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Motorcycles Industry in UK to December 2013
 

Motorcycles Industry in UK to December 2013

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Motorcycles Industry in UK @

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    Motorcycles Industry in UK to December 2013 Motorcycles Industry in UK to December 2013 Document Transcript

    • Motorcycles - UK - December 2013 The motorcycle and scooter market faces a number of challenges as the sector recovers from the recent effects of recession. Sales remain depressed and with rising low-cost imports, the existing players could well be in for a difficult period. Focusing on the large percentage of potential owners is vital in conveying the benefits that two wheels offer over four. table Of Content introduction definition abbreviations executive Summary the Market figure 1: Retail Sales/new Registrations Of Motorcycles And Scooters, At Current Prices, 2008-18 market Factors companies, Brands And Innovation figure 2: Brand Shares Of The Uk Motorcycle And Scooter Market, By Number Of New Registrations, 2012 the Consumer figure 3: Motorcycle And Scooter Ownership, September 2013 figure 4: Factors Considered Important When Buying A Motorcycle Or Scooter, September 2013 figure 5: Main Reasons For Using A Motorcycle, Moped Or Scooter, September 2013 figure 6: Power Of Motorcycle, Moped Or Scooter, September 2013 figure 7: Attitudes Towards Motorcycles, Mopeds And Scooters, September 2013 what We Think issues In The Market how Can Sales Be Stimulated? what Future For Scooters? overcoming The Threat Of Low-cost Imports? can Uk Manufacturing Bounce Back? marketing With A Reduced On-the-ground Presence? trend Application trend: Rebirth Of Cities trend: The Unfairer Sex Motorcycles - UK - December 2013
    • trend: Generation Next internal Market Environment key Points motorcycle Use Has Shown A Downward Trend Over The Past 50 Years figure 8: Road Traffic (billion Kilometres), By Motorcycles And Cars/taxis, 1960-2011 recent Years Show Evidence Of Stability Within Market figure 9: Number Of Motorcycles Licensed, 2007-12 fuel Prices Record A Significant Increase figure 10: Index Of Premium Unleaded And Diesel Fuel Prices, 2000-12 risks From Riding Motorcycles Remain A Concern figure 11: Road Casualty Statistics, 2007-12 figure 12: Ksi And Slightly Injured Per Billion Km, 2007-12 imports, Especially From Japan, Suffer From Sterling’s Weakness figure 13: Sterling Exchange Rate Against Japanese Yen, Us Dollar And Euro (june Average), 2007-13 broader Market Environment key Points uk Economy Showing Signs Of Recovery figure 14: Gdp, Pdi, Consumer Expenditure And Savings, At Constant 2008 Prices, 2008-18 gdp Growth Will Take Time To Strengthen forecasts For Consumer Expenditure Present A More Positive Picture fragility Of Gdp Growth Evident Since 2006 figure 15: Gdp Quarterly Percentage Change, Q1 2006-q2 2013 consumer Confidence Is As Low Now As It Was In The Early 1990s figure 16: Gfk Nop Consumer Confidence Index, January 1988-january 2013 could Growth In Less Affluent Bring Opportunities? figure 17: Forecast Adult Population Trends, By Socio-economic Group, 2008-18 uk Population Continues To Age figure 18: Trends In The Age Structure Of The Uk Population, 2008-18 competitive Context key Points sales Of Motorcycle And Scooters Lag Behind Those Of Cars figure 19: New Car Registrations, Used Car And New Motorcycle And Scooter Sales, 2008-13 what Role For Motorcycles And Scooters? who’s Innovating? key Points Motorcycles - UK - December 2013
