MBAA Social Media Forum – "Succeeding In Business With Social Media" April 6th David Wells Founder of SocializeYourCause.org Inbound Marketing Consultant @HubSpot Twitter: @DavidWells
What did I get myself in to? What is Inbound Marketing? Overview & why you should care The three key components SEO, Content Creation, and Social Media SEO, Content Creation & Social Media How these concepts can apply to you in your soon to be job search A.k.a Personal Branding! 2
Summary: SEO Ground Rules Page 1 is all that matters Never-ending long term process Every page should be different Don’t obsess over individual ranks Leverage the long tail Measure traffic and leads/sales 26
Blogging and Content Creation Why do I need to Blahg?