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Shell Shell Presentation Transcript

  • By: David Cho
  • Goals & ChallengesTo meet growing energy demand with less environmental impact.Using advanced technology to help unlock new sources of energy.
  • Business•Shell Refillable Card•Shell Saver Card•Shell Gift Card•Shell Platinum Master card •Shell Fleet Credit Card •Shell Pay My Bill or Contact Card •Drive for Five
  • Advertising through social media andblogging with NO cost…
  • Advertising through socialmedia with LITTLE cost…
  • Metric of Success on GrouponThe number of customers purchasing our deal onGroupon exceeds or reaches our estimated number
  • Increase in facebook fans, Twitterfollowers, Foursquare check-ins which will eventually lead to increase in sales…
  • Metric of Success
  • •By meeting the world’s rising demand for energy through advanced technology •By unlocking new sources ofenergy and making the most ofexisting oil and gas resources
  • Timeline & Budget• When the whether is • 10 million of total warmer, sales will advertising budget decrease• When the whether is • 10 million of proposed colder, sales will initiative increase