Webinar Slide Deck: Twitter in Email

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  • Welcome
  • Webinar Slide Deck: Twitter in Email

    1. 1. Twitter in Email Ways to Increase Social Engagement Now
    2. 2. AGENDA • Why Twitter? • Your secret weapon • Get Started Today with these Use-Cases • Q & A
    3. 3. YOUR HOSTS Michael Sciano Director, Client Relationships Michael@fancentric.fm
    4. 4. Twitter me this; Twitter me that.
    5. 5. • 645 Million + Users • Average # of Tweets a day: 58 Million • Active Users per month: 115 Million • 40% of Twitter Users follow, but don’t tweet. Stats by StatisticBrain.com Twitter Snapshot
    6. 6. Twitter is NOT Facebook • Twitter is an Interest network, not a Social network • 36% of Twitter Users sign-up for Twitter to get news and follow interests. • 1/3 of people under 30 get news from Social Media. Of that 1/3 – 11% get news from Twitter. • 50% of Twitter users access it on a mobile device Stats from Pew Research
    7. 7. The Twitter Feed Is… B U S Y CLUNKY F A S T
    8. 8. The Challenges of Twitter • Message Lifespan is short – average of 15 minutes • Competing for time and eyes across social • How to Amplify your brand ambassadors • Gaining new Followers • Increasing Conversion & ROI from Twitter
    9. 9. Social + Email = Engagement
    10. 10. EMAIL MARKETING SOLVES THE CHALLENGES
    11. 11. STRATEGIES FOR TWITTER IN EMAIL • Product and Services Launch • Promotional Newsletters • Industry and Brand Events • Breaking News • Social Digests • Internal Communications
    12. 12. PRODUCT LAUNCHES Include: • Reviews and Ratings • Early Adopter Tweets • Images/Videos of Use • Social Referrals & WOM
    13. 13. WEEKLY NEWSLETTER Include: • Recap of Top Tweets • Fan Tweets or Comments • Photos/Vines • Press/Blog Mentions
    14. 14. INDUSTRY OR BRAND EVENT Include: • Event FAQs, Reminders • Photos from Attendees • Top comments from Attendees • Behind the scenes moments • #Hashtag Digests
    15. 15. SOCIAL DIGESTS
    16. 16. TWITTER IN EMAIL RESULTS • Lengthen the lifespan of your Tweets • Amplify your brand ambassadors • Increase Engagement and conversations • Create 2nd and 3rd waves of engagement around tweets, hashtags, and conversations
    17. 17. Content (Ctrl) @ContentCtrl Facebook/content.ctrl David DeVore CEO David@fancentric.fm
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