AHLA Annual Meeting 2011 Social Media for Lawyers by David HarlowPresentation Transcript
Why Should Lawyers Use Social Media?Marketing and Branding Your Legal Practice Using Social Media American Health Lawyers Association Annual Meeting Boston MA June 28, 2011 David Harlow JD MPH The Harlow Group LLC blog • healthblawg.com twitter • @healthblawg
“On theInternet, nobody knows you’re a dog.”
Facebook Nation is the third largest nation in the world global warming sex facebook
“Why Do You Rob Banks?”Willie Sutton:“Because That’s Where the Money Is.”
Social Media is People …Transforms monologues into dialoguesDemocratizes information
Marcomm in the 21st century is radically different from the recent past
Markets are conversations Markets are conversations MICROSITE: www.accu-chekdiabeteslink.com
People want to engage
But many attorneys tend to be very conservative about these things
Is social media right for lawyers?
Open-book ethic of social media v. the legal establishment’s sense of decorum
You must plan effectively in order to communicate effectively <measure twice cut once kind of pic>
Who is your target?
Influence requires trust, and trust requires engagement No shortcuts. No matter what your reasons for engaging via Web 2.0, you must develop trust in order to gain influence
So how do we do this? Charlene Li and Josh Bernoff, Groundswell: Winning in a World Transformed by Social Technologies, April 2008 Monitor, rinse & repeat 17
Specialized tools for specific uses
What is a Blawg and Why Should I Care? What is a Blawg and Why Should I Care?
Just do it.
Learn the ropes
Blogging requires making some technical choices … and then forgetting about them
Google juice in action 25 Health Blawg Politico CNN ABC CBS The New Republic
From blogging to microblogging . . .
Facebook: 500 million active users
• • •Facebook for Grownups
Give and you shall receive
Don’t forget: One key reason to do this is to grow the top of your sales funnel
Social Media of the Future
Learning to fly David Armano, SVP Edelman Digital http://darmano.typepad.com/ 3.22.10
Your social media strategy is ready to evolve
for contact info in an sms txt dharlow to 50500 harlowgroup.net healthblawg.com twitter.com/healthblawg firstname.lastname@example.org Thank You David Harlow JD MPH The Harlow Group LLC