Microsoft Software + Services
                   Getting Started in S+S
                    Business Scenarios



David Wi...
David Williams
Strategy Advisor - DPE / NCD
Agenda




 • Software + Services Adoption Drivers
 • Business Scenarios
 • Summary




         David Williams
Software + Service

 What is driving the adoption today?
Emerging Markets


 •   The ability to leverage services that have been built and tailored to
     the cultural aspects to...
Emerging Markets


 •   The ability to leverage services that have been built and tailored to
     the cultural aspects to...
Speed of Business


  •   The Speed at which you can bring innovative ideas to market on a
      global scale




        ...
Speed of Business


  •   The Speed at which you can bring innovative ideas to market on a
      global scale




  •   .....
Vertical Market Leadership


  •   The race in verticals to see which corporation can offer relevant
      services that b...
Vertical Market Leadership


  •   The race in verticals to see which corporation can offer relevant
      services that b...
Change How Innovation Is Funded


 •   Break the pattern of investing & risk capital dollars upfront on
     infrastructur...
Change How Innovation Is Funded


 •   Break the pattern of investing & risk capital dollars upfront on
     infrastructur...
Business Scenarios
Where to start getting value from the cloud
Solution Template
    Cloud
 On Premise   ( Service Provided,        SLA,   Dynamic Licensing,      Variable Expense,     ...
Business Process Outsourcing
    Cloud
 On Premise   ( Service Provided,        SLA,   Dynamic Licensing,      Variable Ex...
Business Process Outsourcing
    Cloud     ( Service Provided,        SLA,   Dynamic Licensing,      Variable Expense,    ...
B2B Integration with the Cloud
    Cloud     ( Service Provided,        SLA,   Dynamic Licensing,      Variable Expense,  ...
B2B Integration with the Cloud
              ( Service Provided,        SLA,   Dynamic Licensing,      Variable Expense,  ...
Extend an Existing Web Solution for Immediate Added Value
    Cloud
 On Premise   ( Service Provided,        SLA,   Dynami...
Extend an Existing Web Solution for Immediate Added Value
              ( Service Provided,        SLA,   Dynamic Licensin...
Building Web for Global Scale
    Cloud
 On Premise   ( Service Provided,        SLA,   Dynamic Licensing,      Variable E...
Building Web for Global Scale
    Cloud     ( Service Provided,        SLA,   Dynamic Licensing,      Variable Expense,   ...
Building Web for Global Scale
    Cloud     ( Service Provided,        SLA,   Dynamic Licensing,      Variable Expense,   ...
Building Web for Global Scale
              ( Service Provided,        SLA,   Dynamic Licensing,      Variable Expense,   ...
Building Web for Global Scale
              ( Service Provided,        SLA,   Dynamic Licensing,      Variable Expense,   ...
Cloud Portals for Global Scale
    Cloud
 On Premise   ( Service Provided,        SLA,   Dynamic Licensing,      Variable ...
Cloud Portals for Global Scale
              ( Service Provided,        SLA,   Dynamic Licensing,      Variable Expense,  ...
Cloud Portals for Global Scale
              ( Service Provided,        SLA,   Dynamic Licensing,      Variable Expense,  ...
Cloud Portals for Global Scale
              ( Service Provided,        SLA,   Dynamic Licensing,      Variable Expense,  ...
Cloud Portals for Global Scale
              ( Service Provided,        SLA,   Dynamic Licensing,      Variable Expense,  ...
Cloud Portals for Global Scale
              ( Service Provided,        SLA,   Dynamic Licensing,      Variable Expense,  ...
Building Value Extraction and Value Creation Cloud Services
    Cloud
 On Premise   ( Service Provided,        SLA,   Dyna...
Building Value Extraction and Value Creation Cloud Services
              ( Service Provided,        SLA,   Dynamic Licens...
Building Value Extraction and Value Creation Cloud Services
              ( Service Provided,        SLA,   Dynamic Licens...
Building Value Extraction and Value Creation Cloud Services
              ( Service Provided,        SLA,   Dynamic Licens...
Building Value Extraction and Value Creation Cloud Services
              ( Service Provided,        SLA,   Dynamic Licens...
Building Value Extraction and Value Creation Cloud Services
              ( Service Provided,        SLA,   Dynamic Licens...
Building Value Extraction and Value Creation Cloud Services
              ( Service Provided,        SLA,   Dynamic Licens...
Building Value Extraction and Value Creation Cloud Services
              ( Service Provided,        SLA,   Dynamic Licens...
Summary

