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Licensed Sports Merchandise Market in North America (2013 Edition): Industry OVerview
 

Licensed Sports Merchandise Market in North America (2013 Edition): Industry OVerview

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Licensed Sports Merchandise Market in North America to 2013 @ http://www.researchmoz.us/licensed-sports-merchandise-market-focus-on-north-america-2013-edition-report.html ...

Licensed Sports Merchandise Market in North America to 2013 @ http://www.researchmoz.us/licensed-sports-merchandise-market-focus-on-north-america-2013-edition-report.html

The present report offers an analysis of the global licensed merchandise market with focus on the US and Canada. It also discusses key growth market trends, drivers and major challenges faced by the licensed merchandise industry. Apart from providing competitive landscape, the report also profiles the major players in the market.

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    Licensed Sports Merchandise Market in North America (2013 Edition): Industry OVerview Licensed Sports Merchandise Market in North America (2013 Edition): Industry OVerview Document Transcript

    • Licensed Sports Merchandise Market: Focus on North America - 2013 Edition Sports licensing forms a significant portion of overall licensed merchandise market in North America. Sports licensing covers licensing of logos, symbols, names of varied sports organizations and team players. These items are owned by sports institutions which are known as licensors and they lease the rights to use their property to licensees in return of royalty. The growth in retail sales of licensed sports merchandise in 2012 was on account of two of its sub segments namely apparel and accessories. The two largest major leagues, NFL and MLB together represented almost half of share in North American sports licensing market. Sales of collegiate merchandise were driven by popularity of university/college level sport teams and also small & medium sized colleges entering into licensing. Preferred distribution channels for licensed sports merchandise include discounters, specialty stores and department stores. E-commerce is also coming up as a distribution channel for licensed products despite having a small share. BRIC nations (Brazil, Russia, India and China) are considered as a source of tremendous growth due to rapid increase in disposable income and increase in discretionary spending. Key issues of the market include consolidation of power among licensors, declining retail shelf space, high entry barriers and intense competition. Some of the major retailers for licensed sports merchandise include G III Apparel Group Ltd, VF Imagewear, Knights Apparel Inc, Reebok and Nike. The present report offers an analysis of the global licensed merchandise market with focus on the US and Canada. It also discusses key growth market trends, drivers and major challenges faced by the licensed merchandise industry. Apart from providing competitive landscape, the report also profiles the major players in the market. table Of Content 1. Licensing Market - Introduction 2. Global Licensed Merchandise Market 2.1 Market Size 2.2 Geographical Segmentation 2.3 Product Wise Segmentation 3. The Us And Canada Licensed Merchandise Market 3.1 Retail Sales 3.2 Market Categorization 4. Licensed Sports Merchandise Market In North America 4.1 Retail Sales 4.2 Product Categorization 4.3 Share By Professional Sports Leagues 4.4 Supply Chain 4.5 Collegiate Sports Licensed Merchandise Market 4.6 Distribution Channels 5. Average Royalty Rates 6. Market Dynamics 6.1 Market Trends 6.1.1 Decline In Length Of Licensing Contract 6.1.2 Alternative Deal Structures 6.1.3 Proliferation Of Digital-origin Properties 6.2 Growth Drivers 6.2.1 Favorable Economic Growth 6.2.2 Opportunity In Bric Countries 6.2.3 Demand For Sporting Goods 6.3 Key Issues 6.3.1 Consolidation Of Retail Business 6.3.2 Counterfeiting/duplicate Products 6.3.3 High Entry Barriers 7. Competitive Landscape 8. Company Profiles Licensed Sports Merchandise Market: Focus on North America - 2013 Edition
    • 8.1 G Iii Apparel Group Ltd 8.1.1 Business Description 8.1.2 Financial Overview 8.1.3 Business Strategies expansion Through Acquisitions add New Product Categories 8.2 Vf Corporation (imagewear Coalition) 8.2.1 Business Description 8.2.2 Financial Overview 8.2.3 Business Strategies substantial Growth In Asia Pacific Region channel Growth Through E-commerce 8.3 Knights Apparel Inc. 8.3.1 Business Overview 8.3.2 Business Strategies expansion Through Licensing Agreements 8.4 Fanatics Inc. 8.4.1 Business Description 8.4.2 Business Strategies building Relationship With Consumers fanatics Affiliate Programme ResearchMoz(http://www.researchmoz.us/) is the one stop online destination to find and buy market research reports & Industry Analysis. We fulfill all your research needs spanning across industry verticals with our huge collection of market research reports. We provide our services to all sizes of organizations and across all industry verticals and markets. Our Research Coordinators have in-depth knowledge of reports as well as publishers and will assist you in making an informed decision by giving you unbiased and deep insights on which reports will satisfy your needs at the best price. Contact: M/s Sheela, 90 State Street, Suite 700, Albany NY - 12207 United States Tel: +1-518-618-1030 USA - Canada Toll Free 866-997-4948 Email: sales@researchmoz.us Website: http://www.researchmoz.us/ Licensed Sports Merchandise Market: Focus on North America - 2013 Edition