Shell

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Shell

  1. 1. By: David Cho
  2. 2. Goals & ChallengesTo meet growing energy demand with less environmental impact.Using advanced technology to help unlock new sources of energy.
  3. 3. Business•Shell Refillable Card•Shell Saver Card•Shell Gift Card•Shell Platinum Master card •Shell Fleet Credit Card •Shell Pay My Bill or Contact Card •Drive for Five
  4. 4. Advertising through social media andblogging with NO cost…
  5. 5. Advertising through socialmedia with LITTLE cost…
  6. 6. Metric of Success on GrouponThe number of customers purchasing our deal onGroupon exceeds or reaches our estimated number
  7. 7. Increase in facebook fans, Twitterfollowers, Foursquare check-ins which will eventually lead to increase in sales…
  8. 8. Metric of Success
  9. 9. •By meeting the world’s rising demand for energy through advanced technology •By unlocking new sources ofenergy and making the most ofexisting oil and gas resources
  10. 10. Timeline & Budget• When the whether is • 10 million of total warmer, sales will advertising budget decrease• When the whether is • 10 million of proposed colder, sales will initiative increase

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