Introduction to Blogging - A Training Session for University Staff
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  • Who am I?
  • Read aloud- Will be focused on contributing to group blogs, rather than setting up your own.
  • Hands up if you have a blog, twitter, etc.Hands out post-itsAsk them to place theiranswers to ‘What is a Blog? or what defines it’ on boardA website with regular/semi-regular updates in a feed.Regular-ishPersonal perspectiveInformative or softly educationalConversationalCan be topical or responsive – like a newspaper columnistCan be thoughtful or explore ideasDoesn’t necessarily have to resolve point. Can be open ended.
  • Ask them to write down reasons for blogging on post its, then stick to the board.I read out and discuss, before going on to next sldie
  • All these points combined can lead to greater opportunities for you, your project or courseBecome a recognised expertPromote something softlyHelp your project/course, etc’s SEOCommunicateReach new peopleDevelop ideas as part of an academic communityIt’s free and requires no tech knowledge
  • We’re going to analyse some blogs…- Get into groups of 2 then:- login to your webmail and open all the blog post link in the email from me (have paper backups)Read each blog post and discuss and list, in pairs,Summarise what each blogger appeared to have knowledge or expertise in, what niche are they interested in, and what the purpose of the post was.What worked well, what didn’t work well in each blog post.Then, choose one of the blog posts; and create a fictional ‘audience member’ for who might be interested in reading about or sharing that post.For example, ‘Phil, 52 year old Maths professor, interested in economics, higher education and golf.’Don’t expect you to read them all so work as you go along – 30 min. – flick to next slide
  • You will be presenting these to the group afterwards.What are they positioning themselves to be experts in? How well do they convey this?- Key : consciously or not, they have all chosen a loosely defined ‘niche’ about which to blog. Helps position them as an authority on a subject, define what to blog about, who to connect with on social media, etc.
  • Get them to write post-its, or present A3 sheets, What worked well, what didn’t work well for each blog postThen, explain the different types of blog post, and how you might approach each one.Examples:Pros- readable, entertaining, infomrative, includes link, short paragraphs, keyword friendly blog post title, bullet points- Cons.--- overwritten, overtly self-promotional, big paragraphs, no links, no call to action, no attempt at engagement
  • Get suggested ‘audience member’ from each group – write on board
  • For their reference. 30 min approx.Ask for their blogging work . Get them up with their A3 to share with class.What are they positioning themselves to be experts in? How well do they convey this?Write each on board - Key : consciously or not, they have all chosen a loosely defined ‘niche’ about which to blog. Helps position them as an authority on a subject, define what to blog about, who to connect with on social media, etc.Diary-style, personal blogging>hand out Dave Harte’squick, uses different media, conversational, rapport, positions him as an authority, clickable titleDoesn’tGuest bloggingGuardian exampleShort-form posts (e.g. intro and link) My HE blogging postLinked In postLong-form posts (500-800 words)Serena’s exampleCrap ones:- Investing in your education----- Meeting Notes (28/08/2013 16:23) -----blogging is about reading other blogs toolearn how to blogengage with othetr blogs
  • 30 minWrite your answers into an email in webmail to yourself. (it’s saved that way, and won’t disappear at the bottom of a bag)----- Meeting Notes (25/09/2013 16:14) -----look at blog post examples.- choose different dave harte one?- make sure LinkedIn example is the top example on list.- ask them to assess each 'blog post' not 'blog'
  • Key points to remember:On the post-it notes, write down their key points to remember about bloggingGet them to stick on board
  • IF FINISHING EARLY:- Get them to start writing a blog post.

Introduction to Blogging - A Training Session for University Staff Introduction to Blogging - A Training Session for University Staff Presentation Transcript

  • David Allen Digital Marketing Manager INTRODUCTION TO BLOGGING
  • You’ll be introduced to blogging, its benefits, and useful hints and tips on how to make the most out of your own blog posts. TODAY’S SESSION
  • SO, WHAT IS A BLOG?
  • - A website with regular(ish) updates, usually displayed in a long feed of ‘blog posts.’ - Content is written from a personal perspective or in the style of commentary. - Often informative, entertaining or softly educational - Conversational tone. - Often topical or responsive to news – like a newspaper columnist. - Can be thoughtful or explore ideas - Blog posts don’t necessarily have to resolve neatly, and can be open ended. WHAT IS A BLOG?
  • WHY BLOG?
  • - Establishes you as an authority or recognised ‘expert’ on a topic or area - Allows you to subtly promote something - Directly helps people find you, your project or course on Google through its effect on ‘search engine optimisation’ - Allows you to communicate your own ideas directly, freely and widely - Reach new people, extend your network - Collaboratively develop ideas as part of the wider academic community - It’s free and requires no real technical knowledge! REASONS FOR BLOGGING PROFESSIONALLY
  • DIFFERENT TYPES OF BLOGGING
  • WHO’S AN ‘EXPERT’ IN WHAT? Summarise what each blogger appeared to have knowledge or expertise in, what niche are they interested in, and what the purpose of the post was.
  • WHAT WORKED WELL, WHAT DIDN’T What worked well, what didn’t work well in each bloggers’ blog post and website.
  • WHO IS THEIR AUDIENCE? Then, choose one of the blog posts; and create a fictional ‘audience member’ for who might be interested in reading about or sharing that post. - For example; ‘Phil, a 52 year old Maths professor, interested in economics, higher education and golf.’
  • - Summarise what each blogger appeared to have knowledge or expertise in, what niche are they interested in, and what the purpose of the post was. - What worked well, what didn’t work well in each blog post. - Then, choose one of the blog posts; and create a fictional ‘audience member’ for who might be interested in reading about or sharing that post. - For example, ‘Phil, 52 year old Maths professor, interested in economics, higher education and golf.’ ANALYSING BLOG POSTS
  • Now, briefly summarise: Your own professional ‘niche’ or area(s) of interest 2-3 target audience ‘personas’ for your own future blogging 5 descriptive, shareable blog post headlines DEFINING YOURSELF AS A BLOGGER
  • To post to ‘Views @ BCU’ (or external blogs) with a profile pic: Write in Word and email to the BCU press office: press@bcu.ac.uk Alternatives:  Upload to your own blog:  Go to WordPress.com and click ‘Get Started’  Contact section editors at newspaper blogs (e.g. Huffington Post, Guardian Higher Ed Network, etc.) and submit content to them directly. HOW TO PUBLISH A BLOG POST
  • On a post-it note, write down 5 key points you need to remember about blogging. KEY POINTS TO REMEMBER
  • Blog posts can be conversational, educational, entertaining and/or informative Great blog posts are those that people want to share on social media Read, link to and engage with other blogs Take time to define your own area of expertise and anything topical that might touch on it. Plan ideas for blog posts for when there’s nothing in the news. 5 KEY POINTS TO REMEMBER
  • David.luke.allen@bcu.ac.uk 0121 331 6218 @BrummieDave ANY QUESTIONS? CONTACT ME.