FSU MBAA Social Media Forum - "Succeeding In Business With Social Media"
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FSU MBAA Social Media Forum - "Succeeding In Business With Social Media"
- 1. MBAA Social Media Forum – "Succeeding In Business With Social Media" April 6th David Wells Founder of SocializeYourCause.org Inbound Marketing Consultant @HubSpot Twitter: @DavidWells
- 2. What did I get myself in to? What is Inbound Marketing? Overview & why you should care The three key components SEO, Content Creation, and Social Media SEO, Content Creation & Social Media How these concepts can apply to you in your soon to be job search A.k.a Personal Branding! 2
- 3. 3
- 5. Outbound Marketing is Broken 800-555-1234 Annoying Salesperson
- 8. 8
- 9. 9 Oh and guess what? It’s all measurable.
- 10. Why Inbound Marketing? FYI
- 17. Search Engine Optimization How does Google do it?
- 19. Optimize your content
- 22. Learn Chinese
- 24. Learn Mandarin Chinese in Tallahassee
- 27. Clean URL
- 28. Headers & Content
- 31. Inbound Links 25
- 32. Summary: SEO Ground Rules Page 1 is all that matters Never-ending long term process Every page should be different Don’t obsess over individual ranks Leverage the long tail Measure traffic and leads/sales 26
- 33. Blogging and Content Creation Why do I need to Blahg?
- 34. 28
- 35. What to Publish? Blog Podcast Videos Photos Presentations eBooks News Releases
- 38. Target Content to Your Personas
- 39. A Word of Caution Writing for your personas DOES NOT mean writing about the products and services you sell them Write about the things they want to learn about
- 40. Biggest Blogging Mistake A “free” URL from Blogspot or Typepad HubSpot.blogspot.com – NO! HubSpot.typepad.com – NO! Blog.HubSpot.com – Yes HubSpot.com/Blog – Yes SmallBusinessHub.com – Yes
- 41. Blog Frequency Steady readership? At least weekly, more is better. SEO focused? Frequency is less important.
- 42. Content Creation Resources Copyblogger Book: Content Rules Junta42 http://www.hubspot.com/marketing-resources/ 36
- 43. Social Media What the hell is Tweezer?!
- 44. 38
- 45. Ducks in a row 1. On page SEO 2. Creating valuable Content 3. Building your community and social presence
- 46. Social Media = Cocktail Party Social media is similar to a cocktail reception Without constraints of time or space More public – easier for other people to listen in Flickr: TECHcocktail
- 48. Add value – be helpful, answer questions
- 49. Ask questions, trust others’ adviceJust like a networking event if you stand in the corner not talking with anyone, it doesn’t work You must be continually active! Flickr: TECHcocktail
- 50. Twitter for Business Customer service Brand building PR Lead generation
- 51. How to Succeed With Twitter
- 52. See Who Thought-Leaders Follow twitter.com/nonprofitorgs
- 53. Who’s Talking About Your Keywords? search.twitter.com/search?q=lead+generation
- 54. 46
- 55. Resources Chris Brogan.com Social Media Explorer Podcast: Six Pixels of Separation Podcast: Marketing Over Coffee Hubspot.com Mashable
- 56. Personal Branding How to make yourself stand out in a crowded job market
- 57. Critical Pieces Figure out what you want to do Perform post college brand maintenance Brand yourself 49
- 58. 50
- 59. 51 Resumes Suck
- 60. 52 Buy your name .com .org .net
- 61. 53 Do a self content audit
- 62. 54 Slap it online House it
- 63. 55 Become one with your industry
- 64. 56 Choose Your Own Adventure
- 66. Use Search.Twitter.com to look for openings
- 67. Connect with recruiters/employees online via Linkedin and Twitter
- 68. Go to Industry events
- 70. Personal Branding 101 Personal Branding Blog Book: Me 2.0 59
- 71. Thanks for coming! David Wells InboundNow.tv SocializeYourCause.org Twitter: @DavidWells Email: Dwells@hubspot.com 60
Editor's Notes
- Social media + blogging = organic SEO Growth. Provided you are creating remarkable content that is solving your respective customer base or future customer base’s questions and being a great resources
- This is a no brainer that costs 7 dollars a year.Hosting is rather cheap too at 6 dollars a month. Can you spend 151 dollars a year for a leg up against the competition? I think so.
- Handing people a resume is the same thing a
- This is a no brainer that costs 7 dollars a year.Hosting is rather cheap too at 6 dollars a month. Can you spend 151 dollars a year for a leg up against the competition? I think so.
- Look at everything you have done in your college career, is there anything you are proud of? A paper you wrote? A project you owned house on?House this on your shiny new site.Also, preform house cleaning on your facebook account. This doesn’t mean changing your last name to your middle. Employers aren’t stupid and know you have an account.
- Find the top industry blogs and subscribe and read them.-Post summaries of what your thoughts on the topics were. -Comment on the posts-Share the information through your social networks