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Social Media Seminar for Destiny NJ

Social Media Seminar for Destiny NJ

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  • 1. How  to  Use  Social  Media  for   Ministry     By:  David  D.  Simons  
  • 2. Romans  12:2  “Do  not  conform  to  the  pa/ern  of  this  world,  but  be  transformed  by  the  renewing  of  your  mind.  Then  you  will  be  able  to  test  and  approve  what  God’s  will  is—his  good,  pleasing  and  perfect  will.”  Romans  12:2  
  • 3. What  is  my  Background  !   I am A Social Media Enthusiast!   I blog for soshable.com, socialamediatoday.com!   I have been using social media for personal use and marketing since 2007!   I have helped business owners, churches, non profits, and Fortune 500 companies with their social media presence!   I run Kingdom Business Solutions which helps kingdom-minded business owners to help develop their online presence, through websites, social media, and Search Engine Optimization.!   I currently work for a green corporation called TerraCycle and I manage all the digital media assets for the company and instruct, train, and develop the the 21 social media teams worldwide
  • 4. 4 What  is  my  Background   TerraCycle has a large social media presence, including, our Facebook game, TrashTycoon, which offers an opportunity for our brand partners to be featured and Twitter where we have over 50,000 followers. Currently have over 350,000 users and growing by 50,000 per week! (as of 10/14/11)David Simons,PR
  • 5. What  is  my  Background   !   In the US we currently have over 43,000 fans on Facebook. !   On Twitter we have over 21,000 Fans. We use social media to share the latest content, answer questions from our fans, and promote enaging contests.  
  • 6. What  we  will  cover:  !  What is social media?!  Mind Blowing stats about social media!   Why you need to use social media!  How to use social media for Ministry & Business!  How to start from scratch!  Do’s and don’ts of Facebook and Twitter!  Social media growth strategies!  Social media changes to look out for
  • 7. Defining  Social  Media  “Social  Media  is  the  future  of  communicaGon,  a  countless  array  of  internet  based  tools  and  plaHorms  that  increase  and  enhance  the  sharing  of  informaGon.  This  new  form  of  media  makes  the  transfer  of  text,  photos,  audio,  video,  and  informaGon  in  general  increasingly  fluid  among  internet  users.  Social  Media  has  relevance  not  only  for  regular  internet  users,  but  business  as  well.”      -­‐Brian  Reilly-­‐  
  • 8. What  is  my  Background  
  • 9. Why  Do  I  Need  to  use  Social  Media?  #1  Almost  58  million  Americans  Use  Social  Sites  Daily  
  • 10. Why  Do  I  Need  to  use  Social  Media?  #2.  4  out  of  5  internet  users  visit  social  networks  &  blogs  
  • 11. Why  Do  I  Need  to  use  Social  Media?   #2.  Social  Media  is  not  a  fad  and  its  sUll  growing!  It  took  38  years  for  radio  to  reach  50  million  users,13  years  for  TV,  7  years  for  the  internet,   Facebook  added  200  million  users  in  less  than  a  year  
  • 12. General  Social  Media  Stats  !   Youtube  is  the  2nd  largest  search  engine  worldwide  !   2  Billion  videos  are  watched  on  YouTube  everyday  !   Linked  in  has  200  million  users  worldwide  !   Social  media  is  the  #1  acUvity  on  the  web  !   There  are  now  over  2.8  billion  social  media  profiles,   represenUng  around  half  of  all  internet  users   worldwide.  !   There  are  70  million  WordPress  blogs  worldwide  !   There  are  39  million  Tumblr  blogs  worldwide  
  • 13. Social  media  for  business  staUsUcs  2012  !   78%  of  consumers  trust  peer  recommendaUons  only   14%  trust  adverUsements  !   36%  of  social  media  users  post  brand-­‐related  content  !   50%  of  people  follow  brands  in  social  media  !   41  percent  of  the  class  of  2011  used  social  media  in   their  job  search  !   38%  of  CEOs  label  social  media  a  high  priority,  and    !   57%  of  businesses  plan  to  hike  their  social  media  spend   in  2013  !   One  in  three  small  businesses  are  now  using  social   media  
  • 14. Facebook  &  Twicer  Social  Media  Stats   !   Facebook  has  over  1  billion  users  worldwide   !   There  are  over  one  billion  facebook  posts  per  day   !   There  are  2.7  billion  likes/comments  per  day   !   There  are  250  million  photos  uploaded  each  day  !   There  are  over  465  million  Twicer  accounts  !   Twicer  is  growing  at  a  rate  of  11  accounts  per  second  !   The  US  has  107.7  million  Twicer  accounts,  Brazil  has   33.3  million  and  Japan  29.9  million.  This  means  that   the  US  represents  28.1  percent  of  all  Twicer  users  