    • offers To Tempt Buyers rider Safety high-tech Improvements strengths And Weaknesses In The Market strengths weaknesses market Size And Forecast key Points motorcycle And Scooter Sales Hit Badly By Economic Slowdown figure 20: Retail Sales/new Registrations Of Motorcycles And Scooters, 2008-13 sales In Freefall As Recession And Then The Economic Slowdown Both Bite seeds Of Recovery Not Yet Evident used Sales Also Soften moped And Scooter Sales Suffering Most From Falling Sales figure 21: New Registrations Of Two-wheeled Vehicles, By Type, 2009-12 the Future figure 22: Retail Sales/new Registrations Of Motorcycles And Scooters, At Current Prices, 2008-18 forecast figure 23: Retail Sales/new Registrations Of Motorcycles And Scooters, At Current Prices, 2008-18 segment Performance key Points scooter And Adventure Sport Motorcycles Are Star Performers figure 24: New Motorcycle And Scooter Registrations, By Type, 2009-12 motorcycle Scooters And Adventure Sport Bikes Perform Well other Sectors Suffer A Collapse In Sales naked And Trial Enduro Bikes Show Some Promise 125cc Sector Spearheading Growth In Sales figure 25: New Motorcycle And Scooter Registrations, By Engine Size, 2009-12 101-125cc Motorcycle Sales Record Strong Growth sales Of Higher-powered Machines Fall Back with Poorest Sales For The Least Powerful Bikes lowest-powered Machines Are Falling Out Of Favour With Riders figure 26: Two-wheeled Vehicles* In Use, By Engine Size, 2009-12 51-150cc Bikes Now Dominate The Market mid-powered Motorbikes Continue To Suffer highest-powered Machines Make Some Progress Motorcycles - UK - December 2013
    • market Share key Points honda Continues To Dominate While Other Japanese Manufacturers Suffer figure 27: Manufacturer Shares Of The Uk Motorcycle And Scooter Market, By Number Of New Registrations, 2011 And 2012 honda Continues To Dominate The Market smaller Manufacturers Improve Their Position In The Market smaller Brands Making The Greatest Strides figure 28: Brand Shares Of The Uk Motorcycle And Scooter Market, By Number Of New Registrations, 2009-12 lexmoto Sales Performing The Strongest scooters Continue To Suffer imports Continue To Outstrip Exports figure 29: Volume Of Imports And Exports Of Motorcycles, 2007-12 imports Stage A Recovery exports Are Also Ahead motorcycles Increasingly Dominate Trade brand Communication And Promotion key Points promotional Spend Slipping Back figure 30: Main Monitored Media Advertising Expenditure On Motorcycles, 2009-13 motorcycle Expenditure Dominates The Market figure 31: Advertising Expenditure On Motorcycles, By Product Category, 2009-13 harley-davidson Leads The Market In 2012 figure 32: Advertising Expenditure On Motorcycles, % Share By Company, 2009-13 press Advertising Increasingly Dominates figure 33: Advertising Expenditure On Motorcycles And Scooters, % Share By Media, 2009-13 multiple Channels Are Used By Most Of The Major Advertisers figure 34: Selected Leading Advertisers Of Motorcycles, By Media Type, 2009-13 press And The Internet Dominate Expenditure direct Mail And Television Important To Some channels To Market key Points dealer Fortunes Reflect Performance In The Market figure 35: Number Of Motorcycle And Scooter Dealerships, By Manufacturer, 2011 And 2012 bmw Dealers Benefiting Most Amongst Major Brands consolidation Appears A Profitable Route Motorcycles - UK - December 2013
    • companies And Products bmw company Description product Range key Financial Data figure 36: Key Financials Bmw Uk Ltd, 2011 And 2012 recent Developments marketing Activity And Promotion harley-davidson company Description product Range key Financial Data figure 37: Key Financials For Harley-davidson Europe Ltd, 2011 And 2012 recent Developments marketing Activity And Promotion honda (uk) Ltd company Description product Range key Financial Data figure 38: Key Financials For Honda Motors Europe Ltd, 2011 And 2012 recent Developments marketing Activity And Promotion kawasaki company Description product Range key Financial Data figure 39: Key Financials For Kawasaki Heavy Industries, 2011 And 2012 recent Developments marketing Activity And Promotion ktm company Description product Range key Financial Data figure 40: Key Financials For Ktm Ag, 2011 And 2012 recent Developments marketing Activity And Promotion peugeot company Description product Range financial Information figure 41: Key Financials For Psa Peugeot Citroën, 2011 And 2012 recent Developments marketing Activity And Promotion Motorcycles - UK - December 2013
