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 MBAA Social Media Forum – "Succeeding In Business With Social Media"<br />April 6th<br />David Wells<br />Founder of Soci...
What did I get myself in to?<br />What is Inbound Marketing?<br />Overview & why you should care<br />The three key compon...
3<br />
Outbound Marketing<br />
Outbound Marketing is Broken<br />800-555-1234<br />Annoying<br />Salesperson<br />
Inbound Marketing<br />Podcasting<br />
The Holistic Approach<br />7<br />
8<br />
9<br />Oh and guess what? It’s all measurable.<br />
Why Inbound Marketing?<br />FYI<br />
Search Engine Optimization<br />How does Google do it?<br />
Search Engine Optimization<br />3,000 searches per second<br /><ul><li> Publish more content
 Optimize your content
 Promote your content</li></li></ul><li>Pick Your Keyword Battles<br />19<br />vs.<br />Flickr: Simonstarr<br />Flickr: Ex...
Long Tail Keywords vs. Short<br />20<br /><ul><li>Chinese
Learn Chinese
Learn Mandarin Chinese
Learn Mandarin Chinese in Tallahassee
Learn Mandarin Chinese in Tallahassee in the summer</li></li></ul><li>The Two Pieces of SEO<br />On-Page<br />Off-Page<br />
On-Page SEO<br /><ul><li> Page Title
 Clean URL
 Headers & Content
 Description</li></li></ul><li>On-Page SEO<br />Improve home page titles<br />23<br />
Off-Page SEO<br /><ul><li>Recommendations from friends</li></ul>“I know HubSpot”<br /> “HubSpot is a marketing expert”<br ...
Inbound Links<br />25<br />
Summary: SEO Ground Rules<br />Page 1 is all that matters<br />Never-ending long term process<br />Every page should be di...
Blogging and Content Creation<br />Why do I need to Blahg?<br />
28<br />
What to Publish?<br />Blog<br />Podcast<br />Videos<br />Photos<br />Presentations<br />eBooks<br />News Releases<br />
Where to Publish?  <br />
Flickr: Annie Mole<br />
Target Content to Your Personas<br />
A Word of Caution<br />Writing for your personas DOES NOT mean writing about the products and services you sell them<br />...
Biggest Blogging Mistake<br />A “free” URL from Blogspot or Typepad<br />HubSpot.blogspot.com – NO!<br />HubSpot.typepad.c...
Blog Frequency<br />Steady readership?<br />At least weekly, more is better.<br />SEO focused?<br />Frequency is less impo...
Content Creation Resources<br />Copyblogger<br />Book: Content Rules<br />Junta42<br />http://www.hubspot.com/marketing-re...
Social Media<br />What the hell is Tweezer?!<br />
38<br />
Ducks in a row<br />1. On page SEO<br />2. Creating valuable Content <br />3. Building your community and social presence<...
Social Media = Cocktail Party<br />Social media is similar to a cocktail reception<br />Without constraints of time or spa...
Cocktail Party Advice<br /><ul><li>Meet people and start conversations
Add value – be helpful, answer questions
Ask questions, trust others’ advice</li></ul>Just like a networking event if you stand in the corner not talking with anyo...
Twitter for Business<br />Customer service<br />Brand building<br />PR<br />Lead generation<br />
How to Succeed With Twitter<br />
See Who Thought-Leaders Follow<br />twitter.com/nonprofitorgs<br />
Who’s Talking About Your Keywords?<br />search.twitter.com/search?q=lead+generation<br />
46<br />
Resources<br />Chris Brogan.com<br />Social Media Explorer<br />Podcast: Six Pixels of Separation<br />Podcast: Marketing ...
Personal Branding	<br />How to make yourself stand out in a crowded job market<br />
Critical Pieces<br />Figure out what you want to do<br />Perform post college brand maintenance<br />Brand yourself<br />4...