  • 15. Where  do  I  start???   Step  1:Building  a  Facebook  Page  Choose  a  ClassificaUon  hcps://www.facebook.com/pages/create.php    Once  there,  choose  from  one  of  the  following  six  classificaUons:  -­‐  Local  business  or  place  -­‐  ArUst,  band,  or  public  figure  -­‐  Company,  organizaUon,  or  insUtuUon  -­‐  Entertainment  -­‐  Brand  or  product  -­‐  Cause  of  community  
  • 16. Step  2:Building  a  Facebook  Page  2)  Complete  Basic  InformaUon  Upload  Photo  Facebook  will  now  prompt  you  to  upload  the  main  photo  for  your  page.  This  photo  will  appear  as  your  icon  every  Ume  you  comment  on  a  post  or  appear  in  news  feeds.  Ideally,  it  should  be  your  company  logo.  The  actual  dimensions  of  your  profile  picture  is  180X180.  This  will  shrink  on  your  page  to  appear  as    125X125.  About  SecUon  Next,  you  need  to  write  your  About  informaUon.  This  small  blurb  will  serve  as  the  main  2-­‐3  sentence  descripUon  for  your  company.  It  will  be  on  your  main  page,  so  make  it  descripUve  but  succinct.  Be  sure  to  include  a  link  to  your  company  website  as  well.  Also  ensure  that  this  informaUon  differenUates  your  brand,  making  your  page  even  more  appealing  to  potenUal  followers.  
  • 17. Step  3a:Building  a  Facebook  Page                                                              Edit  Your  Page  The  Edit  Page  opUon  in  the  upper  right  provides  various  opUons.  The  first  opUon,  Update  Info,  allows  you  to  update  the  basic  informaUon  you  provided  earlier.This  will  also  allow  you  to  enter  a  descripUon,  which  is  an  extended  version  of  the  About  informaUon  you  entered  earlier.  You  can  also  manage  the  roles  of  your  page  administrators.  This  allows  you  to  invite  various  employees  from  your  business  to  be  administrators  on  your  Facebook  page  in  order  to  respond  to  comments  or  messages  Olen,  marketers  get  so  excited  they  started  a  Facebook  page  that  they  invite  users  right  away.  But  challenge  yourself  to  think  about  a  more  strategic  method  for  inviUng  users.  First,  you  want  your  page  filled  with  content.  Then  invite  your  brand  advocates  to  start  engaging  with  that  content.  
  • 18. Step  3b:Building  a  Facebook  Page  
  • 19. Step  4:Building  a  Facebook  Page  Fill  the  Page  With  Content:  -­‐ Cover  Photo  -­‐ Logo  -­‐ Custom  tabs  and  icons  -­‐ Milestone  events  
  • 20. How  to  build  a  Twicer  Page  1.  Sign  up  at  Twicer.com  fill  out  your  name,  email,  and  a  password  2.  Create  a  Twicer  Handle  (Cannot  be  longer  than  15  characters)  3.  Create  a  good  bio  include  link  to  your  website  4.  Create  a  presence  that  is  consistent  with  your  branding  strategy  5.  Choose    the  right  logo  or  picture  for  your  page  6.  Start  TweeUng!  
  • 21. How  to  build  a  Twicer  Page  Twicer  Profile  Dimensions  Twicer  Profile  Pic  Size  =  81  x  81                                                                                                        Twicer  Background  Pic  Size  =  2500  x  1600                                                                                                      Twicer  Banner  Size  =  520  x  260  
  • 22. Facebook  Do’s  &  Don’ts  Do’s  1.  Ask  for  calls  to  acUon  on  your  posts  2.  Be  Consistent  3.  Post  at  the  most  high  volume  Umes  9am,  12pm,  3pm,  6pm  4.  Make  sure  your  Facebook  Page  is  setup  correct  with  info  and  layout  5.  Use  images  for  the  majority  of  your  Facebook  posts  6.  Post  1-­‐2  Umes  a  day  and  3  Umes  at  the  very  max  7.  Always  use  link  shortners  such  as  bit.ly  to  track  your  links  8.  Make  sure  you  your  FB  URL  is  short  and  easy  for  people  to  remember  9.  Post  interesUng  content  10.  Check  your  Facebook  Insights  at  least  every  other  week  
  • 23. Facebook  Do’s  &  Don’ts  Don’ts  1.  Don’t  make  every  post  about  your  business  2.  Don’t  use  your  personal  page  for  your  business  3.  Don’t  Ignore  or  delete  complaints  4.  Don’t  link  your  Facebook  and  Twicer  Accounts  together  5.  Don’t  post  more  than  3  Umes  in  a  day  6.  Don’t  break  Facebook  contest  rules  7.  Don’t  focus  too  much  on  likes  8.  Don’t  use  too  much  text  on  posts  9.  Don’t  take  advantage  of  tragic  events  to  promote  your  business  10.  Don’t  build  a  Facebook  page  without  a  plan  for  it  
