TableSauces and Seasonings Industry in UK to December 2013: Research Report by Researchmoz.us

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  • 1. Table Sauces and Seasonings - UK - December 2013 Through adding premium ingredients or repositioning products as a gourmet alternative, table sauce and seasonings operators are looking to attract consumers looking to upscale at least a part of their dining experience. Such innovation should be well placed to chime with the ongoing rise in consumer confidence and to tap into the predicted increase in consumer spending, and recessionary fatigue, with consumers expected to trade up to more premium items. table Of Content introduction definition abbreviations executive Summary the Market the Future figure 1: Forecast Of Uk Retail Sales Of Table Sauces And Seasonings, By Value, 2008-18 market Factors growth In Key Cohorts Will Support The Market operators Look To Add Value To The Market companies, Brands And Innovation heinz Holds The Lead In Table Sauces figure 2: Leading Brands’ Shares In The Uk Retail Table Sauces* Market, By Value, 2012-13** npd Looks To Premium Ingredients And Hotter Flavours unilever And Heinz Dominate Adspend the Consumer purchasing Of Table Sauces Is Near Universal At 94% figure 3: Table Sauces And Condiments Bought, By Type, September 2013 special Offers Are A Driver For Almost Half figure 4: Factors Influencing Choice Of Table Sauces, September 2013 customisation Of Table Sauces Appeals To 72% figure 5: Attitudes Towards Table Sauces, September 2013 more Than Nine In 10 Use Seasonings figure 6: Seasonings Bought, By Type, September 2013 majority See Seasonings As An Easy Way To Add Flavour figure 7: Attitudes Towards Seasonings, September 2013 what We Think Table Sauces and Seasonings - UK - December 2013
  • 2. issues In The Market can Investment In Premium Varieties Tap Into Growing Consumer Confidence? how Can The Market Encourage Consumers To Expand Their Repertoire? should Operators Be Adopting A Two-pronged Approach To Flavour? how Will Changes In The Age Profile Of The Uk Population Affect The Market? trend Application guiding Choice influentials east Meets West market Drivers key Points confidence Improves But Consumer Spending Remains Under Pressure figure 8: Gfk Nop Consumer Confidence Index, Monthly, January 2008-october 2013 experimentation With Cooking Continues figure 9: Selected Cooking And Eating Habits, March 2012-august 2013 condiments And Seasonings Well Placed To ‘make It Mine’ seasonings Dub Themselves Cooking Solutions more Than A Third Enjoy Spicy Food demographic Changes growth In Core Cohorts Set To Create Opportunities For The Market figure 10: Trends In The Age Structure Of The Uk Population, 2008-13 And 2013-18 growth Of Over-55s To Support Table Sauces ethnic Sauces To Benefit From Rise In 25-34s households With Children Are Expected To See A Decline figure 11: Forecast Adult Population Trends, By Lifestage, 2008-13 And 2013-18 strengths And Weaknesses strengths weaknesses who’s Innovating? key Points table Sauces And Seasonings’ Share Of Npd In The Total Food Market Increases In 2013 figure 12: Table Sauces And Seasonings’ Share Of New Product Launches In The Uk Food Market, 2009-13 new Variety/range Extensions Lead Npd, With Completely New Product Launches Accounting For A Third figure 13: New Product Launches In The Uk Table Sauces And Seasonings Market, By Launch Type, Table Sauces and Seasonings - UK - December 2013
  • 3. 2009-13 private Label Steps Up Npd schwartz Stands Out In Seasonings heinz Moves Into Dish-specific Sauces packaging Remains A Focus For Npd seasonings Favour Shelf-stable Formats figure 14: New Product Launches In The Uk Seasonings Market, By Storage Type, 2011/12 And 2012/13 frozen Seasonings Prove A Flash In The Pan gourmet Npd Looks To Add Value figure 15: Share Of ‘premium’ Claims Of New Product Launches In The Uk Table Sauces And Seasonings Market, 2009-13 knorr And Tesco Look To Premium Segment tesco Mines Chilled Formats For Quality Associations premium Ingredients Improve Quality Credentials brands Look To Premium Ingredients In International Markets while Tomato