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Travel and Tourism Industry in Germany to 2017

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  • 1. Travel and Tourism in Germany to 2017 Synopsis The report provides detailed market analysis, information and insights, including: Historic and forecast tourist volumes covering the entire German travel and tourism sector Detailed analysis of tourist spending patterns in Germany The total, direct and indirect tourism output generated by each category within the German travel and tourism sector Employment and salary trends for various categories in Germany's travel and tourism sector, such as accommodation, sightseeing and entertainment, foodservice, transportation, retail, travel intermediaries and others Detailed market classification across each category, with analysis using similar metrics Detailed analysis of the airline, hotel, car rental and travel intermediaries industries Executive summary Germany is one of Europe’s leading travel and tourism sectors. The country has built a reputation on being a leader in terms of both leisure and business travel. Germany emerged from the financial crisis and subsequent European debt crisis relatively unscathed and its travel and tourism sector recorded growth during the review period (2008−2012). However, the growth was only marginal and many firms had to change their business strategies in order to remain profitable. Scope This report provides an extensive analysis related to tourism demands and flows in Germany: It details historical values for the German tourism sector for 2008–2012, along with forecast figures for 2013–2017 It provides comprehensive analysis of travel and tourism demand factors with values for both the 2008–2012 review period and the 2013–2017 forecast period The report provides a detailed analysis and forecast of domestic, inbound and outbound tourist flows in Germany It provides employment and salary trends for various categories of the travel and tourism sector It provides comprehensive analysis of the trends in the airline, hotel, car rental and travel intermediaries industries with values for both the 2008–2012 review period and the 2013–2017 forecast period Reasons to buy Take strategic business decisions using historic and forecast market data related to the German travel and tourism sector Understand the demand-side dynamics within the German travel and tourism sector, along with key market trends and growth opportunities Identify the spending patterns of domestic, inbound and outbound tourists by individual categories Analyze key employment and compensation data related to the travel and tourism sector in Germany Key highlights According to Timetric projections, Germany’s real GDP is likely to expand by 0.4% and 1.5% in 2013 and 2014 respectively, supported by a rise in private consumption led by increases in wages and employment. However, persistent weak economic activity in Europe will continue to affect both investments and exports. The German economy is projected to grow in the range of 1.7−3.2% over 2015 and 2017. In 2007, the EU introduced the Blue Card, which is aimed at facilitating the immigration of highly qualified workers. In April 2012, Germany implemented Blue Card legislation in line with areas of need such as engineering, science and information technology. In Germany, qualified non-EU workers can apply for Travel and Tourism in Germany to 2017
  • 2. permanent residence, which will increase the quality of service in the German travel and tourism sector. According to FDI Markets data, Germany recorded 3,535 investment projects from 3,000 foreign companies between 2007 and 2011. This growth in foreign direct investment (FDI) supports Germany’s attractiveness as a business location. The European Spatial Observation Network Survey 2011 (ESPON) noted that Germany was the most accessible country in Europe in terms of a location for organizing meetings and events. The government should make efforts to tap the nation’s business potential due to its geographical advantage. Domestic travel by German citizens has been subdued due to difficult economic conditions. A large proportion of the country’s working population