The time to learn more about Software + Services is now!
Recap

 •   The movement to the cloud for competitive advantage has begun

 •   Companies from around the global are looki...
Get Started Learning - this is on going journey
  •   Microsoft Events

      •   2008 Profession Developers Conference

 ...
David Williams
david.i.williams@microsoft.com
Fy10 s+s business scenarios
Fy10 s+s business scenarios
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Fy10 s+s business scenarios

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Cloud computing in today’s media is surrounded by techno jargon, hype, and ivory tower solutions. I wanted to take a step back from all the utopia and focus on some basic business scenarios for corporations just getting into cloud computing. These are corporations that are looking for some proof points, cost savings, or hybrid solutions that need to fit into their world of existing apps and legacy systems. The hybrid models are really the sweet spot of the cloud today in North America given most corporations systems of record are not architected for immediate migration to the cloud. They hybrid architectures can still leverage many of the benefits of the clouds scale, speed, cost, and global reach to help drive some levels of innovation.

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  • Fy10 s+s business scenarios

    1. 1. Microsoft Software + Services Getting Started in S+S Business Scenarios David Williams Strategy Advisor Microsoft
    2. 2. David Williams Strategy Advisor - DPE / NCD
    3. 3. Agenda • Software + Services Adoption Drivers • Business Scenarios • Summary David Williams
    4. 4. Software + Service What is driving the adoption today?
    5. 5. Emerging Markets • The ability to leverage services that have been built and tailored to the cultural aspects to effectively compete in that region David Williams
    6. 6. Emerging Markets • The ability to leverage services that have been built and tailored to the cultural aspects to effectively compete in that region • .... the ability for foreign markets to reach your existing customer base David Williams
    7. 7. Speed of Business • The Speed at which you can bring innovative ideas to market on a global scale David Williams
    8. 8. Speed of Business • The Speed at which you can bring innovative ideas to market on a global scale • .... and the speed your competition can create new offerings globally David Williams
    9. 9. Vertical Market Leadership • The race in verticals to see which corporation can offer relevant services that become industry standards David Williams
    10. 10. Vertical Market Leadership • The race in verticals to see which corporation can offer relevant services that become industry standards • .... who ever gains vertical service dominance will also dominate in Business Intelligence by having access to the majority of the data and insight how the industry is using the services David Williams
    11. 11. Change How Innovation Is Funded • Break the pattern of investing & risk capital dollars upfront on infrastructure, development, testing, and learning curve David Williams
    12. 12. Change How Innovation Is Funded • Break the pattern of investing & risk capital dollars upfront on infrastructure, development, testing, and learning curve • .... shift to a dynamic operating expense model that can scale according to your business cycles by leveraging existing and mature services David Williams
    13. 13. Business Scenarios Where to start getting value from the cloud
    14. 14. Solution Template Cloud On Premise ( Service Provided, SLA, Dynamic Licensing, Variable Expense, Speed to Market ) ( Client Responsibility, Control, Fixed Licensing, Fixed Capital, Learning Curve ) David Williams
    15. 15. Business Process Outsourcing Cloud On Premise ( Service Provided, SLA, Dynamic Licensing, Variable Expense, Speed to Market ) Exchange SharePoint CRM Office U-Comm. Online Online Online Online Online ( Client Responsibility, Control, Fixed Licensing, Fixed Capital, Learning Curve ) David Williams
    16. 16. Business Process Outsourcing Cloud ( Service Provided, SLA, Dynamic Licensing, Variable Expense, Speed to Market ) Exchange SharePoint CRM Office U-Comm. Online Online Online Online Online On Premise ( Client Responsibility, Control, Fixed Licensing, Fixed Capital, Learning Curve ) David Williams
