Social Media in Business: It's just a bunch of tools right?

Social Media in Business: It’s just a bunch of tools right? (Auto plays in presentation mode)

Mr Bossman has heard Social Media is hip and cool.

Mr Bossman “ Social Media is hip and cool. Blogs are Social Media. I must write a BLOG! ”

Mr Bossman starts a Blog.

2 weeks later…

5 Blog posts 0 comments “ Why is nobody in my team responding ? Social Media sucks! ”

Another 2 weeks later…

“ Why is Social Media not working for me? ” Social Media Guru 10 Blog posts 0 comments

The Social Media Guru knows the answer…

… and explains it delicately to Mr Bossman.

“ Your approach is wrong, wrong, wrong !!! ” 10 Blog posts 0 comments

The Social Media Guru begins to explain that Social Media is not about tools…

“ Social Media is not about tools… ”

“ It’s about PEOPLE! ”

“ Have you heard of P.O.S.T ? ”

Mr Bossman begins to understand where he was going wrong…

… and begins to apply the P.O.S.T methodology to his problem.

“ A lot of my team do use Facebook in their personal lives. ” P eople Assess your customers’ activities

O bjectives Decide what you want to accomplish “ I want my diverse team to share experiences, discuss ideas and support one another in an open environment. ”

“ I also want them to think I am hip and cool. ” O bjectives Decide what you want to accomplish

“ But this is a big change! My team must be allowed to allocate time to make this work. ” S trategy Plan for how relationships with customers will change.

T echnology Decide which social technologies to use. “ I need a SOCIAL BUSINESS COMMUNITY. ”

T echnology Decide which social technologies to use. “ A social networking application would be perfect for this. ”

The IT department deploy a social networking application… …… quickly.

And another 2 weeks later…

25 blog posts 45 comments

Mr Bossmans’ team are now collaborating better.

Mr Bossman is very happy.

However, Mr Bossman was not able to achieve all his objectives…

… his team still do not think he is hip or cool.

Social Media is about PEOPLE!

Written by David Christopher Graphic Design by Florin Postolache Music by Harold Green (twitter: mediaguy777)

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Social Media in Business: It's just a bunch of tools right?

by David Christopher

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