suffered salary cuts, and many lost their jobs following the financial crisis. As a proportion of Germany’s total employment levels, travel and tourism fell from 4.9% in 2011 to 4.8% in 2012. The German government has made efforts to promote inbound tourism. In April 2013, the German National Tourist Board (GNTB) launched a social media campaign: Youth HotSpots in Germany – Share the Moment at the 2013 Internationale Tourismus-Börse (ITB) in Berlin. At the core of the campaign is a smartphone app, Youth HotSpot, which will offer free Wi-Fi hotspots to travelers in Germany. With 82.7 million outbound departures in 2012, Germany is a key source of inbound tourism for other countries. Consequently, many countries are making promotional efforts in Germany. In May 2013, Etihad Airways, Tourism Australia and Virgin Australia came together to promote Australia’s tourism offerings in Germany. The program, which ran for a month, used Tourism Australia’s campaign There’s Nothing Like Australia at its core Frankfurt Airport in Germany is a key international airport and a European transport hub. Germany is a popular location for aircraft maintenance repair and overhaul due to its low costs and geographical position. Germany’s largest airline, Deutsche Lufthansa, flies to more than 250 destinations and operates through a fleet of 627 aircraft. During 2007–2011, the airline increased its capacity by 50% by acquiring Brussels Airlines and Austrian Airlines. The leading cities in Germany for hotel investments are Berlin, Frankfurt and Hamburg. In 2012, Berlin was the most important hotel investment market with a transaction value of more than EUR500 million, followed by Frankfurt and Hamburg, which both saw around EUR200 million worth of investments in the same year. Car rental companies in Germany are facing setbacks due to the high price of petrol and diesel. As of August 2012, fuel prices in Germany hit an all-time high. Additionally, insurance is mandatory and included in the cost of rental. Such high prices can dissuade tourists from renting cars. TUI Germany’s luxury tour operator brand, Airtours, recorded 31.0% year-on-year growth in revenue during the summer of 2012. The company launched family offers in the summer of 2013. A strong growth was also recorded to long-haul destinations, with bookings to Asia increasing at a rate of 60%, followed by the Caribbean (53%) and North America (51%). Tour operator sales increased by 20% in the winter of 2012, followed by an increase of 7% during the summer of 2013. table Of Contents 1 Executive Summary 2 Market Overview 2.4.1 Strengths 2.4.2 Weaknesses Travel and Tourism in Germany to 2017
  • 3. 2.4.3 Opportunities 2.4.4 Threats 3 Tourism Flows 3.1.1 Performance Outlook 3.1.2 Key Issues And Trends 3.2.1 Performance Outlook 3.2.2 Key Issues And Trends 3.3.1 Performance Outlook 3.3.2 Key Issues And Trends 4 Airlines 5 Hotels 6 Car Rental 7 Travel Intermediaries 8 Tourism Board Profile 9 Airport Profiles 9.1.1 Overview 9.1.2 Operator Profile 9.1.3 Routes 10 Company Profiles – Airlines 10.1.1 Deutsche Lufthansa Ag – Company Overview 10.1.2 Deutsche Lufthansa Ag – Business Description 10.1.3 Deutsche Lufthansa Ag – Main Services And Brands 10.1.4 Deutsche Lufthansa Ag – History 10.1.5 Deutsche Lufthansa Ag – Swot Analysis 10.1.6 Deutsche Lufthansa Ag – Strengths 10.1.7 Deutsche Lufthansa Ag – Weaknesses 10.1.8 Deutsche Lufthansa Ag – Opportunities Travel and Tourism in Germany to 2017
  • 4. 10.1.9 Deutsche Lufthansa Ag – Threats 10.1.10 Deutsche Lufthansa Ag – Key Competitors 10.1.11 Deutsche Lufthansa Ag – Key Employees 10.2.1 Air Berlin Plc & Co. Luftverkehrs Kg – Company Overview 10.2.2 Air Berlin Plc & Co. Luftverkehrs Kg – Business Description 10.2.3 Air Berlin Plc & Co. Luftverkehrs Kg – Main Services 10.2.4 Air Berlin Plc & Co. Luftverkehrs Kg – History 10.2.5 Air Berlin Plc & Co. Luftverkehrs Kg – Swot Analysis 10.2.6 Air Berlin Plc & Co. Luftverkehrs Kg – Strengths 10.2.7 Air Berlin Plc & Co. Luftverkehrs Kg – Weaknesses 10.2.8 Air Berlin Plc & Co. Luftverkehrs Kg – Opportunities 10.2.9 Air Berlin Plc & Co. Luftverkehrs Kg – Threats 10.2.10 Air Berlin Plc & Co. Luftverkehrs Kg – Key Competitors 10.2.11 Air