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FSU MBAA Social Media Forum - "Succeeding In Business With Social Media"
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  • Social media + blogging = organic SEO Growth. Provided you are creating remarkable content that is solving your respective customer base or future customer base’s questions and being a great resources
  • This is a no brainer that costs 7 dollars a year.Hosting is rather cheap too at 6 dollars a month. Can you spend 151 dollars a year for a leg up against the competition? I think so.
  • Handing people a resume is the same thing a
  • This is a no brainer that costs 7 dollars a year.Hosting is rather cheap too at 6 dollars a month. Can you spend 151 dollars a year for a leg up against the competition? I think so.
  • Look at everything you have done in your college career, is there anything you are proud of? A paper you wrote? A project you owned house on?House this on your shiny new site.Also, preform house cleaning on your facebook account. This doesn’t mean changing your last name to your middle. Employers aren’t stupid and know you have an account.
  • Find the top industry blogs and subscribe and read them.-Post summaries of what your thoughts on the topics were. -Comment on the posts-Share the information through your social networks

FSU MBAA Social Media Forum - "Succeeding In Business With Social Media" FSU MBAA Social Media Forum - "Succeeding In Business With Social Media" Presentation Transcript

  •  MBAA Social Media Forum – "Succeeding In Business With Social Media"
    April 6th
    David Wells
    Founder of SocializeYourCause.org
    Inbound Marketing Consultant @HubSpot
    Twitter: @DavidWells
  • What did I get myself in to?
    What is Inbound Marketing?
    Overview & why you should care
    The three key components
    SEO, Content Creation, and Social Media
    SEO, Content Creation & Social Media
    How these concepts can apply to you in your soon to be job search
    A.k.a Personal Branding!
    2
  • 3
  • Outbound Marketing
  • Outbound Marketing is Broken
    800-555-1234
    Annoying
    Salesperson
  • Inbound Marketing
    Podcasting
  • The Holistic Approach
    7
  • 8
  • 9
    Oh and guess what? It’s all measurable.
  • Why Inbound Marketing?
    FYI
  • Search Engine Optimization
    How does Google do it?
  • Search Engine Optimization
    3,000 searches per second
    • Publish more content
    • Optimize your content
    • Promote your content
  • Pick Your Keyword Battles
    19
    vs.
    Flickr: Simonstarr
    Flickr: Extra Medium
  • Long Tail Keywords vs. Short
    20
    • Chinese
    • Learn Chinese
    • Learn Mandarin Chinese
    • Learn Mandarin Chinese in Tallahassee
    • Learn Mandarin Chinese in Tallahassee in the summer
  • The Two Pieces of SEO
    On-Page
    Off-Page
  • On-Page SEO
    • Page Title
    • Clean URL
    • Headers & Content
    • Description
  • On-Page SEO
    Improve home page titles
    23
  • Off-Page SEO
    • Recommendations from friends
    “I know HubSpot”
    “HubSpot is a marketing expert”
    You trust the person saying this
    • Links are online recommendations
    A link: www.HubSpot.com
    Anchor text: Internet Marketing
    Link is from a trusted website
  • Inbound Links
    25
  • Summary: SEO Ground Rules
    Page 1 is all that matters
    Never-ending long term process
    Every page should be different
    Don’t obsess over individual ranks
    Leverage the long tail
    Measure traffic and leads/sales
    26
  • Blogging and Content Creation
    Why do I need to Blahg?
  • 28
  • What to Publish?
    Blog
    Podcast
    Videos
    Photos
    Presentations
    eBooks
    News Releases
  • Where to Publish?
  • Flickr: Annie Mole
  • Target Content to Your Personas
  • A Word of Caution
    Writing for your personas DOES NOT mean writing about the products and services you sell them
    Write about the things they want to learn about
  • Biggest Blogging Mistake
    A “free” URL from Blogspot or Typepad
    HubSpot.blogspot.com – NO!
    HubSpot.typepad.com – NO!
    Blog.HubSpot.com – Yes
    HubSpot.com/Blog – Yes
    SmallBusinessHub.com – Yes
  • Blog Frequency
    Steady readership?
    At least weekly, more is better.
    SEO focused?
    Frequency is less important.
  • Content Creation Resources
    Copyblogger
    Book: Content Rules
    Junta42
    http://www.hubspot.com/marketing-resources/
    36
  • Social Media
    What the hell is Tweezer?!
  • 38
  • Ducks in a row
    1. On page SEO
    2. Creating valuable Content
    3. Building your community and social presence
  • Social Media = Cocktail Party
    Social media is similar to a cocktail reception
    Without constraints of time or space
    More public – easier for other people to listen in
    Flickr: TECHcocktail
  • Cocktail Party Advice
    • Meet people and start conversations
    • Add value – be helpful, answer questions
    • Ask questions, trust others’ advice
    Just like a networking event if you stand in the corner not talking with anyone, it doesn’t work
    You must be continually active!
    Flickr: TECHcocktail
  • Twitter for Business
    Customer service
    Brand building
    PR
    Lead generation
  • How to Succeed With Twitter
  • See Who Thought-Leaders Follow
    twitter.com/nonprofitorgs
  • Who’s Talking About Your Keywords?
    search.twitter.com/search?q=lead+generation
  • 46
  • Resources
    Chris Brogan.com
    Social Media Explorer
    Podcast: Six Pixels of Separation
    Podcast: Marketing Over Coffee
    Hubspot.com
    Mashable
  • Personal Branding
    How to make yourself stand out in a crowded job market
  • Critical Pieces
    Figure out what you want to do
    Perform post college brand maintenance
    Brand yourself
    49
  • 50
  • 51
    Resumes Suck
  • 52
    Buy your name .com .org .net
  • 53
    Do a self content audit
  • 54
    Slap it online
    House it
  • 55
    Become one with your industry
  • 56
    Choose Your Own Adventure
  • 57
    Tips and Tricks
    • Utilize Social Channels
    • Use Search.Twitter.com to look for openings
    • Connect with recruiters/employees online via Linkedin and Twitter
    • Go to Industry events
    • Run Social Ads
  • 58
    Have these leading to a landing page all about you
  • Personal Branding 101
    Personal Branding Blog
    Book: Me 2.0
    59
  • Thanks for coming!
    David Wells
    InboundNow.tv
    SocializeYourCause.org
    Twitter: @DavidWells
    Email: Dwells@hubspot.com
    60