LTE business strategy 2013


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Migrating cellular networks to fourth generation (4G) via the Long Term Evolution (LTE) standard and other supporting technologies is a monumental effort. Beyond the obvious radio planning and engineering is a huge effort in the areas of application planning, business operations planning, and technical planning. Developing effective strategies for success with LTE is key to the successful commercialization of 4G for all mobile network operators.

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LTE business strategy 2013

  1. 1. LTE Business Strategy 2013Fourth Generation (4G) cellular deployments via LTE are underway and hold the promise of increasedbandwidth for data and greater capacity overall once VoLTE is deployed. More capacity easily translates intomore bandwidth to offer, more subscriptions to sell, more data consumed, and more data revenue for thecarriers. On the demand side, bear services, particularly data, continues to grow at a healthy pace, but thereare limits to growth in bearer service for consumer and even enterprise usage. In addition, there is anincreasing awareness of Internet Protocol (IP) being cheap source of transport, and hence more peoplebecoming aware of VoIP, and therefore Over the Top (OTT) VoIP alternatives. However, there are manybusiness challenges and opportunities to consider including the coming onslaught of mobile video, manycloud-based applications, marginalization of core services, and the extreme need for Value-added Services(VAS) on the part of the mobile network operator. This report is must-reading for anyone engaged inbusiness planning aspects of LTE deployment and operations. This report provides a global and regional LTEstatus assessment as well as LTE strategies including application analysis, application roadmap, vision for thefuture of LTE, and more. The Summary and Recommendations section provides guidance for networkoperators, content providers, application developers, infrastructure providers, and wireless device providers.Customers interested in this report will also be interested in the even more comprehensive report LTE Strategy2013 - 2018, which in addition to business strategy, focuses on technical and operational challenges,opportunities, and strategies Report Benefits LTE global and regional status update and analysis of keyissues including capacity and spectrum Identify the business value and roadmap for implementation andoperation of LTE based applications Understand the future of LTE including applications, integration with thecloud, social networks, and more Identify emerging LTE business models including third-party ecosystems,API integration, and expanded applications Recommendations and analysis for carriers, content providers,application developers and infrastructure companies Understand the issues and opportunities regarding keyevolutionary trends including: Anytime, anywhere, any device access to communications, content, commerce,and applications Increased emphasis on non-human communications The convergence and integration ofmany things Open networks, open interfaces, and many applications Key Findings: Mobile networkoperators have an imperative to develop Value-added Services (VAS) for LTE Carriers must develop keyapplications such as Corporate Dashboard to retain enterprise customers Carriers must prepare for a variety ofchallenges including much more data usage, increasingly more services in the cloud, severely marginalizedcore services, and development of VAS across communications, content, and commerce Target Audience:Exporters, Importers and Traders Mobile content providers Mobile network operators Wireless devicemanufacturers Wireless infrastructure providers Application developers and aggregators Government andsovereign R&D institutionstable Of Contents:1.0 Executive Summary 8LTE Business Strategy 2013
  2. 2. 2.0 Introduction 92.1 Evolution Of The Wireless Marketplace 92.1.1 Key Evolutionary Trends 92.1.2 Key Supporting Technologies 122.2 Broadband Wireless Evolution 132.2.1 First Generation (1g) 132.2.2 Second Generation (2g) 142.2.3 Third Generation (3g) 142.2.4 Fourth Generation (4g) 142.2.1 Fifth Generation (5g) 193.0 Lte Global Status 213.1 Global Market Share By Technology 213.2 Global Lte Subscribers And Penetration By Country 213.3 Global Deployment: Lte By Region, Country And Carrier 333.4 Global Overall (2g, 3g, And 4g) Mobile Penetration 433.5 Global Lte Industry Verticals 443.5.1 Oil And Gas 443.5.2 Construction 453.5.3 Agriculture 453.5.4 Mining 453.5.5 Utilities 463.5.6 Transportation 463.5.7 Military/defense 473.5.8 Public Safety 483.5.9 Education And Distance Learning 494.0 Lte Regional Status 504.1 Overall Regional Analysis 504.1.1 Mobile Usage During The Last Twenty Years By Representative Country 504.1.2 Global Lte Subscribers By Region 514.1.3 Top Data Usage By Country For 3g And Lte 514.1.4 Coms, Commerce, And App Usage Patterns In Representative Countries 524.2 Americas 534.2.1 Lte In Usa 554.2.2 Lte In Latin America 564.3 Europe 584.3.1 France 604.3.2 Germany 604.3.3 Italy 604.3.4 Spain 61LTE Business Strategy 2013