  • 24. Twicer  Do’s  &  Don’ts  Do’s  1.  Use  link  shortners  such  as  bit.ly  to  track  your  links  2.  Tweet  at  least  3-­‐4  Umes  a  day  3.  Find  the  posUng  Umes  that  people  are  on  Twicer,  generally  8am-­‐9am,  1pm-­‐3pm,  5pm-­‐6pm  4.  Fill  out  your  bio  strategically  5.  Respond  to  those  that  menUon  you  6.  Retweet  content  in  your  industry  7.  Have  your  Twicer  page  customized  to  match  your  brand  8.  Become  a  resource  of  valuable  informaUon  in  your  industry  9.  Don’t  try  to  use  all  140  characters  on  each  tweet  10.  Engage  with  followers  and  have  back  and  forth  conversaUons  
  • 25. Twicer  Do’s  &  Don’ts  Don’ts  1.  Don’t  follow  an  overbearing  amount  of  people  2.  Don’t  forget  to  put  a  link  to  your  website  on  your  Twicer  Page  3.  Don’t  tweet  to  celebriUes  it  makes  your  business  look  desperate  4.  Don’t  try  to  take  advantage  of  every  trending  topic  especially  if  it  does  not  relate.  5.  Don’t  misspell  the  Twicer  usernames  of  those  you  are  menUoning  6.  Don’t  Retweet  or  Tweet  too  many  Umes  in  a  row  7.  Don’t  ignore  quesUons  you  receive  on  Twicer  8.  Don’t  talk  as  a  person  talk  as  your  business  using  the  third  person.  9.     Don’t  overuse  hashtags  10.     Don’t  Retweet  without  crediUng  the  orginal  tweeter  
  • 26. Proven  Social  Media  Strategies   1.  Asking  fans  to  “Share”  content  This  is  as  simple  as  it  sounds.  Find  a  picture  that  is  really  interesUng  and  engaging  and  ask  fans  to  share  it.  Asking  someone  to  “Share”,  “Like”,  “Comment”  gives  the  fan  a  call  to  acUon.  When  you  tell  them  to  do  something  its  more  likely  they  will  do  it  rather  than  expecUng  them  to  share,  like,  or  comment.  
  • 27. Facebook  &  Twicer  Social  Media  Stats   2.  PosUng  with  an  incenUvized  one  Ume  giveaways  An  easy  way  to  do  a  quick  giveaway  is  to  create  an  incenUvized  post.  It  can  be  a  picture,  a  “capUon  this”  type  post,  a  quesUon,  a  discussion  quesUon  or  anything  that  sUrs  up  engagement.  NoUce  in  the  post  we  use  wording  that  suggest  a  fan  “may”  win  a  prize.  Due  to  Facebook  rules  we  don’t  directly  ask  for  people  to  post  to  win  a  prize.  
  • 28. Facebook  &  Twicer  Social  Media  Stats   3.  Custom  Style  Guide  Graphics    Every  photo,  quote,  scripture,  etc.  can  be  put  into  a    Social  Media  style  guide.  (You  will  need  a  graphic  designer  to  create  this  for  you)  
  • 29. Facebook  &  Twicer  Social  Media  Stats   4.  Twicer  Contests  Create  a  twicer  contest  that  encourages  people  to  Tweet  and  follow  your  ministry  or  business.  This  is  an  easy  way  to  gain  a  lot  of  followers  on  twicer  and  it  helps  bring  in  a  lot  of  interacUon  about  your  brand.  You  would  just  need  to  create  a  message  that  is  sharable  include  a  hashtag  to  track  the  entrants  and  choose  a  prize  to  giveaway.  See  below:    
  • 30. Great  Facebook  Ministry  Examples  Facebook.com/ChrisUaNetcom  
  • 31. Great  Facebook  Ministry  Examples   Facebook.com/baysidechurch  
  • 32. 12  Ways  to  use  Twicer  for  Ministry  !                    Tweet  about  upcoming  church  ac@vi@es  !   Tweet  to  encourage  church  members  to  read  verses  from  the  upcoming  message  !   Tweet  bible  verses  !   Tweet  to  encourage  people  to  read,  and  share  what  they  are  reading    !   Tweet  to  let  people  know  when  the  church  website  is  updated  with  new  content  !   Tweet  to  urge  people  to  pray  !   Tweet  to  encourage  church  members  to  sign-­‐up  to  special  events  !   Tweet  to  share  tes@monies  !   Tweet  to  share  thought  provoking  quotes  from  other  Chris@ans  on  TwiHer  !   Tweet  to  point  people  to  resources  that  reinforce  the  themes  of  recent  sermons  !   Tweet  links  to  ar@cles  that  will  encourage  growth  !   Tweet  videos  from  services  
  • 33. Facebook  Changes  Coming  Soon!   1.Facebook  is  changing  the  newsfeeds  Facebook  is  adding  feeds  for  updates  for  friends,  pages  and  public  figures,  and  a  separate  feed   for  interests  like  music,  games,  news.  
