Mobile - trends, choices, plans

Mobile!Trends, Choices, Plans David Haskiya, Product Developer

Some mobile trends

Specific Europeana metrics re: mobile Mid-2011: iPhone 70% of our mobile users • Android 2nd • Blackberry, Symbian, Windows near-negligable Latter half of 2011 onwards: quick rise in tablet usage Projected usage: December 2011, 6% mobile (incl. tablets) December 2012, 15% mobile (incl. tablets) December 2013, 38% mobile (incl. tablets)

Choices: Native app vs. Web appMobile apps currently have better usability thanmobile sites, but forthcoming changes willeventually make a mobile site the superiorstrategy. Jakob Nielsen

Choices: Native apps Native applications advantages • Better user experience • Access to onboard devices and sensors • Access to strong distributors (and payment models) Native application disadvantages • Fractured OS-market (Apple, Android, Windows, Blackberry) • Demands diverse development skills • Traffic in a silo outside of the web• Conclusion: Build native apps if you are rich in resources (money, internal development) and are looking for intense user interaction including the device sensors.

Choices: Web Web advantages • Develop once, maintain one platform • On the web Web disadvantages • Sub-optimal user experience • Standardised GPS access only, no other sensors• Conclusion: Build mobile web if you have limited resources, a small development team and are looking for a user experience independent of device and sensor access.

Europeana –decisions re:mobile

Europeana and mobile now

Mobile first and Responsive design• Mobile first is a design philosophy that focuses on progressively enhancing a site at increased screen-sizes.• Responsive design is a design technique that presents site pages content as effectively as possible at varying screen sizes

Development plans re:mobile• Mobile first and responsive (re-)design of the Europeana exhibitions and Europeana portal • Ongoing• Responsive (re-)design of Europeana 1914-1918 • Starting very soon!• Any new Europeana web presence will be developed according to the mobile first and responsive design principles• Geo-location aware mobile access prototyping • W3C Geo-location API, ongoing• In the Europeana Awareness project: native app prototype with UGC-aspect

Responsive exhibitions prototyping

Europeana Connect Rich Mobile Client prototype

Aren’t you losing out in the app revolution?• So why doesn’t Europeana focus on native apps? • 1. We’re not good at it. We could learn the basics but never become specialists • 2. We don’t have the resources to cover Android, iOS, and Windows• To not lose out we offer instead an Open API Letting developers and companies that are truly specialist do what they do best

The Europeana API – anindirect approach to mobilenative apps

The Europeana API version 1.0 Version 1.0 launched in 2011 • Based on the OpenSearch standard • Available to the Europeana network only • About 20 implementations of the API in production • And about 70 prototype API implementations• Product marketing and Developer Outreach • Simple website on Europeana Pro • Simple documentation in Europeana Labs • 5 Hackathons that were extremely successful • We’ve learnt a lot. For example that developers love mobile!

Hack4Europe winner of the Inclusion Award: Casual Curator

Hack4Europe winner of the Commercial Potential Award: Art4Europe

Hack4Europe winner of the Innovation Award: TimeMash

The Europeana API version 2.0 (Q3 2012) Is under development • Simpler for developers (REST,JSON) • More powerful (anything we can do, you can do) • More scalable (logging, throttling, direct sign-up) • Better documented (interactive docs, API console) • Serves content in Europeana Data Model (EDM) Is paired with a Development Outreach Programme • Hack4Europe 2012 in May • Copenhaguen, Warzaw, Leuven and perhaps more • Part of the EU Digital Agenda Will be an Open API Made possible by the new Data Exchange Agreement

What would you build? Surprise us.

Thanks! Any questions or comments? David Haskiya, Product Developer

Mobile - trends, choices, plans

by David Haskiya

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