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Sd forum presentation 2011

Sd forum presentation 2011



Presentation to the SD Forum W 2.0 SIG on 3/29/11. Is your iPhone running IT?

Presentation to the SD Forum W 2.0 SIG on 3/29/11. Is your iPhone running IT?



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    Sd forum presentation 2011 Sd forum presentation 2011 Presentation Transcript

    • Is your iPhone running IT?The Consumerization of IT, and How That isDriving Collaboration in the EnterpriseDavid ColemanManaging DirectorCollaborative StrategiesMarch 29th, 2011SD Forum
    • Is Your iPhone Running IT?This presentation will look at the "Consumerization of IT" and how that is accelerating collaboration in most organizations. David will look at 5 trends driving this consumerization, 5 mistakes most IT organizations are making, and 5 rules for collaboration success that can be used by any sized organization. Each of these rules will be explained through research results, and examples from client engagements for a controversial and entertaining presentation. One lucky attendee will get a free (signed) copy of his latest book “42 Rules for Successful Collaboration” which is one of the first books to be written by a social network. ©2011 Collaborative Strategies
    • David Coleman, Background• Founder and Managing Director of CollaborativeStrategies• Author of 4 books on Collaboration• Author of the Collaboration blog• Writes regular column for eLearning! Magazine• 20+ years focused on Groupware, knowledgemanagement, online communities, social networks andCollaboration.• Tracks 2000+ collaboration tools• Advisory services for: • Organizations using collaboration technologies and not getting what they want out of them • Collaboration vendors who need strategy, product roadmap, demand generation ©2011 Collaborative Strategies
    • To be in the drawing for David’slatest book put your business card inthe container ©2011 Collaborative Strategies
    • Collaboration is the most Mis-represented Behavior in theEnterprise People in silos think they are collaborating! ©2011 Collaborative Strategies
    • What is Collaboration?“Multiple coordinated interactions occurring between two or more people that include the transfer of complex information for some common purpose or goal.” 6 ©2011 Collaborative Strategies
    • According to McKinsey & Company“the heart of what knowledge workers do on the job is collaborate, which in the broadest terms means they interact to solve problems, serve customers, engage with partners, and nurture new ideas.” ©2011 Collaborative Strategies
    • Holistic Approach to Collaboration Space 8 ©2011 Collaborative Strategies
    • 3/5th collaborate at least dailyQ1: How frequently do you participate in collaborativeprojects or activities? Frequency of Participation in Collaboration Projects or Efforts Less than monthly 3% Hourly Monthly 9% 7% Weekly 28% Daily 53% ©2011Collaborative Strategies 9
    • Stages of Evolution for Collaboration in the Enterprise Stages of Adoption Collaborative Example Technology TechnologyStage 1: Traditional Telephone Face-to-face E-mailCollaboration meetingsStage 2: Specific Applications Audio, video, and EIM, IM, Chat, and Virtual team spaces data conferencing presence detectionStage 3: Collaborative Multiple audio, Yahoo!, MSN, AOL, Groove, eRoom,Proliferation video, and data Google, etc. WebOffice, etc. conferencing toolsStage 4: Consolidation Standardize on One client for all IM Common Virtual Team SIP/Simple or clouds Space for everyone XMPPStage 5: Virtual Work Standard tools in Integration with Standard desktop andEnvironment place (real estate) mobile Web interface for environments anyone ©2011 Collaborative Strategies
    • Vote: Where is Your Organization In theCollaboration Maturity Model?Stage 1 – Classic – Phone, fax and e-mailStage 2 – Specific applications - web conferencing, IM, etc.Stage 3 – Proliferation – Multiple collaborative solutionsStage 4 – Consolidation – functional standardsStage 5 – Virtualization – Stable collaborative environment, can work from anywhere ©2011 Collaborative Strategies
    • 5 Trends in the Consumerization ofEnterprise IT and Collaboration1. Trend # 1: Social Networks ARE Collaborative Business2. Trend # 2: There is no ONE Place to Work Anymore3. Trend # 3: New Devices Create New Interactions4. Trend # 4: Shifting from focus on tools to focus on process5. Trend # 5: Employee expectations of corporate IT are changing ©2011 Collaborative Strategies
    • Trend #1 – Social Networks AreCollaborative Business• Average Facebook user spent 1,400 minutes, or 23.3 hours per Month (Facebook (2011). Press Room Statistics. http://www.facebook.com/press/info.php?statistics)• 500 million active Facebook users• 29% of their leisure time on Facebook. (Bureau of Labor Statistics. (2009). American Time Use Survey from- http://www.bls.gov/tus/charts)• 22% of all time online is spent on social networks/ blogs• 24% increase over 2009• Spend 65% more time on these sites in 2010 (Nielsonwire. (2010, June 15). Social Networks/Blogs Now Account for One in Every Four and a Half Minutes Online. http://blog.nielsen.com/nielsenwire/global/social-media-accounts-for- 22-percent-of-time-online/ ©2011 Collaborative Strategies