    • piaggio Uk company Description product Range key Financial Data figure 42: Key Financials For Piaggio Ltd, 2011 And 2012 recent Developments marketing Activity And Promotion suzuki company Description product Range key Financial Data figure 43: Key Financials For Suzuki Gb Plc, 2011-13 recent Developments marketing Activity And Promotion triumph company Description product Range key Financial Data figure 44: Key Financials For Triumph Motorcycles Ltd, 2011 And 2012 recent Developments marketing Activity And Promotion yamaha company Description product Range key Financial Data figure 45: Key Financials For Yamaha Motors Uk Ltd, 2011 And 2012 recent Developments marketing Activity And Promotion the Consumer – Ownership Of Motorcycles And Scooters key Points ownership Remains Niche two Thirds Of Adults Have No Interest In Motorcycles, Scooters And Mopeds figure 46: Motorcycle And Scooter Ownership, September 2013 only 7% Of Adults Own A Motorcycle, Scooter Or Moped just Under A Fifth Of Adults Would Consider Owning One In The Future males Are Most Likely To Own A Motorcycle Or Scooter young Adults Are Most Important Owner Group Now And Potentially In The Future london And Urban Areas Appear Attractive Markets income Polarisation Between Current And Future Owners Motorcycles - UK - December 2013
    • the Consumer – Factors Influencing Ownership key Points costs Are Uppermost When It Comes To Ownership purchase Costs Are The Most Important Factor Affecting Ownership figure 47: Factors Considered Important When Buying A Motorcycle Or Scooter, September 2013 overall Costs Of Ownership Are Critical comfort Is The Most Notable Non-price Factor men Look At What They Are Getting While Women Delve A Bit Deeper older And Younger Buyers Want Different Things direct And Indirect Costs Are An Issue For Those On Lower Incomes buyers Appear To Be Less Concerned About Purchase Factors figure 48: Selected Factors Considered Important When Buying A Motorcycle Or Scooter, 2011-13 importance Of Insurance Cost Falls Back Markedly different Demands From Those With And Without A Bike figure 49: Importance Of Factors When Purchasing A Motorcycle, Moped Or Scooter, By Ownership Of Motorcycles, Mopeds And Scooters, September 2013 existing Owners Focus On Aesthetics those Without A Bike Show A Strong Interest In Costs the Consumer – Reasons For Using A Motorcycle Or Scooter key Points motorcycles And Scooters Have A Variety Of Uses figure 50: Main Reasons For Using A Motorcycle, Moped Or Scooter, September 2013 fun Dominates Over More Practical Uses women Have Purpose young And Old See Different Uses the Consumer – Power Of Motorcycle Or Scooter Sought key Points lower-powered Machines More Important To Purchasers figure 51: Power Of Motorcycle, Moped Or Scooter, September 2013 126-650cc Power Bracket Is Most Popular higher-powered Bikes Have Limited Interest men Opt For More Powerful Bikes highest-income Owners Want More Power different Power Demands For Different Needs figure 52: Power Of Motorcycle, Moped Or Scooter, By Main Reasons For Using A Motorcycle, Moped Or Scooter, September 2013 recreational Users Focus On Higher-powered Machines commuters And Those Using Bikes For Running Errands Happy For Less Power existing Owners Most Likely To Look At Most Powerful Bikes Motorcycles - UK - December 2013
    • figure 53: Power Of Motorcycle, Moped Or Scooter, By Ownership Of Motorcycles, Mopeds And Scooters, September 2013 highest-powered Bikes Popular With Current Owners choice Also Depends On Past Ownership the Consumer – Brand Preferences key Points japanese Brands Are The Most Popular japanese Brands Take The Top Three Positions figure 54: Brands Consider Buying, September 2013 honda Leads The Market In Terms Of Desirability traditional Brands Also Hold Interest few Differences Evident By Sex And Age When It Comes To Brand Preferences certain Brands Appear Well Positioned By Socio-economic Status And Income brand Appeal Is Steady Over Time figure 55: Brand Considered Buying, 2011-13 honda And Yamaha Show Some Variability Over This Period interest In Specific Brands Appears Weaker In 2013 ownership Impacts On Brand Popularity figure 56: Brand Preferences For Motorcycles, Mopeds And Scooters, By Ownership Of Motorcycles, Mopeds And Scooters, September 2013 current Owners Record Broadest Interest In Brands former Owners And Those Considering Ownership Show A Much Narrower Interest a