Dominates Npd, Table Sauces Are Getting Hotter figure 16: New Product Launches In The Uk Table Sauces Market, By Flavour Component, 2011-13 even Milder Sauces Look To Spices operators Look Beyond Chilli For Heat international Players Look To Broaden Usage milder Variants Cater To Less Adventurous Consumers market Size And Forecast key Points table Sauces And Seasonings figure 17: Uk Retail Value And Volume Sales Of Table Sauces And Seasonings, 2008-18 forecast figure 18: Retail Sales And Forecast Of Table Sauces And Seasonings, Uk, By Value, 2008-18 figure 19: Retail Sales And Forecast Of Table Sauces And Seasonings, Uk, By Volume, 2008-18 pickles, Chutney And Relish figure 20: Uk Retail Sales Of Pickles, Chutneys And Relishes, By Volume And Value, 2010-13 methodology segment Performance – Table Sauces key Points salad Accompaniments Lead By Value, While Thick Sauces Dominate By Volume figure 21: Uk Retail Sales Of Table Sauces, By Segment, By Value And Volume, 2011-13 salad Dressing Drives Growth In Salad Accompaniments figure 22: Uk Retail Sales Of Salad Accompaniments, By Type, By Value And Volume, 2011-13 tomato Ketchup Dominates Thick Sauces With An Almost 70% Share figure 23: Uk Retail Sales Of Thick Sauces, By Type, By Value And Volume, 2011-13 Table Sauces and Seasonings - UK - December 2013
  • 4. thin Sauces Prosper From The Trend Towards Foreign Cuisines And Hotter Flavours figure 24: Uk Retail Sales Of Thin Sauces, By Type, By Value, 2011-13 dish-specific Sauces See Value Growth But Static Volumes figure 25: Uk Retail Sales Of Dish-specific Sauces, By Type, By Value And Volume, 2011-13 speciality Vinegar Drives Value Growth, While Overall Volumes Fall figure 26: Uk Retail Sales Of Vinegar, By Type, By Value And Volume, 2011-13 american Mustard Sees Continued Growth figure 27: Uk Retail Sales Of Mustard, By Type, By Value And Volume, 2011-13 segment Performance – Seasonings key Points growth In Herbs And Spices Drive Sales figure 28: Uk Retail Sales Of Herbs, Spices And Seasonings, Salt And Pepper, By Value And Volume, 2011-13 sea Salt Sees Continuing Popularity, At The Expense Of Table, Low-sodium And Cooking Salt figure 29: Uk Retail Sales Of Salt, By Type, By Value And Volume, 2011-13 market Share – Table Sauces key Points heinz Holds The Lead figure 30: Leading Brands’ Sales And Shares In The Uk Retail Table Sauces* Market, By Value And Volume, 2011/12 And 2012/13 own-label Leads Pickles, Chutney And Relish figure 31: Leading Brands’ Sales And Shares In The Uk Retail Pickles, Chutneys And Relishes Market, By Value And Volume, 2011/12 And 2012/13 market Share – Seasonings key Points own-label Dominates The Market While Schwartz Is The Leading Brand figure 32: Leading Brands’ Sales And Shares In The Uk Retail Seasonings Market, By Value And Volume, 2011/12 And 2012/13 schwartz Holds A Fifth Of The Market limited Competition From Other Brands companies And Products figure 33: Selected Companies And Brands In The Uk Table Sauces And Seasonings Market, 2013 heinz product Range product Innovation Table Sauces and Seasonings - UK - December 2013
  • 5. recent Marketing ‘man Rules’ Dominate Hp Activity summer Campaigns Look To Drive Seasonal Usage heinz Brings Back Its Invisible Bottle Ad emphasising Naturalness alternative Campaigns Look To Social Media, Limited Edition And Roadshows mizkan product Range And Innovation recent Marketing premier Foods product Range product Innovation recent Marketing unilever product Range product Innovation recent Marketing rh Amar & Co product Range product Innovation ab Foods product Range And Innovation recent Marketing mccormick (schwartz) product Range And Innovation recent Marketing bart Ingredients Company product Range And Innovation recent Marketing other english Provender Company product Range recent Activity grace Foods product Range recent Activity kikkoman product Range recent Activity brand Communication And Promotion key Points Table Sauces and Seasonings - UK - December 2013
