Online marketplaces

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  • Similar characteristics?Valuable asset undermonetizedLack of awareness (no easy way to search)
  • Online marketplaces

    1. 1. SO YOU WANT TO LAUNCH ANONLINE MARKETPLACEDAVID HABERNOVEMBER 1st, 2011 CONFIDENTIAL - SPARK CAPITAL PARTNERS, LLC November 15, 2011 PAGE 1
    2. 2. DEFINITIONA platform that connects supply and demand and owns the transaction. November 15, 2011 PAGE 2
    3. 3. MARKETPLACES VS. LEAD GENWebsites which aggregate supply and demand but don’t own the transaction miss out on a tremendous amount of value. November 15, 2011 PAGE 3
    4. 4. THE FALLOUT November 15, 2011 PAGE 4
    5. 5. CASE STUDY # 1 November 15, 2011 PAGE 5
    6. 6. CHARACTERISTICS Supply Demand• Valuable asset undermonetized • Limited resources with• Limited awareness expensive alternatives• Lack of transparency with • Limited awareness guests • Lack of transparency with hosts• Awkward in-cash transactions • Awkward in-cash transactions November 15, 2011 PAGE 6
    7. 7. OTHER VERTICALS Do these characteristics remain consistent across all types of transactions? November 15, 2011 PAGE 7
    8. 8. CASE STUDY # 2 Problem: It’s incredibly difficult to find great event space. November 15, 2011 PAGE 8
    9. 9. FRICTION COEFFICIENTS The transaction has different characteristics which create friction and encourage business outside the platform. • Size of the transaction • Intimacy of the relationship • Frequency of the relationship November 15, 2011 PAGE 9
    10. 10. EFFICIENT COEFFICIENTS There are ways to keep transactions on your platform. • Reputation • Transparency • Ease of Use • Security November 15, 2011 PAGE 10
    11. 11. Q&A November 15, 2011 PAGE 11
    12. 12. GROUP DISCUSSION November 15, 2011 PAGE 12
    13. 13. THANK YOU November 15, 2011 PAGE 13

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