FSU MBAA Social Media Forum - "Succeeding In Business With Social Media"Presentation Transcript
MBAA Social Media Forum – "Succeeding In Business With Social Media" April 6th David Wells Founder of SocializeYourCause.org Inbound Marketing Consultant @HubSpot Twitter: @DavidWells
What did I get myself in to? What is Inbound Marketing? Overview & why you should care The three key components SEO, Content Creation, and Social Media SEO, Content Creation & Social Media How these concepts can apply to you in your soon to be job search A.k.a Personal Branding! 2
Outbound Marketing is Broken 800-555-1234 Annoying Salesperson
Inbound Marketing Podcasting
The Holistic Approach 7
9 Oh and guess what? It’s all measurable.
Why Inbound Marketing? FYI
Search Engine Optimization How does Google do it?
Search Engine Optimization 3,000 searches per second
Publish more content
Optimize your content
Promote your content
Pick Your Keyword Battles 19 vs. Flickr: Simonstarr Flickr: Extra Medium
Long Tail Keywords vs. Short 20
Learn Mandarin Chinese
Learn Mandarin Chinese in Tallahassee
Learn Mandarin Chinese in Tallahassee in the summer
The Two Pieces of SEO On-Page Off-Page
Headers & Content
On-Page SEO Improve home page titles 23
Recommendations from friends
“I know HubSpot” “HubSpot is a marketing expert” You trust the person saying this
Links are online recommendations
A link: www.HubSpot.com Anchor text: Internet Marketing Link is from a trusted website
Inbound Links 25
Summary: SEO Ground Rules Page 1 is all that matters Never-ending long term process Every page should be different Don’t obsess over individual ranks Leverage the long tail Measure traffic and leads/sales 26
Blogging and Content Creation Why do I need to Blahg?
What to Publish? Blog Podcast Videos Photos Presentations eBooks News Releases
Where to Publish?
Flickr: Annie Mole
Target Content to Your Personas
A Word of Caution Writing for your personas DOES NOT mean writing about the products and services you sell them Write about the things they want to learn about
Biggest Blogging Mistake A “free” URL from Blogspot or Typepad HubSpot.blogspot.com – NO! HubSpot.typepad.com – NO! Blog.HubSpot.com – Yes HubSpot.com/Blog – Yes SmallBusinessHub.com – Yes
Blog Frequency Steady readership? At least weekly, more is better. SEO focused? Frequency is less important.