50<br />
51<br />Resumes Suck<br />
52<br />Buy your name .com .org .net<br />
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FSU MBAA Social Media Forum - "Succeeding In Business With Social Media"

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  • Social media + blogging = organic SEO Growth. Provided you are creating remarkable content that is solving your respective customer base or future customer base’s questions and being a great resources
  • This is a no brainer that costs 7 dollars a year.Hosting is rather cheap too at 6 dollars a month. Can you spend 151 dollars a year for a leg up against the competition? I think so.
  • Handing people a resume is the same thing a
  • This is a no brainer that costs 7 dollars a year.Hosting is rather cheap too at 6 dollars a month. Can you spend 151 dollars a year for a leg up against the competition? I think so.
  • Look at everything you have done in your college career, is there anything you are proud of? A paper you wrote? A project you owned house on?House this on your shiny new site.Also, preform house cleaning on your facebook account. This doesn’t mean changing your last name to your middle. Employers aren’t stupid and know you have an account.
  • Find the top industry blogs and subscribe and read them.-Post summaries of what your thoughts on the topics were. -Comment on the posts-Share the information through your social networks
  • Transcript of "FSU MBAA Social Media Forum - "Succeeding In Business With Social Media""

    1. 1.  MBAA Social Media Forum – "Succeeding In Business With Social Media"<br />April 6th<br />David Wells<br />Founder of SocializeYourCause.org<br />Inbound Marketing Consultant @HubSpot<br />Twitter: @DavidWells<br />
    2. 2. What did I get myself in to?<br />What is Inbound Marketing?<br />Overview & why you should care<br />The three key components<br />SEO, Content Creation, and Social Media<br />SEO, Content Creation & Social Media<br />How these concepts can apply to you in your soon to be job search<br />A.k.a Personal Branding!<br />2<br />
    3. 3. 3<br />
    4. 4. Outbound Marketing<br />
    5. 5. Outbound Marketing is Broken<br />800-555-1234<br />Annoying<br />Salesperson<br />
    6. 6. Inbound Marketing<br />Podcasting<br />
    7. 7. The Holistic Approach<br />7<br />
    8. 8. 8<br />
    9. 9. 9<br />Oh and guess what? It’s all measurable.<br />
    10. 10. Why Inbound Marketing?<br />FYI<br />
    11. 11.
    12. 12.
    13. 13.
    14. 14.
    15. 15.
    16. 16.
    17. 17. Search Engine Optimization<br />How does Google do it?<br />
    18. 18. Search Engine Optimization<br />3,000 searches per second<br /><ul><li> Publish more content
    19. 19. Optimize your content
    20. 20. Promote your content</li></li></ul><li>Pick Your Keyword Battles<br />19<br />vs.<br />Flickr: Simonstarr<br />Flickr: Extra Medium<br />
    21. 21. Long Tail Keywords vs. Short<br />20<br /><ul><li>Chinese
    22. 22. Learn Chinese
    23. 23. Learn Mandarin Chinese
    24. 24. Learn Mandarin Chinese in Tallahassee
    25. 25. Learn Mandarin Chinese in Tallahassee in the summer</li></li></ul><li>The Two Pieces of SEO<br />On-Page<br />Off-Page<br />
    26. 26. On-Page SEO<br /><ul><li> Page Title
    27. 27. Clean URL
    28. 28. Headers & Content
    29. 29. Description</li></li></ul><li>On-Page SEO<br />Improve home page titles<br />23<br />
    30. 30. Off-Page SEO<br /><ul><li>Recommendations from friends</li></ul>“I know HubSpot”<br /> “HubSpot is a marketing expert”<br /> You trust the person saying this<br /><ul><li>Links are online recommendations</li></ul>A link: www.HubSpot.com<br />Anchor text: Internet Marketing<br />Link is from a trusted website<br />
    31. 31. Inbound Links<br />25<br />
