1. Conversion Hacking Tracking
Using IFTTT To Track Offline
Conversions
David Taylor – Measurefest – 8/10/14
#measurefest 2014

2. CONVERSION HACKING TRACKING
DAVID TAYLOR
David Taylor
Founder
Digital Marketing Consultant/Managing Director
david@coffeepotdigital.co.uk / @linkmonkey / 0161 871 9143
#measurefest 2014

3. CONVERSION HACKING TRACKING
DAVID TAYLOR
#measurefest 2014

4. 1. Why did we do it?
2. The process
3. Results (did it work?)
4. What next
#measurefest 2014

5. CONVERSION HACKING TRACKING
DAVID TAYLOR
For Legal Reasons
I Won’t Even
Think his Name!!
You Penguin
#measurefest 2014

6. CONVERSION HACKING TRACKING
DAVID TAYLOR
Tracking Offline Conversions
• Prove value of our Work
• Show Client’s true ROI
• Client not keen on DNI
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• Free
• Easy to implement
• Accurate

7. CONVERSION HACKING TRACKING
DAVID TAYLOR
So What Will We need?
#measurefest 2014
1. [IFTTT]
2. [Googledocs]
3. Android Phone!

8. CONVERSION HACKING TRACKING
DAVID TAYLOR
Create an IFTTT Account
#measurefest 2014

9. CONVERSION HACKING TRACKING
DAVID TAYLOR
Download IFTTT App to your Android Phone
#measurefest 2014

10. CONVERSION HACKING TRACKING
DAVID TAYLOR
#measurefest 2014
IFTTT – The Recipe is Key
“This – the chemistry – is my realm.
I am in charge of the cooking.”
Walter White – Breaking Bad

11. CONVERSION HACKING TRACKING
DAVID TAYLOR
Our Recipe:
“If SMS comes from a certain mobile number, then add
data recorded in sms message to a googledocs
spreadsheet.”
1. Client will send SMS message to your android phone.
2. IFTTT will apply the recipe
3. Message from SMS message goes into Googledoc spreadsheet.
#measurefest 2014

12. CONVERSION HACKING TRACKING
DAVID TAYLOR
Quick Links
Link to Blogpost: bit.ly/ifttt15
Link to Recipe: bit.ly/iftttleadtracking
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13. CONVERSION HACKING TRACKING
DAVID TAYLOR
Configuring The Recipe
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14. CONVERSION HACKING TRACKING
DAVID TAYLOR
Configuring The Spreadsheet
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15. CONVERSION HACKING TRACKING
DAVID TAYLOR
Client Training
• Send SMS from Specified Phones
• Send SMS immediately after call
• Multiple phones can send to same spreadsheet
• Three Pipes “|||” move data into separate cells
#measurefest 2014

16. CONVERSION HACKING TRACKING
DAVID TAYLOR
Example
• “Mrs jones|||SEO Services”
• “Mrs jones||| PPC Management”
• “Mrs Smith||| Offline Tracking Services”
#measurefest 2014

17. CONVERSION HACKING TRACKING
DAVID TAYLOR
Impact
• 550% increase in Conversions!
• Client moved over to DNI
• Taken over PPC account
• Tested on 5 clients since August
• On average – 155% increase in conversion rate
• Increased investment from 3 clients
• 3 clients have moved to ResponseTap
• Client interaction
• (and yes, we only tracked new enquiries)
#measurefest 2014
The Results

18. CONVERSION HACKING TRACKING
DAVID TAYLOR
What next?
Google Analytics API Call
Build into spreadsheet
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19. CONVERSION HACKING TRACKING
DAVID TAYLOR
Image Credits
1. Lucasfilm
2. Amblin Entertainment
3. Sony Pictures Television
4. Working Title Films / Bitter Creek Productions Inc
5. IFTTT
6. Google
7. Android
#measurefest 2014

20. CONVERSION HACKING TRACKING
DAVID TAYLOR
THANKYOU!
#measurefest 2014