Berlin Plc & Co. Luftverkehrs Kg – Key Employees 10.3.1 Condor Flugdienst Gmbh – Company Overview 10.3.2 Condor Flugdienst Gmbh – Business Description 10.3.3 Condor Flugdienst Gmbh – Main Services 10.3.4 Condor Flugdienst Gmbh – History 10.3.5 Condor Flugdienst Gmbh – Swot Analysis 10.3.6 Condor Flugdienst Gmbh – Strengths 10.3.7 Condor Flugdienst Gmbh – Weaknesses 10.3.8 Condor Flugdienst Gmbh – Opportunities 10.3.9 Condor Flugdienst Gmbh – Threats 10.3.10 Condor Flugdienst Gmbh – Key Competitors 10.3.11 Condor Flugdienst Gmbh – Key Employees 10.4.1 Germania Fluggesellschaft Mbh – Company Overview 10.4.2 Germania Fluggesellschaft Mbh – Business Description 10.4.3 Germania Fluggesellschaft Mbh – Main Services 10.4.4 Germania Fluggesellschaft Mbh – Key Competitors 10.4.5 Germania Fluggesellschaft Mbh – Key Employees 10.5.1 Tuifly Vermarktungs Gmbh – Company Overview 10.5.2 Tuifly Vermarktungs Gmbh – Main Services 10.5.3 Tuifly Vermarktungs Gmbh – Key Competitors 10.5.4 Tuifly Vermarktungs Gmbh – Key Employees 11 Company Profiles – Hotels 11.1.1 Breidenbacher Hof, A Capella Hotel – Company Overview 11.1.2 Breidenbacher Hof, A Capella Hotel – Main Services 11.1.3 Breidenbacher Hof, A Capella Hotel – Key Competitors 11.1.4 Breidenbacher Hof, A Capella Hotel – Key Employees 11.2.1 Hotel Sofitel Berlin Gendarmenmarkt – Company Overview 11.2.2 Hotel Sofitel Berlin Gendarmenmarkt – Main Services Travel and Tourism in Germany to 2017
  • 5. 11.2.3 Hotel Sofitel Berlin Gendarmenmarkt – Key Competitors 11.2.4 Hotel Sofitel Berlin Gendarmenmarkt – Key Employees 11.3.1 Rocco Forte Hotels Germany – Company Overview 11.3.2 Rocco Forte Hotels Germany – Main Services 11.3.3 Rocco Forte Hotels Germany – Key Competitors 11.3.4 Rocco Forte Hotels Germany – Key Employees 11.4.1 Grand Hotel Esplanade Berlin – Company Overview 11.4.2 Grand Hotel Esplanade Berlin – Main Services 11.4.3 Grand Hotel Esplanade Berlin – Key Competitors 11.4.4 Grand Hotel Esplanade Berlin – Key Employees 11.5.1 Adlon Kempinski Hotels Germany – Company Overview 11.5.2 Adlon Kempinski Hotels Germany – Main Services 11.5.3 Adlon Kempinski Hotels Germany – Key Competitors 11.5.4 Adlon Kempinski Hotels Germany – Key Employees 12 Company Profiles – Car Rental 12.1.1 Sixt Se – Company Overview 12.1.2 Sixt Se – Business Description 12.1.3 Sixt Se – Main Services And Brands 12.1.4 Sixt Se – History 12.1.5 Sixt Se – Swot Analysis 12.1.6 Sixt Se – Strengths 12.1.7 Sixt Se – Weaknesses 12.1.8 Sixt Se – Opportunities 12.1.9 Sixt Se – Threats 12.1.10 Sixt Se – Key Competitors 12.1.11 Sixt Se – Key Employees 12.2.1 Europcar Germany – Company Overview 12.2.2 Europcar Germany – Main Services 12.2.3 Europcar Germany – Key Competitors 12.2.4 Europcar Germany – Key Employees 12.3.1 Hertz Autovermietung Gmbh – Company Overview 12.3.2 Hertz Autovermietung Gmbh – Main Services 12.3.3 Hertz Autovermietung Gmbh – Key Competitors 12.3.4 Hertz Autovermietung Gmbh – Key Employees 12.4.1 Avis Budget Autovermietung Gmbh & Co. Kg – Company Overview 12.4.2 Avis Budget Autovermietung Gmbh & Co. Kg – Main Services 12.4.3 Avis Budget Autovermietung Gmbh & Co. Kg – Key Competitors 12.4.4 Avis Budget Autovermietung Gmbh & Co. Kg – Key Employees 12.5.1 Enterprise Rent A Car Germany Gmbh – Company Overview 12.5.2 Enterprise Rent A Car Germany Gmbh – Main Services 12.5.3 Enterprise Rent A Car Germany Gmbh – Key Competitors Travel and Tourism in Germany to 2017
  • 6. 12.5.4 Enterprise Rent A Car Germany Gmbh – Key Employees 13 Company Profiles – Travel Intermediaries 13.1.1 Thomas Cook Ag – Company Overview 13.1.2 Thomas Cook Ag – Main Services And Brands 13.1.3 Thomas Cook Ag – Key Competitors 13.1.4 Thomas Cook Ag – Key Employees 13.2.1 Der Touristik Frankfurt Gmbh & Co. Kg – Company Overview 13.2.2 Der Touristik Frankfurt Gmbh & Co. Kg – Main Services 13.2.3 Der Touristik Frankfurt Gmbh & Co. Kg – Key Competitors 13.2.4 Der Touristik Frankfurt Gmbh & Co. Kg – Key Employees 13.3.1 Tui Ag – Company Overview 13.3.2 Tui Ag – Business Description 13.3.3 Tui Ag – Main Services 13.3.4 Tui Ag – History 13.3.5 Tui Ag – Swot Analysis 13.3.6 Tui Ag – Strengths 13.3.7 Tui Ag – Weaknesses 13.3.8 Tui Ag – Opportunities 13.3.9 Tui Ag – Threats 13.3.10 