Marketing Financial Services to Millennials in US to August 2013
Upcoming SlideShare
Loading in...5
×
 

Marketing Financial Services to Millennials in US to August 2013

on

  • 1,009 views

Marketing Financial Services to Millennials @ http://www.researchmoz.us/marketing-financial-services-to-millennials-us-august-2013-report.html ...

Marketing Financial Services to Millennials @ http://www.researchmoz.us/marketing-financial-services-to-millennials-us-august-2013-report.html

In some ways the Millennial market is the biggest challenge for marketers in financial services. For one thing, they don’t respond as well to traditional financial marketing strategies, so marketers need to work hard to develop campaigns that are fun and engaging. They are also the most fickle customers, so keeping them engaged in order to retain them as customers can be just as important.

Statistics

Views

Total Views
1,009
Views on SlideShare
1,009
Embed Views
0

Actions

Likes
1
Downloads
23
Comments
0

0 Embeds 0

No embeds

Accessibility

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    Marketing Financial Services to Millennials in US to August 2013 Marketing Financial Services to Millennials in US to August 2013 Document Transcript

    • Marketing Financial Services to Millennials - US - August 2013 In some ways the Millennial market is the biggest challenge for marketers in financial services. For one thing, they don’t respond as well to traditional financial marketing strategies, so marketers need to work hard to develop campaigns that are fun and engaging. They are also the most fickle customers, so keeping them engaged in order to retain them as customers can be just as important. table Of Content scope And Themes what You Need To Know data Sources consumer Survey Data direct Marketing Creative abbreviations And Terms abbreviations terms executive Summary the Socioeconomic Profile Of Millennials figure 1: Household Income, By Younger Than 25s And 25-34s, 2000-11 current Economic Environment marketing Strategies the Millennial Consumer interactions With Financial Services Companies figure 2: Types Of Financial Products Owned, Millennials Vs. All Respondents, June 2013 figure 3: Types Of Financial Products Owned, Millennials By Age, June 2013 figure 4: Marketing Channels Noticed For Financial Services Products, Millennials Vs. All Respondents, June 2013 millennials And Financial Advice millennials And Their Financial Futures figure 5: Attitudes Toward Materialism, Trust In Institutions, Charity, Millennials And Overall, June 2013 figure 6: Household Situation, Millennials By Age, June 2013 figure 7: Household Situation, Millennials, By Gender And Age, June 2013 what We Think issues And Insights Marketing Financial Services to Millennials - US - August 2013
    • how To Best Reach Millennials issues insights millennials Do Not Have Serious Money To Invest issues insights what Are The Newest Trends In Finance That Could Interest A Millennial? issues insights what Is The Underlying Truth About Millennials And Their Views About The Financial Sector? issues insights trend Applications inspire Trend: Boomerang Generation what’s It About? what We've Seen market Application inspire Trend: Moral Brands what's It About? what We've Seen market Application mintel Futures: Humans what We've Seen market Application socioeconomic Profile Of Millennials key Points millennials Represent One Fourth Of The U.s. Population figure 8: U.s. Population, By Generation, 2011 millennials Are Well-educated figure 9: Educational Attainment, By Generation, 2011 figure 10: Educational Attainment, Millennials, By Gender, 2011 figure 11: Marital Status, By Generation, 2012 figure 12: Millennials Living At Home, By Demographics, 2012 millennials Are Mostly Renters figure 13: Household Composition, Vehicles Owned, And Home Ownership, All Households And Millennials, 2007 And 2011 lower Or Stagnant Incomes, Educational Costs Problematic households households 25-34 Years Of Age, 2007-11 Marketing Financial Services to Millennials - US - August 2013
