Deliver Double the Value in Half the Time - PCA13 - PCATX

Deliver Double the
Value in Half the Time
2V = .5T
David Hawks
@austinagile
Copyright @ 2014 Agile Velocity, LLC All Rights Reserved. Agile Velocity Proprietary

45%$
19%$
16%$
13%$
7%$
Never$
Rarely$
Some5mes$
O8en$
Always$
From: A Standish Group study
What causes us to build features which
are rarely or never used?
Feature/function usage in the software industry
Find a Partner and Discuss the
following Question.

David Hawks
CEO of Agile Velocity
Agile Trainer and Coach
Agile Austin Board Member
(Education Chair)
@austinagile
austinagile.com (blog)
Deliver Innovative Products FasterCopyright @ 2014 Agile Velocity, LLC All Rights Reserved. Agile Velocity Proprietary

Let’s assume we can get
100% of the value in
100% of the time today.
1V = 1T

Let’s assume we can get
100% of the value in
100% of the time today.
1V = 1T
How can we get Double
the Value in Half the
Time?
2V = .5T

Problem #1
We make tough decisions
too early and lock them in
Image Credit: http://i.qkme.me/3unlv7.jpg

Defer Decisions to the
last Responsible Moment
x

x
z

Smartest Point??
x
z

Smartest Point??Dumbest Point
x
z

Smartest Point??Dumbest Point
Accelerate Learning
x
z

Problem #2
The team doesn’t have a Shared
Understanding of their purpose

User Story Mapping
Technique to Learn
about Customer Needs

A
sample
story
map:
E-‐commerce
site

A
sample
story
map:
E-‐commerce
site
Search
by

keyword

A
sample
story
map:
E-‐commerce
site
Search
by

keyword
View
description

&
photo

A
sample
story
map:
E-‐commerce
site
Search
by

keyword
View
description

&
photo
Select
item
for

purchase

A
sample
story
map:
E-‐commerce
site
Search
by

keyword
View
description

&
photo
Select
item
for

purchase
Enter

shipping

info

A
sample
story
map:
E-‐commerce
site
Search
by

keyword
View
description

&
photo
Pay
by
credit

card
Select
item
for

purchase
Enter

shipping

info

A
sample
story
map:
E-‐commerce
site
Search
by

keyword
View
description

&
photo
Pay
by
credit

card
Select
item
for

purchase
Enter

shipping

info
Search

products
Shopping

cart
Create

account
Pay
&

Ship
Compare

products

A
sample
story
map:
E-‐commerce
site
Search
by

keyword
View
description

&
photo
Filter
by

price
Pay
by
credit

card
Select
item
for

purchase
Enter

shipping

info
Filter
by
brand
Clear
search

criteria
Search

products
Shopping

cart
Create

account
Pay
&

Ship
Compare

products

A
sample
story
map:
E-‐commerce
site
Search
by

keyword
View
description

&
photo
Filter
by

price
Pay
by
credit

card
Select
item
for

purchase
Enter

shipping

info
Filter
by
brand
Clear
search

criteria
Search

products
Shopping

cart
Create

account
Pay
&

Ship
Compare

products
Detailed

product

specs
Read
product

reviews

A
sample
story
map:
E-‐commerce
site
Search
by

keyword
View
description

&
photo
Filter
by

price
Pay
by
credit

card
Select
item
for

purchase
Enter

shipping

info
Filter
by
brand
Clear
search

criteria
Search

products
Shopping

cart
Create

account
Pay
&

Ship
Compare

products
Detailed

product

specs
Read
product

reviews
Remove
from

cart
Estimate
total

w/
tax
shipping
Modify
item

quantity
Select
multiple

items
for

purchase

A
sample
story
map:
E-‐commerce
site
Search
by

keyword
View
description

&
photo
Filter
by

price
Pay
by
credit

card
Select
item
for

purchase
Enter

shipping

info
Filter
by
brand
Clear
search

criteria
Search

products
Shopping

cart
Create

account
Pay
&

Ship
Compare

products
Detailed

product

specs
Read
product

reviews Update

profile
Order

status
View
open

orders
Confirm
payment

&
shipping
info
Remove
from

cart
Estimate
total

w/
tax
shipping
Modify
item

quantity
Select
multiple

items
for

purchase

A
sample
story
map:
E-‐commerce
site
Search
by

keyword
View
description

&
photo
Filter
by

price
Pay
by
credit

card
Select
item
for

purchase
Enter

shipping

info
Filter
by
brand
Decreasing
priority
Clear
search

criteria
Search

products
Shopping

cart
Create

account
Pay
&

Ship
Compare

products
Detailed

product

specs
Read
product

reviews Update

profile
Order

status
View
open

orders
Confirm
payment

&
shipping
info
Remove
from

cart
Estimate
total

w/
tax
shipping
Modify
item

quantity
Select
multiple

items
for

purchase

A
sample
story
map:
E-‐commerce
site
Search
by

keyword
View
description

&
photo
Filter
by

price
Pay
by
credit

card
Select
item
for

purchase
Enter

shipping

info
Filter
by
brand
Decreasing
priority
Clear
search

criteria
Search

products
Shopping

cart
Create

account
Pay
&

Ship
Compare

products
Detailed

product

specs
Read
product

reviews
Facebook
for

login
Search
by
SKU
Persist

payment
info
Zoom
on

photos
Product-‐
specific

filters Side
by
side

comparison
Pay
by
PayPal
Update

profile
Order

status
View
open

orders
Confirm