    • The Rise of Social Media ©2011 Collaborative Strategies
    • Vote: How many social networksdo you actively participate in?1-23-45-6>6 (when do you have a life?) ©2011 Collaborative Strategies
    • Digital Natives• 2011 – First generation that grew up with computers, now entering the workforce • When they were learning to read • The WWW and e-mail in mass expansion • They were in Elementary school • The dot.com peaked • They were in college • Social media use exploded • Smart phone use exploded ©2011 Collaborative Strategies
    • Emerging Workforce Needs Shift Traditionalist Boomer Generation X Millennials (Gen Y) Trait: Paternalistic  Trait: Optimistic  Trait: Skepticism  Trait: Empowered Leadership Style: Top-  Leadership Style:  Leadership Style:  Leadership Style: down Consensus Competence Non-hierarchical Career: Pay dues,  Career: Competitive;  Career: Resourceful,  Career: Cutting-edge build legacy change agents self-manage vs. experience Value: Loyalty  Value: Opportunity  Value: Freedom  Value: Diversity and social responsibility Rewards: Job security  Rewards: Money, title  Rewards: Transferable and recognition and perks benefits, flexibility and  Rewards: High pay, balance interesting work and work/life balance Born 1928–1945 Born 1946–1964/5 Born 1965/6–1980 Born 1980–2000 17 ©2011 Collaborative Strategies
    • What Generation are you in?Millenials (Gen Y) 18 – 30Gen X 31-50Boomers 51 – 65Seniors 66+ ©2011 Collaborative Strategies
    • building community inside out a social journey at Humanachris halltwitter = @hallicious Photo by: woodelywonderworks
    • chamber of commerce
    • the transparency
    • Mistake #1 – Resisting SocialTechnologies1- Denial – ain’t just a river in Egypt!2- I remember IT resisting the use of PCs3- Just because management does not understand social networks does not mean they don’t have value4- You can lock it down, but you can’t lock them away ©2011 Collaborative Strategies
    • Changes with Governments and it’sConstituents ( US. & Middle East) Tunisia’s Twitter Revolution SECRETS World Transparency ©2011 Collaborative Strategies
    • Trend # 2: There is no ONE Place to WorkAnymore • Over the next year, 35% of employers plan to provide more flexible work arrangements for employees. • 73% plan to implement flexible schedules • 41% plan to implement telecommuting options • 43% of the American Workforce – more than 63 million workers -- will telecommute occasionally by 2016 (Forrester Research, Inc. Telecommuting Forecast, 2009 To 2016.) • The Telework Enhancement Act passed in 2010 – • This measure requires federal agencies to develop policies allowing employees to work remotely unless their positions are specifically excluded (that means you, doctors, police officers, lab technicians, park rangers, etc.). ©2011 Collaborative Strategies
    • The Inevitable Consumerization ofEmployee Devices &Applications areDriving New Work Places ©2011 Collaborative Strategies
    • Vote: How Many of you usepersonal devices at work?1- I don’t use any personal devices at work2- I use 1-2 personal devices at work3- I use 3-4 personal devices at work4- I use > 4 personal devices at work (I am a geek!) ©2011 Collaborative Strategies
    • Collaborative Workspaces"We shape our buildings;thereafter they shape us." --Winston Churchill ©2011 Collaborative Strategies 28
    • Team work environment (Y&R) 29 ©2011 Collaborative Strategies
    • Team work enviornment 30 ©2011 Collaborative Strategies
    • Neighborhood Shared Spaces“Shared” spacesbetween neighborhoods: Open Project 4 large areas 6 open tables Team Room 4 Touchdown 32 Lounge 5 Huddle Room 20 medium ©2011 Collaborative Strategies 31
    • lobby neighborhoodopen project ©2011 Collaborative Strategies e-Café 32
    • open office den recreation huddle rooms 33©2011 Collaborative Strategies
    • ½ Employers Poor at Integration ofConsumer Devices and Social Networks56% of employers prohibit access to non-work related websites63% prohibit the storage of personal data and files on company resources.46% (surveyed) give their employers extremely low marks for the integration of consumer devices and social networks with enterprise applications.” (Unisys. (2010). Unisys Consumerization of IT Benchmark Study) ©2011 Collaborative Strategies
    • How is IT’s Role ChangingData Fortress Internal Consultant ©2011 Collaborative Strategies
    • Mistake #2: Corporate IT policiesthat ban the use of employee-owneddevices in the name of securityinadvertently create new securityholes. ©2011 Collaborative Strategies
    • Trend #3 New Devices Create New InteractionsSony Xperia HTC Cha Cha Sony Ericsson LiveView (Dick Tracy Watch) ©2011 Collaborative Strategies
    • iPad 2 A September 2010 Gartner survey of 512 U.S.-based knowledge workers found that “33% of respondents used their personal devices while at work during the past 30-days (of the date of the survey) to access social networking sites such as Facebook”. Gartner. (2010, November 18). Predicts 2011: Network Capacity and Consumers Impact Mobile and Wireless Technologies 11. (G00208871). Dulaney, K., Redman, P., Milanesi, C., Baker, V. L., Basso, M., & Fiering, L. ©2011 Collaborative Strategies