    32. 32. Summary: SEO Ground Rules<br />Page 1 is all that matters<br />Never-ending long term process<br />Every page should be different<br />Don’t obsess over individual ranks<br />Leverage the long tail<br />Measure traffic and leads/sales<br />26<br />
    33. 33. Blogging and Content Creation<br />Why do I need to Blahg?<br />
    34. 34. 28<br />
    35. 35. What to Publish?<br />Blog<br />Podcast<br />Videos<br />Photos<br />Presentations<br />eBooks<br />News Releases<br />
    36. 36. Where to Publish? <br />
    37. 37. Flickr: Annie Mole<br />
    38. 38. Target Content to Your Personas<br />
    39. 39. A Word of Caution<br />Writing for your personas DOES NOT mean writing about the products and services you sell them<br />Write about the things they want to learn about <br />
    40. 40. Biggest Blogging Mistake<br />A “free” URL from Blogspot or Typepad<br />HubSpot.blogspot.com – NO!<br />HubSpot.typepad.com – NO!<br />Blog.HubSpot.com – Yes<br />HubSpot.com/Blog – Yes<br />SmallBusinessHub.com – Yes<br />
    41. 41. Blog Frequency<br />Steady readership?<br />At least weekly, more is better.<br />SEO focused?<br />Frequency is less important.<br />
    42. 42. Content Creation Resources<br />Copyblogger<br />Book: Content Rules<br />Junta42<br />http://www.hubspot.com/marketing-resources/<br />36<br />
    43. 43. Social Media<br />What the hell is Tweezer?!<br />
    44. 44. 38<br />
    45. 45. Ducks in a row<br />1. On page SEO<br />2. Creating valuable Content <br />3. Building your community and social presence<br />
    46. 46. Social Media = Cocktail Party<br />Social media is similar to a cocktail reception<br />Without constraints of time or space<br />More public – easier for other people to listen in<br />Flickr: TECHcocktail<br />
    47. 47. Cocktail Party Advice<br /><ul><li>Meet people and start conversations
    48. 48. Add value – be helpful, answer questions
    49. 49. Ask questions, trust others’ advice</li></ul>Just like a networking event if you stand in the corner not talking with anyone, it doesn’t work<br />You must be continually active!<br />Flickr: TECHcocktail<br />
    50. 50. Twitter for Business<br />Customer service<br />Brand building<br />PR<br />Lead generation<br />
    51. 51. How to Succeed With Twitter<br />
    52. 52. See Who Thought-Leaders Follow<br />twitter.com/nonprofitorgs<br />
    53. 53. Who’s Talking About Your Keywords?<br />search.twitter.com/search?q=lead+generation<br />
    54. 54. 46<br />
    55. 55. Resources<br />Chris Brogan.com<br />Social Media Explorer<br />Podcast: Six Pixels of Separation<br />Podcast: Marketing Over Coffee<br />Hubspot.com<br />Mashable<br />
    56. 56. Personal Branding <br />How to make yourself stand out in a crowded job market<br />
    57. 57. Critical Pieces<br />Figure out what you want to do<br />Perform post college brand maintenance<br />Brand yourself<br />49<br />
    58. 58. 50<br />
    59. 59. 51<br />Resumes Suck<br />
    60. 60. 52<br />Buy your name .com .org .net<br />
    61. 61. 53<br />Do a self content audit<br />
    62. 62. 54<br />Slap it online<br />House it<br />
    63. 63. 55<br />Become one with your industry<br />
    64. 64. 56<br />Choose Your Own Adventure<br />
    65. 65. 57<br />Tips and Tricks<br /><ul><li>Utilize Social Channels
    66. 66. Use Search.Twitter.com to look for openings
    67. 67. Connect with recruiters/employees online via Linkedin and Twitter
    68. 68. Go to Industry events
    69. 69. Run Social Ads</li></li></ul><li>58<br />Have these leading to a landing page all about you<br />
    70. 70. Personal Branding 101<br />Personal Branding Blog<br />Book: Me 2.0<br />59<br />
    71. 71. Thanks for coming!<br />David Wells<br />InboundNow.tv<br />SocializeYourCause.org<br />Twitter: @DavidWells<br />Email: Dwells@hubspot.com<br />60<br />

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