payment

&
shipping
info
Remove
from

cart
Estimate
total

w/
tax
shipping
Modify
item

quantity
Select
multiple

items
for

purchase

A
sample
story
map:
E-‐commerce
site
Search
by

keyword
View
description

&
photo
Filter
by

price
Pay
by
credit

card
Select
item
for

purchase
Enter

shipping

info
Filter
by
brand
Decreasing
priority
Clear
search

criteria
MVP
1
above
this
line
Search

products
Shopping

cart
Create

account
Pay
&

Ship
Compare

products
Detailed

product

specs
Read
product

reviews
Facebook
for

login
Search
by
SKU
Persist

payment
info
Zoom
on

photos
Product-‐
specific

filters Side
by
side

comparison
Pay
by
PayPal
Update

profile
Order

status
View
open

orders
Confirm
payment

&
shipping
info
Remove
from

cart
Estimate
total

w/
tax
shipping
Modify
item

quantity
Select
multiple

items
for

purchase

Problem #3
Long/ No Feedback or Validation Cycles
http://www.skinit.com/assets/catalog/jumbo_shot/jumbo_shot57479340.jpg

Lean Startup/ Lean UX
Validated Learning
BuildLearn
Measure
Minimize time
thru the loop

Validated Learning
BuildLearn
Measure
Minimize time
thru the loop
1) What do we
need to
learn?

Validated Learning
BuildLearn
Measure
Minimize time
thru the loop
1) What do we
need to
learn?
2) How can we measure it?

Validated Learning
BuildLearn
Measure
Minimize time
thru the loop
1) What do we
need to
learn?
2) How can we measure it?
3) What is the
simplest thing
to build to
measure it?
(MVP)

Assume the team was working in value order,
when would you release this product?
What would be the benefit of releasing early?
45%$
19%$
16%$
13%$
7%$
Never$
Rarely$
Some5mes$
O8en$
Always$

If we don’t waste time:
!
• Building the wrong features
• Building low value features
• Over-engineering features (due
to lack of clarity)

If we don’t waste time:
!
• Building the wrong features
• Building low value features
• Over-engineering features (due
to lack of clarity)
We Could Deliver 80% of
the Value in 20% of the time
.8V = .2T
or
2V = .5T

What keeps us from delivering
products faster?
http://www.captivations.com.au/wp-content/uploads/2013/03/Fast-delivery.jpg

Problem #4
Drowning in a Sea of Opportunity

Working
on many
items in
parallel
Lots of WIP slows things down
10 20 30 40

Working
on many
items in
parallel
Working
on items
one at a
time
Lots of WIP slows things down
10 20 30 40

Little’s Law
WIP
Throughput
= Avg. Cycle
Time

Problem #5
Not Getting to Done
Image Credit: http://files.smashingmagazine.com/wallpapers/april-13/images/its_not_done_until_it_ships__15.png

Illusion of Progress
Requirements
Design
Development
Test
Release

Illusion of Progress
Requirements
Design
Development
Test
Release
80%done??

Working Software is your primary
Measure of Progress
Requirements
Design
Development
Sprint 1
Test
Requirements
Design
Development
Sprint 2
Test
Requirements
Design
Development
Sprint 3
Test
Requirements
Design
Development
Sprint 4
Test
Potentially Shippable Product Increment

Working on
many items in
parallel
Impact of Change

Working on
many items in
parallel
HighestValue
Impact of Change

Working on
many items in
parallel
Working on
items in value
order
HighestValue
Impact of Change

Solution
Stop Starting, Start Finishing

Problem #6
Everything is Important
Image Credit: http://d.wildapricot.net/images/newsblog/bigstock-important-very-high-priority-i-46052392.jpg?sfvrsn=0

How we Normally
Assign Work
Carter
Alex
James
Camryn
Janet
Will

How we Normally
Assign Work
Project 1
Carter
Alex
James
Camryn
Janet
Will

How we Normally
Assign Work
Project 1
Project 2
Carter
Alex
James
Camryn
Janet
Will

How we Normally
Assign Work
Project 1
Project 2
Project 3
Carter
Alex
James
Camryn
Janet
Will

How we Normally
Assign Work
Project 1
Project 2
Project 3
Carter
Alex
James
Camryn
Janet
Will
All High Priority
How does Alex decide what to work on next?

How we should
prioritize work in Agile
Carter
Alex
James
Camryn
Janet
Will
Agile Team
Prioritized
Team Backlog

How we should
Project 1
Carter
Alex
James
Camryn
Janet
Will
Agile Team
Prioritized
Team Backlog

How we should
Project 1
Project 3
Carter
Alex
James
Camryn
Janet
Will
Agile Team
Prioritized
Team Backlog

How we should
Project 1
Project 2
Project 3
Carter
Alex
James
Camryn
Janet
Will
Agile Team
Prioritized
Team Backlog

If we don’t lose focus working:
!
• On too many items at once
• In silos instead of swarming
• On the wrong things first

If we don’t lose focus working:
!
• On too many items at once
• In silos instead of swarming
• On the wrong things first
We Could Deliver 100% of
the Value in 25% of the time
V = .25T
or
2V = .5T

What can you change so your
product can deliver value faster?

Deliver Double the Value in Half the Time - PCA13 - PCATX

Deliver Double the Value in Half the Time - PCA13 - PCATX

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