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Health Care Social Media             Getting Started        Without Getting in Trouble                     David Harlow JD...
“On the Internet, nobody knows you’re a dog.”
Health care marcomm in the 21st centuryis radically different from the recent past
You need the confidence to use social media despite potential legal issues
HCPs want to use social media,but many are concerned about liability
You can use    social   media effectivelyand stay on  the right side of the     law
Facebook Nationis the third largest nation in the worldglobal warming   sex   facebook
Remember: It’s just one arrow in the quiver
Is social media right for health care?
You need a network for your network
New rules are nudging the health care     industry to get more social   What is … an   ACO?   What is …   Meaningful   Use?
The open-book ethic of social media runs up against privacy rules in health care
The medical establishment is now getting          wise to social mediaMonday, November 15 2010AMA Policy: Professionalism ...
VA encourages use of social mediaAugust 2011 - VA adopts social media policy
Authenticinteraction vs. legal liability
Leadership may fear losing control of             message
People want to engage
Adopt a risk management mindset to understand risk and avoid liability
Understand Common Law LiabilityDuty   Breach   Causation   Harm
Who will be judging me?
You can limitliability by clearlydefining roles andresponsibilities in   social media   policies and    procedures
You must observe – religiously –  all the shalts and shalt nots
Case Studies
The Case of Too Much Information
Facebook
Twitter
Blog
Photo and Video Sharing
What’s next?
More areas of the law will affect social media in health care organizations
Overturns Employer’sSocial Media Gag Rule
FTC Endorsement Disclosure Rules     Now Cover Social Media
IRS Rules    Prohibit    PoliticalEndorsementsby Tax-ExemptOrganizations
Be explicit about all uses ofprotected health information on a sitepatientslikeme
Can location-based social media      get you in trouble?
Do retail coupons have a place in           health care?
Health Care Social Media of the Future      Curation       Communication                 Patient    Engagement         Com...
Your social media strategy is ready to evolve
David Harlow JD MPHThank You   THE HARLOW GROUP LLC                   for contact info                txt dharlow to 50500...
Health Care Social Media - An Introduction to Engaging Intelligently and Legally
Health Care Social Media - An Introduction to Engaging Intelligently and Legally
Health Care Social Media - An Introduction to Engaging Intelligently and Legally
Health Care Social Media - An Introduction to Engaging Intelligently and Legally
Health Care Social Media - An Introduction to Engaging Intelligently and Legally
Health Care Social Media - An Introduction to Engaging Intelligently and Legally
Health Care Social Media - An Introduction to Engaging Intelligently and Legally
Health Care Social Media - An Introduction to Engaging Intelligently and Legally
Health Care Social Media - An Introduction to Engaging Intelligently and Legally
Health Care Social Media - An Introduction to Engaging Intelligently and Legally
Health Care Social Media - An Introduction to Engaging Intelligently and Legally
Health Care Social Media - An Introduction to Engaging Intelligently and Legally
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Health Care Social Media - An Introduction to Engaging Intelligently and Legally

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Learn more about the value of social media tools, the range of issues they present, and some key strategies for using these tools effectively while steering clear of trouble by social media expert and charter member of the Advisory Board of the Mayo Clinic Center for Social Media, David Harlow.

Engage David Harlow as a keynote speaker or consultant to your organization: http://bit.ly/tgQhmU

One recent review: '@healthblawg is so good I just tend to listen vs tweet'

You may purchase the audio and a transcript of this webinar at http://bit.ly/uqBiBi

Published in: Health & Medicine, Business
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Transcript of "Health Care Social Media - An Introduction to Engaging Intelligently and Legally"

  1. 1. Health Care Social Media Getting Started Without Getting in Trouble David Harlow JD MPHAHC MEDIA THE HARLOW GROUP LLCOctober 27, 2011 blog • healthblawg.com twitter • @healthblawg
  2. 2. “On the Internet, nobody knows you’re a dog.”
  3. 3. Health care marcomm in the 21st centuryis radically different from the recent past
  4. 4. You need the confidence to use social media despite potential legal issues
  5. 5. HCPs want to use social media,but many are concerned about liability
  6. 6. You can use social media effectivelyand stay on the right side of the law
  7. 7. Facebook Nationis the third largest nation in the worldglobal warming sex facebook
  8. 8. Remember: It’s just one arrow in the quiver
  9. 9. Is social media right for health care?
  10. 10. You need a network for your network
  11. 11. New rules are nudging the health care industry to get more social What is … an ACO? What is … Meaningful Use?
  12. 12. The open-book ethic of social media runs up against privacy rules in health care
  13. 13. The medical establishment is now getting wise to social mediaMonday, November 15 2010AMA Policy: Professionalism in the Use of Social MediaThe Internet has created the ability for medical students and physicians tocommunicate and share information quickly and to reach millions of peopleeasily. Participating in social networking and other similar Internetopportunities can support physicians’ personal expression, enable individualphysicians to have a professional presence online, foster collegiality andcamaraderie within the profession, provide opportunity to widely disseminatepublic health messages and other health communication. Social networks,blogs, and other forms of communication online also create new challengesto the patient-physician relationship. Physicians should weigh a number ofconsiderations when maintaining a presence online:(a) Physicians should be cognizant of standards of patient privacy and confidentiality that must be maintained in all environments, including
  14. 14. VA encourages use of social mediaAugust 2011 - VA adopts social media policy
  15. 15. Authenticinteraction vs. legal liability
  16. 16. Leadership may fear losing control of message
  17. 17. People want to engage
  18. 18. Adopt a risk management mindset to understand risk and avoid liability
  19. 19. Understand Common Law LiabilityDuty Breach Causation Harm
  20. 20. Who will be judging me?
  21. 21. You can limitliability by clearlydefining roles andresponsibilities in social media policies and procedures
  22. 22. You must observe – religiously – all the shalts and shalt nots
  23. 23. Case Studies
  24. 24. The Case of Too Much Information
  25. 25. Facebook
  26. 26. Twitter
  27. 27. Blog
  28. 28. Photo and Video Sharing
  29. 29. What’s next?
  30. 30. More areas of the law will affect social media in health care organizations
  31. 31. Overturns Employer’sSocial Media Gag Rule
  32. 32. FTC Endorsement Disclosure Rules Now Cover Social Media
  33. 33. IRS Rules Prohibit PoliticalEndorsementsby Tax-ExemptOrganizations
  34. 34. Be explicit about all uses ofprotected health information on a sitepatientslikeme
  35. 35. Can location-based social media get you in trouble?
  36. 36. Do retail coupons have a place in health care?
  37. 37. Health Care Social Media of the Future Curation Communication Patient Engagement Community
  38. 38. Your social media strategy is ready to evolve
  39. 39. David Harlow JD MPHThank You THE HARLOW GROUP LLC for contact info txt dharlow to 50500 or for a vCard scan the QR code harlowgroup.net healthblawg.com twitter.com/healthblawg david@harlowgroup.net

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