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The Long Tail of Politics

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Socnets aren’t just for kids anymore 68% of 55M Myspace users 25+ 35-54 are 40% of all users 90% of users of voting age [SOURCE: ComScore, October 2005] Over 50% of 24M facebook users 25+ “ The fastest growing demographic is those 25 years old and older” [SOURCE: facebook]

68% of 55M Myspace users 25+

35-54 are 40% of all users

90% of users of voting age

[SOURCE: ComScore, October 2005]

Over 50% of 24M facebook users 25+

“ The fastest growing demographic is those 25 years old and older”

[SOURCE: facebook]

The Modern Campaign Trail. 17% of voters are using social network sites to research and make decisions on U.S. presidential candidates, and most of those doing so are over the age of 30. Furthermore, after visiting a candidate's MySpace page, more than half (53%) of those who did so said they are more likely to vote for that candidate. More likely to vote for a candidate after looking at his or her MySpace page? 18-24 25-34 35-44 45-54 55+ Yes 53% 71% 51% 33% 36% No 47% 29% 49% 67% 64% [SOURCE: Global Market Insite (GMI), August 2007; 2,130 consumers ages 14 and above]

17% of voters are using social network sites to research and make decisions on U.S. presidential candidates, and most of those doing so are over the age of 30.

Furthermore, after visiting a candidate's MySpace page, more than half (53%) of those who did so said they are more likely to vote for that candidate.

More likely to vote for a candidate after looking at his or her MySpace page?

18-24 25-34 35-44 45-54 55+

Yes 53% 71% 51% 33% 36%

No 47% 29% 49% 67% 64%

[SOURCE: Global Market Insite (GMI), August 2007; 2,130 consumers ages 14 and above]

21st Century Campaign Trail Meet & Connect With voters on the

Socnet Strategy 101 Spreading the message & Converting friends -> supporters -> volunteers -> donors

Spreading the message

&

Converting friends -> supporters -> volunteers -> donors

Fill Out Your Profile Appropriate To The Audience (and medium) Increase Your Friend Count Engage Your Community To Do Something Grow The Group By Recruiting Volunteers Have An Effective And Sincere Digital Interaction Comment on people’s wall – Birthday’s are great opportunities along with new friend requests. Respond promptly to messages you receive. Comment and interact on your groups’ message boards and walls. (Don’t ring-and-run.) VIDEO

Fill Out Your Profile Appropriate To The Audience (and medium)

Increase Your Friend Count

Engage Your Community To Do Something

Grow The Group By Recruiting Volunteers

Have An Effective And Sincere Digital Interaction

Comment on people’s wall – Birthday’s are great opportunities along with new friend requests.

Respond promptly to messages you receive.

Comment and interact on your groups’ message boards and walls. (Don’t ring-and-run.)

VIDEO

Privacy is NOT an option.

Privacy is NOT an option.

davidallgroup.com TechRepublican.com [email_address] (202) 352-5644