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FSU MBAA Social Media Forum - "Succeeding In Business With Social Media"

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  • Social media + blogging = organic SEO Growth. Provided you are creating remarkable content that is solving your respective customer base or future customer base’s questions and being a great resources
  • This is a no brainer that costs 7 dollars a year.Hosting is rather cheap too at 6 dollars a month. Can you spend 151 dollars a year for a leg up against the competition? I think so.
  • Handing people a resume is the same thing a
  • This is a no brainer that costs 7 dollars a year.Hosting is rather cheap too at 6 dollars a month. Can you spend 151 dollars a year for a leg up against the competition? I think so.
  • Look at everything you have done in your college career, is there anything you are proud of? A paper you wrote? A project you owned house on?House this on your shiny new site.Also, preform house cleaning on your facebook account. This doesn’t mean changing your last name to your middle. Employers aren’t stupid and know you have an account.
  • Find the top industry blogs and subscribe and read them.-Post summaries of what your thoughts on the topics were. -Comment on the posts-Share the information through your social networks
  • Transcript

    • 1.  MBAA Social Media Forum – "Succeeding In Business With Social Media"
      April 6th
      David Wells
      Founder of SocializeYourCause.org
      Inbound Marketing Consultant @HubSpot
      Twitter: @DavidWells
    • 2. What did I get myself in to?
      What is Inbound Marketing?
      Overview & why you should care
      The three key components
      SEO, Content Creation, and Social Media
      SEO, Content Creation & Social Media
      How these concepts can apply to you in your soon to be job search
      A.k.a Personal Branding!
      2
    • 3. 3
    • 4. Outbound Marketing
    • 5. Outbound Marketing is Broken
      800-555-1234
      Annoying
      Salesperson
    • 6. Inbound Marketing
      Podcasting
    • 7. The Holistic Approach
      7
    • 8. 8
    • 9. 9
      Oh and guess what? It’s all measurable.
    • 10. Why Inbound Marketing?
      FYI
    • 11.
    • 12.
    • 13.
    • 14.
    • 15.
    • 16.
    • 17. Search Engine Optimization
      How does Google do it?
    • 18. Search Engine Optimization
      3,000 searches per second
      • Publish more content
      • 19. Optimize your content
      • 20. Promote your content
    • Pick Your Keyword Battles
      19
      vs.
      Flickr: Simonstarr
      Flickr: Extra Medium
    • 21. Long Tail Keywords vs. Short
      20
      • Chinese
      • 22. Learn Chinese
      • 23. Learn Mandarin Chinese
      • 24. Learn Mandarin Chinese in Tallahassee
      • 25. Learn Mandarin Chinese in Tallahassee in the summer
    • The Two Pieces of SEO
      On-Page
      Off-Page
    • 26. On-Page SEO
    • On-Page SEO
      Improve home page titles
      23
    • 30. Off-Page SEO
      • Recommendations from friends
      “I know HubSpot”
      “HubSpot is a marketing expert”
      You trust the person saying this
      • Links are online recommendations
      A link: www.HubSpot.com
      Anchor text: Internet Marketing
      Link is from a trusted website
    • 31. Inbound Links
      25
    • 32. Summary: SEO Ground Rules
      Page 1 is all that matters
      Never-ending long term process
      Every page should be different
      Don’t obsess over individual ranks
      Leverage the long tail
      Measure traffic and leads/sales
      26
    • 33. Blogging and Content Creation
      Why do I need to Blahg?
    • 34. 28
    • 35. What to Publish?
      Blog
      Podcast
      Videos
      Photos
      Presentations
      eBooks
      News Releases
    • 36. Where to Publish?
    • 37. Flickr: Annie Mole
    • 38. Target Content to Your Personas
    • 39. A Word of Caution
      Writing for your personas DOES NOT mean writing about the products and services you sell them
      Write about the things they want to learn about
    • 40. Biggest Blogging Mistake
      A “free” URL from Blogspot or Typepad
      HubSpot.blogspot.com – NO!
      HubSpot.typepad.com – NO!
      Blog.HubSpot.com – Yes
      HubSpot.com/Blog – Yes
      SmallBusinessHub.com – Yes
    • 41. Blog Frequency
      Steady readership?
      At least weekly, more is better.
      SEO focused?
      Frequency is less important.
    • 42. Content Creation Resources
      Copyblogger
      Book: Content Rules
      Junta42
      http://www.hubspot.com/marketing-resources/
      36
    • 43. Social Media
      What the hell is Tweezer?!
    • 44. 38
    • 45. Ducks in a row
      1. On page SEO
      2. Creating valuable Content
      3. Building your community and social presence
    • 46. Social Media = Cocktail Party
      Social media is similar to a cocktail reception
      Without constraints of time or space
      More public – easier for other people to listen in
      Flickr: TECHcocktail
    • 47. Cocktail Party Advice
      • Meet people and start conversations
      • 48. Add value – be helpful, answer questions
      • 49. Ask questions, trust others’ advice
      Just like a networking event if you stand in the corner not talking with anyone, it doesn’t work
      You must be continually active!
      Flickr: TECHcocktail
    • 50. Twitter for Business
      Customer service
      Brand building
      PR
      Lead generation
    • 51. How to Succeed With Twitter
    • 52. See Who Thought-Leaders Follow
      twitter.com/nonprofitorgs
    • 53. Who’s Talking About Your Keywords?
      search.twitter.com/search?q=lead+generation
    • 54. 46
    • 55. Resources
      Chris Brogan.com
      Social Media Explorer
      Podcast: Six Pixels of Separation
      Podcast: Marketing Over Coffee
      Hubspot.com
      Mashable
    • 56. Personal Branding
      How to make yourself stand out in a crowded job market
    • 57. Critical Pieces
      Figure out what you want to do
      Perform post college brand maintenance
      Brand yourself
      49
    • 58. 50
    • 59. 51
      Resumes Suck
    • 60. 52
      Buy your name .com .org .net
    • 61. 53
      Do a self content audit
    • 62. 54
      Slap it online
      House it
    • 63. 55
      Become one with your industry
    • 64. 56
      Choose Your Own Adventure
    • 65. 57
      Tips and Tricks
      • Utilize Social Channels
      • 66. Use Search.Twitter.com to look for openings
      • 67. Connect with recruiters/employees online via Linkedin and Twitter
      • 68. Go to Industry events
      • 69. Run Social Ads
    • 58
      Have these leading to a landing page all about you
    • 70. Personal Branding 101
      Personal Branding Blog
      Book: Me 2.0
      59
    • 71. Thanks for coming!
      David Wells
      InboundNow.tv
      SocializeYourCause.org
      Twitter: @DavidWells
      Email: Dwells@hubspot.com
      60