Pecking Order Of Brands Exists When To Comes To Power Required figure 57: Brand Preferences For Motorcycles, Mopeds And Scooters, By Power Of Motorcycle, Moped Or Scooter, September 2013 three Distinct Markets the Consumer – Attitudes Towards Motorcycles And Scooters key Points polarising Views Towards Two Wheelers Depending On Interest figure 58: Attitudes Towards Motorcycles, Mopeds And Scooters, September 2013 wider Public Focus On Benefits Despite Risk Being A Major Concern older Adults See Mixed Benefits concerns Over Testing Regime An Issue For Some current, Past And Potential Users Note A Number Of Positives figure 59: Attitudes Towards Motorcycles, Mopeds And Scooters, September 2013 enthusiasts Highlight Excitement And Ease Of Maintenance men Want Excitement And All-round Use older Adults With An Interest In Bikes Are More Positive those With No Interest In Motorcycles And Scooters Record Greatest Concerns About Their Risks Motorcycles - UK - December 2013
    • figure 60: Attitudes Towards Motorcycles, Mopeds And Scooters, By Ownership Of Motorcycles, Mopeds And Scooters, September 2013 risks Outweigh Benefits For Those With No Interest In Motorcycles And Scooters economic And Environmental Benefits Highlighted By Former And Potential Users current Owners Are More Positive About Benefits figure 61: Attitudes Towards Motorcycles, Mopeds And Scooters, By Ownership Of Motorcycles, Mopeds And Scooters, September 2013 current Owners Value Excitement And Recreational Benefits others Look For Different Things appendix – The Consumer – Ownership Of Motorcycles And Scooters figure 62: Ownership Of Motorcycles, Mopeds And Scooters, By Demographics, September 2013 appendix – The Consumer – Factors Influencing Ownership figure 63: Most Popular Importance Of Factors When Purchasing A Motorcycle, Moped Or Scooter, By Demographics, September 2013 figure 64: Next Most Popular Importance Of Factors When Purchasing A Motorcycle, Moped Or Scooter, By Demographics, September 2013 figure 65: Other Importance Of Factors When Purchasing A Motorcycle, Moped Or Scooter, By Demographics, September 2013 appendix – The Consumer – Reasons For Using A Motorcycle Or Scooter figure 66: Most Popular Main Reasons For Using A Motorcycle, Moped Or Scooter, By Demographics, September 2013 figure 67: Next Most Popular Main Reasons For Using A Motorcycle, Moped Or Scooter, By Demographics, September 2013 appendix – The Consumer – Power Of Motorcycle Or Scooter Sought figure 68: Power Of Motorcycle, Moped Or Scooter, By Demographics, September 2013 appendix – The Consumer – Brand Preferences figure 69: Most Popular Brand Preferences For Motorcycles, Mopeds And Scooters, By Demographics, September 2013 figure 70: Next Most Popular Brand Preferences For Motorcycles, Mopeds And Scooters, By Demographics, September 2013 figure 71: Other Brand Preferences For Motorcycles, Mopeds And Scooters, By Demographics, September 2013 Motorcycles - UK - December 2013
    • appendix – The Consumer – Attitudes Towards Motorcycles And Scooters figure 72: Most Popular Attitudes Towards Motorcycles, Mopeds And Scooters, By Demographics, September 2013 figure 73: Next Most Popular Attitudes Towards Motorcycles, Mopeds And Scooters, By Demographics, September 2013 figure 74: Attitudes Towards Motorcycles, Mopeds And Scooters, By Demographics, September 2013 ResearchMoz(http://www.researchmoz.us/) is the one stop online destination to find and buy market research reports & Industry Analysis. We fulfill all your research needs spanning across industry verticals with our huge collection of market research reports. We provide our services to all sizes of organizations and across all industry verticals and markets. Our Research Coordinators have in-depth knowledge of reports as well as publishers and will assist you in making an informed decision by giving you unbiased and deep insights on which reports will satisfy your needs at the best price. Contact: M/s Sheela, 90 State Street, Suite 700, Albany NY - 12207 United States Tel: +1-518-618-1030 USA - Canada Toll Free 866-997-4948 Email: sales@researchmoz.us Website: http://www.researchmoz.us/ Motorcycles - UK - December 2013