    • figure 14: Income And Expenditures, By Total Households And Millennials, 2007 And 2011 millennials Especially Hard Hit By The Bursting Of The Housing Bubble figure 15: Assets And Liabilities, By Total Households And Millennials, 2007 And 2011 their Incomes Are Stagnating figure 16: Household Income, By having So Much Debt Is Taking Its Toll On Older Millennials figure 17: Attitudes Toward Debt, Millennials, By Age, April 2013 current Economic Environment key Points unemployment Rate Still Too High figure 18: Unemployment And Underemployment Rates, January 2007-july 2013 figure 19: Unemployment Rate, By Education, March-july 2013 figure 20: Household Debt, By Housing And Non-housing, Q1 2004-q1 2013 figure 21: Student Loan Debt, Q1 2004-q1 2013 renting Is Not Cheap figure 22: Median Asking Rent, 1995-q2 2013 figure 23: Median Asking Home Sales Price, 1995-q2 2013 figure 24: Median Sales Price Of Existing Homes, In Thousands, 2000-12 figure 25: Homeownership Rates, By Age, 1995-2010 leading Companies key Points credit Card Companies Performing Well Over Past Two Years figure 26: Leading Commercial Banks, 2010 And 2012 revenue Growth Good For P&c Insurers figure 27: Leading Property And Casualty Insurance Companies, 2010 And 2012 prudential And Metlife Made Strong Advances Since 2010 figure 28: Life And Health Insurance Companies, 2010 And 2012 innovations And Innovators key Points prudential Insurance figure 29: Prudential “helping American Businesses Grow” Banner Ad, 2013 prudential’s Virtual Life Insurance geico’s Career Fair On Facebook you’re Only Human By The Gecko figure 30: Geico You’re Only Human Book Cover, 2013 geico’s Lily, An Interactive Voice Assistant On Mobile App progressive’s Partnership With Universal’s Despicable Me 2 Marketing Financial Services to Millennials - US - August 2013
    • progressive’s Flo Elected To Madison Avenue Advertising Walk Of Fame figure 31: Progressive’s “flo” Brand Icon, 2013 allstate’s Give It Up For Good Campaign figure 32: Allstate “give It Up For Good” Banner Ad, 2013 american Express Partners With League Of Legends Online Game figure 33: American Express Prepaid Debit Card, 2013 marketing Strategies key Points overview Of The Brand Landscape figure 34: Fidelity Online Ad, 2013 figure 35: Pnc Bank Online Ad, 2013 figure 36: Regions Bank Online Ad, 2013 figure 37: Citi Simplicity Card Online Ad, 2013 figure 38: American Family Online Ad, 2012 figure 39: Prudential Online Ad, 2013 figure 40: Progressive Corporate Branding Print Ad, Year figure 41: Progressive Online Ad, 2013 figure 42: Geico Gecko 3-d Online Ad For Wired, 2013 tv Commercials prudential’s Living Longer Stickers figure 43: Prudential Stickers Tv Commercial, 2013 allstate’s Good Life Anthem figure 44: Allstate’s Good Life Anthem Tv Commercial, 2013 e*trade’s Baby Commercial figure 45: E*trade Baby Tv Commercial, 2013 millennials And The Economy key Points millennials Are The Most Optimistic figure 46: Attitudes About Present Financial Situation Vs. Year Previous, By Age, November 2012 figure 47: Optimism That Financial Situation Will Improve In Next 12 Months, By Age, November 2012 attitudes About Money figure 48: Attitudes Toward Personal Finance (any Agree), November 2012 interactions With Financial Services Companies key Points digital Ownership Strong Among Millennials figure 49: Ownership Of Digital Products, By Generation, June 2012 older Millennials More Likely To Own Tablets, Females Smartphones Marketing Financial Services to Millennials - US - August 2013
    • figure 50: Ownership Of Digital Products, Millennials, By Gender And Age, June 2013 figure 51: Ownership Of Digital Products, Millennials, By Age And Gender, June 2013 social Media Is The Key figure 52: Interest In Following Financial Institutions On Facebook, By Generation, June 2013 millennials Still On The Fence About Financial Products figure 53: Types Of Financial Products Owned, By Generation, June 2013 figure 54: Types Of Financial Products Owned, Millennials, By Age, June 2013 tv, Email, Social Media Good Marketing Channels figure 55: Marketing Channels Noticed For Financial Services Advertisements, By Generation, June 2013 one In Three Millennials Follow Up Due To Ads Seen figure 56: Communication With Financial Providers After Seeing An Ad, By Generation, June 2013 millennials The Most Likely To Click On Websites To Learn More figure 57: Channels Used To Seek Further Information On Financial Products, By Generation, June 2013 millennials Drawn To Incentives To Open Accounts figure 58: Attitudes About Bank Branches And Financial Services Company Communications, By Generation, June 2013 communication Via Email Is Best figure 59: Attitudes About Communication With Primary Bank, Millennials, June 2013 communications With Banks figure 60: Attitudes About Communication With Primary Bank, By Generation, June 2013 communications With Credit Unions figure 61: Attitudes About Communication With Primary Credit Union, By Generation, June 2013 communications With Primary Investment Company figure 62: Attitudes About Communication With Primary Investment Company, By Generation, June 2013 communications With Credit Card Providers figure 63: Attitudes About Communication With Primary Credit Card Provider, By Generation, June 2013 communications From Primary Insurance Company figure 64: Attitudes About Communication With Primary Insurance Company, By Generation, June 2013 