Chocolate Industry in Brazil to February 2014 @ http://www.researchmoz.us/chocolate-brazil-february-2014-report.html The Brazilian chocolate market has grown significantly in recent years, driven by better financial conditions of the population, especially the" new middle class. "The value of market sales increased 69% between 2008 and 2013, to an estimated R $ 9,231 million in 2013. Inflation was partially responsible for this increase in value, but the market also showed good growth in volume (16%) in this period, to 242 million pounds in 2013.

1. Chocolate - Brazil - February 2014
The Brazilian chocolate market has grown significantly in recent years, driven by better financial conditions of the population, especially the" new middle class.
"The value of market sales increased 69% between 2008 and 2013, to an estimated R $ 9,231 million in 2013. Inflation was partially responsible for this increase
in value, but the market also showed good growth in volume (16%) in this period, to 242 million pounds in 2013.
The youngest, and especially the female audience, generation are the main consumers of chocolate, driving growth in the market: 55% of women between 16 and
24 years consume more chocolate today than a year ago. At the same time, the increase in population over 55 represents a challenge to the category, since these
consumers are consuming chocolate less often, due to the preference for healthier foods.
The increase in obesity in Brazil threatens the growth of the market for chocolate. Government health campaigns are obstacles to the development of the
category and put great pressure on manufacturers of chocolate.
table Of Content
introduction
definition
abbreviations
executive Summary
the Market
figure 1: Value Of Retail Sales In The Brazilian Chocolate, 2008-18
market Factors
the Problem Of Obesity Increases In Brazil
population Aging
purchasing Power Higher
companies, Brands And Innovation
mondelez Leads The Chocolate Market
figure 2: Participation Of The Leading Brands In The Brazilian Chocolate Market, By Value, 2012
the Consumer
nearly Nine Out Of 10 Adults Consume Chocolate
figure 3: Consumption Of Chocolate, Any Frequency, October 2013
seven In 10 Adults Buy Chocolates In Grocery Stores
figure 4: Channels Of Buying Chocolate, October 2013
brand Loyalty Index Is Lowest Among Women Younger Than 25 Years
figure 5: Behaviour In Relation To The Purchase Of Chocolate, October 2013
women Under 25 Years Driving The Growth Of The Market For Chocolate
figure 6: Attitudes Towards Chocolate, October 2013
what We Think
market - Central Topics
how Chocolate Manufacturers Can Attract The More Mature Consumers?
the Problem Of Obesity Can Limit The Growth Of The Market For Chocolate?
opportunities That The World Cup Will Generate For The Chocolate Market?
how Can Companies Create Brand Loyalty Among The Younger Generation Of Consumers?
application Trends
trend: My Brand Extend (extend My Brand)
trend: Middle-class Heroes (heroes Of The Middle Class)
mintel Futures: Brand Intervention (intervention Brand)
factors That Will Influence The Market
Chocolate - Brazil - February 2014

2. central Topics
the Majority Of The Population Consumes Foods That Are Not Considered Healthy
figure 7: Attitudes To Food, June 2012
more Mature Consumers Are Maintaining A Healthier Diet
figure 8: Attitudes Towards Healthy Eating, By Age, June 2012
figure 8: Attitudes Towards Healthy Eating, By Age, June 2012
weight Gain Is A Concern
the Aging Population Is A Challenge To The Category
greater Purchasing Power Drives Growth Of The Market For Chocolate
figure 9: Gross Domestic Product Of Brazil, 2003-17
increase In Price Of Cocoa Chocolate Price Impacts
strengths And Weaknesses Of Category
strengths
weaknesses
who's Innovating?
central Topics
new Product Falls In Four Years
figure 10: Release Of Chocolate As Share Of Total New Products Launched In The Brazilian Food Market, 2010-13
seasonal Chocolate Is Responsible For A Third Of New Releases
figure 11: Participation In Chocolate Releases, By Segment, 2013
figure 12: Participation In Chocolate Releases, By Segment, 2010-13
increased Releases Chocolate Tablet
mondelez Leading New Product Launches
figure 13: Participation In Chocolate Releases In Brazil, By Company (top 10 Market Leaders In 2013), 2010-13
"allergens (low / Reduced / No)" And "gluten-free" Are The Most Common Placements
figure 14: Participation In Chocolate Releases In Brazil, Placement (over 10 Positions Used In 2013), 2010-13
brands Begin To Highlight Social Networks In Packaging
market Size And Forecast
central Topics
chocolate Sales Grew 69% Between 2008 And 2013
figure 15: Volume And Value Of Sales Of Chocolate In The Brazilian Retail Market, 2008-18
the Future Of The Chocolate Market
figure 16: Volume Of Retail Sales In The Brazilian Chocolate, 2008-18
figure 17: Value Of Retail Sales In The Brazilian Chocolate, 2008-18
figure 17: Value Of Retail Sales In The Brazilian Chocolate, 2008-18
factors Used In The Forecast
market Share
central Topics
mondelez Is Responsible For Over A Third Of The Market Value
figure 18: Participation And Sales Of The Leading Companies In The Brazilian Chocolate Market, By Value And Volume, 2010-12
companies And Products
mondelez International, Inc.
company History
products And Innovation
marketing Campaigns And Promotion
nestle, Sa
company History
products And Innovation
Chocolate - Brazil - February 2014

