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AHLA Annual Meeting 2011 Social Media for Lawyers by David Harlow

by David Harlow on Jun 28, 2011

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AHLA Annual Meeting 2011 Social Media for Lawyers by David Harlow — Presentation Transcript

Why Should Lawyers Use Social Media?Marketing and Branding Your Legal Practice Using Social Media
American Health Lawyers Association Annual Meeting
Boston MA
June 28, 2011
David Harlow JD MPH
The Harlow Group LLC
blog • healthblawg.com
twitter • @healthblawg

“On theInternet, nobody knows you’re a dog.”

Facebook Nation is the third largest nation in the world
global warming
sex
facebook

“Why Do You Rob Banks?”Willie Sutton:“Because That’s Where the Money Is.”

Social Media is People …Transforms monologues into dialoguesDemocratizes information

Marcomm in the 21st century is radically different from the recent past

Markets are conversations
Markets are conversations
MICROSITE: www.accu-chekdiabeteslink.com

People want to engage

But many attorneys tend to be very conservative about these things

Is social media right for lawyers?

PS:It Works

Open-book ethic of social media v. the legal establishment’s sense of decorum

You must plan effectively in order to communicate effectively
<measure twice cut once kind of pic>

Who is your target?

Influence requires trust, and trust requires engagement
No shortcuts.
No matter what your reasons for engaging via Web 2.0, you must develop trust in order to gain influence

So how do we do this?
Charlene Li and Josh Bernoff, Groundswell: Winning in a World Transformed by Social Technologies, April 2008
Monitor, rinse & repeat
17

Specialized tools for specific uses

What is a Blawg and Why Should I Care?
What is a Blawg and Why Should I Care?

Just do it.

Learn the ropes

Blogging requires making some technical choices … and then forgetting about them

Blog Carnivals

Google juice in action
25
Health Blawg
Politico
CNN
ABC
CBS
The New Republic

From blogging to microblogging . . .

Facebook: 500 million active users

• • •Facebook for Grownups

Give and you shall receive

Don’t forget: One key reason to do this is to grow the top of your sales funnel

Social Media of the Future

Learning to fly
David Armano, SVP Edelman Digital http://darmano.typepad.com/ 3.22.10

Your social media strategy is ready to evolve

for contact info in an sms
txt dharlow to 50500
harlowgroup.net
healthblawg.com
twitter.com/healthblawg
david@harlowgroup.net
Thank You
David Harlow JD MPH
The Harlow Group LLC

AHLA Annual Meeting 2011 Social Media for Lawyers by David Harlow

by David Harlow on Jun 28, 2011

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AHLA Annual Meeting 2011 Social Media for Lawyers by David Harlow — Presentation Transcript