    • ITU Report, Mark Lipacis, Morgan Stanley Research The # of Devices goes up 10x each time! ©2011 Collaborative Strategies
    • Blackberry Doesn’t Cut It!“To attract and retain the right employees – and to make sure they thrive – many organizations will need to increase the types of devices and applications that they support and pay for.” ©2011 Collaborative Strategies
    • Mistake # 3 – IT Tries to Control andSupport all User Mobile Devices• Too many new devices to support!• We talked with a lawyer at one of our client companies (large retailer) and he forwards his (corporate) e-mail to his Android phone (instead of the corporate Blackberry) because it is easier to read on the larger screen. Where is the security there!• Locking down the network, strangles the organization but does not make it secure! ©2011 Collaborative Strategies
    • Trend # 4 Shifting from focus ontools to focus on process“Collaboration has value within the context of a process. When Collaboration technologies can be applied appropriately to the right point in a critical process they create “Collaborative Leverage.” ©2011 Collaborative Strategies
    • 6 Critical Processes withCollaborative Leverage1. New product development (innovation)2. Customer support (exception handling)3. Supply chain issues (exception handling)4. Crisis Management and Decision support5. Sales and Marketing (group proposal development)6. Training and Learning (employee on-boarding) ©2011 Collaborative Strategies 43
    • Collaborative Tools that focus onProcess (and vertical market)Common Ground (Central Desktop) – Target Market: Advertising and marketing companies Target Process: Approval of video content for commercials and web sitesPBWorks (Agency Edition) – Target Market: Advertising and marketing companies Target Process: New business development ©2011 Collaborative Strategies
    • Mistake #4• More features are not better! Less features are better (as long as the collaborative tool is more usable)• Focus on the user process, not what tool to give them. i.e. WebEx vs ConnectSolutions• Through more people at the process instead of making the process better! ©2011 Collaborative Strategies
    • Trend #5 Employee Expectationsof Corporate IT are Changing• Should we go around IT and use a collaborative SaaS (hosted) application?• IT will take forever to implement what we want• They don’t understand our problem and just want to solve problems for the whole organization• Our competitors do this (process) much more effectively, why can’t we?• I can do more on my own cell phone than I can on the old desktop computer you assigned me! ©2011 Collaborative Strategies
    • How IT Needs to Support UsersMoving From… To…•Limited connectivity •Always on, anywhere•Email or IM •Freedom to Participatecommunications•IT chooses the PC •Devices that reflect “me”•Primary device is fixed •Primary device is mobile•IT has control •User agility and freedom•One device, one task •One device, many tasks•Management and security •Boundary-less security andinside the firewall manageability ©2011 Collaborative Strategies
    • Mistake #5 Old Tools for New People When the employee opens their new PC, they are even more surprised to see that the new computer is running a locked down version of an operating system that was first released when a 2011 college graduate was 12 years old. ©2011 Collaborative Strategies
    • ERP vs. Situational ApplicationsClear ROI for IT with ERP applications AP & AR, LDAP, CRM, etc.No ROI for Situational Applications Situational Application Scenario Rapid proposal development ©2009 Collaborative Strategies
    • Using the Right Tools for the Wrong Reasons! ©2011 Collaborative Strategies
    • IT Tries to Control Corp Info andIP Outside Firewall• Changing nature of the relationship between the corporation and it’s customers• P&G – P&G’s program “Connect + Develop”. Launched in 2001, as a program in which at least half of the innovation comes from crowdsourcing external sources• Today, over 35% of P&G’s new products emanate from ideas that come from outside of the company.©2011 Collaborative Strategies
    • Transparency is Important!• “Chain connotes something that is sequential, that requires handing off information in a sequence,” says Larry Kellam, Proctor and Gamble’s Director of Supply Network Innovation. “We believe it has to operate like a network, like an Internet, so everybody has visibility to the information.” ©2011 Collaborative Strategies
    • The Collaboration Conversation with IT is often anEmotional discussion about CONTROL! ©2011 Collaborative Strategies
    • Free Drawing for a copy of my bookput your business card in the containerwe will draw ONE card! ©2011 Collaborative Strategies
    • Contact Information and ResourcesDavid Coleman – Leveraging People, Process and Technology davidc@collaborate.comdcoleman100 on Twitter or G-MailOffice # 650-342-9197David Coleman on Facebook & LinkedInLots of resources at www.collaborate.com“Collaborative Thinking” column in eLearning! Magazine ©2011 Collaborative Strategies 55