  • 6. adspend Falls In 2012, After Reaching A Three-year High In 2011 figure 34: Main Monitored Media Advertising Expenditure On Tables Sauces And Seasonings, 2009-13 figure 35: Main Monitored Media Advertising Expenditure On Table Sauces And Seasonings, By Category, 2009-13 unilever Dominates But Cuts Back In 2012, While Heinz Increases Spend figure 36: Main Monitored Media Advertising Expenditure On Table Sauces And Seasonings, By Top 10 Advertisers, 2009-13 unilever Supports Hellmann’s heinz And Premier Step Up Spend mccormick Offers Little Support To Brands In 2013 mizkan To Launch Tv Campaign hellmann’s Mayonnaise Leads Spend By Brand figure 37: Main Monitored Media Advertising Expenditure On Table Sauces And Seasonings, By Top 10 Brands (sorted By Total), 2009-13 tv Takes The Lion’s Share figure 38: Main Monitored Media Advertising Expenditure On Table Sauces And Seasonings, By Media Type, 2009-13 the Consumer – Purchasing And Usage Of Table Sauces key Points purchasing Of Table Sauces Is Near Universal At 94% figure 39: Table Sauces And Condiments Bought, By Type, September 2013 figure 40: Table Sauces And Condiments Bought, By Type, By Gender, Age And Presence Of Children In Household, September 2013 figure 41: Table Sauces And Condiments Bought, By Type, By Gender, Age And Presence Of Children In Household, September 2013 (continued) almost A Third Use Traditional Table Sauces At Least Once A Week figure 42: Frequency Of Eating/using Table Sauces, September 2013 more Than A Fifth Buy Just One Or Two Types figure 43: Repertoire Of Table Sauces And Condiments Bought, September 2013 the Consumer – Factors Influencing Choice Of Table Sauces key Points special Offers Are A Driver For Almost Half figure 44: Factors Influencing Choice Of Table Sauces, September 2013 convenient Packaging Offers A Tangible Point Of Difference health Claims Are Important For A Sizeable Minority figure 45: Those For Whom ‘reduced Salt/sugar’ And ‘low/reduced Fat (eg Light)’ Are Important Attributes When Choosing To Buy One Table Sauce Over Another, By Age, September 2013 hotter, Unusual And Limited Edition Flavours Appeal To 25-34s Table Sauces and Seasonings - UK - December 2013
  • 7. figure 46: Those For Whom ‘hotter Flavour’, ‘an Unusual Flavour’ And ‘limited Edition Flavour’ Are Important Attributes When Choosing To Buy One Table Sauce Over Another, By Age, September 2013 the Consumer – Attitudes Towards Table Sauces key Points customisation Of Meals With Table Sauces Appeals To 72% figure 47: Attitudes Towards Table Sauces, September 2013 one In Four Buyers Are Overwhelmed By Choice milder Variants Can Cater For The Family Market figure 48: Agreement With The Statement ‘milder Variants Of Table Sauce Are Suitable For The Whole Household’, By Presence Of Children, September 2013 ethnic, Stronger And Hotter Flavours Appeal To Two Fifths, Especially 25-34s figure 49: Agreement With Statements On Flavour Of Table Sauces, By Age, September 2013 lighter Versions Allow The Sizeable Minority To Continue Buying Into The Market figure 50: Agreement With The Statement ‘lighter Variants Of Table Sauces (eg Low Calorie) Mean I Don’t Have To Cut Back On How Much I Use’, By Gender And Age, September 2013 the Consumer – Purchasing Of Seasonings key Points more Than Nine In 10 Adults Buy Seasonings figure 51: Seasonings Bought, By Type, October 2012 And September 2013 figure 52: Seasonings Bought, By Ab Socio-economic Group And Gross Annual Household Income Of £50,000+, September 2013 sea And Rock Salt See A Rise In Usage figure 53: Types Of Salt Bought, By Age, September 2013 three In 10 Buy Just One Or Two Types Of Seasonings figure 54: Repertoire Of Seasonings Bought, September 2013 the Consumer – Attitudes Towards Seasonings key Points majority See Seasonings As An Easy Way To Add Flavour figure 55: Attitudes Towards Seasonings, September 2013 three In 10 Believe That Fresh Herbs/spices Are Worth The Extra Cost figure 56: Agreement With The Statement ‘fresh Herbs/spices Are Worth The Extra Cost’, By Age, Socio-economic Group And Household Income, September 2013 almost Three In 10 Are Cutting Back On Salt, Rising To Almost Half Of Over-65s figure 57: Agreement With The Statement ‘i Am Reducing The Amount Of Salt I Use For Health Reasons’, By Age, September 2013 Table Sauces and Seasonings - UK - December 2013