  3. 3. 4.3.5 United Kingdom 614.4 Middle East And Africa 614.4.1 Middle East 624.4.2 Africa 634.5 Asia Pacific 654.5.1 Australia 654.5.1 China 664.5.2 India 664.5.1 Japan 684.5.2 South Korea 695.0 Carrier Challenges 715.1 Spectrum Availability 715.2 Capex Budgets 715.3 Is More Capacity Better? 715.3.1 Advantages 715.3.2 Disadvantages 715.4 The Fight Against Ott Players 725.4.1 Ott Voice 725.4.2 Ott Messaging 725.4.3 Carriers To Fight Back 745.5 The Drivers For New Applications 766.0 Lte Application Strategy 786.1 Prepare For Much More Data Usage 786.1.1 Biggest Factor In Mobile Data: Mobile Video 786.1.2 Mobile Video Forecast 796.2 Prepare For Increasingly More Services In The Cloud 796.2.1 The Role Of Incumbent Network Operators In Mobile Cloud 806.2.2 Mobile Data In The Cloud Forecast 816.3 Prepare For Increasingly Marginalized Core Services 816.3.1 Marginalization Drives The Need For Value-added Services 816.3.2 Valued Services Include Commerce, Content And Apps 826.4 Prepare For Deployment Of Value-added Services 866.4.1 What Is A Value-added Service (vas)? 866.4.2 Relationship Of Vas To Other Services 876.4.3 Why Are Vas Important? 876.4.4 The Vas Supply Chain 876.4.5 Carrier Planning For Vas Applications 87LTE Business Strategy 2013
  4. 4. 7.0 Lte Application Roadmap 897.1 Video 897.1.1 More Of The Same: Only Faster 907.1.2 Video Call 937.1.3 Lte Video Broadcast 947.1.4 Mobile Tv In Lte 957.2 Voice Over Lte (volte) 997.2.1 Gsma Volte Iniatives 1007.2.2 Alternatives To Volte 1017.3 Rich Communications Services (rcs) 1027.3.1 Gsma Rcs Initiatives 1047.3.2 Rich Calls 1057.3.3 Rich Messaging 1067.3.4 Rcs And Video 1077.3.5 Dynamic Address Book (dab) 1077.4 Lte Direct 1097.4.1 Direct Services 1108.0 The Future Of Lte 1138.1 Devices And Subscribers 1138.1.1 Subscriber Behaviors Evolve 1148.1.2 Consumer Electronics And Lte 1158.1.3 The Global Market For Smartphones And Tablets 1178.1.4 Next Generation Devices And Lte 1198.2 Future Network Topology 1208.2.1 Continued Small Cell Expansion 1208.2.2 Heterogeneous Networks (hetnets) 1218.2.3 Lte Topology Roadmap 1228.3 Future Applications 1238.3.1 Lte And Social Networks/media 1248.3.2 Lte And Mobile Marketing/advertising 1258.3.3 Lte Enabled Mobile Commerce 1268.3.4 Cloud Storage/access 1288.3.5 Peer-to-peer (p2p) Communications 1288.3.6 Augmented Reality (ar) 1308.3.7 Wearable Wireless Drives New Applications 1348.3.8 The Enterprise/corporate Dashboard 1358.3.9 Machine-to-machine (m2m) And The Internet Of Things (iot) 1378.3.10 Convergence Of M2m, Iot, Social, And Big Data = Huge Opportunity 1418.4 New Lte Business Models 1428.4.1 Mobile Network Api Models 1428.4.2 Working With The Carriers 143LTE Business Strategy 2013
  5. 5. 8.4.3 Dealing With Carrier Concerns In New Business Models 1458.4.4 The Emergence Of A Structured Third-party Ecosystem 1479.0 Summary And Recommendations 1509.1 Carriers 1509.2 Content Providers 1529.3 Application Developers 1539.3.1 Consumer Market 1539.3.2 Enterprise Market 1549.3.3 Independents 1559.4 Infrastructure Providers 1589.4.1 Ericsson 1599.4.2 Huawei 1599.4.3 Nokia Siemens Networks 1609.4.4 Alcatel-lucent 1609.4.5 Zte 1609.5 Wireless Device Providers 1639.5.1 Overview 1639.5.2 Lte Handset Issues 165ResearchMoz( is the one stop online destination to find and buy market researchreports & Industry Analysis. We fulfill all your research needs spanning across industry verticals with ourhuge collection of market research reports. We provide our services to all sizes of organizations and across allindustry verticals and markets. Our Research Coordinators have in-depth knowledge of reports as well aspublishers and will assist you in making an informed decision by giving you unbiased and deep insights onwhich reports will satisfy your needs at the best price.Contact:M/s Sheela,90 State Street,Suite 700,Albany NY - 12207United StatesTel: +1-518-618-1030USA - Canada Toll Free 866-997-4948Email: sales@researchmoz.usWebsite: Business Strategy 2013