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Modern Media Strategies Presentation Socnets

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My presentation at the conservative Modern Media Strategies Workshop on Aug. 29, 2007.

My presentation at the conservative Modern Media Strategies Workshop on Aug. 29, 2007.

Published in: Business, News & Politics

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  • 1. davidallgroup.com TechRepublican.com [email_address] (202) 352-5644
  • 2.  
  • 3.  
  • 4. The Long Tail of Politics
  • 5.  
  • 6.  
  • 7. Connect with Us - on our terms
  • 8.  
  • 9. Socnets aren’t just for kids anymore
    • 68% of 55M Myspace users 25+
      • 35-54 are 40% of all users
      • 90% of users of voting age
          • [SOURCE: ComScore, October 2005]
    • Over 50% of 24M facebook users 25+
      • “ The fastest growing demographic is those 25 years old and older”
          • [SOURCE: facebook]
  • 10. The Modern Campaign Trail.
    • 17% of voters are using social network sites to research and make decisions on U.S. presidential candidates, and most of those doing so are over the age of 30.
    • Furthermore, after visiting a candidate's MySpace page, more than half (53%) of those who did so said they are more likely to vote for that candidate.
    • More likely to vote for a candidate after looking at his or her MySpace page?
    • 18-24 25-34 35-44 45-54 55+
    • Yes 53% 71% 51% 33% 36%
    • No 47% 29% 49% 67% 64%
    • [SOURCE: Global Market Insite (GMI), August 2007; 2,130 consumers ages 14 and above]
  • 11. 21st Century Campaign Trail Meet & Connect With voters on the
  • 12. Socnet Strategy 101
    • Spreading the message
    • &
    • Converting friends -> supporters -> volunteers -> donors
  • 13.
        • Fill Out Your Profile Appropriate To The Audience (and medium)
        • Increase Your Friend Count
        • Engage Your Community To Do Something
        • Grow The Group By Recruiting Volunteers
        • Have An Effective And Sincere Digital Interaction
          • Comment on people’s wall – Birthday’s are great opportunities along with new friend requests.
          • Respond promptly to messages you receive.
          • Comment and interact on your groups’ message boards and walls. (Don’t ring-and-run.)
          • VIDEO
  • 14.  
  • 15.  
  • 16.
        • Privacy is NOT an option.
  • 17.  
  • 18. davidallgroup.com TechRepublican.com [email_address] (202) 352-5644