools.com/case-studies/interflora-penalty/Amnesia Razorfish | SEO Meetups 2013
  5. 5. Low Quality Syndicationhttp://www.linkresearchtools.com/case-studies/interflora-penalty/Amnesia Razorfish | SEO Meetups 2013
  6. 6. Duplicated Contenthttp://www.linkresearchtools.com/case-studies/interflora-penalty/Amnesia Razorfish | SEO Meetups 2013
  7. 7. Link Networks (Same Owners)http://www.linkresearchtools.com/case-studies/interflora-penalty/Amnesia Razorfish | SEO Meetups 2013
  8. 8. Free Hosts….Amnesia Razorfish | SEO Meetups 2013
  9. 9. What’s in a Penalty• You don’t rank for long tail• You don’t rank for high traffic terms• You don’t rank for brand termsAmnesia Razorfish | SEO Meetups 2013
  10. 10. The Impact on BrandAmnesia Razorfish | SEO Meetups 2013http://martinmacdonald.net/interflora-seo-penalty/
  11. 11. The Organic Impact?Amnesia Razorfish | SEO Meetups 2013http://suite.searchmetrics.com/en/essentials?url=interflora.co.uk
  12. 12. Discussion about Link Removalshttp://martinmacdonald.net/interflora-seo-penalty/Amnesia Razorfish | SEO Meetups 2013
  13. 13. How Long Does it Last?Amnesia Razorfish | SEO Meetups 2013• JC Penny got 90 days• Google Chrome got 60 days• Interflora.co.uk got 11 days
  14. 14. InterFlora.co.uk is back!Amnesia Razorfish | SEO Meetups 2013
  15. 15. Amnesia Razorfish | SEO Meetups 2013Prizes by CloudFlare
  16. 16. Amnesia Razorfish | SEO Meetups 2013https://www.cloudflare.com
  17. 17. Amnesia Razorfish | SEO Meetups 2013https://www.cloudflare.comPrizes by Acquisio
  18. 18. Amnesia Razorfish | SEO Meetups 2013http://mkt.acquisio.com/free-trial.html
  19. 19. vEmail: enquires@amnesia.com.au | Tel: +61 (2) 9380 93176/28 Freshwater Place, Southbank, Melbourne VIC 3068Bond 3, 30 Windmill Street,Millers Point NSW 2000Follow Me@DavidIwanow
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