Social Media for Lawyers - Getting Started Without Getting In Trouble

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Social Media for Lawyers - Getting Started Without Getting In Trouble

  1. 1. Social Media for Lawyers Getting Started Without Getting in Trouble David Harlow JD MPH THE HARLOW GROUP LLC blog • healthblawg.com twitter • @healthblawg Social Law Library May 15, 2014
  2. 2. You can use social media effectively and stay on the right side of the law
  3. 3. “On the Internet, nobody knows you’re a dog.”
  4. 4. “Why Do You Rob Banks?” Willie Sutton: “Because That’s Where the Money Is.”
  5. 5. Social Media is People … Transforms monologues into dialogues Democratizes information
  6. 6. Marcomm in the 21st century is radically different from the recent past
  7. 7. Facebook Nation is the third largest nation in the world global warming sex facebook Google Trends
  8. 8. Markets are conversations Markets are conversations MICROSITE: www.accu-chekdiabeteslink.com
  9. 9. People want to engage
  10. 10. But many attorneys tend to be very conservative about these things
  11. 11. Is social media right for lawyers?
  12. 12. PS: It Works
  13. 13. Open-book ethic of social media v. the legal establishment’s sense of decorum
  14. 14. You must plan effectively in order to communicate effectively • <measure twice cut once kind of pic>
  15. 15. Who is your target?
  16. 16. Influence requires trust, and trust requires engagement Authentic interaction Genuine Engagement Trust Influence No shortcuts. No matter what your reasons for engaging via Web 2.0, you must develop trust in order to gain influence
  17. 17. So how do we do this? Monitor, rinse & repeat 18 Objective Description Listen Monitor your customers’ conversations Engage Participate in two-way conversations Energize Make it possible for customers to help you and each other Support Support customers and enable them to support each other Embrace Help customers work with each other to come up with ideas to improve services Charlene Li and Josh Bernoff, Groundswell: Winning in a World Transformed by Social Technologies, April 2008
  18. 18. Specialized tools for specific uses
  19. 19. What is a Blawg and Why Should I Care? Blawg Review
  20. 20. Just do it.
  21. 21. Learn the ropes
  22. 22. Blogging requires making some technical choices … and then forgetting about them
  23. 23. Blog Carnivals
  24. 24. Google juice in action 26 Politico CNN ABC CBS Health Blawg The New Republic
  25. 25. From blogging to microblogging . . .
  26. 26. Facebook: Over 1 Billion Active Users
  27. 27. • • • Facebook for Grownups
  28. 28. Do you need another social network? . . .
  29. 29. Is video right for you?
  30. 30. Communication With Client or Prospective Client; Endorsements
  31. 31. Beware: Identifying clients by “friending”
  32. 32. Beware Sharing TMI
  33. 33. No Friending Adverse Witnesses By Proxy
  34. 34. Give and you shall receive
  35. 35. Don’t forget: Grow the top of your sales funnel
  36. 36. Social Media in Your Future Curation Communication Engagement Community Dear Reader
  37. 37. Learning to fly David Armano, SVP Edelman Digital http://darmano.typepad.com/ 3.22.10
  38. 38. Your social media strategy is ready to evolve
  39. 39. Text version of similar presentation with live links http://j.mp/SoMe4Lawyers (case sensitive)
  40. 40. for contact info txt dharlow to 50500 or scan the QR code harlowgroup.net healthblawg.com twitter.com/healthblawg david@harlowgroup.net Thank You David Harlow JD MPH THE HARLOW GROUP LLC

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