Modern Media Strategies Presentation Socnets

Slide 1: davidallgroup.com TechRepublican.com David@davidallgroup.com (202) 352-5644

Slide 4: The Long Tail of Politics

Slide 7: Connect with Us - on our terms

Slide 9: Socnets aren’t just for kids anymore • 68% of 55M Myspace users 25+ – 35-54 are 40% of all users – 90% of users of voting age [SOURCE: ComScore, October 2005] • Over 50% of 24M facebook users 25+ – “The fastest growing demographic is those 25 years old and older” [SOURCE: facebook]

Slide 10: The Modern Campaign Trail. • 17% of voters are using social network sites to research and make decisions on U.S. presidential candidates, and most of those doing so are over the age of 30. • Furthermore, after visiting a candidate's MySpace page, more than half (53%) of those who did so said they are more likely to vote for that candidate. More likely to vote for a candidate after looking at his or her MySpace page? 18-24 25-34 35-44 45-54 55+ Yes 53% 71% 51% 33% 36% No 47% 29% 49% 67% 64% [SOURCE: Global Market Insite (GMI), August 2007; 2,130 consumers ages 14 and above]

Slide 11: Meet & Connect With voters on the 21st Century Campaign Trail

Slide 12: 101 Socnet Strategy Spreading the message & Converting friends → supporters → volunteers → donors

Slide 13: • Fill Out Your Profile Appropriate To The Audience (and medium) • Increase Your Friend Count • Engage Your Community To Do Something • Grow The Group By Recruiting Volunteers • Have An Effective And Sincere Digital Interaction – Comment on people’s wall – Birthday’s are great opportunities along with new friend requests. – Respond promptly to messages you receive. – Comment and interact on your groups’ message boards and walls. (Don’t ring-and-run.) – VIDEO

Slide 16: Privacy is NOT an option.

Slide 18: davidallgroup.com TechRepublican.com David@davidallgroup.com (202) 352-5644