Tui Ag – Key Competitors 13.3.11 Tui Ag – Key Employees 13.4.1 Alltours Flugreisen Gmbh – Company Overview 13.4.2 Alltours Flugreisen Gmbh – Main Services 13.4.3 Alltours Flugreisen Gmbh – Key Competitors 13.4.4 Alltours Flugreisen Gmbh – Key Employees 13.5.1 Carlson Wagonlit Deutschland Gmbh – Company Overview 13.5.2 Carlson Wagonlit Deutschland Gmbh – Main Services 13.5.3 Carlson Wagonlit Deutschland Gmbh – Key Competitors 13.5.4 Carlson Wagonlit Deutschland Gmbh – Key Employees 14 Market Data Analysis 14.1.1 Total Tourism Output 14.1.2 Direct Tourism Output 14.1.3 Indirect Tourism Output 14.1.4 Tourism Output Per Employee 14.1.5 Direct Tourism Output Per Employee 14.1.6 Indirect Tourism Output Per Employee 14.2.1 Total Tourism Employment 14.2.2 Direct Tourism Employment 14.2.3 Indirect Tourism Employment Travel and Tourism in Germany to 2017
  • 7. 14.2.4 Tourism Employee Compensation 14.2.5 Total Gross Income Generated By Total Tourism Employment 14.3.1 Domestic Trips By Purpose Of Visit 14.3.2 Number Of Overnight Stays 14.3.3 Total Domestic Tourist Expenditure 14.3.4 Average Expenditure Per Domestic Tourist By Category 14.4.1 International Arrivals By Region 14.4.2 International Arrivals By Purpose Of Visit 14.4.3 Total Inbound Tourism Expenditure By Category 14.4.4 Average International Tourist Expenditure By Category 14.5.1 International Departures By Region 14.5.2 International Departures By Purpose Of Visit 14.5.3 Number Of Overnight Stays 14.5.4 Total Outbound Tourism Expenditure By Category 14.5.5 Average Outbound Expenditure Per Resident By Category 14.6.1 Seats Available 14.6.2 Seats Sold By Carrier Type – Business Travel 14.6.3 Seats Sold By Carrier Type – Leisure Travel 14.6.4 Load Factor By Carrier Type 14.6.5 Passenger Kilometers Available By Carrier Type 14.6.6 Revenue-generating Passenger Kilometers By Carrier Type 14.6.7 Revenue Per Passenger By Carrier Type 14.6.8 Total Revenue By Carrier Type 14.7.1 Establishments By Hotel Category 14.7.2 Available Rooms By Hotel Category 14.7.3 Room Occupancy Rate By Hotel Category 14.7.4 Room Nights Available By Hotel Category 14.7.5 Room Nights Occupied By Hotel Category 14.7.6 Average Revenue Per Available Room By Hotel Category 14.7.7 Revenue Per Occupied Room By Hotel Category 14.7.8 Total Revenue Per Available Room By Hotel Category 14.7.9 Total Revenue By Hotel Category And Customer Type 14.7.10 Guests By Hotel Category And Customer Type 14.8.1 Market Value By Customer Type And Rental Location 14.8.2 Fleet Size 14.8.3 Rental Occasions And Days 14.8.4 Rental Length 14.8.5 Average Rental Length 14.8.6 Utilization Rate 14.8.7 Average Revenue Per Day 14.9.1 Market Value By Product Type 14.9.2 Online Revenues By Type Of Intermediary Or Provider 14.9.3 Online Revenues By Type Of Tourist Travel and Tourism in Germany to 2017
  • 8. 14.9.4 In-store Revenues By Type Of Intermediary 14.9.5 In-store Revenues By Type Of Tourist 14.9.6 Travel Agent Revenues From Domestic Tourism, By Sales Channel 14.9.7 Travel Agent Revenues From International Tourism By Sales Channel 14.9.8 Tour Operator Revenues From Domestic Tourism, By Sales Channel 14.9.9 Tour Operator Revenues From International Tourism, By Sales Channel 14.9.10 Other Intermediaries Revenues From Domestic Tourism, By Sales Channel 14.9.11 Other Intermediaries Revenues From International Tourism By Sales Channel 15 Appendix ResearchMoz(http://www.researchmoz.us/) is the one stop online destination to find and buy market research reports & Industry Analysis. We fulfill all your research needs spanning across industry verticals with our huge collection of market research reports. We provide our services to all sizes of organizations and across all industry verticals and markets. Our Research Coordinators have in-depth knowledge of reports as well as publishers and will assist you in making an informed decision by giving you unbiased and deep insights on which reports will satisfy your needs at the best price. Contact: M/s Sheela, 90 State Street, Suite 700, Albany NY - 12207 United States Tel: +1-518-618-1030 USA - Canada Toll Free 866-997-4948 Email: sales@researchmoz.us Website: http://www.researchmoz.us/ Travel and Tourism in Germany to 2017