• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
Modern Media Strategies Presentation Socnets
 

Modern Media Strategies Presentation Socnets

on

  • 3,120 views

My presentation at the conservative Modern Media Strategies Workshop on Aug. 29, 2007.

My presentation at the conservative Modern Media Strategies Workshop on Aug. 29, 2007.

Statistics

Views

Total Views
3,120
Views on SlideShare
3,061
Embed Views
59

Actions

Likes
2
Downloads
51
Comments
2

5 Embeds 59

http://techrepublican.com 27
http://www.davidallgroup.com 16
http://massrootsaction.blogspot.com 8
http://nostrawmen.blogspot.com 7
http://www.slideshare.net 1

Accessibility

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel

12 of 2 previous next

  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    Modern Media Strategies Presentation Socnets Modern Media Strategies Presentation Socnets Presentation Transcript

    • davidallgroup.com TechRepublican.com [email_address] (202) 352-5644
    •  
    •  
    • The Long Tail of Politics
    •  
    •  
    • Connect with Us - on our terms
    •  
    • Socnets aren’t just for kids anymore
      • 68% of 55M Myspace users 25+
        • 35-54 are 40% of all users
        • 90% of users of voting age
            • [SOURCE: ComScore, October 2005]
      • Over 50% of 24M facebook users 25+
        • “ The fastest growing demographic is those 25 years old and older”
            • [SOURCE: facebook]
    • The Modern Campaign Trail.
      • 17% of voters are using social network sites to research and make decisions on U.S. presidential candidates, and most of those doing so are over the age of 30.
      • Furthermore, after visiting a candidate's MySpace page, more than half (53%) of those who did so said they are more likely to vote for that candidate.
      • More likely to vote for a candidate after looking at his or her MySpace page?
      • 18-24 25-34 35-44 45-54 55+
      • Yes 53% 71% 51% 33% 36%
      • No 47% 29% 49% 67% 64%
      • [SOURCE: Global Market Insite (GMI), August 2007; 2,130 consumers ages 14 and above]
    • 21st Century Campaign Trail Meet & Connect With voters on the
    • Socnet Strategy 101
      • Spreading the message
      • &
      • Converting friends -> supporters -> volunteers -> donors
          • Fill Out Your Profile Appropriate To The Audience (and medium)
          • Increase Your Friend Count
          • Engage Your Community To Do Something
          • Grow The Group By Recruiting Volunteers
          • Have An Effective And Sincere Digital Interaction
            • Comment on people’s wall – Birthday’s are great opportunities along with new friend requests.
            • Respond promptly to messages you receive.
            • Comment and interact on your groups’ message boards and walls. (Don’t ring-and-run.)
            • VIDEO
    •  
    •  
          • Privacy is NOT an option.
    •  
    • davidallgroup.com TechRepublican.com [email_address] (202) 352-5644