  • 8. appendix – Market Drivers figure 58: Gdp, Pdi, Consumer Expenditure And Savings, At Constant 2013 Prices, 2008-18 figure 59: Cooking And Eating Habits, By Age, August 2013 figure 60: Forecast Adult Population Trends, By Socio-economic Group, 2008-18 figure 61: Forecast Adult Population Trends, By Lifestage, 2008-18 appendix – Who’s Innovating? figure 62: New Product Launches In The Uk Table Sauces And Seasonings Market, By Format Type, 2009-13 figure 63: New Product Launches In The Uk Table Sauces And Seasonings Market, By Own-label And Branded, 2009-13 figure 64: New Product Launches In The Uk Table Sauces And Seasonings Market, By Product Category, 2009-13 figure 12: New Product Launches In The Uk Table Sauces And Seasonings Market, Top 10 Companies, 2009-13 figure 65: New Product Launches In The Uk Table Sauces Market, By Flavour Component, 2009-13 figure 66: New Product Launches In The Uk Table Sauces And Seasonings Market, By Top 10 Claims, 2009-13 appendix – Market Size And Forecast figure 67: Best- And Worst-case Forecasts For Retail Sales Of Table Sauces And Seasonings, By Value, 2013-18 figure 68: Best- And Worst-case Forecasts For Retail Sales Of Table Sauces And Seasonings, By Volume, 2013-18 table Sauces figure 69: Best- And Worst-case Forecasts For Retail Sales Of Table Sauces, By Value, 2013-18 figure 70: Forecast Of Uk Retail Sales Of Table Sauces, By Value, 2008-18 figure 71: Best- And Worst-case Forecasts For Retail Sales Of Table Sauces, By Volume, 2013-18 figure 72: Forecast Of Uk Retail Sales Of Table Sauces, By Volume, 2008-18 seasonings figure 73: Best- And Worst-case Forecasts For Retail Sales Of Seasonings, By Value, 2013-18 figure 74: Forecast Of Uk Retail Sales Of Seasonings, By Value, 2008-18 figure 75: Best- And Worst-case Forecasts For Retail Sales Of Seasonings, By Volume, 2013-18 figure 76: Forecast Of Uk Retail Sales Of Seasonings, By Volume, 2008-18 appendix – Brand Communication And Promotion Table Sauces and Seasonings - UK - December 2013
  • 9. figure 77: Main Monitored Media Advertising Expenditure On Table Sauces And Seasonings, By Category, 2009-13 appendix – The Consumer – Purchasing And Usage Of Table Sauces figure 78: Most Popular Table Sauces And Condiments Bought, By Type, By Demographics, September 2013 figure 79: Next Most Popular Table Sauces And Condiments Bought, By Type, By Demographics, September 2013 figure 80: Other Table Sauces And Condiments Bought, By Type, By Demographics, September 2013 figure 81: Frequency Of Eating/using Table Sauces – Traditional Table Sauces, By Demographics, September 2013 figure 82: Frequency Of Eating/using Table Sauces – Traditional Table Sauces, By Demographics, September 2013 (continued) figure 83: Frequency Of Eating/using Table Sauces – Vinegar, By Demographics, September 2013 figure 84: Frequency Of Eating/using Table Sauces – Vinegar, By Demographics, September 2013 (continued) figure 85: Frequency Of Eating/using Table Sauces – Dish-specific Table Sauces, By Demographics, September 2013 figure 86: Frequency Of Eating/using Table Sauces – Dish-specific Table Sauces, By Demographics, September 2013 (continued) figure 87: Frequency Of Eating/using Table Sauces – Mayonnaise, By Demographics, September 2013 figure 88: Frequency Of Eating/using Table Sauces – Mayonnaise, By Demographics, September 2013 (continued) figure 89: Frequency Of Eating/using Table Sauces – Salad Cream/dressing, By Demographics, September 2013 figure 90: Frequency Of Eating/using Table Sauces – Salad Cream/dressing, By Demographics, September 2013 (continued) figure 91: Frequency Of Eating/using Table Sauces – Ethnic Table Sauces, By Demographics, September 2013 figure 92: Frequency Of Eating/using Table Sauces – Ethnic Table Sauces, By Demographics, September 2013 (continued) figure 93: Frequency Of Eating/using Table Sauces – Pickle/piccalilli, By Demographics, September 2013 figure 94: Frequency Of Eating/using Table Sauces – Pickle/piccalilli, By Demographics, September 2013 (continued) figure 95: Frequency Of Eating/using Table Sauces – Relish, By Demographics, September 2013 figure 96: Frequency Of Eating/using Table Sauces – Relish, By Demographics, September 2013 (continued) figure 97: Frequency Of Eating/using Table Sauces – Chutney, By Demographics, September 2013 figure 98: Frequency Of Eating/using Table Sauces – Chutney, By Demographics, September 2013 (continued) Table Sauces and Seasonings - UK - December 2013
