Important SEO Trends In 2013


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The world of Search Engine Optimization (SEO) has taken a dramatic shift, and we are all in for the ride.
Google has instituted a number of changes in its algorithm that have impacted the way search marketers approach their digital marketing strategy. Now is the time to reassess your current online marketing plan and optimize your site for long term success.

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Important SEO Trends In 2013

  1. 1. Search Engine           Optimization(SEO)                                     in 2013 Page 1
  2. 2. The world of Search Engine OptimizationWorld of SEO (SEO) has taken a dramatic shift, and we are all in for the ride.Google has instituted a number of changesin its algorithm that have impacted the waysearch marketers approach their digitalmarketing strategy. Now is the time toreassess your current online marketing planand optimize your site for long term success. Page 2
  3. 3. SEO AnalyzingSEO is no longer aboutmanipulation of the search engines,but developing an online marketingstrategy harnessing the power ofevolving channels of customerinteraction and inbound marketingtactics. Research your industry before taking part in any online marketing campaign, discover why your competition is ranking higher than you, and strategize to overcome them. Determine where your customers are and make yourself visible in those spaces. Page 3
  4. 4. Google TechniquesGoogle is now using “socialsignals” in their algorithm todetermine content ranking. Theimportance of social signals isincreasing with time, and that Social Signals Improve Rankings by:begs several questions. Number of people that like your brand on Facebook Number of Facebook shares Number of Twitter followers Number of tweets mentioning your brand name or including a link to your website Number of people that “have you in their circles” (Google+) Page 4
  5. 5. Google Goals You have probably heard this time and time again, but content is king and it alwaysGoogle’s goal as a search engine Is to will be. Content is what ultimatelymake the user experience as optimal determines user experience, and if you doas possible. not provide your online audience with great LINKABLE content, your site will have aHow is this accomplished? very hard time achieving a top ranking. It isThe answer is unique, relevant, and important to note that backlinks are still thegreat fundamental basis for determining aContent. websites ranking, although Google is hoping that it can eventually base a sites ranking off of social signals in the future Page 5
  6. 6. Steps to Improve Websites Social SignalsThere are two core elements to Offsite elementssocial media onsite and offsite. In Facebook page ,Twitter accountorder to properly establish and grow LinkedIn company pagea social media campaign, bothelements must be present and Pinterest account, Youtuberefined. account, Guest blog posting Onsite Elements Other social media platforms Share buttons (like, recommend, tweet, bookmark) Connect buttons (Like a Facebook page,Follow on Twitter, Follow on LinkedIn,) A blog Page 6
  7. 7. Step-by-Step Guide for Launching Social MediaStep 4: Integrate your onsite and offsite content engine. Step 3: Set up your onsite content Engine. Step 2: Set up your company blog make sure your articles contains useful Informations related to topic. Step 1: Register your business at The social media channels. Page 7
  8. 8. Growth Rates for 201372% Social Media Marketing71% Search Engine Optimization Note the high percentage allocated to localized positioning strategies:65% Local SEO SEO, considered together with the56% Content marketing local, remains the main activity and54% Analytics broader strategies to promote online, but it is expected that social media marketing in 2013 exceeds even if only slightly, the more traditional activities of placement on the web. Page 8
  9. 9. The Top 10 Countries In SEO Market 47.3 United States 12.9 United Kingdom 4.4 Canada 4.0 India 3.3 Australia 2.4 GermanyUnited States tops the rating again,but 2.0 Netherlandswhen Compared with the 2011 its less 1.8 Spain 1.3 Francethan the total contribution. 1.2 Romania Page 9
  10. 10. Google reps speak about the future Google in 2013of Paid Search. They have madenumerous updates to how anadvertiser can better target theiraudience within the search engines.If you are just starting out with anSEO campaign, I highly recommendtaking advantage of Pay-Per-Clickadvertising, especially mobileadvertising if it is applicable to yourindustry. It was stated that by 2014,mobile use will exceed desktopusage. Page 10
  11. 11. Any Queries ?Contact :320 Golden Shore, Ste. 340Long Beach, CA 90802Ph. (562) 435-0333 Page 11