    17. 17. B2B Integration with the Cloud Cloud ( Service Provided, SLA, Dynamic Licensing, Variable Expense, Speed to Market ) B2B Partner On Premise On Premise Legacy ( Client Responsibility, Control, Fixed Licensing, Fixed Capital, Learning Curve ) David Williams
    18. 18. B2B Integration with the Cloud ( Service Provided, SLA, Dynamic Licensing, Variable Expense, Speed to Market ) .NET Services Cloud ESB B2B Partner On Premise On Premise Legacy ( Client Responsibility, Control, Fixed Licensing, Fixed Capital, Learning Curve ) David Williams
    19. 19. Extend an Existing Web Solution for Immediate Added Value Cloud On Premise ( Service Provided, SLA, Dynamic Licensing, Variable Expense, Speed to Market ) On Premise On Premise Web App Legacy ( Client Responsibility, Control, Fixed Licensing, Fixed Capital, Learning Curve ) David Williams
    20. 20. Extend an Existing Web Solution for Immediate Added Value ( Service Provided, SLA, Dynamic Licensing, Variable Expense, Speed to Market ) Live Services Cloud Social Networking On Premise On Premise On Premise Web App Legacy ( Client Responsibility, Control, Fixed Licensing, Fixed Capital, Learning Curve ) David Williams
    21. 21. Building Web for Global Scale Cloud On Premise ( Service Provided, SLA, Dynamic Licensing, Variable Expense, Speed to Market ) On Premise On Premise Web App Legacy ( Client Responsibility, Control, Fixed Licensing, Fixed Capital, Learning Curve ) David Williams
    22. 22. Building Web for Global Scale Cloud ( Service Provided, SLA, Dynamic Licensing, Variable Expense, Speed to Market ) Azure Web App On Premise On Premise Legacy ( Client Responsibility, Control, Fixed Licensing, Fixed Capital, Learning Curve ) David Williams
    23. 23. Building Web for Global Scale Cloud ( Service Provided, SLA, Dynamic Licensing, Variable Expense, Speed to Market ) Azure SQL Storage Web App Services On Premise On Premise Legacy ( Client Responsibility, Control, Fixed Licensing, Fixed Capital, Learning Curve ) David Williams
    24. 24. Building Web for Global Scale ( Service Provided, SLA, Dynamic Licensing, Variable Expense, Speed to Market ) .NET Services Cloud Azure SQL Storage Web App Services ESB On Premise On Premise Legacy ( Client Responsibility, Control, Fixed Licensing, Fixed Capital, Learning Curve ) David Williams
    25. 25. Building Web for Global Scale ( Service Provided, SLA, Dynamic Licensing, Variable Expense, Speed to Market ) Live Services Geo Mapping .NET Services Cloud Azure SQL Storage Web App Services ESB On Premise On Premise Legacy ( Client Responsibility, Control, Fixed Licensing, Fixed Capital, Learning Curve ) David Williams
    26. 26. Cloud Portals for Global Scale Cloud On Premise ( Service Provided, SLA, Dynamic Licensing, Variable Expense, Speed to Market ) On Premise On Premise SharePoint Legacy ( Client Responsibility, Control, Fixed Licensing, Fixed Capital, Learning Curve ) David Williams
    27. 27. Cloud Portals for Global Scale ( Service Provided, SLA, Dynamic Licensing, Variable Expense, Speed to Market ) SharePoint Cloud Online On Premise On Premise On Premise SharePoint Legacy ( Client Responsibility, Control, Fixed Licensing, Fixed Capital, Learning Curve ) David Williams
    28. 28. Cloud Portals for Global Scale ( Service Provided, SLA, Dynamic Licensing, Variable Expense, Speed to Market ) SharePoint Cloud .NET Services Workflow Online On Premise On Premise On Premise SharePoint Legacy ( Client Responsibility, Control, Fixed Licensing, Fixed Capital, Learning Curve ) David Williams
    29. 29. Cloud Portals for Global Scale ( Service Provided, SLA, Dynamic Licensing, Variable Expense, Speed to Market ) SharePoint Cloud .NET Services Workflow Online On Premise On Premise On Premise On Premise Exchange SharePoint Legacy ( Client Responsibility, Control, Fixed Licensing, Fixed Capital, Learning Curve ) David Williams
    30. 30. Cloud Portals for Global Scale ( Service Provided, SLA, Dynamic Licensing, Variable Expense, Speed to Market ) SharePoint Cloud .NET Services Workflow Online On Premise On Premise On Premise On Premise Exchange SharePoint Legacy ( Client Responsibility, Control, Fixed Licensing, Fixed Capital, Learning Curve ) David Williams