  • 34. Facebook  Changes  Coming  Soon!  2.Facebook  is  making  sure  the  layout  is  the  same  on  web,  tablets,  and  mobile  devices  
  • 35. Facebook  Changes  Coming  Soon!   1.Facebook  is  enlarging  photos  and  giving   you  a  new  way  to  view  them  This  means  it  will  be  more  important  now  than  ever  to  have  high  quality  photos  and  make  sure   that  a  majority  of  your  posts  are  pictures.  
  • 36. We  are  in  the  biggest  shil  to  mobile   !   There  are  more  iPhones  sold  per  day  (402k)  than  people  born  in   the  World  per  day  (300k)   !   Users  accessing  the  web  through  mobile  devices  has  almost   doubled  every  year  since  2009   !   Global  internet  usage  through  mobile  devices  rose  to  8.5%  at  the   end  of  2011  (from  4.3%)   !   Mobile  adverUsing  is  exploding  –  during  Q4  2011,  mobile   adverUsing  was  up  39%   !   Nearly  a  third  of  all  American  adults  own  a  tablet  or  e-­‐reader.   !   There  are  5  billion  mobile  phone  users  in  the  world,  but  only  1   billion  smartphone  users.    What  does  that  mean  for  ministries  and  business?  You  must  start  developing  your  mobile  strategies.  Start  thinking  of  the  apps  you  want  to  build,  start  op@mizing  your  websites  for   mobile.  
  • 37. Why  you  need  to  get  a  Google  Plus  Page  While  Google  hasn’t  come  out  and  said  exactly  how  Google+  figures  into  its  SEO  equaUon,  social  media  experts  have  a  precy  good  idea  of  how  it  all  works.  “Google  is  using  the  number  of  +1s,  shares  and  general  acUvity  on  Google+  as  a  ranking  factor  in  the  personal  results  of  logged-­‐in  users,”  said  Mike  Arnesen,  senior  SEO  analyst  at  SwellPath.  
  • 38. Social  Search  is  the  way  of  the  Future   1.Facebook  has  developed  a  technology  called  graph  search  which  will   find  things  for  you  based  of  your  friends,  ciUes,  and  interest  you  have.  hHps://www.facebook.com/about/graphsearch  
  • 39. Resources  Page  !   hHp://thesocialskinny.com/  !   hHp://www.socialnomics.net/  !   hHp://www.socialmediaexaminer.com  !   hHp://www.sleeplessmedia.com  !   HHp://www.Hubspot.com  !   hHp://www.communicatejesus.com  !   hHp://www.Mashable.com  !   hHp://www.Forbes.com  !   hHps://www.facebook.com/about/ graphsearch   ANY  QUESTIONS???  
  • 40. BONUS:  What  you  Should  Do:  Barack   Obama   ANY  QUESTIONS???  
  • 41.        Bonus  Stuff:What  Not  TO  DO:  KENNETH  COLE  “Millions  are  in  uproar  in  #Cairo.  Rumor  is  they  heard  our  new  spring  collec@on  is  now  available  online  at  (link).”  This  was  during  violent  protest  in  Cairo,Egypt  in  February  when  the  death  toll  in  Egypt  was  over  300  dead,  and  thousands  wounded.  Not  how  you  should  use  SM!  
  • 42. What  you  should  do:  wine  library  tv  
  • 43. WHAT NOT TO DO ON SOCIAL MEDIA. What  Not  To  do:  Gilbert  Gogried    •  With  some  wildly  inappropriate   tweets,  the  quack  has  been   silenced.  •  Comedian  Gilbert  Gogried  sent   out  a  slate  of  offensive  TwiHer   Messages  about  the  tragic   Japanese  earthquake  and  tsunami,   and  instead  of  drawing  laughs,  it   cost  him  his  job.  The  long@me   voice  of  the  iconic  Aflac  Duck,   Gogried  was  fired  by  the   insurance  company  
  • 44. Download  TO DOwhole  presenta@on   WHAT NOT this   ON SOCIAL MEDIA.hcp://www.slideshare.net/DavidDSimons  

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