Your SlideShare is downloading. ×
0
Health Care Social Media - Getting Started Without Getting In Trouble
Health Care Social Media - Getting Started Without Getting In Trouble
Health Care Social Media - Getting Started Without Getting In Trouble
Health Care Social Media - Getting Started Without Getting In Trouble
Health Care Social Media - Getting Started Without Getting In Trouble
Health Care Social Media - Getting Started Without Getting In Trouble
Health Care Social Media - Getting Started Without Getting In Trouble
Health Care Social Media - Getting Started Without Getting In Trouble
Health Care Social Media - Getting Started Without Getting In Trouble
Health Care Social Media - Getting Started Without Getting In Trouble
Health Care Social Media - Getting Started Without Getting In Trouble
Health Care Social Media - Getting Started Without Getting In Trouble
Health Care Social Media - Getting Started Without Getting In Trouble
Health Care Social Media - Getting Started Without Getting In Trouble
Health Care Social Media - Getting Started Without Getting In Trouble
Health Care Social Media - Getting Started Without Getting In Trouble
Health Care Social Media - Getting Started Without Getting In Trouble
Health Care Social Media - Getting Started Without Getting In Trouble
Health Care Social Media - Getting Started Without Getting In Trouble
Health Care Social Media - Getting Started Without Getting In Trouble
Health Care Social Media - Getting Started Without Getting In Trouble
Health Care Social Media - Getting Started Without Getting In Trouble
Health Care Social Media - Getting Started Without Getting In Trouble
Health Care Social Media - Getting Started Without Getting In Trouble
Health Care Social Media - Getting Started Without Getting In Trouble
Health Care Social Media - Getting Started Without Getting In Trouble
Health Care Social Media - Getting Started Without Getting In Trouble
Health Care Social Media - Getting Started Without Getting In Trouble
Health Care Social Media - Getting Started Without Getting In Trouble
Health Care Social Media - Getting Started Without Getting In Trouble
Health Care Social Media - Getting Started Without Getting In Trouble
Health Care Social Media - Getting Started Without Getting In Trouble
Health Care Social Media - Getting Started Without Getting In Trouble
Health Care Social Media - Getting Started Without Getting In Trouble
Health Care Social Media - Getting Started Without Getting In Trouble
Health Care Social Media - Getting Started Without Getting In Trouble
Health Care Social Media - Getting Started Without Getting In Trouble
Health Care Social Media - Getting Started Without Getting In Trouble
Health Care Social Media - Getting Started Without Getting In Trouble
Health Care Social Media - Getting Started Without Getting In Trouble
Health Care Social Media - Getting Started Without Getting In Trouble
Health Care Social Media - Getting Started Without Getting In Trouble
Health Care Social Media - Getting Started Without Getting In Trouble
Health Care Social Media - Getting Started Without Getting In Trouble
Health Care Social Media - Getting Started Without Getting In Trouble
Health Care Social Media - Getting Started Without Getting In Trouble
Health Care Social Media - Getting Started Without Getting In Trouble
Health Care Social Media - Getting Started Without Getting In Trouble
Health Care Social Media - Getting Started Without Getting In Trouble
Health Care Social Media - Getting Started Without Getting In Trouble
Health Care Social Media - Getting Started Without Getting In Trouble
Health Care Social Media - Getting Started Without Getting In Trouble
Health Care Social Media - Getting Started Without Getting In Trouble
Health Care Social Media - Getting Started Without Getting In Trouble
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Health Care Social Media - Getting Started Without Getting In Trouble

3,490

Published on

Published in: Health & Medicine
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
3,490
On Slideshare
0
From Embeds
0
Number of Embeds
10
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Health Care Social MediaGetting Started Without Getting In Trouble David Harlow JD MPH THE HARLOW GROUP LLC 23rd AnnualLouisiana Society of Hospital Attorneys blog • healthblawg.com twitter • @healthblawg Health Law Symposium November 8, 2012 Baton Rouge, LA
  • 2. “On the Internet, nobody knows you’re a dog.”
  • 3. Health care marcomm in the 21st centuryis radically different from the recent past
  • 4. You need the confidence to use social media despite potential legal issues
  • 5. HCPs want to use social media,but many are concerned about liability
  • 6. You can use social media effectivelyand stay on the right side of the law
  • 7. Facebook Nation is the third largest nation in the world global warming sex facebookGoogle Trends
  • 8. Remember: It’s just one arrow in the quiver
  • 9. Is social media right for health care?
  • 10. You need a network for your network
  • 11. New rules are nudging the health care industry to get more social What is … an ACO? What is … Meaningful Use?
  • 12. Social Media:A Powerful CareManagement Tool
  • 13. The open-book ethic of social media runs up against privacy rules in health care
  • 14. The medical establishment is now getting wise to social mediaMonday, November 15 2010AMA Policy: Professionalism in the Use of Social MediaThe Internet has created the ability for medical students and physicians tocommunicate and share information quickly and to reach millions of peopleeasily. Participating in social networking and other similar Internetopportunities can support physicians’ personal expression, enable individualphysicians to have a professional presence online, foster collegiality andcamaraderie within the profession, provide opportunity to widely disseminatepublic health messages and other health communication. Social networks,blogs, and other forms of communication online also create new challengesto the patient-physician relationship. Physicians should weigh a number ofconsiderations when maintaining a presence online:(a) Physicians should be cognizant of standards of patient privacy and confidentiality that must be maintained in all environments, including
  • 15. 2011 Joint Social Media Guidelines adopted byNational Council of State Boards of Nursing and American Nurses Association
  • 16. VA encourages use of social mediaAugust 2011 - VA adopts social media policy
  • 17. Authenticinteraction vs. legal liability
  • 18. Leadership may fear losing control of message
  • 19. People want to engage
  • 20. Adopt a risk management mindset to understand risk and avoid liability
  • 21. Understand Common Law LiabilityDuty Breach Causation Harm
  • 22. Who will be judging me?
  • 23. You can limitliability by clearlydefining roles andresponsibilities in social media policies and procedures
  • 24. You must observe – religiously – all the shalts and shalt nots
  • 25. Case Studies
  • 26. The Case of Too Much Information
  • 27. Facebook
  • 28. Twitter
  • 29. Blog
  • 30. Photo and Video Sharing
  • 31. More areas of the law will affect social media in health care organizations
  • 32. Overturns Employer’sSocial Media Gag Rule
  • 33. Help Wanted
  • 34. FTC Endorsement Disclosure Rules Now Cover Social Media
  • 35. IRS Rules Prohibit PoliticalEndorsementsby Tax-ExemptOrganizations
  • 36. Beware ofIntellectual Property Rights
  • 37. Be explicit about all uses ofprotected health information on a sitepatientslikeme
  • 38. Can location-based social media get you in trouble?
  • 39. Do retail coupons have a place in health care?
  • 40. Health Care Social Media of the Future Curation Communication Patient Engagement Community
  • 41. Your social media strategy is ready to evolve
  • 42. David Harlow JD MPHThank You THE HARLOW GROUP LLC for contact info txt dharlow to 50500 or for a vCard scan the QR code harlowgroup.net healthblawg.com twitter.com/healthblawg david@harlowgroup.net

×