  • 10. figure 99: Frequency Of Eating/using Table Sauces – Any Other Table Sauce Or Condiment, By Demographics, September 2013 figure 100: Frequency Of Eating/using Table Sauces – Any Other Table Sauce Or Condiment, By Demographics, September 2013 (continued) figure 101: Frequency Of Eating/using Table Sauces – Pickled Vegetables Or Eggs, By Demographics, September 2013 figure 102: Frequency Of Eating/using Table Sauces – Pickled Vegetables Or Eggs, By Demographics, September 2013 (continued) figure 103: Repertoire Of Table Sauces And Condiments Bought, By Type, By Demographics, September 2013 appendix – The Consumer – Factors Influencing Choice Of Table Sauces figure 104: Most Popular Factors Influencing Choice Of Table Sauces, By Demographics, September 2013 figure 105: Next Most Popular Factors Influencing Choice Of Table Sauces, By Demographics, September 2013 appendix – The Consumer – Attitudes Towards Table Sauces figure 106: Attitudes Towards Table Sauces, September 2013 figure 107: Agreement With The Statement ‘table Sauces Are A Good Way To Customise A Dish’, By Demographics, September 2013 figure 108: Agreement With The Statement ‘milder Variants Of Table Sauce Are Suitable For The Whole Household’, By Demographics, September 2013 figure 109: Agreement With The Statement ‘a Mixture Of Flavours In Table Sauces Appeals To Me’, By Demographics, September 2013 figure 110: Agreement With The Statement ‘it Is Fun To Recreate Flavours At Home That I Have Tried Elsewhere’, By Demographics, September 2013 figure 111: Agreement With The Statement ‘i Would Be Interested In More Ethnic Varieties Of Table Sauces’, By Demographics, September 2013 figure 112: Agreement With The Statement ‘i Prefer Stronger Flavours Of Table Sauces’, By Demographics, September 2013 figure 113: Agreement With The Statement ‘branded Varieties Offer Better Quality Than Supermarket Own-label Table Sauces’, By Demographics, September 2013 figure 114: Agreement With The Statement ‘i Prefer Hotter/spicier Table Sauces’, By Demographics, September 2013 figure 115: Agreement With The Statement ‘lighter Variants Of Table Sauces Mean I Don’t Have To Cut Back On How Much I Use’, By Demographics, September 2013 figure 116: Agreement With The Statement ‘i Find The Amount Of Choice Of Table Sauce Table Sauces and Seasonings - UK - December 2013
  • 11. Overwhelming’, By Demographics, September 2013 appendix – The Consumer – Purchasing Of Seasonings figure 117: Most Popular Seasonings Bought, By Type, By Demographics, September 2013 figure 118: Next Most Popular Seasonings Bought, By Type, By Demographics, September 2013 figure 119: Other Seasonings Bought, By Type, By Demographics, September 2013 figure 120: Repertoire Of Seasonings Bought, By Type, By Demographics, September 2013 appendix – The Consumer – Attitudes Towards Seasonings figure 121: Most Popular Attitudes Towards Seasonings, By Demographics, September 2013 figure 122: Next Most Popular Attitudes Towards Seasonings, By Demographics, September 2013 ResearchMoz(http://www.researchmoz.us/) is the one stop online destination to find and buy market research reports & Industry Analysis. We fulfill all your research needs spanning across industry verticals with our huge collection of market research reports. We provide our services to all sizes of organizations and across all industry verticals and markets. Our Research Coordinators have in-depth knowledge of reports as well as publishers and will assist you in making an informed decision by giving you unbiased and deep insights on which reports will satisfy your needs at the best price. Contact: M/s Sheela, 90 State Street, Suite 700, Albany NY - 12207 United States Tel: +1-518-618-1030 USA - Canada Toll Free 866-997-4948 Email: sales@researchmoz.us Website: http://www.researchmoz.us/ Table Sauces and Seasonings - UK - December 2013