Understanding Social Media

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Social Media 101 basics.

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Understanding Social Media

  1. 1. Understanding Social Media National Safe Place Webinar Series April 15, 2009
  2. 2. What is it? <ul><li>What is social media? </li></ul><ul><li>Who is doing it and how are they different? </li></ul><ul><li>What are they doing and where? </li></ul>
  3. 3. <ul><ul><li>Social media is people sharing stuff online. (Any type of content, opinions, insights, experiences, perspectives, media videos, images) </li></ul></ul><ul><ul><li>At its core: Word-of-Mouth Marketing. </li></ul></ul><ul><ul><li>Just think of it as recommending things to your friends </li></ul></ul>A Definition
  4. 4. What is it, really? <ul><li>Personal Communications </li></ul><ul><li>Blogs </li></ul><ul><li>Microblogs </li></ul><ul><li>Podcasts (Audio & Video) </li></ul><ul><li>Social Networking </li></ul><ul><li>Social Bookmarking </li></ul><ul><li>Media Sharing </li></ul><ul><li>Virtual Worlds </li></ul><ul><li>Collaborative Tools </li></ul>
  5. 5. Why Does It Matter? <ul><ul><li>INTERNET </li></ul></ul><ul><ul><li>1.17 billion users </li></ul></ul><ul><ul><li>69% of Americans </li></ul></ul><ul><ul><li>Social Media up 668% </li></ul></ul><ul><ul><li>BLOGGING </li></ul></ul><ul><ul><li>12 million American bloggers </li></ul></ul><ul><ul><li>57 million American readers </li></ul></ul>
  6. 6. <ul><ul><li>SOCIAL NETWORKING </li></ul></ul><ul><ul><li>If MySpace were a country, it would be the 8 th Largest in the world (Todd And) </li></ul></ul>Why Does It Matter?
  7. 7. Why Does It Matter To Non-Profits? <ul><li>Goals of Online Marketing </li></ul><ul><ul><li>Expose your message to key audiences </li></ul></ul><ul><ul><li>Increase website traffic </li></ul></ul><ul><ul><li>Exposure to donors </li></ul></ul><ul><ul><li>Grow awareness </li></ul></ul><ul><ul><li>Promote positive brand association </li></ul></ul><ul><ul><li>Business development & networking </li></ul></ul><ul><li>Social Media Payoff </li></ul><ul><ul><li>Supports branding and mindshare goals </li></ul></ul><ul><ul><li>Drives traffic from multiple sources </li></ul></ul><ul><ul><li>Bolsters search engine marketing optimization </li></ul></ul><ul><ul><li>More traffic can means more exposure and more donors </li></ul></ul><ul><ul><li>Creates conversation </li></ul></ul>
  8. 8. <ul><li>Email </li></ul><ul><li>Instant Messaging </li></ul><ul><li>Text Messaging </li></ul>Personal Communications
  9. 9. Blogs <ul><li>Personal Journals </li></ul><ul><li>Thought Leadership </li></ul><ul><li>Commentary </li></ul><ul><li>Straight News </li></ul><ul><li>A Beautiful Blend </li></ul>
  10. 10. Microblogging <ul><li>Not Just Quick Statements </li></ul><ul><li>Mirrors Real Conversations </li></ul><ul><li>Dialogue or Multi-logue </li></ul><ul><li>Quickly Instigate A Firestorm </li></ul>
  11. 11. Postcasts & Web-TV <ul><li>Offer Traditional Media Opportunity </li></ul><ul><li>Dynamic and Engaging </li></ul><ul><li>Loyal Audiences </li></ul><ul><li>Web TV – A Top Trend for 2009 </li></ul>
  12. 12. Social Networking Sites <ul><li>MySpace </li></ul><ul><li>Facebook </li></ul><ul><li>Niche & Industry </li></ul><ul><li>Micro Communities </li></ul>
  13. 13. Social Bookmarking <ul><li>News Sites </li></ul><ul><ul><li>Digg </li></ul></ul><ul><ul><li>StumbleUpon </li></ul></ul><ul><ul><li>Reddit </li></ul></ul><ul><li>Bookmarking Sites </li></ul><ul><ul><li>del.icio.us </li></ul></ul>
  14. 14. File Sharing & Collaboration <ul><li>YouTube </li></ul><ul><li>Flickr </li></ul><ul><li>Wikipedia </li></ul><ul><li>Yahoo! Answers </li></ul><ul><li>Yelp </li></ul>
  15. 15. Principles of Karmic Communication <ul><ul><li>Participate and Learn </li></ul></ul><ul><ul><li>Make friends with community elders </li></ul></ul><ul><ul><li>Understand and respect community mores </li></ul></ul><ul><ul><li>Lead with altruism, come bearing gifts </li></ul></ul><ul><ul><li>Discover a community need </li></ul></ul><ul><ul><li>Learn the linguistics </li></ul></ul><ul><ul><li>Value and cultivate relationships </li></ul></ul><ul><ul><li>Leverage appropriately … over time </li></ul></ul><ul><ul><li>(Source: Rob Key, Converseon) </li></ul></ul>
  16. 16. What Do I Do Now? <ul><li>Participate </li></ul><ul><ul><li>Sign up </li></ul></ul><ul><ul><li>Sign in </li></ul></ul><ul><ul><li>Grow your network (I’ll be your friend) </li></ul></ul><ul><ul><li>Become one of our influencers </li></ul></ul><ul><li>It’s all about </li></ul><ul><li>CREDIBILITY </li></ul>
  17. 17. Participate Meaningfully >> Credibility >> Influence What Do I Do Now?
  18. 18. David Finch Social Media Manager Doe-Anderson Louisville, KY Twitter: @davidfinch www.davidsfinch.com www.smclouisville.org www.socialmediaexplorer.com Let’s Connect

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