Your SlideShare is downloading. ×
Understanding Social Media
Understanding Social Media
Understanding Social Media
Understanding Social Media
Understanding Social Media
Understanding Social Media
Understanding Social Media
Understanding Social Media
Understanding Social Media
Understanding Social Media
Understanding Social Media
Understanding Social Media
Understanding Social Media
Understanding Social Media
Understanding Social Media
Understanding Social Media
Understanding Social Media
Understanding Social Media
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Understanding Social Media

613

Published on

Social Media 101 basics.

Social Media 101 basics.

Published in: Technology, Business
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
613
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
4
Comments
0
Likes
1
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Understanding Social Media National Safe Place Webinar Series April 15, 2009
  • 2. What is it?
    • What is social media?
    • Who is doing it and how are they different?
    • What are they doing and where?
  • 3.
      • Social media is people sharing stuff online. (Any type of content, opinions, insights, experiences, perspectives, media videos, images)
      • At its core: Word-of-Mouth Marketing.
      • Just think of it as recommending things to your friends
    A Definition
  • 4. What is it, really?
    • Personal Communications
    • Blogs
    • Microblogs
    • Podcasts (Audio & Video)
    • Social Networking
    • Social Bookmarking
    • Media Sharing
    • Virtual Worlds
    • Collaborative Tools
  • 5. Why Does It Matter?
      • INTERNET
      • 1.17 billion users
      • 69% of Americans
      • Social Media up 668%
      • BLOGGING
      • 12 million American bloggers
      • 57 million American readers
  • 6.
      • SOCIAL NETWORKING
      • If MySpace were a country, it would be the 8 th Largest in the world (Todd And)
    Why Does It Matter?
  • 7. Why Does It Matter To Non-Profits?
    • Goals of Online Marketing
      • Expose your message to key audiences
      • Increase website traffic
      • Exposure to donors
      • Grow awareness
      • Promote positive brand association
      • Business development & networking
    • Social Media Payoff
      • Supports branding and mindshare goals
      • Drives traffic from multiple sources
      • Bolsters search engine marketing optimization
      • More traffic can means more exposure and more donors
      • Creates conversation
  • 8.
    • Email
    • Instant Messaging
    • Text Messaging
    Personal Communications
  • 9. Blogs
    • Personal Journals
    • Thought Leadership
    • Commentary
    • Straight News
    • A Beautiful Blend
  • 10. Microblogging
    • Not Just Quick Statements
    • Mirrors Real Conversations
    • Dialogue or Multi-logue
    • Quickly Instigate A Firestorm
  • 11. Postcasts & Web-TV
    • Offer Traditional Media Opportunity
    • Dynamic and Engaging
    • Loyal Audiences
    • Web TV – A Top Trend for 2009
  • 12. Social Networking Sites
    • MySpace
    • Facebook
    • Niche & Industry
    • Micro Communities
  • 13. Social Bookmarking
    • News Sites
      • Digg
      • StumbleUpon
      • Reddit
    • Bookmarking Sites
      • del.icio.us
  • 14. File Sharing & Collaboration
    • YouTube
    • Flickr
    • Wikipedia
    • Yahoo! Answers
    • Yelp
  • 15. Principles of Karmic Communication
      • Participate and Learn
      • Make friends with community elders
      • Understand and respect community mores
      • Lead with altruism, come bearing gifts
      • Discover a community need
      • Learn the linguistics
      • Value and cultivate relationships
      • Leverage appropriately … over time
      • (Source: Rob Key, Converseon)
  • 16. What Do I Do Now?
    • Participate
      • Sign up
      • Sign in
      • Grow your network (I’ll be your friend)
      • Become one of our influencers
    • It’s all about
    • CREDIBILITY
  • 17. Participate Meaningfully >> Credibility >> Influence What Do I Do Now?
  • 18. David Finch Social Media Manager Doe-Anderson Louisville, KY Twitter: @davidfinch www.davidsfinch.com www.smclouisville.org www.socialmediaexplorer.com Let’s Connect

×