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Marketing Financial Services to Millennials in US to August 2013

by on Sep 03, 2013

  • 399 views

Marketing Financial Services to Millennials @ http://www.researchmoz.us/marketing-financial-services-to-millennials-us-august-2013-report.html ...

Marketing Financial Services to Millennials @ http://www.researchmoz.us/marketing-financial-services-to-millennials-us-august-2013-report.html

In some ways the Millennial market is the biggest challenge for marketers in financial services. For one thing, they don’t respond as well to traditional financial marketing strategies, so marketers need to work hard to develop campaigns that are fun and engaging. They are also the most fickle customers, so keeping them engaged in order to retain them as customers can be just as important.

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Marketing Financial Services to Millennials in US to August 2013 Marketing Financial Services to Millennials in US to August 2013 Document Transcript