On October 23rd, 2014, we updated our
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About With any data project I ask "what can I automate? What process can be replaced by a formula, some visual basic code, or an algorithm?"
Automation gives me time to concentrate on value.Value is about impacting the user; being relevant, being clear, and giving direction. To do that analytics has to be more than numbers:
Analysts produce reports. Poorly designed reports result in good analytics never being acted upon. That’s a huge problem. A good analyst must be a marketeer. Analyitcs is only useful if information is communicated in a way where users get the picture.
Art has a place in analytics. Web design has taught me how to use white space, color, and design to direct ...