many Find Ads On Social Media To Be Annoying figure 65: Attitudes Toward Financial Services Ads, By Generation, June 2013 only A Very Small Minority Buy Products From Call Centers figure 66: Incidence Of Purchase From Call Center Of Primary Financial Providers, By Generation, June 2013 millennials And Financial Advice key Points only Half Of Millennials Are In The Market For Financial Advice figure 67: Interest In Receiving Financial Advice, By Generation, June 2013 figure 68: Interest In Receiving Financial Advice, Millennials By Gender And Age, June 2013 figure 69: Interest In Receiving Financial Advice, Millennials By Age, June 2013 family, Friends Looked To First For Advice, Recommendations figure 70: Interest In Types Of Financial Advisers, By Generation, June 2013 Marketing Financial Services to Millennials - US - August 2013
    • interest In Financial Advice Strongest Among 26-35s figure 71: Interest In Types Of Financial Advisers, Millennials, By Gender And Age, June 2013 figure 72: Interest In Types Of Financial Advisers, Millennials By Gender And Age, June 2013 face To Face Best For Communications With Adviser figure 73: Preference For Communication Method With Financial Adviser, By Generation, June 2013 figure 74: Preference For Communication Method With Financial Adviser, Millennials By Gender And Age, June 2013 figure 75: Preference For Communication Method With Financial Adviser, Millennials By Age And Gender, June 2013 researching Financial Products Is Important To Millennials figure 76: Attitudes About Financial Communications And Advertising, By Generation, June 2013 figure 77: Attitudes About Financial Communication And Advertising, Millennials By Gender And Age, June 2013 figure 78: Attitudes About Financial Communication And Advertising, Millennials By Age And Gender, June 2013 millennials And Their Finances key Points thoughts About The Future Are Not Positive figure 79: Attitudes Toward Financial Future And Financial Institutions, By Gender And Age Of Millennials, June 2013 figure 80: Attitudes Toward Financial Future And Financial Institutions, By Age By Gender Of Millennials, June 2013 debt And Savings Are Key Themes figure 81: Attitudes Toward Household Financial Situation, By Generation, June 2013 figure 82: Attitudes Toward Financial Situation, Millennials By Gender And Age, June 2013 figure 83: Attitudes Toward Household Financial Situation, Millennials By Age And Gender, June 2013 austerity Has Become A Lifestyle figure 84: Attitudes Toward Materialism, Trust In Institutions, Charity, By Millennials, June 2013 figure 85: Attitudes Toward Materialism, Trust In Institutions, Charity, By Generations, June 2013 figure 86: Attitudes Toward Materialism, Trust In Institutions, Charity, Millennials By Gender And Age, June 2013 figure 87: Attitudes Toward Materialism, Trust In Institutions, Charity, Millennials By Gender And Age, June 2013 millennials And Their Living Situation key Points their Living Situations Are Diverse figure 88: Living Situation Of Millennials, June 2013 figure 89: Living Situation Of Millennials, June 2013 figure 90: Living Situation, Millennials, By Gender And Age, June 2013 Marketing Financial Services to Millennials - US - August 2013
    • figure 91: Living Situation, Millennials By Age And Gender, June 2013 millennials Struggle For The Right Employment Opportunities figure 92: Employment Situation/childrearing, Millennials By Gender, Age, June 2013 figure 93: Employment Situation/childrearing, Millennials By Age And Gender, June 2013 figure 94: Ability To Find Full-time Work, Millennials By Gender, Age, June 2013 figure 95: Ability To Find Full-time Work, Millennials By Gender And Age, June 2013 figure 96: Underemployment Situation, By Gender And Age Of Millennials, June 2013 figure 97: Underemployment Situation, Millennials By Age And Gender, June 2013 appendix – Trade Associations ResearchMoz(http://www.researchmoz.us/) is the one stop online destination to find and buy market research reports & Industry Analysis. We fulfill all your research needs spanning across industry verticals with our huge collection of market research reports. We provide our services to all sizes of organizations and across all industry verticals and markets. Our Research Coordinators have in-depth knowledge of reports as well as publishers and will assist you in making an informed decision by giving you unbiased and deep insights on which reports will satisfy your needs at the best price. Contact: M/s Sheela, 90 State Street, Suite 700, Albany NY - 12207 United States Tel: +1-518-618-1030 USA - Canada Toll Free 866-997-4948 Email: sales@researchmoz.us Website: http://www.researchmoz.us/ Marketing Financial Services to Millennials - US - August 2013