    31. 31. Cloud Portals for Global Scale ( Service Provided, SLA, Dynamic Licensing, Variable Expense, Speed to Market ) SharePoint Cloud .NET Services Workflow Online On Premise On Premise On Premise On Premise Exchange SharePoint Legacy ( Client Responsibility, Control, Fixed Licensing, Fixed Capital, Learning Curve ) David Williams
    32. 32. Building Value Extraction and Value Creation Cloud Services Cloud On Premise ( Service Provided, SLA, Dynamic Licensing, Variable Expense, Speed to Market ) On Premise Legacy ( Client Responsibility, Control, Fixed Licensing, Fixed Capital, Learning Curve ) David Williams
    33. 33. Building Value Extraction and Value Creation Cloud Services ( Service Provided, SLA, Dynamic Licensing, Variable Expense, Speed to Market ) Azure Your Offering Cloud API .Net Services ESB On Premise On Premise Legacy ( Client Responsibility, Control, Fixed Licensing, Fixed Capital, Learning Curve ) David Williams
    34. 34. Building Value Extraction and Value Creation Cloud Services ( Service Provided, SLA, Dynamic Licensing, Variable Expense, Speed to Market ) Azure Your Offering Cloud API .Net Services ESB On Premise On Premise Legacy ( Client Responsibility, Control, Fixed Licensing, Fixed Capital, Learning Curve ) David Williams
    35. 35. Building Value Extraction and Value Creation Cloud Services ( Service Provided, SLA, Dynamic Licensing, Variable Expense, Speed to Market ) Azure Your Offering Cloud API .Net Services ESB On Premise On Premise Legacy ( Client Responsibility, Control, Fixed Licensing, Fixed Capital, Learning Curve ) David Williams
    36. 36. Building Value Extraction and Value Creation Cloud Services ( Service Provided, SLA, Dynamic Licensing, Variable Expense, Speed to Market ) Azure Your Offering Cloud API .Net Services ESB On Premise On Premise On Premise SQL & BI Legacy ( Client Responsibility, Control, Fixed Licensing, Fixed Capital, Learning Curve ) David Williams
    37. 37. Building Value Extraction and Value Creation Cloud Services ( Service Provided, SLA, Dynamic Licensing, Variable Expense, Speed to Market ) Azure Your Offering Cloud API .Net Services ESB Azure Your BI API On Premise On Premise On Premise SQL & BI Legacy ( Client Responsibility, Control, Fixed Licensing, Fixed Capital, Learning Curve ) David Williams
    38. 38. Building Value Extraction and Value Creation Cloud Services ( Service Provided, SLA, Dynamic Licensing, Variable Expense, Speed to Market ) Azure Your Offering Cloud API .Net Services ESB Azure Your BI API On Premise On Premise On Premise SQL & BI Legacy ( Client Responsibility, Control, Fixed Licensing, Fixed Capital, Learning Curve ) David Williams
    39. 39. Building Value Extraction and Value Creation Cloud Services ( Service Provided, SLA, Dynamic Licensing, Variable Expense, Speed to Market ) Azure Your Offering Cloud API .Net Services ESB Azure Your BI API On Premise On Premise On Premise SQL & BI Legacy ( Client Responsibility, Control, Fixed Licensing, Fixed Capital, Learning Curve ) David Williams
    40. 40. Summary The time to learn more about Software + Services is now!
    41. 41. Recap • The movement to the cloud for competitive advantage has begun • Companies from around the global are looking to the cloud as a key differentiator to fund and realize innovative solutions • This paradigm will create new patterns of Business Models, Strategic Partnerships, and Technology Architectures. • Start investing in your own Organizational Architecture and Resources so they your corporation can be effective in the global world of cloud computing • Start Learning more ..... today! David Williams
    42. 42. Get Started Learning - this is on going journey • Microsoft Events • 2008 Profession Developers Conference • Introduced Azure Service Platform and MS Online • Azure SDK released as a customer technology preview - start developing now! • 2009 Professional Developers Conference • Azure Release & Pricing • Future State Roadmap • Readiness Training • www.azure.com • www.msonline.com • Sign up for Microsoft Software + Services Classes • Sign up for Technology Adopter Programs • Sign up for Software Design Review - in Redmond David Williams
    43. 43. David Williams david.i.williams@microsoft.com

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