Combines demographic audience profile and audited user numbers
Data gathered from online surveys
Data is weighted to remove bias
Uses unique user figures
Results are free from www.noras.co.uk
What is NORAs?
15% of the UK Workforce are actively looking for a job (CIPD 2005) 12m of these users are actively seeking employment 30m online users in the UK, with 50% online everyday (63%) 22.1% of online advertising spend 40.3% increase Increased from £630.5M in the previous year Online recruitment advertising spend was £917.2M in the first half of 2006
The market is steadily maturing in terms of age with 50% of job seekers fitting the AB profile.
Finding and revisiting job boards 36% Good reputation 17% Word of mouth 42% Easy to use 19% Link from another site 48% Good selection of jobs 31% Search engine Repeat visitors Chose to revisit the site First time visitors First find out about the site
State of the Art Job Alerts by SMS Online polls Online questionnaires Interactive salary surveys E-commerce Real-time reporting Email marketing CV Wizards Screening and filtering CV searching CV alerts