3. boy, Sa (owned By Nestle)
company History
products And Innovation
marketing Campaigns And Promotion
the Hershey Company
company History
products And Innovation
the Consumer - Consumption Of Chocolate
central Topics
milk Chocolate Is Preferred By Brazilian Consumers
figure 19: Consumption Of Chocolate, October 2013
young Adults Are The Main Consumers Of Chocolate
figure 20: Chocolate Consumption By Age Group In October 2013
chocolate Consumption Is Higher In The Higher Classes ...
and ... In The South And Southeast Regions
the Consumer - Purchase Channels Chocolate
central Topics
seven In 10 Adults Buy Chocolates In Grocery Stores
figure 21: Channels Of Buying Chocolate, October 2013
the Consumer - Behaviour In Relation To Buy Chocolate
central Topics
brand Loyalty Is Lower Among Women With Less Than 25 Years
figure 22: Behaviour In Relation To The Purchase Of Chocolate, October 2013
figure 23: Consumers Who Switch Brand Of Chocolate Regularly, By Age Group And Gender, October 2013
figure 23: Consumers Who Switch Brand Of Chocolate Regularly, By Age Group And Gender, October 2013
a Quarter Of Consumers Buy Chocolate On Impulse
chocolate Market In Brazil Is Price Sensitive
the Consumer - Attitudes To Chocolate
central Topics
women Under 25 Are Consuming More Chocolate Than A Year Ago
figure 24: Attitudes Towards Chocolate, October 2013
figure 25: Consumers Are Eating More Chocolate Today Than A Year Ago And Consumers Who Consider Themselves "chocolate Lovers", By Age Group And
Gender, October 2013
figure 25: Consumers Are Eating More Chocolate Today Than A Year Ago And Consumers Who Consider Themselves "chocolate Lovers", By Age Group And
Gender, October 2013
less Than A Fifth Of Consumers Think That Dark Chocolate Has Health Benefits
chocolaterias Are Not Seen As Synonymous With Quality
only One Tenth Of Consumers Use Chocolate Recipes
appendix - Market Size And Forecast
figure 26: Forecast Of Best And Worst Scenarios In The Amount Of Sales Of The Chocolate Market In Brazilian Retail, 2013-18
figure 27: Forecast Of Best And Worst Scenarios In The Volume Of Sales Of The Chocolate Market In Brazilian Retail, 2013-18
figure 28: Value Sales Of Chocolate In The Brazilian Retail Market, By Segment, 2013-18
figure 29: Volume Of Retail Sales In The Brazilian Chocolate, By Segment, 2008-18
appendix - The Consumer - Consumption Of Chocolate
Chocolate - Brazil - February 2014

4. figure 30: Frequency Of Consumption Of Chocolate, October 2013
figure 31: Frequency Of Consumption Of Chocolate, October 2013
figure 32: Frequency Of Consumption Of Chocolate - Milk Chocolate, By Demographics, October 2013
figure 32: Frequency Of Consumption Of Chocolate - Milk Chocolate, By Demographics, October 2013
figure 33: Frequency Of Consumption Of Chocolate - Milk Chocolate, By Demographics, October 2013 (continued)
figure 34: Frequency Of Consumption Of Chocolate - White Chocolate, By Demographics, October 2013
figure 34: Frequency Of Consumption Of Chocolate - White Chocolate, By Demographics, October 2013
figure 35: Frequency Of Consumption Of Chocolate - White Chocolate, By Demographics, October 2013 (continued)
figure 36: Frequency Of Consumption Of Chocolate - Semisweet Chocolate (
figure 36: Frequency Of Consumption Of Chocolate - Semisweet Chocolate (
figure 37: Frequency Of Consumption Of Chocolate - Semisweet Chocolate (
figure 38: Frequency Of Consumption Of Chocolate - Dark Chocolate (> 50% Cocoa), By Demographics, October 2013
figure 38: Frequency Of Consumption Of Chocolate - Dark Chocolate (> 50% Cocoa), By Demographics, October 2013
figure 39: Frequency Of Consumption Of Chocolate - Dark Chocolate (> 50% Cocoa), By Demographics, October 2013 (continued)
figure 40: Frequency Of Consumption Of Chocolate - Chocolate Diet / Light, By Demographics, October 2013
figure 40: Frequency Of Consumption Of Chocolate - Chocolate Diet / Light, By Demographics, October 2013
figure 41: Frequency Of Consumption Of Chocolate - Chocolate Diet / Light, By Demographics, October 2013 (continued)
figure 42: Frequency Of Consumption Of Chocolate - Chocolate With Filling And / Or Nuts, By Demographics, October 2013
figure 42: Frequency Of Consumption Of Chocolate - Chocolate With Filling And / Or Nuts, By Demographics, October 2013
figure 43: Frequency Of Consumption Of Chocolate - Chocolate With Filling And / Or Nuts, By Demographics, October 2013 (continued)
appendix - The Consumer - Purchase Channels Chocolate
figure 44: Channels Of Buying Chocolate, October 2013
figure 45: Most Popular Channels Buying Chocolate, By Demographics, October 2013
figure 46: Most Popular Channels Buying Chocolate, By Demographics, October 2013 (continued)
figure 46: Most Popular Channels Buying Chocolate, By Demographics, October 2013 (continued)
appendix - The Consumer - Behaviour In Relation To Buy Chocolate
figure 47: Behaviour In Relation To The Purchase Of Chocolate, October 2013
figure 48: Most Popular Attitudes Towards Buying Chocolate, By Demographics, October 2013
figure 49: Most Popular Attitudes Towards Buying Chocolate, By Demographics, October 2013 (continued)
figure 49: Most Popular Attitudes Towards Buying Chocolate, By Demographics, October 2013 (continued)
appendix - The Consumer - Attitudes To Chocolate
figure 50: Attitudes Towards Chocolate, October 2013
figure 51: Most Popular Attitudes Toward Chocolate, By Demographics, October 2013
figure 51: Most Popular Attitudes Toward Chocolate, By Demographics, October 2013
figure 52: Most Popular Attitudes Toward Chocolate, By Demographics, October 2013 (continued)
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Chocolate - Brazil - February 2014